{"id":20244,"date":"2024-05-22T14:37:00","date_gmt":"2024-05-22T14:37:00","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=20244"},"modified":"2025-06-03T13:46:40","modified_gmt":"2025-06-03T13:46:40","slug":"google-alerts-alternatives","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/google-alerts-alternatives\/","title":{"rendered":"The Best Google Alerts Alternatives for PR Pros"},"content":{"rendered":"\n<p>Google Alerts is free, well-known, and easy to set up, but the results are lacking. It only takes a few missed mentions or annoying mismatched alerts to outweigh the advantages of Google Alerts.&nbsp;<\/p>\n\n\n\n<p>PR professionals need reliable, accurate, and timely results, so most are now turning to Google Alerts alternatives that are dependable (and by far superior) <a href=\"https:\/\/prowly.com\/media-monitoring\/\">media monitoring tools.<\/a><\/p>\n\n\n\n<div class=\"wp-block-group signup-cta-container has-base-color has-text-color has-background has-link-color wp-elements-80c9014adb6d43cde9ce0144882e3065 has-global-padding\" style=\"border-radius:8px;background-color:#1f2937;margin-top:40px;margin-bottom:40px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;background-position:100% 100%;background-repeat:no-repeat;background-size:auto;\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-efe3489b wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Try Prowly's media monitoring free for 7 days<\/h3>\n\n\n\n<p>Start tracking your brand and keywords for free (no credit card required) in Prowly.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprehensive monitoring:<\/strong> Track the web, social media, print, and broadcast mentions<\/li>\n\n\n\n<li><strong>Transparent pricing:<\/strong>&nbsp;Plans start at $258\/month<\/li>\n\n\n\n<li><strong>All-in-one platform:<\/strong> Get everything you need in one tool for PR, incl. media database, outreach, reporting, and more<\/li>\n<\/ul>\n\n\n\n<p class=\"signup-cta-button\"><a href=\"https:\/\/prowly.com\/media-monitoring\/\" data-type=\"link\" data-id=\"https:\/\/prowly.com\/media-monitoring\/\">Learn more<\/a><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"purplebox\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"the-perks-of-the-best-google-alert-alternatives\">The perks of the best Google Alert alternatives<\/h2>\n\n\n\n<p>There are several benefits to consider when choosing an alternative to Google Alerts or, generally, in finding the best news alert service for your team.<\/p>\n\n\n\n<p>In this article, we\u2019ll break down some of the biggest advantages you\u2019ll gain from switching. We will cover:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong><a data-type=\"internal\" data-id=\"#cost\" href=\"#cost\">Cost<\/a>&nbsp;<\/strong><\/li>\n\n\n\n<li><strong><a data-type=\"internal\" data-id=\"#Google Alerts vs Prowly\" href=\"#Google Alerts vs Prowly\">Project set-up<\/a><\/strong><\/li>\n\n\n\n<li><strong><a data-type=\"internal\" data-id=\"#alerts\" href=\"#alerts\">Alerts<\/a><\/strong><\/li>\n\n\n\n<li><strong><a data-type=\"internal\" data-id=\"#data coverage\" href=\"#data coverage\">Data coverage<\/a><\/strong><\/li>\n\n\n\n<li><strong><a data-type=\"internal\" data-id=\"#notifications\" href=\"#notifications\">Notifications<\/a>&nbsp;<\/strong><\/li>\n\n\n\n<li><strong><a data-type=\"internal\" data-id=\"#mentions\" href=\"#mentions\">Volume of mentions&nbsp;<\/a><\/strong><\/li>\n\n\n\n<li><strong><a data-type=\"internal\" data-id=\"#data export\" href=\"#data export\">Data export&nbsp;<\/a><\/strong><\/li>\n\n\n\n<li><strong><a data-type=\"internal\" data-id=\"#analytics\" href=\"#analytics\">Analytics<\/a><\/strong><\/li>\n\n\n\n<li><strong><a data-type=\"internal\" data-id=\"#feed\" href=\"#feed\">Feed<\/a><\/strong><\/li>\n\n\n\n<li><strong><a data-type=\"internal\" data-id=\"#Google Alerts Alternatives\" href=\"#Google Alerts Alternatives\">Other media monitoring tools to consider<\/a><\/strong><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" id=\"block-7e96e70c-f456-4bf5-9eda-1fa42a7523e5\"\/>\n\n\n\n<h2 class=\"wp-block-heading anchor\" id=\"cost\"><br>The true cost of Google Alerts<\/h2>\n\n\n\n<p>Google Alerts is a free tool but comes with a price. That price is an unreliable alert that can miss the media mentions that prove your PR work\u2019s value.<\/p>\n\n\n\n<p><a href=\"https:\/\/prowly.com\/magazine\/best-media-monitoring-tools\/\">Paid media monitoring services<\/a> are constantly updated, and sophisticated filters save time that would otherwise be spent sifting through poorly matched alerts. This alone makes them better than Google Alerts.