{"id":20024,"date":"2024-04-23T13:12:00","date_gmt":"2024-04-23T13:12:00","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=20024"},"modified":"2025-05-12T10:40:57","modified_gmt":"2025-05-12T10:40:57","slug":"coveragebook-vs-releasd-vs-prowly","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/coveragebook-vs-releasd-vs-prowly\/","title":{"rendered":"CoverageBook vs Releasd vs Prowly \u2013 Pricing &#038; Feature Comparison"},"content":{"rendered":"\n<p>With all the different PR reporting tools available, choosing the right one isn't easy.<\/p>\n\n\n\n<p>We've already created a guide on choosing the <a href=\"https:\/\/prowly.com\/magazine\/pr-reporting-tools\/\" data-type=\"post\" data-id=\"18864\">best PR reporting tool for your needs<\/a>, but in this post, we focused solely on comparing the top 3 reporting tools on the market: <strong>CoverageBook vs Releasd vs Prowly.<\/strong><\/p>\n\n\n\n<p>Read on to find out what the main differences are and which tool is right for you.<\/p>\n\n\n\n<div class=\"wp-block-group signup-cta-container has-base-color has-text-color has-background has-link-color wp-elements-8c96b178d231475944a6b403e4a7ce6a has-global-padding\" style=\"border-radius:8px;background-color:#1f2937;margin-top:40px;margin-bottom:40px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;background-position:100% 100%;background-repeat:no-repeat;background-size:auto;\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-efe3489b wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Try Prowly's media monitoring free for 7 days<\/h3>\n\n\n\n<p>Create media reports and start tracking your brand for free in Prowly.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprehensive Monitoring:<\/strong> Track the web and social media mentions.<\/li>\n\n\n\n<li><strong>Transparent Pricing:<\/strong>&nbsp;Plans start at $258\/month<\/li>\n\n\n\n<li><strong>All-in-one platform:<\/strong> Get everything you need in one tool for PR, incl. media database, outreach, reporting, and more<\/li>\n<\/ul>\n\n\n\n<p class=\"signup-cta-button\"><a href=\"https:\/\/prowly.com\/media-monitoring\/\" data-type=\"link\" data-id=\"https:\/\/prowly.com\/media-monitoring\/\" class=\"cta-button\" data-cta-type=\"report\" data-cta-destination=\"https:\/\/prowly.com\/media-monitoring\/\">Learn more<\/a><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"overview\">Overview<\/h2>\n\n\n\n<p>At a glance, all three tools offer PR reporting functionality and will get the job done, no matter which platform you choose.<\/p>\n\n\n\n<p>The main difference between them is that Prowly goes beyond reporting and is an all-in-one tool for PR, whereas CoverageBook and Releasd are tools solely for reporting.<\/p>\n\n\n\n<p>Another key difference is that Prowly offers media monitoring, which allows you to automatically find pieces of coverage for creating PR reports. Read on for more details.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>CoverageBook<\/strong><\/td><td><strong>Releasd<\/strong><\/td><td><strong>Prowly<\/strong><\/td><\/tr><tr><td>Pricing starts at<\/td><td>$99 per month<\/td><td>$95 per month<\/td><td>$258 per month<\/td><\/tr><tr><td>All-in-one PR tool<\/td><td>No<\/td><td>No<\/td><td>Yes<\/td><\/tr><tr><td>Coverage reports<\/td><td><meta charset=\"utf-8\">Yes<\/td><td><meta charset=\"utf-8\">Yes<\/td><td><meta charset=\"utf-8\">Yes<\/td><\/tr><tr><td>Automated clippings data<\/td><td><meta charset=\"utf-8\">Yes<\/td><td><meta charset=\"utf-8\">Yes<\/td><td><meta charset=\"utf-8\">Yes<\/td><\/tr><tr><td>Media monitoring integration<\/td><td>No<\/td><td>No<\/td><td>Yes<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"pricing-comparison\">Pricing Comparison<\/h2>\n\n\n\n<p>At a glance, all three tools are affordably priced, being under $200 per month, with Prowly being the most expensive as it includes other PR features.<\/p>\n\n\n\n<p>The other key difference is that every tool charges for different things, such as usage, users, or features, so it's worth digging deeper into the details to see what makes the most sense for you.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><meta charset=\"utf-8\"><strong>CoverageBook<\/strong><\/td><td><meta charset=\"utf-8\"><strong>Releasd<\/strong><\/td><td><meta charset=\"utf-8\"><strong>Prowly<\/strong><\/td><\/tr><tr><td>Starting price<\/td><td>$99 per month<\/td><td>$95 per month<\/td><td><meta charset=\"utf-8\"><\/meta>$258 per month<\/td><\/tr><tr><td>Pricing plans based on<\/td><td>Clippings and users<\/td><td>Features and users<\/td><td>Features, usage, and users<\/td><\/tr><tr><td>Subscription length<\/td><td><meta charset=\"utf-8\">Monthly or yearly<\/td><td><meta charset=\"utf-8\">Monthly or yearly<\/td><td><meta charset=\"utf-8\">Monthly or yearly<\/td><\/tr><tr><td>Free trial<\/td><td>Yes<\/td><td>Demo required<\/td><td>Yes<\/td><\/tr><tr><td>Other PR features<\/td><td>No<\/td><td>No<\/td><td>Yes<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"coveragebook-pricing\">Coveragebook Pricing<\/h2>\n\n\n\n<p><a href=\"https:\/\/coveragebook.com\/pricing\/\">https:\/\/coveragebook.com\/pricing\/<\/a><\/p>\n\n\n\n<p>Coveragebook has a simple pricing model, offering 4 different plans based mainly on the number of clippings per month and the number of users. The more advanced plans also include advanced support or a dedicated training session.