{"id":21422,"date":"2025-05-30T12:31:37","date_gmt":"2025-05-30T12:31:37","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=21422"},"modified":"2025-08-22T12:19:16","modified_gmt":"2025-08-22T12:19:16","slug":"pr-metrics-mentions","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/pr-metrics-mentions\/","title":{"rendered":"Media Mentions Guide: How to Track Media Mentions Effectively"},"content":{"rendered":"\n<p>A&nbsp;media<strong> <\/strong>mention&nbsp;occurs any time your brand name \u2014 or a keyword you're tracking \u2014 appears in the media. These mentions can show up in a variety of formats, including <strong>print newspapers, online news articles, magazines, blog posts, and even podcasts or social media<\/strong>.<\/p>\n\n\n\n<p>Tracking media mentions is essential for understanding your <a href=\"https:\/\/prowly.com\/magazine\/how-to-increase-brand-visibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand\u2019s visibility<\/a> and <a href=\"https:\/\/prowly.com\/magazine\/brand-reputation-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">reputation<\/a> across all channels. Just like other core <a href=\"https:\/\/prowly.com\/magazine\/pr-metrics-explained\/\" target=\"_blank\" rel=\"noreferrer noopener\">PR metrics<\/a>, mentions need to be consistently and accurately monitored to measure the impact of your work.<\/p>\n\n\n\n<p>This includes keeping tabs on both traditional media coverage and online conversations, where discussions about your brand may be occurring organically \u2014 and often without your involvement.<\/p>\n\n\n\n<p>In this guide, we\u2019ll explore what media mentions really mean, how to track them effectively, and how they fit into your daily PR workflow.<\/p>\n\n\n\n<div class=\"wp-block-group signup-cta-container has-base-color has-text-color has-background has-link-color wp-elements-d13f2cedd234639a7051f0dd6a938d63 has-global-padding\" style=\"border-radius:8px;background-color:#1f2937;margin-top:40px;margin-bottom:40px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;background-position:100% 100%;background-repeat:no-repeat;background-size:auto;\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-efe3489b wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Try Prowly's media monitoring free for 7 days<\/h3>\n\n\n\n<p>Start tracking media mentions immediately for free (no credit card required) in Prowly.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprehensive monitoring:<\/strong> Track the web, social media, print, and broadcast mentions<\/li>\n\n\n\n<li><strong>Transparent pricing:<\/strong>&nbsp;Plans start at $258\/month<\/li>\n\n\n\n<li><strong>All-in-one platform:<\/strong> Get everything you need in one tool for PR, incl. media database, outreach, reporting, and more<\/li>\n<\/ul>\n\n\n\n<p class=\"signup-cta-button\"><a href=\"https:\/\/prowly.com\/media-monitoring\/\" data-type=\"link\" data-id=\"https:\/\/prowly.com\/media-monitoring\/\">Learn more<\/a><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what is a media mention\">What is a media mention?<\/h2>\n\n\n\n<p>A media mention on the best days in PR feels like kicking a field goal. It's a major score! On the most challenging days, negative press mentions can throw a wrench into your best-laid plans and pivot your <a href=\"https:\/\/prowly.com\/magazine\/pr-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">PR campaign<\/a> into a new direction.&nbsp;<\/p>\n\n\n\n<p>The definition of \u201cmedia mentions\u201d can also depend on a&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/effective-pr-campaign-tips\/\">PR campaign's goals.<\/a>&nbsp;For a specific campaign or client, the definition may also include&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/top-social-media-metrics\/\">mentions on social media<\/a>&nbsp;and in online discussion forums.<\/p>\n\n\n\n<p class=\"purplebox\">PR professionals track media mentions for the brands they represent and their competitors. They also track keywords related to the brand's industry to determine the most discussed topics at the moment.<\/p>\n\n\n\n<p>Tracking media mentions is a frequent and regular task for PR. It is often done daily to keep track of what news is breaking online.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"why-are-media-mentions-important\"><strong>Why are media mentions important?<\/strong><\/h2>\n\n\n\n<p>So why is so much time and energy invested in tracking media mentions?<\/p>\n\n\n\n<p>Because&nbsp;<strong>media mentions&nbsp;<\/strong><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/increase-brand-awareness-for-small-business\/\"><strong>increase brand awareness<\/strong><\/a><strong>, a critical function of PR for a brand's sales funnel.