- \n
- PR Twitter accounts to follow<\/strong><\/a>\n
- \n
- Michelle Garrett, @PRisUs<\/a><\/strong><\/li>\n\n\n\n
- Tonya McKenzie, @TonyaMcKenziePR<\/strong><\/a><\/li>\n\n\n\n
- Tamara Sykes, @baydiangirl<\/a><\/strong><\/li>\n\n\n\n
- Lisa Barone, @LisaBarone<\/strong><\/a><\/li>\n\n\n\n
- Kristin Marquet, @KristinMarquet<\/a><\/strong><\/li>\n\n\n\n
- Sarah Evans, @prsarahevans<\/strong><\/a><\/li>\n\n\n\n
- Jeremy Pepper, @jspepper<\/a><\/strong><\/li>\n\n\n\n
- Mark Ragan, @MarkRaganCEO<\/strong><\/a><\/li>\n\n\n\n
- Deirdre Breakenridge, @dbreakenridge<\/strong><\/a><\/li>\n\n\n\n
- Ren\u00e9e Warren, @Renee_Warren<\/a><\/strong><\/li>\n\n\n\n
- Jennifer Berson, @JenerationPR<\/strong><\/a><\/li>\n\n\n\n
- Jennifer Sanchis, @Jenny_Sanchis<\/a><\/strong><\/li>\n\n\n\n
- Scott Baradell, @DallasInbound<\/strong><\/a><\/li>\n\n\n\n
- Joe Robison, @josephrobison<\/strong><\/a><\/li>\n\n\n\n
- Stephen Waddington, @wadds<\/a><\/strong><\/li>\n\n\n\n
- Rich Leigh, @RichLeighPR<\/strong><\/a><\/li>\n\n\n\n
- Dorothy Crenshaw, @dorocren<\/a><\/strong><\/li>\n\n\n\n
- Mubashira Farooqi, @MubashiraNF<\/a><\/strong><\/li>\n\n\n\n
- Naomi MG Smith, @naomimgsmith<\/a><\/strong><\/li>\n\n\n\n
- Frank Strong, @Frank_Strong<\/a><\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
\n\n\n\nPublic Relations: Twitter accounts to follow <\/strong><\/h2>\n\n\n\n
Michelle Garrett, @PRisUs<\/h3>\n\n\n\nPR consultant, freelancer, and general all-things-media all-star, Michelle also co-hosts \u201cPRLunchHour\u201d, a live Twitter chat with guests from all over the PR world. From her base at \u201cthe intersection of PR, content creation and social media\u201d, she shares an impressive volume of work, commenting on the big-picture topics of the day as well as interesting bits and pieces of the daily headlines that catch her eye. <\/p>\n\n\n\n
The \u201cIn the News\u201d<\/a> and blog<\/a> sections of her site will make you wonder when she sleeps and just the content there alone is worth keeping Michelle on your radar. A word of warning, though - Michelle's PR tweets are very likely to make you feel like you need to seriously up your Twitter game now<\/em>. <\/p>\n\n\n\n
Source: <\/span>Twitter<\/span><\/a><\/em><\/figcaption><\/figure>\n\n\n\n
Tonya McKenzie, @TonyaMcKenziePR<\/h3>\n\n\n\nFollow Tonya for a couple of days and you might forget that you probably don\u2019t actually know her personally. That\u2019s the kind of bond she creates with her followers so just imagine what she does for her PR clients. <\/p>\n\n\n\n
As the founder of Sand & Shores PR, Tonya has had an influential hand in the creation and implementation of every possible stage of an effective PR strategy, but she proudly focuses on two aspects \u2014 storytelling<\/a> and reputation management. Among the many other interesting and useful bits and pieces you\u2019ll find in her Twitter feed, you\u2019ll get to see what PR professionals talk about during #PRLunchHour.<\/p>\n\n\n\n
![\"Tonya](\"https:\/\/prowly.com\/magazine\/app\/uploads\/2022\/03\/Tonya-McKenzie-1024x933.png\")
Source: <\/span>Twitter<\/span><\/a><\/em><\/figcaption><\/figure>\n\n\n\n
Tamara Sykes, @baydiangirl<\/strong><\/h3>\n\n\n\nTamara is a highly-skilled marketing consultant, content creator, and PR professional with a gift for securing earned media coverage<\/a>. Her sweet spot is helping woman-owned businesses create the ideal public persona that supports their digital and traditional marketing. But she never shies away from educating her followers about the best tactics to use.<\/p>\n\n\n\n
Authentic, knowledgeable, and relatable, Tamara's timeline\u00a0is filled with digital PR tips<\/a>, SEO insights, and heartwarming stories. Plus, besides her signature purple hair color, you'll notice that she's very passionate about work\/life balance.<\/p>\n\n\n\n![\"\"](\"https:\/\/prowly.com\/magazine\/app\/uploads\/2022\/08\/Tamara-Sykes-Prowly-PR-Software-1024x615.png\")
<\/figure>\n\n\n\n
