{"id":19203,"date":"2024-05-13T11:52:00","date_gmt":"2024-05-13T11:52:00","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=19203"},"modified":"2025-01-17T16:36:49","modified_gmt":"2025-01-17T16:36:49","slug":"us-vs-uk-pr-similarities-and-differences","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/us-vs-uk-pr-similarities-and-differences\/","title":{"rendered":"The Similarities and Differences Between US and UK PR"},"content":{"rendered":"\n

As a PR professional, I know there is plenty of good news about industry growth. The PR industry is doing very well in the global market:<\/strong> research firm Statista reports that its worldwide value now stands at $97 billion<\/a>. <\/p>\n\n\n\n

This growth may make you consider testing the waters in a new PR market. Since US and UK businesses share a common language, a switch or expansion from one of these countries to the other feels like a natural fit. <\/p>\n\n\n\n

While there are similarities that will make the transition easy, you also need to be aware of some big differences. <\/p>\n\n\n\n

Just like New York public relations jobs can look different from Silicon Valley public relations jobs, PR looks even more different when you broaden your perspective globally and tackle London public relations. There can be huge surprises for PR professionals looking to leap from one country to another.  <\/p>\n\n\n\n

Fortunately, if you plan and prepare for these differences in advance, you\u2019ll enter your new market primed for success.<\/p>\n\n\n\n

Similarities<\/strong><\/h2>\n\n\n\n

You Need a Strong Story<\/strong> \ud83d\uddde<\/h3>\n\n\n\n

Some PR fundamentals can never be skipped. This is especially true of brand stories. There is no side-stepping the most basic fact: your client needs to be newsworthy, whether it\u2019s a new product, service, or company story. <\/strong><\/p>\n\n\n\n

You\u2019ll want to vet and select clients with story angles<\/a> you\u2019re proud to pitch. Ideally, they have multiple angles for you to work with. Even a seasoned PR pro cannot sell a story that won\u2019t earn reader interest. <\/p>\n\n\n\n

Media Relationships are Key<\/strong><\/h3>\n\n\n\n

In both the US and the UK, PR professionals are valued most by the strength of their media network. The most sought-after professionals usually have years in the business and have developed the ability to pitch the right story at the right moment to the right person<\/a><\/strong>. When launching a PR campaign, they\u2019re more likely to have their emails opened, and they know how to craft PR pitches that appeal specifically to the editors they work closely with. <\/p>\n\n\n\n

Some of the very best PR professionals can pick up the phone and land placements immediately. At a minimum, they use PR automation software like Prowly to access media databases with hundreds of thousands of searchable contacts that can be categorized and pitched to based on their specific beats.<\/p>\n\n\n\n

Editorial Calendars Matter<\/strong> \ud83d\udcc6<\/h3>\n\n\n\n

Public relations professionals are some of the best planners in business, and whether you\u2019re working in New York public relations or London public relations, you want to get editorial calendars for your targeted publications. <\/p>\n\n\n\n

Following editorial calendars ensures you provide relevant topic pitches at the right time. You can even use them as a guideline for brainstorming different story angles for your clients.<\/p>\n\n\n\n

PR Professionals Are More Than a Mouthpiece<\/strong><\/h3>\n\n\n\n

In parts of the world outside of the US and Western Europe, media relations and press events are the primary function of public relations jobs.  PR professionals are handed company messaging that they pass down to the media. <\/p>\n\n\n\n

It\u2019s different in the US and UK, where the PR role is more closely-integrated into a company\u2019s overall marketing strategy. This means that PR professionals are actively engaged in creating brand strategy and company messaging. PR pros don\u2019t just act as a mouthpiece for the company; they are responsible for crafting the story too.<\/strong><\/p>\n\n\n\n

In fact, in the US and the UK, PR roles are still expanding as the media landscape grows. PR professionals in these countries should not be surprised when their roles include social media management, data analytics research, and crisis communications planning<\/a>.<\/p>\n\n\n\n

Differences<\/strong><\/h2>\n\n\n\n

Topic Interest <\/strong><\/h3>\n\n\n\n

UK public relations efforts focus primarily on industry topics and take a global angle. UK PRs might be surprised to learn that US public relations is strongly US-based instead. <\/p>\n\n\n\n