<\/strong><\/p>\n\n\n\n<p><strong>Here\u2019s why they matter:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Visibility<\/strong><br>Every mention expands your reach. Whether it\u2019s a feature in a niche blog or a shout-out on social media, mentions put your brand in front of new audiences \u2014 often organically.<\/li>\n\n\n\n<li><strong>Social proof<\/strong><br>Mentions act as third-party validation. When media outlets, influencers, or communities talk about your brand, it builds&nbsp;trust and credibility&nbsp;in ways ads can\u2019t.<\/li>\n\n\n\n<li><strong>SEO impact<\/strong><br>Online media coverage often includes backlinks \u2014 helping you climb search engine rankings and drive long-term organic traffic.<\/li>\n\n\n\n<li><strong>Measurable PR results<\/strong><br>Tracking mentions over time helps you connect <a href=\"https:\/\/prowly.com\/magazine\/measure-pr-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">PR efforts<\/a> to tangible outcomes like reach, sentiment shifts, share of voice, and sales conversions \u2014 essential for reporting and budget justification.<\/li>\n\n\n\n<li><strong>Crisis monitoring<\/strong><br>Mentions help you spot emerging issues early. Real-time alerts mean you can act fast before a small problem blooms into a <a href=\"https:\/\/prowly.com\/magazine\/pr-crisis-management-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand crisis<\/a>.<\/li>\n\n\n\n<li><strong>Stakeholder confidence<\/strong><br>Regular media visibility boosts your reputation with investors, partners, and internal teams. It shows your brand has momentum.<\/li>\n<\/ul>\n\n\n\n<p>In monthly&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/pr-reporting\/\">PR reports<\/a>, media mentions are also highlighted and assessed for individual value. They are typically what a PR's client or supervisor views as \u201cresults\u201d at the end of a PR campaign.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/06\/Prowly-PR-report-Netflix-1024x694.png\" alt=\"\" class=\"wp-image-21423\"\/><figcaption class=\"wp-element-caption\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Example of a PR report in Prowly<br><\/span><\/em><\/figcaption><\/figure>\n\n\n\n<p>This is exactly why a PR professional wants&nbsp;<strong>to catch all media mentions and identify the particular value of each one<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"How to track media mentions\">How to track media mentions<\/h2>\n\n\n\n<p>Tracking media mentions is one of a PR professional's most important tasks. It's that one PR task that will never get skipped because it's so closely linked to measuring the value of your work.<\/p>\n\n\n\n<p>PR professionals use one of three methods to track mentions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Media monitoring tools<\/strong><\/li>\n\n\n\n<li><strong>Google Alerts<\/strong><\/li>\n\n\n\n<li><strong>Manual searches<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u2192 Media monitoring tools<\/h3>\n\n\n\n<p><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/media-monitoring\/\">Media monitoring tools<\/a>&nbsp;and&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/brand-monitoring-tools\/\">brand monitoring tools<\/a>&nbsp;do all the heavy lifting for you, automatically tracking media mentions and sending you alerts based on your custom filters. They're reliable, provide data in a user-friendly manner, and can even generate your monthly PR reports.<\/p>\n\n\n\n<p>Tracking media mentions using media monitoring tools help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track mentions across digital, print, broadcast, social, and podcasts<\/li>\n\n\n\n<li>Save hours by automating what would manually take days<\/li>\n\n\n\n<li>Analyze sentiment, reach, and trends and present it all on one dashboard<\/li>\n\n\n\n<li>Stay ahead of crises by catching negative press early<\/li>\n<\/ul>\n\n\n\n<p>Some tools, like Prowly, let you monitor both digital and&nbsp;<a href=\"https:\/\/prowly.com\/magazine\/print-media-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">print<\/a>&nbsp;&amp;&nbsp;<a href=\"https:\/\/prowly.com\/magazine\/broadcast-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">broadcast media<\/a>. To ensure you don't miss anything important, make sure you're tracking mentions across all core media channels, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Broadcast<\/li>\n\n\n\n<li>Print<\/li>\n\n\n\n<li>Online news and blogs<\/li>\n\n\n\n<li>Social media<\/li>\n\n\n\n<li>Discussions and communities<\/li>\n\n\n\n<li>Podcasts<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Print media mentions<\/h3>\n\n\n\n<p>While less immediate, print mentions \u2014 such as those in newspapers and magazines \u2014 still carry prestige and long-term brand value. With print monitoring, you can get instant access to several global, national, regional, and local newspapers, trade publications, consumer magazines, and business journals.