{"id":20678,"date":"2024-02-21T16:29:00","date_gmt":"2024-02-21T16:29:00","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=20678"},"modified":"2025-05-07T15:40:09","modified_gmt":"2025-05-07T15:40:09","slug":"pr-episodes-our-biggest-takeaways-from-pr-experts","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/pr-episodes-our-biggest-takeaways-from-pr-experts\/","title":{"rendered":"PR Episodes 2023: Our Biggest Takeaways from PR Experts"},"content":{"rendered":"\n<p>Did you catch <a href=\"https:\/\/prowly.com\/magazine\/pr-episodes-2023\/\">our PR Episodes series<\/a> last month? If you missed it, it featured 30-minute discussions with top PR experts over 5 days.&nbsp;&nbsp;<\/p>\n\n\n\n<p>We discussed all of the <a href=\"https:\/\/prowly.com\/magazine\/pr-trends-2023\/\">topics currently trending in the PR industry<\/a>, like Corporate Social Responsibility (CSR), <a data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/ai-in-public-relations\/\" href=\"https:\/\/prowly.com\/magazine\/ai-in-public-relations\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI technology<\/a>, digital PR, <a href=\"https:\/\/prowly.com\/magazine\/pr-link-building\/\" target=\"_blank\" rel=\"noreferrer noopener\">link building<\/a>, reputation management, <a href=\"https:\/\/prowly.com\/magazine\/pr-crisis-management\/\">crisis management<\/a>, data-driven PR, and data-driven story-telling.&nbsp;<\/p>\n\n\n\n<p>As you can guess, the daily takeaways were extraordinary. Take a look at the key takeaways from all 5 PR episodes, then click through to watch the complete episodes on demand.<\/p>\n\n\n\n<p>The PR Episodes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#PR Episodes [DAY 1]: Corporate Social Responsibility: From Theory to Practice\">Day 1 - Corporate Social Responsibility: From Theory to Practice<\/a><\/li>\n\n\n\n<li><a href=\"#PR Episodes: [DAY 2] The Skills You Need to Adapt in the Age of Digital PR\">Day 2 - The Skills You Need to Adapt in the Age of Digital PR<\/a><\/li>\n\n\n\n<li><a href=\"#PR Episodes: [DAY 3] How to Make Your Digital PR Campaigns Get to the Top\">Day 3 - How to Make Your Digital PR Campaigns Get to the Top<\/a><\/li>\n\n\n\n<li><a href=\"#PR Episodes[DAY 4] Good Sentiment, Bad Sentiment: Working Through a Reputation\">Day 4 - Good Sentiment, Bad Sentiment: Working Through a Reputation&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"#PR Episodes:[DAY 5] Data-Driven PR in Action: Case Studies and Best Practices\">Day 5 - Data-Driven PR in Action: Case Studies and Best Practices&nbsp;<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading anchor\" id=\"PR Episodes [DAY 1]: Corporate Social Responsibility: From Theory to Practice\"><br>PR Episodes Day 1 \u2014 Corporate Social Responsibility: From Theory to Practice&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The PR Experts<\/strong><\/h3>\n\n\n\n<p>The discussion included <a href=\"https:\/\/www.linkedin.com\/in\/clairebaumann\/\" target=\"_blank\" rel=\"noreferrer noopener\">Claire Baumann<\/a>, SVP of BCW Global; <a href=\"https:\/\/mollymcpherson.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Molly McPherson<\/a>, Author, Podcast Host &amp; Educator; and Aleksandra Kubicka, PR Evangelist at Prowly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Main Takeaway<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Corporate Social Responsibility: Go Slow to Go Fast<\/strong><\/h4>\n\n\n\n<p>There are a growing number of factors that can influence your <a href=\"https:\/\/prowly.com\/magazine\/reputation-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand reputation<\/a>: governance, ethical principles, safety, culture, employee behavior, social environmental responsibility, and product quality.<\/p>\n\n\n\n<p>So take some time to establish your brand value systems at the start. Think about your value proposition, what you are doing and how it is connected to different issues. Find the answers which best speak to you and only then do you spread the word.<\/p>\n\n\n\n<p>Reputation proof can be achieved if organizations mix transparency with accountability. There\u2019s a huge advantage built into this: <strong>if a crisis comes up later on,<\/strong> <strong>these companies can fall back on their value<\/strong> <strong>systems<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PR Episodes Day 1 - CSR: From Theory to Practice\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ysWxoZGSFBY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.prowly.com\/pr-episodes?utm_source=blog&amp;utm_medium=article-takeaways&amp;utm_campaign=pr-episodes\" target=\"_blank\" rel=\"noreferrer noopener\"><meta charset=\"utf-8\"><strong>WATCH THE COMPLETE DISCUSSION<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading anchor\" id=\"PR