<\/p>\n\n\n\n<p>Plans start at $99 per month with 100 monthly clippings and go up to $499 per month.<\/p>\n\n\n\n<p>Every plan can be purchased monthly and annually. If you choose to be billed yearly, you get an extra month for free.<\/p>\n\n\n\n<p>Coveragebook plans are flexible \u2013 there's no contract required and you can cancel at any time.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>Bronze<\/strong><\/td><td><strong>Bronze Plus<\/strong><\/td><td><strong>Silver<\/strong><\/td><td><strong>Gold<\/strong><\/td><\/tr><tr><td>Price<\/td><td>$99\/mo<\/td><td>$149\/mo<\/td><td>$199\/mo<\/td><td>$499\/mo<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">CoverageBook pricing (updated 01.2023)<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"releasd-pricing\">Releasd Pricing<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.releasd.com\/pricing\">https:\/\/www.releasd.com\/pricing<\/a><\/p>\n\n\n\n<p>Releasd has similar pricing plans to CoverageBook, although the main difference is that subscriptions are priced based on features, such as templates or available metrics, instead of usage. Every plan has an unlimited number of clippings per month.<\/p>\n\n\n\n<p>There are 3 plans, each costing $95, $155, or $409, depending on the number of users or extra features.<\/p>\n\n\n\n<p>Like CoverageBook, plans are flexible and allow you to cancel at any time.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>Basic<\/strong><\/td><td><strong>Pro<\/strong><\/td><td><strong>Corporate<\/strong><\/td><\/tr><tr><td>Price<\/td><td>$95\/mo<\/td><td>$155\/mo<\/td><td>$409\/mo<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Releasd pricing (updated 01.2023)<\/figcaption><\/figure>\n\n\n\n<p>P.S. Speaking of clippings, here's the <a href=\"https:\/\/prowly.com\/magazine\/press-clippings\/\" target=\"_blank\" rel=\"noreferrer noopener\">Practical Guide to PR Clippings<\/a> for your PR agency if you'd like to delve a bit deeper into the topic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"prowly-pricing\">Prowly Pricing<\/h2>\n\n\n\n<p><a href=\"https:\/\/prowly.com\/pricing\/\">https:\/\/prowly.com\/pricing\/<\/a><\/p>\n\n\n\n<p>Prowly will cost you $258 per month or up, depending on the plan.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"539\" src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/12\/image-1-1024x539.png\" alt=\"\" class=\"wp-image-44518\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/12\/image-1-1024x539.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/12\/image-1-300x158.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/12\/image-1-768x405.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/12\/image-1.png 1118w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Although Prowly has a higher price tag, it comes with a handful of other powerful features that go beyond PR reporting, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PR CRM<\/li>\n\n\n\n<li>Media pitching tool<\/li>\n\n\n\n<li>Online newsroom<\/li>\n\n\n\n<li>Press release creator<\/li>\n\n\n\n<li>Media database <\/li>\n\n\n\n<li>Media monitoring<\/li>\n\n\n\n<li>AI-powered PR features<\/li>\n<\/ul>\n\n\n\n<p>If you're not looking for a tool just for reporting, it can make more sense to have an all-in-one tool instead of paying for multiple platforms.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>Basic<\/strong><\/td><td><strong>Pro<\/strong><\/td><\/tr><tr><td>Monthly price<\/td><td>$369\/mo<\/td><td>Starting at $589\/mo<\/td><\/tr><tr><td>Yearly price<\/td><td>$258\/mo<\/td><td>Starting at $416\/mo<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Prowly pricing (updated 04.2025)<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\">TRY PROWLY FOR FREE<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"feature-comparison\">Feature comparison<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Automated PR Clippings<\/strong><\/h3>\n\n\n\n<p>All three tools offer the basic functionality of PR reporting software, meaning that you can automatically generate PR clippings.