Lisa Barone, @LisaBarone<\/h3>\n\n\n\nBrand VP at Overit, Lisa is the first person you want on your team if you\u2019re trying to break through the noise and get noticed. Pitching and being pitched to is what she does and she knows every trick in the book for getting coverage and every PR face-plant that causes serious pitch fails. Her post on the Overit blog<\/a> on the essentials of getting press coverage is among the best we\u2019ve seen. <\/p>\n\n\n\n
Source: <\/span>Overit blog<\/span><\/a><\/em><\/figcaption><\/figure>\n\n\n\n
Kristin Marquet, @KristinMarquet<\/h3>\n\n\n\nKristin is the force behind FemFounder.Co<\/a>, an all-in-one resource for building female-owned businesses, and her own agency, Marquet Media<\/a>. She\u2019s also a regular contributor to some real heavyweight business and tech publications, including Entrepreneur.com, Inc.com and Forbes. <\/p>\n\n\n\n
From the habits that make you more creative to the skills you need to succeed and everything in between, her Twitter feed is a non-stop source of inspiration and intriguing, thought-provoking posts that can help you grow as a PR pro. Her most recent contribution to Forbes - as of this posting - is as part of an expert panel sharing insights into mistakes to avoid in your business career<\/a>: <\/p>\n\n\n\n
Source: <\/span>Forbes<\/span><\/a><\/em><\/figcaption><\/figure>\n\n\n\n
Sarah Evans, @prsarahevans<\/h3>\n\n\n\nFounder & CEO of Sevans Digital PR<\/a>, Sarah engages her 100k+ followers with the perfect balance of useful content you probably haven\u2019t seen and tips & advice for how to make it in PR. One look at a listing of her clients getting media mentions<\/a> will tell you that Sarah knows what she\u2019s talking about when it comes to securing coverage making a career in PR.<\/p>\n\n\n\n
Source: <\/span>Twitter<\/span><\/a><\/em><\/figcaption><\/figure>\n\n\n\n
Jeremy Pepper, @jspepper<\/h3>\n\n\n\nWhen you\u2019re included among PRovoke Media\u2019s 25 Innovators for 2021, you just might be worth listening to. Jeremy runs the Pop PR blog<\/a>, where he shares his thoughts on some pretty deep topics that will make you rethink a lot of things you think you know about PR. If you missed his real-time commenting on the commercials during the recent Super Bowl, go check them out. Now. <\/p>\n\n\n\n
Source: <\/span>Twitter<\/span><\/a><\/em><\/figcaption><\/figure>\n\n\n\n
Mark Ragan, @MarkRaganCEO<\/h3>\n\n\n\nAs the boss of Ragan Communications<\/a>, there isn\u2019t much Mark doesn\u2019t know about the PR world. His site is basically the crossroads of everything you might need to know as someone working in the field, from industry news to training materials and everything a wide range of business leaders needs to know. His daily news sites, PRDaily.com<\/a> and Ragan.com<\/a>, attract massive audiences and are required reading for anyone trying to keep their finger on the pulse of communications. <\/p>\n\n\n\n
His Communications Leadership Council is dedicated to communications executives and its PR Daily Leadership Network is a must-have membership group for PR, marketing, and social media professionals. Ragan is also the producer of Communications Week, a premier industry event. How\u2019s that for a footprint? If Mark Ragan is talking about it, you need to know about it. <\/p>\n\n\n\n
Source: <\/span>Twitter<\/span><\/a><\/em><\/figcaption><\/figure>\n\n\n\n
Deirdre Breakenridge, @dbreakenridge<\/h3>\n\n\n\nDeirdre wears a lot of PR hats \u2014 podcaster, trainer, author and strategist. Follow her for reposts of her very insightful blog<\/a> and some interesting extras not found elsewhere on this list, like media training and preparing for life in the spotlight. Her FEEL model for developing media strategies is a really interesting exercise for PR pros and beginners alike. <\/p>\n\n\n\n
As Deirdre says, \u201cIt begins with finding your Passion Potential, which is the intersection of what you care about and the pain points and passion of your audiences. At this intersection, you have the potential for far more than a simple connection and transaction, especially when you apply a FEEL approach to your brand.\u201d Follow her PR tweets to learn more. <\/p>\n\n\n\n
Source: <\/span>deirdrebreakenridge.com<\/span><\/a><\/em><\/figcaption><\/figure>\n\n\n\n