Episodes: [DAY 2] The Skills You Need to Adapt in the Age of Digital PR\"><br> PR Episodes Day 2 \u2014 The Skills You Need to Adapt in the Age of Digital PR&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">The PR Experts<\/h3>\n\n\n\n<p>The panel included <a href=\"https:\/\/www.linkedin.com\/in\/ginidietrich\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gini Dietrich<\/a>, CEO of Spin Sucks; <a href=\"https:\/\/www.linkedin.com\/in\/rebecca-s-moss\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rebecca Moss<\/a>, Digital PR Director at JBH agency; and <a href=\"https:\/\/www.linkedin.com\/in\/jimajames\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jim James<\/a>, Author and Podcast Host.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Main Takeaway<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>AI technology has an overall favorable impact on PR<\/strong><\/h4>\n\n\n\n<p>Although there are many big changes ahead, the overall prediction is that AI technology offers favorable outcomes for PR professionals.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To start, <a href=\"https:\/\/prowly.com\/magazine\/chatgpt-for-pr\/\">AI-driven tools like ChatGPT can be a powerful tool<\/a> against writer's block by assisting in idea generation in the PR industry.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It can save PRs time when drafting pitches and subject lines based on collected data (although PRs will still need to massage their messaging to perfection to achieve true data-driven storytelling).<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/prowly.com\/magazine\/how-to-use-pr-tools\/\">PR software automation tools<\/a> like Prowly already have AI built into journalist selection tools based on press release content, which saves considerable time in media contact list creation.<\/li>\n<\/ul>\n\n\n\n<p>The key is being honest and transparent with clients about your use of <a href=\"https:\/\/prowly.com\/magazine\/best-ai-tools-for-pr\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/best-ai-tools-for-pr\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI and generative tools<\/a> and explaining how it's going to benefit them.<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/04\/Gini-quote.png\" alt=\"\" class=\"wp-image-20798\" style=\"width:751px;height:213px\"\/><\/figure><\/div>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PR Episodes Day 2 - The Skills You Need to Adapt in the Age of Digital PR\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/IG6Qte1gfjQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.prowly.com\/pr-episodes?utm_source=blog&amp;utm_medium=article-takeaways&amp;utm_campaign=pr-episodes\" target=\"_blank\" rel=\"noreferrer noopener\"><meta charset=\"utf-8\"><strong>WATCH THE COMPLETE DISCUSSION<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading anchor\" id=\"PR Episodes: [DAY 3] How to Make Your Digital PR Campaigns Get to the Top\"><br>PR Episodes Day 3 \u2014 How to Make Your Digital PR Campaigns Get to the Top&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">The PR Experts<\/h3>\n\n\n\n<p>The panel included <a href=\"https:\/\/www.linkedin.com\/in\/jennifer-grey-50914a81\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jennifer Grey<\/a>, Digital PR Lead at Green Park Content; <a href=\"https:\/\/www.linkedin.com\/in\/jjhb92\/\" target=\"_blank\" rel=\"noreferrer noopener\">James Hayward-Browne<\/a>, Co-founder of Bottled Imagination; and <a href=\"https:\/\/www.linkedin.com\/in\/bellrhone\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sophie Rhone<\/a>, PR Expert.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Main Takeaway<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong>Data-driven digital PR is more relevant than ever<\/strong><\/strong><\/h4>\n\n\n\n<p>Digital PR has become an essential strategy in building <a href=\"https:\/\/prowly.com\/magazine\/brand-awareness-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand awareness<\/a> and supporting reputation management.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Successful digital PR campaigns are built on a deep understanding of the target audience through data-driven insights that shape brand messaging and content creation.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They <a data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/ai-pr-agency-framework\/\" href=\"https:\/\/prowly.com\/magazine\/ai-pr-agency-framework\/\" target=\"_blank\" rel=\"noreferrer noopener\">incorporate<\/a> a mix of <a href=\"https:\/\/prowly.com\/magazine\/earned-media-strategy\/\">earned<\/a>, owned, and paid media, with a focus on leveraging social media platforms to reach and engage target audiences.