<\/p>\n\n\n\n<p>Make sure your monitoring tool can&nbsp;<strong>track both and digital and print<em>&nbsp;<\/em>mentions<em>.<\/em><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"946\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/Print-monitoring-for-PR-open-mention-1024x946.png\" alt=\"Print monitoring for PR open mention\" class=\"wp-image-39487\" style=\"width:714px;height:auto\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/Print-monitoring-for-PR-open-mention-1024x946.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/Print-monitoring-for-PR-open-mention-300x277.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/Print-monitoring-for-PR-open-mention-768x710.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/Print-monitoring-for-PR-open-mention-1536x1420.png 1536w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/Print-monitoring-for-PR-open-mention-2048x1893.png 2048w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/Print-monitoring-for-PR-open-mention.png 5760w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Broadcast mentions<\/h3>\n\n\n\n<p>TV and radio still shape public perception, especially in regional or traditional markets.<\/p>\n\n\n\n<p>Broadcast mentions are harder to track manually \u2014 this is where <a href=\"https:\/\/prowly.com\/magazine\/best-media-monitoring-tools\/\">media monitoring tools<\/a> shine.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"612\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/Broadcast-monitoring-TV-monitoring-media-mention-1024x612.png\" alt=\"Broadcast monitoring TV monitoring media mention\" class=\"wp-image-39488\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/Broadcast-monitoring-TV-monitoring-media-mention-1024x612.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/Broadcast-monitoring-TV-monitoring-media-mention-300x179.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/Broadcast-monitoring-TV-monitoring-media-mention-768x459.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/Broadcast-monitoring-TV-monitoring-media-mention-1536x917.png 1536w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/Broadcast-monitoring-TV-monitoring-media-mention-2048x1223.png 2048w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/Broadcast-monitoring-TV-monitoring-media-mention.png 5760w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<div class=\"wp-block-group signup-cta-container has-base-color has-text-color has-background has-link-color wp-elements-ef32c078b822e2bac1ed5ded0336a83a has-global-padding\" style=\"border-radius:8px;background-color:#1f2937;margin-top:40px;margin-bottom:40px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;background-position:100% 100%;background-repeat:no-repeat;background-size:auto;\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-efe3489b wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Try Prowly's broadcast monitoring free for 7 days<\/h3>\n\n\n\n<p>Start tracking your brand and keywords for free (no credit card required) in Prowly.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprehensive monitoring:<\/strong> Track the web, social media, print, and broadcast mentions<\/li>\n\n\n\n<li><strong>Transparent pricing:<\/strong>&nbsp;Plans start at $258\/month<\/li>\n\n\n\n<li><strong>All-in-one platform:<\/strong> Get everything you need in one tool for PR, incl. media database, outreach, reporting, and more<\/li>\n<\/ul>\n\n\n\n<p class=\"signup-cta-button\"><a href=\"https:\/\/prowly.com\/media-monitoring\/\" data-type=\"link\" data-id=\"https:\/\/prowly.com\/media-monitoring\/\" class=\"cta-button\" data-cta-type=\"broadcast-monitoring\" data-cta-destination=\"https:\/\/prowly.com\/media-monitoring\/\">Learn more<\/a><\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Online news &amp; blog mentions<\/h3>\n\n\n\n<p>Still the go-to source for industry updates and breaking news. Mentions in online publications or influential blogs often signal credibility and authority.&nbsp;<\/p>\n\n\n\n<p class=\"purplebox\">Tip: Track branded keywords, executive names, and campaign mentions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Social media<\/h3>\n\n\n\n<p>Mentions here spread fast \u2014 and wide. Social buzz can amplify a campaign or spiral into crisis.