{"id":19352,"date":"2024-04-03T06:46:00","date_gmt":"2024-04-03T06:46:00","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=19352"},"modified":"2025-04-24T09:47:25","modified_gmt":"2025-04-24T09:47:25","slug":"best-pr-software","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/best-pr-software\/","title":{"rendered":"What PR Pros Dislike About Old-School PR Software"},"content":{"rendered":"\n<p>It\u2019s crystal clear that one of the best PR tools for PR and communications professionals<strong> is PR automation software that helps manage everything from media list creation to pitching to media monitoring and reporting.&nbsp;<\/strong><\/p>\n\n\n\n<p>While teams once tried to circumvent the cost and implementation time of these PR tools by building their own PR workflows (usually with an overpacked Google Drive of spreadsheets and documents), the ever-changing PR landscape now requires them to stay on top of too much information to do their work efficiently outside of PR management software.<\/p>\n\n\n\n<p>The reason is quite obvious. <strong>Over time the ever-changing editorial contacts, the need to pitch media across remote teams, and the desire to provide client reports with detailed data have all made <\/strong><a href=\"https:\/\/prowly.com\/\"><strong>PR automation software<\/strong><\/a><strong> critical to doing business successfully<\/strong> (without losing sanity).<\/p>\n\n\n\n<p>Now there are a lot more <a href=\"https:\/\/prowly.com\/magazine\/pr-tools-guide\/\">tools for PR professionals<\/a> and teams than ever, and these options are not the \u201cold-school\u201d PR software systems we recognize, like <a href=\"https:\/\/prowly.com\/magazine\/cision-vs-meltwater\/\">Cision, Meltwater,<\/a> and <a href=\"https:\/\/prowly.com\/magazine\/muck-rack-vs-cision\/\">MuckRack<\/a>. <strong>The time has come when you can get the same PR software solutions with fewer costs and less time. <\/strong>These PR software companies are providing new and, dare we say, the<strong> <\/strong><a href=\"https:\/\/prowly.com\/magazine\/buying-pr-software\/\"><strong>best<\/strong> PR tools<\/a> on the market. Prowly is one of them, and we\u2019re about to tell you why.<\/p>\n\n\n\n<div class=\"wp-block-group signup-cta-container has-base-color has-text-color has-background has-link-color wp-elements-0624e01d7862a708e5bad94e226cb1b6 has-global-padding\" style=\"border-radius:8px;background-color:#1f2937;margin-top:40px;margin-bottom:40px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;background-position:100% 100%;background-repeat:no-repeat;background-size:auto;\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-efe3489b wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Looking for a comprehensive all-in-one PR tool?<\/h3>\n\n\n\n<p>Try Prowly completely free for 7 days in a platform with everything you need for PR.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>All-in-one software:<\/strong> Get everything you need in one tool for PR, incl. media database, outreach, reporting, and more<\/li>\n\n\n\n<li><strong>Transparent pricing:<\/strong>&nbsp;Plans start at $258\/month<\/li>\n\n\n\n<li><strong>Comprehensive monitoring:<\/strong> Track the web and social media mentions.<\/li>\n<\/ul>\n\n\n\n<p class=\"signup-cta-button\"><a href=\"https:\/\/prowly.com\/\">Learn more<\/a><\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"list\"><strong>How Prowly Compares: The Best PR Software Comparison<\/strong><\/h2>\n\n\n\n<p>If you\u2019re going to invest time in looking for the best PR platforms, then you want all the bells and whistles, right? A start-to-finish PR tool is no longer a pipe dream, and PR software companies like Prowly deliver.<\/p>\n\n\n\n<p>For example: just like with traditional PR software companies, Prowly gets you the full suite of PR services. Yes, the same time-saving, team-sharing, end-to-end PR tools you need like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <a href=\"https:\/\/prowly.com\/magazine\/manage-press-contacts-pr-crm\/\"><strong>web-based PR CRM<\/strong><\/a> where you and your team can manage all media contacts in one place. Sort and save them in lists categorized by location, media type, and beat.<\/li>\n\n\n\n<li>A <a href=\"https:\/\/prowly.com\/magazine\/press-release-submission-sites\/\"><strong>press release creator<\/strong> <\/a>where you can build and share your latest news online.<\/li>\n\n\n\n<li>A <a href=\"https:\/\/prowly.com\/magazine\/media-list-building\/\"><strong>media pitching system<\/strong><\/a> where you can deliver personalized emails to your media contact list with the push of a send button, with client announcements displayed in an eye-catching template that stands out from everything else in their inboxes.<\/li>\n\n\n\n<li>An <a href=\"https:\/\/prowly.com\/magazine\/tips-tricks-for-how-to-build-a-better-online-newsroom\/\"><strong>online newsroom<\/strong><\/a> which lets editors easily grab the text, photos, brand logos, and spokesperson quotes they need to publish your news right away.<\/li>\n\n\n\n<li><a href=\"https:\/\/prowly.com\/magazine\/media-monitoring-advantages\/\"><strong>Media monitoring<\/strong> <\/a>that allows you to easily track where your news is being published and shared.<\/li>\n\n\n\n<li>An<strong> <\/strong><a href=\"https:\/\/prowly.com\/magazine\/pr-report-examples\/\"><strong>analytics and reporting feature<\/strong> <\/a>that saves you <em>hours<\/em> of work each month as you prepare great-looking reports for your clients that show the value of your PR work. Online clippings can be built right in!