<\/p>\n\n\n\n<p>A paid service doesn\u2019t need to cost a fortune, either. For example, Prowly offers a budget-friendly monthly subscription option starting at<a href=\"https:\/\/prowly.com\/pricing\/\"> $258 monthly<\/a> (billed annually). It includes a <a href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">free 7-day trial<\/a>, and no annual commitment is required.<\/p>\n\n\n\n<p>In addition, <a href=\"https:\/\/prowly.com\/magazine\/how-to-do-media-monitoring\/\">Prowly\u2019s media monitoring<\/a> is just one of the advanced tools in its PR software suite of solutions. Your subscription includes their full <a href=\"https:\/\/prowly.com\/\">PR CRM experience<\/a>, which includes an extensive media contact database, digital press release and newsroom building, and media pitch tracking.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table><tbody><tr><td><\/td><td><strong>Prowly<\/strong><\/td><td><strong>Google Alerts<\/strong><\/td><\/tr><tr><td><strong>Media Monitoring<\/strong><\/td><td>Yes<\/td><td>Yes<\/td><\/tr><tr><td><strong>Media Database<\/strong><\/td><td>Yes<\/td><td>No<\/td><\/tr><tr><td><strong>Press Release Creator<\/strong><\/td><td>Yes<\/td><td>No<\/td><\/tr><tr><td><strong>PR CRM<\/strong><\/td><td>Yes<\/td><td>No<\/td><\/tr><tr><td><strong>PR Reports<\/strong><\/td><td>Yes<\/td><td>No<\/td><\/tr><tr><td><strong>Online Newsroom<\/strong><\/td><td>Yes<\/td><td>No<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>This makes Prowly one of the most attractive Google Alerts competitors for PR specialists.<\/p>\n\n\n\n<h2 class=\"wp-block-heading anchor\" id=\"Google Alerts vs Prowly\"><br>Project setup: Google Alerts vs. Prowly&nbsp;<\/h2>\n\n\n\n<p>Prowly is just as simple to set up, but unlike Google Alerts, you can tell from the set-up options alone that you\u2019ll get a better <a href=\"https:\/\/prowly.com\/magazine\/media-monitoring-advantages\/\">media monitoring experience<\/a> with Prowly.<\/p>\n\n\n\n<p>Here are your set-up options with Google Alerts:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Frequency<\/li>\n\n\n\n<li>Sources<\/li>\n\n\n\n<li>Language<\/li>\n\n\n\n<li>Region<\/li>\n\n\n\n<li>Quantity<\/li>\n\n\n\n<li>Email address<\/li>\n<\/ol>\n\n\n\n<p>Here is the setup for Prowly\u2019s media monitoring:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Required keywords<\/li>\n\n\n\n<li>Excluded keywords<\/li>\n\n\n\n<li>Language<\/li>\n\n\n\n<li>Sources<\/li>\n\n\n\n<li>Notifications<\/li>\n\n\n\n<li>Country<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/02\/Frame-17.png\" alt=\"\" class=\"wp-image-20304\"\/><\/figure>\n\n\n\n<p>The setup is just as easy, but you can see how Prowly will get you more precise results. This benefit increases tenfold when monitoring a common word, like collecting <a rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/brand-mentions\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/brand-mentions\/\" target=\"_blank\">brand name mentions<\/a> about some project management software named \u201cMonday\u201d or \u201cMonday.com.\u201d The excluded and required keywords change everything.<\/p>\n\n\n\n<h2 class=\"wp-block-heading anchor\" id=\"Alerts\"><br>Alerts: get excited about them again<\/h2>\n\n\n\n<p>Remember when receiving a Google Alert was exciting? It meant the prospect of a new media mention for your client or new information about a brand competitor. However, over time, the annoyance of irrelevant mentions has made Google Alerts more of a headache.<\/p>\n\n\n\n<p>Both Google Alerts and Prowly media monitoring alerts can be set to real-time monitoring, but the similarities end there.&nbsp;<\/p>\n\n\n\n<p class=\"purplebox\"><strong>Google Alerts are basic, new-mention alerts that may or may not be relevant. Meanwhile, Prowly alerts capture more precise <a rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/pr-metrics-mentions\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/pr-metrics-mentions\/\" target=\"_blank\">brand mentions<\/a>.<\/strong><\/p>\n\n\n\n<p>Setting up alerts in Prowly will help you be the first to know when something important is happening. There are even four distinct options available:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>New mention alert - receive a notification for all new mentions<\/li>\n\n\n\n<li>Negative sentiment alert - receive a notification for mentions with a negative sentiment<\/li>\n\n\n\n<li>Unusual spike alert - receive a notification for&nbsp;an&nbsp;unusual increase in mentions<\/li>\n\n\n\n<li>Top Tier publication alert - receive a notification for mentions from top-tier publications<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/02\/Frame-18.png\" alt=\"\" class=\"wp-image-20306\"\/><figcaption class=\"wp-element-caption\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Example of Alerts in Prowly<\/span><\/em><\/figcaption><\/figure><\/div>\n\n\n<p>For example, to avoid a <a href=\"https:\/\/prowly.com\/magazine\/brand-reputation-crisis\/\">brewing PR crisis<\/a>, you can set up alerts and receive email notifications through your mobile app whenever negative sentiment spikes. This will help you react to any negative public feedback and adjust your strategy accordingly.