<\/p>\n\n\n\n<p class=\"purplebox\">Tip: Monitor platforms like Reddit, LinkedIn, Facebook, and Instagram for brand mentions, hashtags, and sentiment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Discussions &amp; communities<\/h3>\n\n\n\n<p>Your brand might be discussed in forums like&nbsp;<strong>Reddit<\/strong>,&nbsp;<strong>Quora<\/strong>, or niche <strong>Slack groups<\/strong> \u2014 often with raw, honest feedback.<\/p>\n\n\n\n<p class=\"purplebox\">Tip: Use tools that pick up on mentions beyond the mainstream.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Podcasts<\/h3>\n\n\n\n<p>Podcasts are an increasingly influential space, especially in B2B and niche industries. Mentions here often come with more in-depth commentary.<\/p>\n\n\n\n<p class=\"purple box\">Tip: Some advanced tools even transcribe and index podcast content.<\/p>\n\n\n\n<p>For a more detailed guide on how to effectively conduct media monitoring, including setting up queries and analyzing your results, check out our article:&nbsp;<a class=\"\" href=\"https:\/\/prowly.com\/magazine\/how-to-do-media-monitoring\/\">How to Do Media Monitoring: Tips &amp; Best Practices<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2192 Google Alerts<\/h3>\n\n\n\n<p>The second method is using Google Alerts, which is often tempting because it\u2019s a free service that\u2019s simple to set up. However, <a href=\"https:\/\/prowly.com\/magazine\/google-alerts-alternatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">we\u2019ve already written about how limited its results can be<\/a>.<\/p>\n\n\n\n<p>Many mentions get missed, and the alerts aren\u2019t always timely. Essentially, it\u2019s not reliable enough to trust with this important task.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/06\/Google-Alerts-vs-Prowly-1024x583.png\" alt=\"\" class=\"wp-image-21425\"\/><\/figure><\/div>\n\n\n<p>After trying both methods, most PR professionals decide to track brand mentions most easily, <strong>using <a href=\"https:\/\/prowly.com\/media-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">media monitoring tools<\/a><\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2192 The manual search<\/h3>\n\n\n\n<p>This is when a PR professional searches for brand names and keywords in multiple search engines to find mentions. Yes, we\u2019re talking about entering a list of keywords one by one into Google and looking through pages of results.<\/p>\n\n\n\n<p>Since media mentions tracking is usually a daily task, you can quickly see how much time this can take away from a busy PR pro\u2019s schedule! Even if this work is delegated to a junior team member,<em> there is a substantial cost involved with the necessary labor hours<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"How to never miss a media mention\">How to never miss a media mention<\/h2>\n\n\n\n<p>With so much at stake, it\u2019s no wonder PR professionals turn to automated PR software like Prowly to get solid <a rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/best-media-monitoring-tools\/\" target=\"_blank\">media monitoring<\/a> coverage and build impressive <a rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/pr-reports\/\" target=\"_blank\">PR reports<\/a> that \u201cwow\u201d their clients.<\/p>\n\n\n\n<p>Here is what you need to do to stay informed:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.&nbsp;<strong>Set up comprehensive monitoring<\/strong><\/h3>\n\n\n\n<p>In <a href=\"https:\/\/prowly.com\/media-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prowly's media monitoring<\/a>, you can simply set:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand names<\/li>\n\n\n\n<li>Spokesperson mentions<\/li>\n\n\n\n<li>Keywords<\/li>\n\n\n\n<li>Backlinks<\/li>\n\n\n\n<li>Specific authors<\/li>\n<\/ul>\n\n\n\n<p>The tool scans online news sites, blogs, and discussion platforms like&nbsp;Reddit&nbsp;to dig up relevant media mentions \u2014 even picking up&nbsp;backlinks&nbsp;to your website and campaign URLs.<\/p>\n\n\n\n<p class=\"purplebox\"><em>Not only can Prowly's media monitoring tool find international mentions, but it can also find mentions before Google has even indexed them, so you can see them earlier than a manual Google search would provide.<\/em>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Set up filtering<\/strong><\/h3>\n\n\n\n<p>Customize your monitoring to focus on what's most relevant:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Source types<\/strong>: Choose between digital, print, broadcast, or social media sources.<\/li>\n\n\n\n<li><strong>Geographical filters<\/strong>: Narrow down mentions by country or region.