Ren\u00e9e Warren, @Renee_Warren<\/h3>\n\n\n\nRen\u00e9e\u2019s mission statement does not leave a lot of gray area \u2014 \u201cWe help female entrepreneurs transform their visions into massive impact!\u201d<\/em> That\u2019s about as straightforward as it gets and her site<\/a> and PR tweets are packed with motivation, insider tips, and bits of wisdom that will keep you driving until you get to the top (and then keep driving). <\/p>\n\n\n\n
If her explanation of the concept of \u201cWe Wild Women\u201d doesn\u2019t get you fired up, you might need to check your pulse:<\/p>\n\n\n\n
Source: <\/span>We Wild Women<\/span><\/a><\/em><\/figcaption><\/figure>\n\n\n\n
Jennifer Berson, @JenerationPR<\/h3>\n\n\n\nFounder of Jeneration PR & Jeneration Academy (see what she did there?), Jennifer's agency <\/a>specializes in baby, beauty, and lifestyle brands. Her expertise lies in leveraging digital media into increased exposure and higher online profiles. <\/p>\n\n\n\n
She has a particular talent for demystifying PR and making it accessible to those who are juggling lots of responsibilities in small organizations. Whether it\u2019s her collections of \u201cmust-haves\u201d and tip sheets or her regular participation in live conversations about quickly learning the basics of brand communications, Jennifer has a way of removing the jargon and speaking in plain language to newbies trying to catch up on important ideas in PR. <\/p>\n\n\n\n
![\"\"](\"https:\/\/prowly.com\/magazine\/app\/uploads\/2022\/03\/Jennifer-Berson-1024x778.png\")
Source: <\/span>Twitter<\/span><\/a><\/em><\/figcaption><\/figure>\n\n\n\n
Jennifer Sanchis, @Jenny_Sanchis<\/h3>\n\n\n\nOur list has been missing a more corporate-oriented approach to things and Jennifer Sanchis is here to help us fix that. She\u2019s the go-to source for guidance<\/a> on corporate communications and the related field of crisis management<\/a>. She hits the bullseye here on the latter topic:<\/p>\n\n\n\n
Remember the five things brands do that trigger negative reactions:<\/em><\/strong><\/p>\n\n\n\n
-Hit at core beliefs and values<\/em><\/strong><\/p>\n\n\n\n
-Attack social norms<\/em><\/strong><\/p>\n\n\n\n
-Go against its own ethics<\/em><\/strong><\/p>\n\n\n\n
-Take away our control<\/em><\/strong><\/p>\n\n\n\n
-Hurt something we relate to<\/em><\/strong><\/p>\n\n\n\n
Jennifer is also an Account Director at CARMA<\/a>, where she helps to deliver data-driven insights that inform better PR strategies. <\/p>\n\n\n\n
Source: <\/span>Twitter<\/span><\/a><\/em><\/figcaption><\/figure>\n\n\n\n
Scott Baradell, @DallasInbound<\/h3>\n\n\n\nScott comes at things from a completely different but very sensible angle \u2014 trust. <\/em><\/strong>It\u2019s the foundation of his PR philosophy, and you will see that word a lot <\/em>on anything with his name on it. But don\u2019t make the mistake of thinking that he\u2019s one-dimensional. Scott makes compelling arguments that trust is at the root of all relationships, not just in media and PR. <\/p>\n\n\n\n
From fake online reviews and fake people (yes, that\u2019s a thing now) to your speaking voice and the \u2018language of trust\u2019, you will not believe how convincingly he makes the case<\/a> for putting trust at the center of your strategies. <\/p>\n\n\n\n
![\"Scott](\"https:\/\/prowly.com\/magazine\/app\/uploads\/2022\/03\/Scott-Baradell-IdeaGrove-1024x804.png\")
Source: <\/span>Twitter<\/span><\/a><\/em><\/figcaption><\/figure>\n\n\n\n
Joe Robison, @josephrobison<\/h3>\n\n\n\nJoe\u2019s focus is on SEO and getting seen. This is about more than link building and the technical side of online visibility. Joe goes beyond this and uses his agency<\/a> to create compelling design elements like visual data studies that engage readers. <\/p>\n\n\n\n
In a world that typically defaults to the idea that \u2018content\u2019 means \u2018words\u2019, Joe is a great reminder that there\u2019s more than one way to get attention (and besides, aren\u2019t we visual creatures anyway?). Following him is a great way to not only get his own ideas on building the visual component of your content but also get inspired by articles and posts he retweets. <\/p>\n\n\n\n
Source: <\/span>Twitter<\/span><\/a><\/em><\/figcaption><\/figure>\n\n\n\n