<\/p>\n\n\n\n<p>Are you beginning to see why alternatives to Google Alerts are growing in popularity?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Additional filters put Prowly ahead of Google Alerts<\/strong><\/h3>\n\n\n\n<p>Additionally, alerts will reflect the filters and search options you used when creating your search query. For&nbsp;example, if your search query is limited to&nbsp;English, you\u2019ll only get alerts with English results.<\/p>\n\n\n\n<p>Once you create a query, you can filter alerts even further. For example, you can be notified whenever there is a&nbsp;mention from a Tier 2 website. This way, you\u2019ll reduce the number of&nbsp;irrelevant results and only get the ones you\u2019re searching for.<\/p>\n\n\n\n<p>Prowly filters include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Article sentiment<\/li>\n\n\n\n<li>Article category<\/li>\n\n\n\n<li>Article backlinks<\/li>\n\n\n\n<li>Domain category<\/li>\n\n\n\n<li>Domain authority&nbsp;<\/li>\n\n\n\n<li>Domain rank<\/li>\n\n\n\n<li>Domain tier<\/li>\n<\/ul>\n\n\n\n<p>You can also allow other recipients to receive alerts on your desired demographic for smoother team collaboration. You can also choose an&nbsp;email subject line for any alert to distinguish it from other daily reports in your inbox easily.<\/p>\n\n\n\n<h2 class=\"wp-block-heading anchor\" id=\"data coverage\"><br>Data coverage: more than just Google search finds<\/h2>\n\n\n\n<p>The biggest difference between Google Alerts and Prowly alerts is that Prowly doesn\u2019t simply pull results from indexed Google results, which can take days to show up, but <strong>directly from news sites, blogs, and discussion forums<\/strong>.&nbsp;<\/p>\n\n\n\n<p>This means you can count on Prowly alerts to be truly real-time, while Google Alerts\u2019 \u201cas-it-happens\u201d alerts are based on when Google search engine indexes an article. And you\u2019ll rest easy knowing Prowly is capturing more instances where your brand is mentioned online.<\/p>\n\n\n\n<h2 class=\"wp-block-heading anchor\" id=\"notifications\"><br>Notifications: Prowly vs. Google Alerts<\/h2>\n\n\n\n<p>Creating your personalized dashboard will help you easily present various metrics relevant to your goals and <a href=\"https:\/\/prowly.com\/magazine\/measure-online-reputation-metrics\/\">KPIs<\/a>. It's all done with customizable drag-and-drop widgets.<\/p>\n\n\n\n<p>Take a look at the difference.&nbsp;<\/p>\n\n\n\n<p><strong>What you get with Google Alerts:<\/strong><\/p>\n\n\n\n<p>Emails:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/02\/Frame-19-2.png\" alt=\"\" class=\"wp-image-20309\"\/><figcaption class=\"wp-element-caption\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Google Alerts email notification example <\/span><\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>What you get with Prowly media monitoring:<\/strong><\/p>\n\n\n\n<p>\u25b6\ufe0f Emails:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/02\/Frame-15-2.png\" alt=\"\" class=\"wp-image-20301\"\/><figcaption class=\"wp-element-caption\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Prowly's email notification example<\/span><\/em><\/figcaption><\/figure>\n\n\n\n<p>\u25b6\ufe0f An app interface:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/02\/Prowly-Media-Monitoring-interface-1024x548.png\" alt=\"\" class=\"wp-image-20282\"\/><figcaption class=\"wp-element-caption\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Prowly's Media Monitoring dashboard example<\/span><\/em><\/figcaption><\/figure>\n\n\n\n<p>\u25b6\ufe0f And specific query details:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/02\/Prowly-Specific-Query-example-1024x583.png\" alt=\"\" class=\"wp-image-20254\"\/><figcaption class=\"wp-element-caption\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Prowly's Media Monitoring dashboard example<\/span><\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading anchor\" id=\"mentions\"><br>Mentions: see an increase in volume&nbsp;<\/h2>\n\n\n\n<p>With improved filtering and more SEO data coverage, Prowly, a Google Alerts alternative, will give you more visibility on more media mentions than basic Google Alerts.<\/p>\n\n\n\n<p><strong>The difference in the number of mentions is considerable.&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>99 mentions per day in Prowly media monitoring translates to approximately 10 mentions per day in Google Alerts.