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>This means the professional role of Digital PR is expanding beyond traditional media relations to include influencer partnerships, content creation, and community management.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PR Episodes Day 3 - How to Make Your Digital PR Campaigns Get to the Top\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Cu3Y_dSGqWI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.prowly.com\/pr-episodes?utm_source=blog&amp;utm_medium=article-takeaways&amp;utm_campaign=pr-episodes\" target=\"_blank\" rel=\"noreferrer noopener\"><meta charset=\"utf-8\"><strong>WATCH THE COMPLETE DISCUSSION<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading anchor\" id=\"PR Episodes[DAY 4] Good Sentiment, Bad Sentiment: Working Through a Reputation\"><br>PR Episodes Day 4 \u2014 Good Sentiment, Bad Sentiment: Working Through a Reputation&nbsp;Crisis<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">The PR Experts<\/h3>\n\n\n\n<p>Listen in on this discussion between <a href=\"http:\/\/tonyamckenzie.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tonya McKenzie<\/a>, PR &amp; Leadership Consultant, CEO of Sand&amp;Shores; and <a href=\"https:\/\/www.linkedin.com\/in\/jenerationpr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jen Berson<\/a>, Founder of Jeneration PR.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Main Takeaways<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong>Act quickly, but not until you have a plan<\/strong><\/strong><\/h4>\n\n\n\n<p>Communication is key when handling reputation management and leaders need to be the ones to speak during a crisis. A failure to address and fix trust issues right away can lead to long-term reputational damage. Here are a few <a href=\"https:\/\/prowly.com\/magazine\/pr-disasters\/\">lessons on handling a PR disaster<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Taking responsibility and being transparent is also important as is being authentic when giving apologies.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Don\u2019t act on impulse. Instead, make a plan in advance so you don\u2019t intensify the problem.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When it\u2019s all cooled down, analyze the damage, both fiscally and socially, and come up with short- and long-term solutions to prevent the same crisis from happening again.<\/li>\n<\/ul>\n\n\n\n<p>Before and during a <a href=\"https:\/\/prowly.com\/magazine\/crisis-management-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">PR crisis, tools like Prowly<\/a> can help you monitor your <a data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/brand-mentions\/\" href=\"https:\/\/prowly.com\/magazine\/brand-mentions\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand mentions<\/a>. Negative sentiment can actually be an opportunity to turn critics into brand advocates if a company shows they care and take decisive action.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PR Episodes Day 4 - Good Sentiment, Bad sentiment: Working Through a Reputation Crisis\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_vQKe2IGxpE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.prowly.com\/pr-episodes?utm_source=blog&amp;utm_medium=article-takeaways&amp;utm_campaign=pr-episodes\" target=\"_blank\" rel=\"noreferrer noopener\"><meta charset=\"utf-8\"><strong>WATCH THE COMPLETE DISCUSSION<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading anchor\" id=\"PR Episodes:[DAY 5] Data-Driven PR in Action: Case Studies and Best Practices\"><br>PR Episodes Day 5 \u2014 Data-Driven PR in Action: Case Studies and Best Practices&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">The PR Experts<\/h3>\n\n\n\n<p>In this episode, you can hear from <a href=\"https:\/\/www.linkedin.com\/in\/jana-garanko-192026113\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jana Garanko<\/a>, Head Of Public Relations at Semrush.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Main Takeaway<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Newsjacking is still worth pursuing<\/strong><\/h4>\n\n\n\n<p>Many journalists continue to say they're more likely to cover a story if it includes recent news. Makes sense: timeliness in a topic makes it more likely to be published right away because it's\u2026. well, <em>newsworthy<\/em>.<\/p>\n\n\n\n<p>Second, this tactic is cost-effective. Brands that use newsjacking have reported seeing a 10% increase in organic search traffic. That's definitely something that can lead to an increase in sales and revenue.<\/p>\n\n\n\n<p>You can even use someone else\u2019s data to write a great story which has the potential to be a hit. Just be sure to credit the original data source.