<\/p>\n\n\n\n<p>Simply enter the URL of your coverage, and each tool will generate a clipping with metrics, a screenshot, and other relevant data. It's possible to manually add extra coverage or your own screenshots as well.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/01\/prreports-1024x557.webp\" alt=\"\" class=\"wp-image-20113\"\/><figcaption class=\"wp-element-caption\">Example of a PR clipping in Prowly<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Reporting format<\/h3>\n\n\n\n<p>Clients usually have their preferences when it comes to the format of the report. Thankfully, all three tools offer reports in the form of a .pdf, spreadsheet file (.xls or .csv), or as a shareable link. Prowly additionally offers reports in .ppt format, which can be useful if your clients use PowerPoint.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>CoverageBook<\/strong><\/td><td><strong>Releasd<\/strong><\/td><td><strong>Prowly<\/strong><\/td><\/tr><tr><td>.pdf<\/td><td>Yes<\/td><td>Yes<\/td><td>Yes<\/td><\/tr><tr><td>.ppt<\/td><td>No<\/td><td>No<\/td><td>Yes<\/td><\/tr><tr><td>.xls\/.csv<\/td><td>Yes<\/td><td>Yes<\/td><td>Yes<\/td><\/tr><tr><td>sharable link<\/td><td>Yes<\/td><td>Yes<\/td><td>Yes<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>All three tools offer full-screen online formats with a shareable link and include password protection.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Charts<\/h3>\n\n\n\n<p>With Prowly you can use charts to visualise your data, engage your readers and compare data from various reports. This feature is not available in CoverageBook or Releasd.<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table><tbody><tr><td><\/td><td class=\"has-text-align-left\" data-align=\"left\"><strong>CoverageBook<\/strong><\/td><td><strong>Releasd<\/strong><\/td><td><strong>Prowly<\/strong><\/td><\/tr><tr><td>Charts<\/td><td class=\"has-text-align-left\" data-align=\"left\">No<\/td><td>No<\/td><td>Yes<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/04\/Use-engaging-charts-for-PR-Reports-with-Prowly-1024x380.png\" alt=\"\" class=\"wp-image-20675\" style=\"width:785px;height:291px\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Available metrics<\/h3>\n\n\n\n<p>A key part of PR reports is the metrics provided. Thankfully, every tool automatically generates metrics with just the provided URL, but the difference lies in what data is available and with what accuracy.<\/p>\n\n\n\n<p>Each tool generates key metrics to demonstrate the <a href=\"https:\/\/prowly.com\/magazine\/measure-pr-campaign\/\">success of each press hit<\/a>, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Estimated number of views<\/li>\n\n\n\n<li>Monthly traffic for the publication<\/li>\n\n\n\n<li>Social engagement<\/li>\n\n\n\n<li>Domain authority<\/li>\n\n\n\n<li>Number of backlinks<\/li>\n<\/ul>\n\n\n\n<p>There are, however, some differences:<\/p>\n\n\n\n<p>First of all, if you're still using <strong>AVE<\/strong>, Prowly is the only tool that provides this metric.<\/p>\n\n\n\n<p>Another difference lies in the <strong>quality of the data<\/strong> which depends on the provider. Releasd and CoverageBook both use Moz and SimilarWeb to estimate traffic, visits, and domain authority, while Prowly uses Semrush data.<\/p>\n\n\n\n<p>Both providers will have accurate metrics, although googling Semrush vs Moz will return more search results in favor of Semrush.<\/p>\n\n\n\n<p>Thirdly, as Prowly is an all-in-one PR tool, you'll be able to automatically add outreach metrics such as open and click rates if you pitch journalists through the tool.<\/p>\n\n\n\n<p>However, despite Prowly having these advantages, its social metrics are not yet as advanced as CoverageBook or Releasd. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/01\/Screenshot-2023-01-12-at-12.33.38-1024x753.png\" alt=\"\" class=\"wp-image-20090\" style=\"width:787px;height:578px\"\/><figcaption class=\"wp-element-caption\">Examples of metrics from Prowly<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Templates<\/h3>\n\n\n\n<p>Currently, CoverageBook and Releasd offer a template library, allowing you to quickly generate different reports. While Prowly does not have ready templates, it allows you to quickly customizing your reports to match the needs of your client.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>CoverageBook<\/strong><\/td><td><strong>Releasd<\/strong><\/td><td><strong>Prowly<\/strong><\/td><\/tr><tr><td>Templates<\/td><td>Yes<\/td><td>Yes<\/td><td>No<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Trial and demo availability<\/h3>\n\n\n\n<p>Besides comparing the pricing and features of each tool, sometimes the best way to choose the right software is to simply try all of them and see which one you like best.