<\/strong><\/p>\n\n\n\n<p>You can even filter mentions for additional insights. Seeing the number of mentions for your keywords is useful if&nbsp;your PR goal is to increase overall chatter in the media. But with Prowly, you can filter your results by sentiment, estimated reach, domain rank, languages, influencers, countries, and more.<\/p>\n\n\n\n<p>You can also get a full summary with all available statistics for the total number of mentions on your chosen chart. You can also see mentions in&nbsp;real time and spot day-to-day changes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-749adb30 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/prowly.com\/\">TRY PROWLY'S MEDIA MONITORING FOR FREE<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading anchor\" id=\"data export\"><br>Data export: see what you\u2019re missing&nbsp;<\/h2>\n\n\n\n<p>Data exporting is another key tool to point out in Prowly.<\/p>\n\n\n\n<p>From your Prowly dashboard, you can set up any widget and choose the chart type and time range it will show.&nbsp;<\/p>\n\n\n\n<p>You can also export that data to a CSV or XLSX file later and choose to export mentions or data from charts.<\/p>\n\n\n\n<p>Google Alerts has no export option, so this is a big plus.<\/p>\n\n\n\n<h2 class=\"wp-block-heading anchor\" id=\"analytics\"><br>Analytics: measure your results<\/h2>\n\n\n\n<p>PR is driven by results (does anyone else live in reporting tools like Google Analytics?). Analytics help you <a href=\"https:\/\/prowly.com\/magazine\/measure-pr-campaign\/\">measure the impact of your strategy<\/a>, compare the estimated reach of different campaigns or periods, and see which publications need better targeting.<\/p>\n\n\n\n<p>There are no analytics available with Google Alerts. But here\u2019s what you get with Prowly Media Monitoring:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mentions in time<\/li>\n\n\n\n<li>Mention reach<\/li>\n\n\n\n<li>Mention sentiment<\/li>\n\n\n\n<li>AVE<\/li>\n\n\n\n<li><a href=\"https:\/\/prowly.com\/magazine\/pr-metrics-share-of-voice\/\">Share of voice<\/a><\/li>\n\n\n\n<li>Domain rank<\/li>\n\n\n\n<li>Domain reach<\/li>\n\n\n\n<li>Custom metrics<\/li>\n<\/ul>\n\n\n\n<p>Create customizable reports that showcase your PR wins!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/02\/Prowly-Media-Monitoring-Analytics-1024x601.png\" alt=\"\" class=\"wp-image-20292\"\/><figcaption class=\"wp-element-caption\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Prowly's Media Monitoring dashboard example<\/span><\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sentiment analysis&nbsp;<\/strong><\/h3>\n\n\n\n<p>Filtering articles by sentiment is useful to determine your target audience's perception of your campaign, brand, or competitor.&nbsp;<\/p>\n\n\n\n<p>You can also <a rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/social-listening-strategy\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/social-listening-strategy\/\" target=\"_blank\">use sentiment to prove your strategy is effective<\/a> in&nbsp;recovering from a <a rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/crisis-press-release-examples\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/crisis-press-release-examples\/\" target=\"_blank\">PR crisis<\/a> or negative mentions by looking at increasingly positive sentiment in articles, blog posts, comments, and reviews.<\/p>\n\n\n\n<p>Also, to make that data more presentable and easy to&nbsp;understand, you can transform it into different&nbsp;charts to&nbsp;display on&nbsp;your dashboard. Use other filters, like sentiment by country, on top of sentiment to further break down your analysis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading anchor\" id=\"feed\"><br>Feed: Prowly vs. Google Alerts<\/h2>\n\n\n\n<p>You\u2019ll see a list of articles with a few opening sentences when you check your Google Alerts feed. The app\u2019s dashboard just doesn\u2019t cut it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/02\/Frame-22.png\" alt=\"\" class=\"wp-image-20311\"\/><figcaption class=\"wp-element-caption\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Google Alerts feed example<\/span><\/em><\/figcaption><\/figure>\n\n\n\n<p>But with Prowly\u2019s media monitoring, you\u2019ll also see:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Author<\/li>\n\n\n\n<li>Outlet<\/li>\n\n\n\n<li>Sentiment analysis<\/li>\n\n\n\n<li>Article reach<\/li>\n\n\n\n<li>Backlink information<\/li>\n\n\n\n<li>Domain authority<\/li>\n\n\n\n<li>Domain rank<\/li>\n\n\n\n<li>Domain categories<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"677\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/11\/Mercedes-brand-monitoring-brand-sentiment-example-1024x677.png\" alt=\"\" class=\"wp-image-31555\" style=\"width:606px;height:auto\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/11\/Mercedes-brand-monitoring-brand-sentiment-example-1024x677.