Stephen Waddington, @wadds<\/h3>\n\n\n\nStephen\u2019s Monday Briefings<\/a> are reason alone to follow him. You\u2019ll get news items, trending topics, reminders about events, examples of the good & bad of the week and more, all with links to keep you busy until the following Monday. <\/p>\n\n\n\n
For a really deep dive, check out the blog<\/a> on his agency\u2019s site and discover all the fresh angles on familiar topics that you\u2019ve probably missed. In fact, you could say that Stephen has a particular talent for finding great additions to your reading list from all over the web: <\/p>\n\n\n\n
Source: <\/span>Twitter<\/span><\/a><\/em><\/figcaption><\/figure>\n\n\n\n
Rich Leigh, @RichLeighPR<\/h3>\n\n\n\nThere\u2019s just something about \u201c#1 bestseller\u201d that makes a resume look more impressive. Rich Leigh knows this and that\u2019s one of the reasons he\u2019s worth following. When he\u2019s not writing bestselling books, he runs RadioactivePR<\/a>, where they have a very clever way of breaking down their offer into conventional PR support, social media expertise, copywriting skills, and even email marketing to get your message out. We\u2019re not sure which category the \u201chumblebrag\u201d belongs to, but Rich is good at that too:<\/p>\n\n\n\n
Source: <\/span>Twitter<\/span><\/a><\/em><\/figcaption><\/figure>\n\n\n\n
Dorothy Crenshaw, @dorocren<\/h3>\n\n\n\nDorothy is the namesake behind Crenshaw Communications<\/a>, a top New York PR firm offering comprehensive media services. Drop by and learn<\/a> a little something about everything from content marketing to product launches, stick around for insights into corporate comms and media training and finish with a lesson in crisis management or just about anything else. <\/p>\n\n\n\n
Her clients' list makes it pretty clear that Dorothy has moved in some pretty elite circles but, at the same time, she\u2019s great at sharing small & simple ideas that make for an interesting read during a lunch break:<\/p>\n\n\n\n
Source: <\/span>Twitter<\/span><\/a><\/em><\/figcaption><\/figure>\n\n\n\n
Mubashira Farooqi, @MubashiraNF<\/strong><\/h3>\n\n\n\nMubashira is a passionate voice supporting diversity and representation in PR, along with a healthy dose of support for volunteering and mentorship. Also, if Toronto is part of your personal or professional circle, following her is a must because she\u2019s plugged in to just about every community there worth knowing about. And, yes, we know at this point it\u2019s easy to believe that everyone<\/em> has a podcast but Mubashira\u2019s is definitely worth a listen<\/a>, especially if you\u2019re looking for voices that don\u2019t always get heard. <\/p>\n\n\n\n
Source: <\/span>Twitter<\/span><\/a><\/em><\/figcaption><\/figure>\n\n\n\n
Naomi MG Smith, @naomimgsmith<\/h3>\n\n\n\nWhen you\u2019re named to PR Week\u2019s 30 Under 30 list, it\u2019s a good sign that you\u2019re making some waves in the PR world. Naomi continues to do exactly that, as an active member of the London PR community and Account Manager at Ketchum London. If something important is happening in the UK capital with a useful or educational PR angle to it, you can either search every professional journal and newspaper out there or simply follow Naomi\u2019s Twitter feed (our recommendation). <\/p>\n\n\n\n
- Tonya McKenzie, @TonyaMcKenziePR<\/strong><\/a><\/li>\n\n\n\n
- Michelle Garrett, @PRisUs<\/a><\/strong><\/li>\n\n\n\n
![\"\"\/](\"https:\/\/lh4.googleusercontent.com\/2gJyjy__nABOFNrcrCsatN_Gd21BoVszJ4vFTIaIDUqrdSbRubFqnuIM8jefW1SXL5Z-VEuqJxDieLBVXDiGmG4i0ulKjXqhO63SeAcFmzqzEk5o_7VWrwQSmf3HvCYhsSYmbb-0\")
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![\"\"\/](\"https:\/\/lh3.googleusercontent.com\/qtxWIn3dPCoXn6gdnkBRO75cWI6NRw6oMEvLGmrGpgtgWVGwzxMX2YYaDAURvYA4x3Nsdp63br2AN_HVCg-1V4PQ8re_R-9jpVv611E5-ReJUyLL8P5Eo84aNFXex1JbEkIv4n_4\")
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![\"\"\/](\"https:\/\/lh3.googleusercontent.com\/ZF0NVu5XKa8P6w_1Bo3B-SoWsaM6hWYjxkB9LEdqY8eKWJmBwF_lQYD_FC6q22GcfA2nl4AB70DqBQMYuMr_dLwFaCutbo2ziV7NdxV9dl6fF-RoJdq-HV-WMBG8UMLbX1ITkpt3\")
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