<\/p>\n\n\n\n<p>At the time of writing, only Prowly and CoverageBook offer a readily accessible trial. <\/p>\n\n\n\n<p>Releasd does mention a free trial on their website, but it requires booking a call with a salesperson, without stating the details of the trial account.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>CoverageBook<\/strong><\/td><td><strong>Releasd<\/strong><\/td><td><strong>Prowly<\/strong><\/td><\/tr><tr><td>Trial availability<\/td><td><a href=\"https:\/\/app.coveragebook.com\/users\/sign_up\" data-type=\"URL\" data-id=\"https:\/\/app.coveragebook.com\/users\/sign_up\">Yes<\/a><\/td><td>Requires demo<\/td><td><a href=\"https:\/\/prowly.com\/\" data-type=\"URL\" data-id=\"https:\/\/app.prowly.com\/users\/signup\">Yes<\/a><\/td><\/tr><tr><td>Duration<\/td><td>30-day<\/td><td>Unknown<\/td><td>7-day<\/td><\/tr><tr><td>Demo availability<\/td><td>Yes<\/td><td>Yes<\/td><td>Yes<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Media monitoring<\/h3>\n\n\n\n<p>Creating a coverage report requires that you first provide the URLs of the clippings to generate the report, which includes coverage metrics and a screenshot of the article.<\/p>\n\n\n\n<p>Many PRs get these URLs by getting them from the person that wrote about them or by finding them on Google News.<\/p>\n\n\n\n<p>A more sophisticated approach is to use a media monitoring solution, which automatically finds press hits based on the keywords you provide (usually your brand name). Not only can this save time if you have a lot of coverage, but it also ensures that you don't miss any URLs when gathering clippings.<\/p>\n\n\n\n<p>Currently, Prowly is the only tool out of the three that offers a media monitoring add-on. <\/p>\n\n\n\n<p>While it is possible to use Releasd or CoverageBook with a third-party media monitoring tool like Brand24, having everything in one tool means everything is integrated, easier and quicker. It can also be cheaper, as you only have to pay for one tool.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/01\/Screenshot-2023-01-16-at-11.20.17-1.png\" alt=\"\" class=\"wp-image-20109\" style=\"width:600px;height:312px\"\/><figcaption class=\"wp-element-caption\">Options to add coverage in <a href=\"https:\/\/prowly.com\/magazine\/best-prowly-alternatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prowly<\/a><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Reporting tools vs all-in-one PR tools<\/h3>\n\n\n\n<p>Adding on top of the benefits of having media monitoring and PR reporting in the same tool, it's worth considering if the tool also contains other PR features.<\/p>\n\n\n\n<p>Many PR professionals use other dedicated tools to find media contacts, organize their media lists or create press releases. <\/p>\n\n\n\n<p>By having a single all-in-one PR tool, you can save costs and simplify your PR workflow even further and get the benefits of all of your data being integrated. <\/p>\n\n\n\n<p>And in the case of PR reports, this means that you can also easily include additional metrics such as open and click rates of emails sent to your media contacts.<\/p>\n\n\n\n<p>An all-in-one PR tool will contain other features such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PR CRM<\/li>\n\n\n\n<li>Media pitching tool,<\/li>\n\n\n\n<li>Online newsroom<\/li>\n\n\n\n<li>Press release creator<\/li>\n\n\n\n<li>Media database<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"summing-up\">Summing up<\/h2>\n\n\n\n<p>If you're just looking for a PR reporting tool can't go wrong with any of the three providers. Prowly can be a smart option if you're looking to simplify your PR tech stack and have everything in a single tool, from reporting to finding media opportunities.<\/p>\n\n\n\n<p>Ultimately, we recommend simply trying them out and seeing which one you like best!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\">TRY PROWLY FOR FREE<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>With all the different PR reporting tools available, choosing the right one isn't easy. We've already created a guide on choosing the best PR reporting tool for your needs, but in this post, we focused solely on comparing the top 3 reporting tools on the market: CoverageBook vs Releasd vs Prowly. Read on to find [&hellip;]<\/p>\n","protected":false},"author":318,"featured_media":20085,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[359],"tags":[],"class_list":["post-20024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-tools-and-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CoverageBook vs Releasd vs Prowly (Feature &amp; Pricing Comparison)<\/title>\n<meta name=\"description\" content=\"With all the different PR reporting tools available, choosing the right one isn&#039;t easy. 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