On top of that, US public relations offers another angle that\u2019s not as popular in the UK: focusing solely on one company\u2019s news. This is a good thing!  It means there are lots of business publications willing to write about an individual CEO\u2019s insights on leadership, industry trends, and market positioning. Stories about a company\u2019s business growth and specific strategy are particularly popular.<\/strong><\/p>\n\n\n\n

This is also true of standalone product coverage. Where UK publications usually focus on product round-ups, US publications are open to an entire story on the features and benefits of just product or service (if the story is compelling, of course!).<\/p>\n\n\n\n

Customer success stories also have more appeal in the US, so PRs there may focus on telling the story from a customer perspective. These stories focus on a customer\u2019s challenge or pain point, then explains how their client introduced the solution.<\/p>\n\n\n\n

The Role of PR Professionals<\/strong><\/h3>\n\n\n\n

We discussed how both US and UK public relations jobs are broader than in other parts of the world. However, the US role is even bigger. At the top of the profession, PR professionals have been elevated to an executive role in companies. They are expected to advise and works directly with the C-suite to build and protect the company\u2019s public image. <\/p>\n\n\n\n

In addition, US PR pros play a key role in developing and executing the communications strategies for the investor community and industry analysts.<\/strong> This is a significant responsibility tied to business recognition and investment funding. <\/p>\n\n\n\n

Next, add in the job of leading strategy for company awards and executive speaking opportunities, plus potentially leading employee communications. <\/p>\n\n\n\n

Finally, US PR agencies often work with outside research firms to develop studies that provide trending industry data to journalists that make click-worthy headlines.<\/p>\n\n\n\n

Important to note: if you plan to leave a New York public relations job to take a public relations role in London (or vice versa), you\u2019ll want to research the current average public relations salary in the UK and US. These could vary by more than you\u2019d expect, due to this difference in PR role responsibilities.<\/p>\n\n\n\n

Competition for Media Coverage <\/strong><\/h3>\n\n\n\n

This one shouldn\u2019t come as much of a shock, as the US population is almost 5x larger than the UK population. <\/p>\n\n\n\n

This population difference means that the number of US media outlets is much larger. As a result, PR professionals need to manage a vast array of publications, websites, podcasts, and influencer channels. (BTW, a PR automation software like Prowly can definitely help you with this). <\/p>\n\n\n\n

While there are a lot more media opportunities, there\u2019s also more competition for media coverage in the US  Research firm, IBISWorld reports that there are 54,581 PR firms in the US as of 2022.<\/strong> This number has grown 4.8% per year on average over the five years between 2017 - 2022. That\u2019s a lot of PR pros pitching alongside you.<\/p>\n\n\n\n

On the bright side, there are many more niche publications. So, PR campaigns can focus on different angles for different media channels, like general business, industry-specific, consumer-facing, and investment publications. This means that writing press releases in multiple ways can result in several different media placements.<\/p>\n\n\n\n

US PR Costs are Higher<\/strong> \ud83d\udcb8<\/h3>\n\n\n\n

Since public relations professionals cover more territory (both in job responsibility and media landscape), PR is generally much more expensive in the US, whether through monthly agency retainer costs or salaries for PR executives. <\/p>\n\n\n\n

To give you a basic idea, a PR professional at the top executive level in the US could be looking at a $200,000-$300,000 a year salary. Monthly agency retainers usually start at $10,000 per month.<\/p>\n\n\n\n

\ud83d\udca1 Tip:<\/strong> To get to know the top magazines to pitch in the US market, explore this article<\/a>.<\/p>\n\n\n\n

Faster Timelines<\/strong><\/h3>\n\n\n\n

US editors are asked to do a lot<\/em> nowadays. As the media industry has become more competitive, and ad costs have shifted from print to digital, editorial teams have been reduced and current editors have to cover more topics at a faster timeline.<\/strong> These editors are expected to be very nimble in their work.<\/p>\n\n\n\n

This means that PRs need to make an editor\u2019s job as easy as possible by delivering as much content as they can in an easy-to-use format. A great example of this is the growth of the online press room, where an editor can find and download press releases, photos, and spokespeople quotes all from one place. <\/p>\n\n\n\n

In regard to US public relations, the pitch just isn\u2019t enough. It needs to include statistics and data when available, along with hi-resolution images and videos.<\/p>\n\n\n\n