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/11\/Mercedes-brand-monitoring-brand-sentiment-example-300x198.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/11\/Mercedes-brand-monitoring-brand-sentiment-example-768x507.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/11\/Mercedes-brand-monitoring-brand-sentiment-example-1536x1015.png 1536w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/11\/Mercedes-brand-monitoring-brand-sentiment-example-2048x1353.png 2048w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/11\/Mercedes-brand-monitoring-brand-sentiment-example.png 5016w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Prowly's Media Monitoring feed example<\/span><\/em><\/figcaption><\/figure><\/div>\n\n\n<p>In addition, you\u2019ll get the ability to filter article content so you can organize mentions to your liking.<\/p>\n\n\n\n<p class=\"purplebox\">The difference in language capabilities for international agencies is astounding: <strong>Prowly media monitoring covers 184 languages <\/strong>compared to the<strong> 46 that Google Alerts cover<\/strong>.<\/p>\n\n\n\n<p class=\"purplebox\">You can learn all about using social monitoring for PR from&nbsp;<a href=\"https:\/\/prowly.com\/magazine\/social-listening-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Complete Social Media Listening Guide for Public Relations<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading anchor\" id=\"Google Alerts Alternatives\"><br>Other Google Alerts alternatives<\/h2>\n\n\n\n<p>Besides Prowly, other Google Alerts alternatives can help PR specialists track media mentions, such as Social Searcher, <a href=\"https:\/\/prowly.com\/magazine\/talkwalker-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Talkwalker Alerts<\/a>, Awario, <a href=\"https:\/\/prowly.com\/magazine\/best-brandwatch-alternatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brandwatch<\/a>, and other <a data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/brand-monitoring-tools\/\" href=\"https:\/\/prowly.com\/magazine\/brand-monitoring-tools\/\">brand monitoring tools<\/a>. But let\u2019s take a closer look at the following major tools:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Meltwater<\/li>\n\n\n\n<li>Muck Rack<\/li>\n\n\n\n<li>Cision<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Meltwater<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"891\" height=\"569\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/Meltwater.png\" alt=\"\" class=\"wp-image-40317\" style=\"width:684px;height:auto\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/Meltwater.png 891w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/Meltwater-300x192.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/Meltwater-768x490.png 768w\" sizes=\"auto, (max-width: 891px) 100vw, 891px\" \/><figcaption class=\"wp-element-caption\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Media Monitoring tool by Meltwater<\/span><\/em><\/figcaption><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong>Pros \u2705<\/strong><\/h4>\n\n\n\n<p>Meltwater offers media monitoring that covers online news, print, broadcast, and consumer review sites. Their reach is impressive. They claim to monitor over 300,000 online news sources and 300 million blogs.<\/p>\n\n\n\n<p>Its brand monitoring tool tracks target keywords and aggregates content. Its <a data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/best-social-listening-tools-for-pr\/\" href=\"https:\/\/prowly.com\/magazine\/best-social-listening-tools-for-pr\/\" target=\"_blank\" rel=\"noreferrer noopener\">social listening tool monitors<\/a> <a href=\"https:\/\/prowly.com\/magazine\/twitter-monitoring-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, Facebook, Instagram, YouTube, Reddit, Twitch, Pinterest, TikTok, blogs, message boards, and discussion forums.<\/p>\n\n\n\n<p>However, since the (in)famous acquisition, more and more users have switched from <a href=\"https:\/\/prowly.com\/magazine\/twitter-monitoring-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a> to other social media platforms. You should be aware of the most popular alternatives to X. <a data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/twitter-alternatives\/\" href=\"https:\/\/prowly.com\/magazine\/twitter-alternatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">We listed them all in this article<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Cons \u274c<\/strong><\/h4>\n\n\n\n<p>In online reviews, some users report inconsistent tracking and scheduling of social media accounts, especially around Facebook and Instagram. These users recommend <a href=\"https:\/\/prowly.com\/magazine\/social-listening-vs-social-monitoring\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/social-listening-vs-social-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">monitoring social media<\/a> through parallel dashboards to cover these gaps.