<\/li>\n<\/ul>\n\n\n\n<p>P.S. Here's the <a href=\"https:\/\/prowly.com\/magazine\/press-clippings\/\" target=\"_blank\" rel=\"noreferrer noopener\">Practical Guide to PR Clippings<\/a> for your PR agency if you'd like to delve a bit deeper into the topic.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2022\/10\/Prowly-toolset-1024x512.png\" alt=\"Prowly toolset\" class=\"wp-image-19376\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"outperform\"><strong>4 Ways Prowly Outperforms<\/strong><\/h2>\n\n\n\n<p>We\u2019re going to take this a step further and show you where Prowly outperforms its PR software competitors.<br><\/p>\n\n\n\n<p>We\u2019ve spent a lot of time researching the details of the very <a href=\"https:\/\/prowly.com\/magazine\/pr-tech-stack\/\">best PR management tools<\/a> on the market, and <strong>we\u2019ve found time and time again that Prowly excels in 4 key areas<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>Ease of Use (No Learning Curve)<\/strong><\/h3>\n\n\n\n<p>Sometimes, we avoid bringing a new tool into our PR process because <em>we just don\u2019t have the time to learn anything new. <\/em>A new software program that comes with an inch-thick user guide is not something we\u2019re willing to sign up for these days. It\u2019s a lot to add something new when we\u2019ve relied on existing systems for so long.<\/p>\n\n\n\n<p><strong>But with Prowly, you can be up and running in no time.<\/strong> A team specialist will walk you through your new software and give you support along the way.&nbsp;<\/p>\n\n\n\n<p>We\u2019re convinced you and your team will find the software intuitive and easy to learn, whether you\u2019re building your first media list, following up on opened emails from your latest email blast, or creating end of the month reports for each of your clients.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Media Database Size<\/strong><\/h3>\n\n\n\n<p>You might think the lower cost of Prowly will mean less media contacts in the <a href=\"https:\/\/prowly.com\/magazine\/best-media-database\/\">media database<\/a>. This is absolutely not the case. In fact, <strong>with over one million contacts<\/strong>, Prowly outstrips some of the most expensive PR automation software solutions with the size of its database.<\/p>\n\n\n\n<p>And just like its more-expensive competitors, Prowly automatically updates media contact information as it becomes available, so you don\u2019t have to worry about pitching to the wrong people.<\/p>\n\n\n\n<p>Imagine the hours you and your team can save <a href=\"https:\/\/prowly.com\/magazine\/media-list-building\/\">building media contact lists<\/a> with the press of a button. In fact, the Prowly database allows you to expand your business into new industries and markets because you can rely on accessing specific contact lists for each.<\/p>\n\n\n\n<p class=\"purplebox\">If you need access to the journalist database, you can use the <a href=\"https:\/\/prowly.com\/media-database\/\">Prowly\u2019s media database<\/a>, which is completely free for 7 days. No need to sign up for any obligations until you know if the tool matches your needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>Free Trial<\/strong><\/h3>\n\n\n\n<p>On top of these three huge benefits, <strong>Prowly offers a free 7-day trial so you can make sure the software is right for you<\/strong>. Most software solutions don\u2019t give you a chance to test drive their software\u2019s capabilities before you buy. Prowly will give you full search access and dedicated support during your product trial.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. <strong>Cost &amp; Commitment<\/strong><\/h3>\n\n\n\n<p>Would you like to spend a lot less for a more robust PR software solution? We thought you\u2019d say yes!<\/p>\n\n\n\n<p>One of the main reasons PR agencies and teams sidestep PR automation software solutions is that they don\u2019t want to take on the large expense that comes along with <a href=\"https:\/\/prowly.com\/magazine\/cision-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cision<\/a>, <a data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/meltwater-pricing\/\" href=\"https:\/\/prowly.com\/magazine\/meltwater-pricing\/\">Meltwater<\/a>, and Muck Rack subscriptions.<\/p>\n\n\n\n<p>Where those solutions are priced annually and start at $6,000 a year, Prowly starts at just $258 per month. And unlike the historical competitors, you don\u2019t have to commit to an annual contract. You can subscribe monthly, giving you the flexibility to use Prowly to match your business needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"reviews\"><strong>What PRs Are Saying About Prowly<\/strong><\/h2>\n\n\n\n<p>We could talk all day about why we think Prowly is <a href=\"https:\/\/prowly.com\/magazine\/why-prowly-reviews\/\">the best online PR tool <\/a>out there, but we\u2019ll let some PR professionals who actually use Prowly tell you more<em>.<\/em><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2022\/10\/Prowly-reviews-1024x438.png\" alt=\"Prowly reviews\" class=\"wp-image-19378\"\/><figcaption class=\"wp-element-caption\"><span class=\"has-inline-color has-cyan-bluish-gray-color\"><em>Source: <\/em><\/span><a href=\"https:\/\/www.g2.com\/products\/prowly\/reviews\/prowly-review-6908204\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">G2<\/span><\/em><\/a><\/figcaption><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"the-answer-is-prowly\"><strong>The Answer is Prowly<\/strong><\/h2>\n\n\n\n<p>So we\u2019ve learned in our own detailed comparisons that<strong> Prowly offers not only everything but <\/strong><strong><em>more<\/em><\/strong><strong> than established PR software players.