How to do pitch effectively in the US?<\/p>\n\n\n\n

Lately, we prepared a series of articles called Email Pitch Academy<\/a> where you can learn to improve sender reputation and email deliverability and more. For more pitching tips for the US, check out Gini Dietrich's article<\/a> - she's a US-based PR professional and the CEO of a wide-known Spin Sucks PR company with over 20 years of experience.<\/p>\n\n\n\n

Making the Leap<\/strong><\/h2>\n\n\n\n

Yes, there are some big differences between US and UK public relations, but there are some basic similarities that will make the transition easy for you. <\/p>\n\n\n\n

Armed with the differences, you\u2019ll be able to make a solid plan for adjusting to your new PR role on the other side. You won\u2019t be thrown by surprises, and you\u2019ll get to focus on the fun that comes along with launching a new adventure in a new land.<\/p>\n\n\n\n

You know that all of us at Prowly are here to assist you with the changes you\u2019ll face in media database creation and pitching. We have your back \u2013 just let us know what you need!<\/p>\n","protected":false},"excerpt":{"rendered":"

As a PR professional, I know there is plenty of good news about industry growth. The PR industry is doing very well in the global market: research firm Statista reports that its worldwide value now stands at $97 billion.  This growth may make you consider testing the waters in a new PR market. Since US […]<\/p>\n","protected":false},"author":291,"featured_media":19207,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[347],"tags":[],"class_list":["post-19203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-industry-news-and-trends"],"yoast_head":"\nThe Similarities and Differences Between US and UK PR - Prowly<\/title>\n<meta name=\"description\" content=\"Thinking about testing the waters in a new PR market like UK or US? Learn the differences between London and New York public relations and choose well.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prowly.com\/magazine\/us-vs-uk-pr-similarities-and-differences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Similarities and Differences Between US and UK PR - Prowly\" \/>\n<meta property=\"og:description\" content=\"Thinking about testing the waters in a new PR market like UK or US? Learn the differences between London and New York public relations and choose well.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prowly.com\/magazine\/us-vs-uk-pr-similarities-and-differences\/\" \/>\n<meta property=\"og:site_name\" content=\"Prowly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/prowly\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-13T11:52:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-17T16:36:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2022\/08\/US-vs-UK-PR-Prowly-magazine-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1152\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gina Nowicki\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Prowly_com\" \/>\n<meta name=\"twitter:site\" content=\"@Prowly_com\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gina Nowicki\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/us-vs-uk-pr-similarities-and-differences\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/us-vs-uk-pr-similarities-and-differences\\\/\"},\"author\":{\"name\":\"Gina Nowicki\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#\\\/schema\\\/person\\\/26b9500d9d34edc60dc52bbe90d7c39f\"},\"headline\":\"The Similarities and Differences Between US and UK PR\",\"datePublished\":\"2024-05-13T11:52:00+00:00\",\"dateModified\":\"2025-01-17T16:36:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/us-vs-uk-pr-similarities-and-differences\\\/\"},\"wordCount\":1601,\"publisher\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/us-vs-uk-pr-similarities-and-differences\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/US-vs-UK-PR-Prowly-magazine-1.jpg\",\"articleSection\":[\"PR Industry News & Trends\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/us-vs-uk-pr-similarities-and-differences\\\/\",\"url\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/us-vs-uk-pr-similarities-and-differences\\\/\",\"name\":\"The Similarities and Differences Between US and UK PR - Prowly\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/us-vs-uk-pr-similarities-and-differences\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/us-vs-uk-pr-similarities-and-differences\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/US-vs-UK-PR-Prowly-magazine-1.jpg\",\"datePublished\":\"2024-05-13T11:52:00+00:00\",\"dateModified\":\"2025-01-17T16:36:49+00:00\",\"description\":\"Thinking about testing the waters in a new PR market like UK or US? Learn the differences between London and New York public relations and choose well.