<\/p>\n\n\n\n<p>There is no free trial or free training. Although the pricing for the most popular media monitoring services are not typically provided publicly, Meltwater\u2019s subscription costs are estimated at around $4000 a year.&nbsp;<\/p>\n\n\n\n<p>The cost of an annual commitment instead of a monthly one can be a major drawback for freelancers and smaller PR agencies.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Provider<\/td><td>Pricing<\/td><td>Contract length<\/td><td>Free trial<\/td><\/tr><tr><td>Meltwater<\/td><td>From $8,000\/yr<br>(est.)<\/td><td>Yearly only<\/td><td>No<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u2192 Find additional details on <a href=\"https:\/\/prowly.com\/magazine\/meltwater-pricing\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/meltwater-pricing\/\">Meltwater pricing<\/a> here.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Muck Rack<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"808\" height=\"530\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/MuckRack.png\" alt=\"MuckRack\" class=\"wp-image-38766\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/MuckRack.png 808w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/MuckRack-300x197.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/MuckRack-768x504.png 768w\" sizes=\"auto, (max-width: 808px) 100vw, 808px\" \/><figcaption class=\"wp-element-caption\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Muck Rack<\/span><\/em><\/figcaption><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong>Pros \u2705<\/strong><\/h4>\n\n\n\n<p>Muck Rack offers media monitoring services for client and <a href=\"https:\/\/prowly.com\/magazine\/competitor-analysis-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">competitor news across social media<\/a>, blogs, online news, radio, TV, and traditional media. Automated alerts deliver updates directly to your inbox.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Users can easily follow their targeted journalists and their social media activity and create robust PR reports about which ones shared a brand link.<\/p>\n\n\n\n<p>Reviewers report that media contact accuracy is strong, something that\u2019s worth a lot in the PR industry.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Cons \u274c<\/strong><\/h4>\n\n\n\n<p>Reviewers share that Muck Rack\u2019s media monitoring tool is sensitive to outside factors, like when news articles are republished with current dates. Though minor, these glitches in data can be time-consuming to correct.&nbsp;<\/p>\n\n\n\n<p>Reporting is not as flexible as many users would like, as some fields can not be deleted, which affects the look of client reports. While this monitoring tool is robust, it can take time to learn how to use it.<\/p>\n\n\n\n<p>Also, based on insights, Muck Rack pricing starts from $5000 and offers only annual plans.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Provider<\/td><td>Pricing<\/td><td>Contract length<\/td><td>Free trial<\/td><\/tr><tr><td>Muck Rack<\/td><td>From $10,000\/yr<br>(est.)<\/td><td>Yearly only<\/td><td>No<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cision<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"520\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/Cision-as-Meltwater-alternative.png\" alt=\"\" class=\"wp-image-38767\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/Cision-as-Meltwater-alternative.png 900w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/Cision-as-Meltwater-alternative-300x173.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/Cision-as-Meltwater-alternative-768x444.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Media Monitoring tool by Cision<\/span><\/em><\/figcaption><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong>Pros<\/strong><strong>\u2705<\/strong><\/h4>\n\n\n\n<p>Cision is well-established in the PR industry and offers comprehensive PR automation software. Its media monitoring and PR listening tools track online, broadcast, print, podcast, and social mentions of your brand.<\/p>\n\n\n\n<p>Cision can monitor an impressive amount of media contacts. Some PR agencies report tracking up to 1500.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Cons <\/strong><strong>\u274c<\/strong><\/h4>\n\n\n\n<p>User reviews consistently refer to Cision as the most difficult PR software to learn and use. It\u2019s a powerful tool, but its range of functionality can be overwhelming.