&nbsp;<\/strong><\/p>\n\n\n\n<p>Add to this fact the software\u2019s lower cost (by hundreds a month), an easy-to-use interface that your team can pick up quickly, and a large media database, and Prowly comes out miles ahead of the competition as one of the best PR tools out there.<\/p>\n\n\n\n<p>This was what we set out to do, so we\u2019re thrilled to see it all came true!<\/p>\n\n\n\n<p>If you feel ready to give Prowly a try, remember that you don\u2019t have to commit right away. Instead, try our 7-day free trial or book a demo so we can show you how easy your PR workflow management can be. Our support team will get you started fast, and you\u2019ll be able to drive around the software to get a feel for the significant improvements you\u2019ll see in your day-to-day PR systems.<\/p>\n\n\n\n<p>We make getting started easy; it\u2019s something we take a lot of pride in. Here\u2019s what one of our customers had to say about trying our PR software:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2022\/10\/Prowly-customer-feedback-1024x439.png\" alt=\"Prowly customer feedback\" class=\"wp-image-19380\" style=\"width:840px;height:360px\"\/><figcaption class=\"wp-element-caption\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Source: <\/span><a href=\"https:\/\/www.g2.com\/products\/prowly\/reviews\/prowly-review-5357015\"><span class=\"has-inline-color has-cyan-bluish-gray-color\">G2<\/span><\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p>We\u2019re ready to get you started on your PR automation software journey too. Go ahead and hit that demo button.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.prowly.com\/meetings\/prowly-zoom\/magazine-best-pr-software\">BOOK A DEMO<\/a><\/div>\n<\/div>\n\n\n\n<p><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Cover image by <\/span><a href=\"https:\/\/unsplash.com\/photos\/8xAA0f9yQnE\"><span class=\"has-inline-color has-cyan-bluish-gray-color\">Emily Morter<\/span><\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s crystal clear that one of the best PR tools for PR and communications professionals is PR automation software that helps manage everything from media list creation to pitching to media monitoring and reporting.&nbsp; While teams once tried to circumvent the cost and implementation time of these PR tools by building their own PR workflows [&hellip;]<\/p>\n","protected":false},"author":291,"featured_media":19391,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[359],"tags":[],"class_list":["post-19352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-tools-and-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What PR Pros Dislike About Old-School PR Software - Prowly<\/title>\n<meta name=\"description\" content=\"If you\u2019re looking for the best PR tool, then you want all the bells and whistles, right? Here\u2019s how you can get everything with Prowly.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prowly.com\/magazine\/best-pr-software\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What PR Pros Dislike About Old-School PR Software - Prowly\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re looking for the best PR tool, then you want all the bells and whistles, right? Here\u2019s how you can get everything with Prowly.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prowly.com\/magazine\/best-pr-software\/\" \/>\n<meta property=\"og:site_name\" content=\"Prowly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/prowly\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-03T06:46:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-24T09:47:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2022\/10\/how-to-choose-the-best-pr-tool-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gina Nowicki\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Prowly_com\" \/>\n<meta name=\"twitter:site\" content=\"@Prowly_com\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gina Nowicki\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/best-pr-software\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/best-pr-software\\\/\"},\"author\":{\"name\":\"Gina Nowicki\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#\\\/schema\\\/person\\\/26b9500d9d34edc60dc52bbe90d7c39f\"},\"headline\":\"What PR Pros Dislike About Old-School PR Software\",\"datePublished\":\"2024-04-03T06:46:00+00:00\",\"dateModified\":\"2025-04-24T09:47:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/best-pr-software\\\/\"},\"wordCount\":1287,\"publisher\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/best-pr-software\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/how-to-choose-the-best-pr-tool-1-1.jpg\",\"articleSection\":[\"PR Tools &amp; Software\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/best-pr-software\\\/\",\"url\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/best-pr-software\\\/\",\"name\":\"What PR Pros Dislike About Old-School PR Software - Prowly\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/best-pr-software\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/best-pr-software\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/how-to-choose-the-best-pr-tool-1-1.jpg\",\"datePublished\":\"2024-04-03T06:46:00+00:00\",\"dateModified\":\"2025-04-24T09:47:25+00:00\",\"description\":\"If you\u2019re looking for the best PR tool, then you want all the bells and whistles, right? 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