<\/li>\n\n\n\n<li><strong>Language preferences<\/strong>: Monitor mentions in specific languages.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/06\/Media-Monitoring-tool-by-Prowly-1024x732.png\" alt=\"\" class=\"wp-image-21442\"\/><figcaption class=\"wp-element-caption\"><span class=\"has-inline-color has-cyan-bluish-gray-color\"><em>Media Monitoring tool by Prowly<\/em><\/span><\/figcaption><\/figure>\n\n\n\n<p>In the Prowly Media Monitoring, you can set up email alerts tailored to your preferences \u2014 so when you start your workday, your latest media mentions are already waiting in your inbox. No more manual scanning.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Add context &amp; insight<\/h3>\n\n\n\n<p>Prowly doesn\u2019t stop at finding mentions \u2014 it adds context with detailed metrics like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sentiment<\/li>\n\n\n\n<li>Domain authority<\/li>\n\n\n\n<li>Estimated reach<\/li>\n<\/ul>\n\n\n\n<p>Your results are presented in a clean, easy-to-navigate dashboard, letting you&nbsp;<strong>analyze, strategize, and act faster<\/strong>.<\/p>\n\n\n\n<p>You can also track advanced metrics like&nbsp;<a href=\"https:\/\/prowly.com\/magazine\/pr-metrics-share-of-voice\/\" target=\"_blank\" rel=\"noreferrer noopener\">Share of Voice<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/prowly.com\/magazine\/advertising-value-equivalency\/\" target=\"_blank\" rel=\"noreferrer noopener\">AVE alternatives<\/a>, giving you a fuller picture of your PR impact.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/06\/Prowly-Clipping-filter-PR-reports-1024x609.png\" alt=\"\" class=\"wp-image-21424\"\/><figcaption class=\"wp-element-caption\"><span class=\"has-inline-color has-cyan-bluish-gray-color\"><em>Media monitoring tool by Prowly<\/em><br><\/span><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4. Create custom PR reports<\/h3>\n\n\n\n<p>PR automation software turns recurring tasks that feel like a chore into a valuable dashboard where&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/measure-pr-campaign\/\">campaign results<\/a>&nbsp;can be analyzed and reported quickly.&nbsp;<\/p>\n\n\n\n<p>With PR automation, you spend less time chasing mentions and more time responding strategically.<br>Plus, having faster access to results-driven data helps you&nbsp;<strong>pivot underperforming campaigns<\/strong>&nbsp;or&nbsp;<strong>double down on what\u2019s working<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/06\/PR-reports-by-Prowly-1024x538.png\" alt=\"\" class=\"wp-image-21444\"\/><figcaption class=\"wp-element-caption\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">PR Reports by Prowly<\/span><\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"getting-started-with-media-mention-monitoring\">Getting started with media mention monitoring<\/h2>\n\n\n\n<p>PR pros approach media mention monitoring in three ways: manual <a href=\"https:\/\/prowly.com\/magazine\/brand-research-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">research<\/a>, Google Alerts, or media monitoring tools.&nbsp;<\/p>\n\n\n\n<p>All can provide data to analyze and report, but only one approach provides real-time, thorough data with details like sentiment, reach, and media outlet importance.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re ready to try a <a href=\"https:\/\/prowly.com\/magazine\/best-media-monitoring-tools\/\">media monitoring tool<\/a> (with added PR reporting!), we\u2019re here to help you get started as soon as possible.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/prowly.com\/media-monitoring\/\" style=\"background-color:#614dff\">START TRACKING MEDIA MENTIONS FOR FREE<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A&nbsp;media mention&nbsp;occurs any time your brand name \u2014 or a keyword you're tracking \u2014 appears in the media. These mentions can show up in a variety of formats, including print newspapers, online news articles, magazines, blog posts, and even podcasts or social media. Tracking media mentions is essential for understanding your brand\u2019s visibility and reputation [&hellip;]<\/p>\n","protected":false},"author":291,"featured_media":21493,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[355],"tags":[],"class_list":["post-21422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-measurement-and-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Media Mentions Guide: How to Track Media Mentions Effectively<\/title>\n<meta name=\"description\" content=\"Learn what and how valuable media mentions are in PR. 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