<\/p>\n\n\n\n<p>Their social listening tool has search limits based on your subscription plan, so PR pros that use Cision recommend new users confirm their limit in their price quote to avoid hitting their search max quicker than they\u2019d like.<\/p>\n\n\n\n<p>Some users also recommend setting up Google Alerts to catch media mentions that the software sometimes misses. Their pricing is on the higher end of all Google Alerts alternatives, and there\u2019s no free trial, free dedicated training, or free set-up.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Provider<\/td><td>Pricing<\/td><td>Contract length<\/td><td>Free trial<\/td><\/tr><tr><td>Cision<\/td><td>From $10,000\/yr<br>(estimate.)<\/td><td>Yearly only<\/td><td>No<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"the-google-alert-alternative-for-you\"><br>The Google Alert alternative for you<\/h2>\n\n\n\n<p>When looking for a Google Alerts alternative, look for ones with built-in tools that go beyond email alerts and offers. You can get:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media monitoring<\/li>\n\n\n\n<li>Customizable reports and \u2013even better\u2013 automated reports<\/li>\n\n\n\n<li>PR campaign planning features<\/li>\n\n\n\n<li>A media database with audience segmentation<\/li>\n\n\n\n<li>A mentions feed<\/li>\n\n\n\n<li>Alerts statistics<\/li>\n<\/ul>\n\n\n\n<p>Also, focus on alternatives with free trials that allow you to try them out before fully committing.&nbsp;<\/p>\n\n\n\n<p><strong>Of all the Google Alerts alternatives out there, we think Prowly provides the best intersection of benefits and cost. See for yourself with a free 7-day trial.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-749adb30 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/prowly.com\/\">TRY PROWLY FOR FREE<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google Alerts is free, well-known, and easy to set up, but the results are lacking. It only takes a few missed mentions or annoying mismatched alerts to outweigh the advantages of Google Alerts.&nbsp; PR professionals need reliable, accurate, and timely results, so most are now turning to Google Alerts alternatives that are dependable (and by [&hellip;]<\/p>\n","protected":false},"author":291,"featured_media":20247,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[359],"tags":[],"class_list":["post-20244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-tools-and-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Best Google Alerts Alternatives for PR Pros<\/title>\n<meta name=\"description\" content=\"We show you the significant features and benefits a PR professional can gain with an upgrade to a Google Alerts alternative.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prowly.com\/magazine\/google-alerts-alternatives\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Best Google Alerts Alternatives for PR Pros\" \/>\n<meta property=\"og:description\" content=\"We show you the significant features and benefits a PR professional can gain with an upgrade to a Google Alerts alternative.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prowly.com\/magazine\/google-alerts-alternatives\/\" \/>\n<meta property=\"og:site_name\" content=\"Prowly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/prowly\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-22T14:37:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-03T13:46:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/02\/The-Best-Google-Alerts-Alternatives-for-PR-Pros-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gina Nowicki\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Prowly_com\" \/>\n<meta name=\"twitter:site\" content=\"@Prowly_com\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gina Nowicki\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/google-alerts-alternatives\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/google-alerts-alternatives\\\/\"},\"author\":{\"name\":\"Gina Nowicki\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#\\\/schema\\\/person\\\/26b9500d9d34edc60dc52bbe90d7c39f\"},\"headline\":\"The Best Google Alerts Alternatives for PR Pros\",\"datePublished\":\"2024-05-22T14:37:00+00:00\",\"dateModified\":\"2025-06-03T13:46:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/google-alerts-alternatives\\\/\"},\"wordCount\":2330,\"publisher\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/google-alerts-alternatives\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/The-Best-Google-Alerts-Alternatives-for-PR-Pros-1.png\",\"articleSection\":[\"PR Tools &amp; 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