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PR Episodes Day 5 - Data-Driven PR in Action: Case Studies and Best Practices\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/QTQfJonUAU0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.prowly.com\/pr-episodes?utm_source=blog&amp;utm_medium=article-takeaways&amp;utm_campaign=pr-episodes\" target=\"_blank\" rel=\"noreferrer noopener\"><meta charset=\"utf-8\"><strong>WATCH THE COMPLETE DISCUSSION<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"watch-the-full-pr-episodes-series\">Watch the Full PR Episodes Series<\/h2>\n\n\n\n<p>Enjoy these session shortcuts? There\u2019s a lot more to learn and be inspired by!<\/p>\n\n\n\n<p>Our speakers also shared their tips on: digital PR reporting, <a href=\"https:\/\/prowly.com\/magazine\/pr-pros-say-is-it-time-to-leave-twitter\/\">using Twitter and social media<\/a> to take your relationships with journalists to a higher level, creating step by step plan B to make your brand bulletproof, and more.<\/p>\n\n\n\n<p>Register now to watch all of the PR Episodes and see the full discussions with our PR experts. All at your own place and time.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.prowly.com\/pr-episodes?utm_source=blog&amp;utm_medium=article-takeaways&amp;utm_campaign=pr-episodes\" target=\"_blank\" rel=\"noreferrer noopener\"><meta charset=\"utf-8\"><strong>WATCH PR EPISODES<\/strong> ON DEMAND<\/a><\/div>\n<\/div>\n\n\n\n\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 598353,\n\t\t\t\t\t\t\t\t\tformId: \"1436cdb1-edca-431c-bbc8-9b5395eaf9bb\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1792147392000-4584377620\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1792147392000-4584377620\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Did you catch our PR Episodes series last month? If you missed it, it featured 30-minute discussions with top PR experts over 5 days.&nbsp;&nbsp; We discussed all of the topics currently trending in the PR industry, like Corporate Social Responsibility (CSR), AI technology, digital PR, link building, reputation management, crisis management, data-driven PR, and data-driven [&hellip;]<\/p>\n","protected":false},"author":291,"featured_media":20725,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[59,347],"tags":[],"class_list":["post-20678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-en","category-pr-industry-news-and-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PR Episodes 2023: Our Biggest Takeaways from PR Experts - Prowly<\/title>\n<meta name=\"description\" content=\"Get the biggest takeaways from our 2023 PR Episodes series, where leading PR experts discuss trends affecting the PR industry today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prowly.com\/magazine\/pr-episodes-our-biggest-takeaways-from-pr-experts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PR Episodes 2023: Our Biggest Takeaways from PR Experts - Prowly\" \/>\n<meta property=\"og:description\" content=\"Get the biggest takeaways from our 2023 PR Episodes series, where leading PR experts discuss trends affecting the PR industry today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prowly.com\/magazine\/pr-episodes-our-biggest-takeaways-from-pr-experts\/\" \/>\n<meta property=\"og:site_name\" content=\"Prowly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/prowly\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-21T16:29:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-07T15:40:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/04\/PR-episodes-takeaways-1-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"721\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gina Nowicki\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Prowly_com\" \/>\n<meta name=\"twitter:site\" content=\"@Prowly_com\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gina Nowicki\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/pr-episodes-our-biggest-takeaways-from-pr-experts\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/pr-episodes-our-biggest-takeaways-from-pr-experts\\\/\"},\"author\":{\"name\":\"Gina Nowicki\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#\\\/schema\\\/person\\\/26b9500d9d34edc60dc52bbe90d7c39f\"},\"headline\":\"PR Episodes 2023: Our Biggest Takeaways from PR Experts\",\"datePublished\":\"2024-02-21T16:29:00+00:00\",\"dateModified\":\"2025-05-07T15:40:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/pr-episodes-our-biggest-takeaways-from-pr-experts\\\/\"},\"wordCount\":1121,\"publisher\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/pr-episodes-our-biggest-takeaways-from-pr-experts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/PR-episodes-takeaways-1-1-1.png\",\"articleSection\":[\"Magazine\",\"PR Industry News &amp; 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