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/us-vs-uk-pr-similarities-and-differences\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/prowly.com\\\/magazine\\\/us-vs-uk-pr-similarities-and-differences\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/us-vs-uk-pr-similarities-and-differences\\\/#primaryimage\",\"url\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/US-vs-UK-PR-Prowly-magazine-1.jpg\",\"contentUrl\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/US-vs-UK-PR-Prowly-magazine-1.jpg\",\"width\":1536,\"height\":1152,\"caption\":\"Kiosk with fashion magazines\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/us-vs-uk-pr-similarities-and-differences\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PR Industry News & Trends\",\"item\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/category\\\/pr-industry-news-and-trends\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Similarities and Differences Between US and UK PR\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#website\",\"url\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/\",\"name\":\"Prowly\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#organization\",\"name\":\"Prowly\",\"url\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/primary-logo-black-square-transparent-1.png\",\"contentUrl\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/primary-logo-black-square-transparent-1.png\",\"width\":300,\"height\":300,\"caption\":\"Prowly\"},\"image\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/prowly\\\/\",\"https:\\\/\\\/x.com\\\/Prowly_com\",\"https:\\\/\\\/www.instagram.com\\\/prowly_com\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/prowly-com\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#\\\/schema\\\/person\\\/26b9500d9d34edc60dc52bbe90d7c39f\",\"name\":\"Gina Nowicki\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/app\\\/uploads\\\/2021\\\/08\\\/Gina-Nowicki-96x96.jpeg\",\"url\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/app\\\/uploads\\\/2021\\\/08\\\/Gina-Nowicki-96x96.jpeg\",\"contentUrl\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/app\\\/uploads\\\/2021\\\/08\\\/Gina-Nowicki-96x96.jpeg\",\"caption\":\"Gina Nowicki\"},\"description\":\"Director of Marketing at Crossroads Trading\",\"url\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/author\\\/gina-nowicki\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Similarities and Differences Between US and UK PR - Prowly","description":"Thinking about testing the waters in a new PR market like UK or US? Learn the differences between London and New York public relations and choose well.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prowly.com\/magazine\/us-vs-uk-pr-similarities-and-differences\/","og_locale":"en_US","og_type":"article","og_title":"The Similarities and Differences Between US and UK PR - Prowly","og_description":"Thinking about testing the waters in a new PR market like UK or US? Learn the differences between London and New York public relations and choose well.","og_url":"https:\/\/prowly.com\/magazine\/us-vs-uk-pr-similarities-and-differences\/","og_site_name":"Prowly","article_publisher":"https:\/\/www.facebook.com\/prowly\/","article_published_time":"2024-05-13T11:52:00+00:00","article_modified_time":"2025-01-17T16:36:49+00:00","og_image":[{"width":1536,"height":1152,"url":"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2022\/08\/US-vs-UK-PR-Prowly-magazine-1.jpg","type":"image\/jpeg"}],"author":"Gina Nowicki","twitter_card":"summary_large_image","twitter_creator":"@Prowly_com","twitter_site":"@Prowly_com","twitter_misc":{"Written by":"Gina Nowicki","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/prowly.com\/magazine\/us-vs-uk-pr-similarities-and-differences\/#article","isPartOf":{"@id":"https:\/\/prowly.com\/magazine\/us-vs-uk-pr-similarities-and-differences\/"},"author":{"name":"Gina Nowicki","@id":"https:\/\/prowly.com\/magazine\/#\/schema\/person\/26b9500d9d34edc60dc52bbe90d7c39f"},"headline":"The Similarities and Differences Between US and UK PR","datePublished":"2024-05-13T11:52:00+00:00","dateModified":"2025-01-17T16:36:49+00:00","mainEntityOfPage":{"@id":"https:\/\/prowly.com\/magazine\/us-vs-uk-pr-similarities-and-differences\/"},"wordCount":1601,"publisher":{"@id":"https:\/\/prowly.com\/magazine\/#organization"},"image":{"@id":"https:\/\/prowly.com\/magazine\/us-vs-uk-pr-similarities-and-differences\/#primaryimage"},"thumbnailUrl":"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2022\/08\/US-vs-UK-PR-Prowly-magazine-1.jpg","articleSection":["PR Industry News & Trends"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/prowly.com\/magazine\/us-vs-uk-pr-similarities-and-differences\/","url":"https:\/\/prowly.com\/magazine\/us-vs-uk-pr-similarities-and-differences\/","name":"The Similarities and Differences Between US and UK PR - Prowly","isPartOf":{"@id":"https:\/\/prowly.com\/magazine\/#website"},"primaryImageOfPage":{"@id":"https:\/\/prowly.com\/magazine\/us-vs-uk-pr-similarities-and-differences\/#primaryimage"},"image":{"@id":"https:\/\/prowly.com\/magazine\/us-vs-uk-pr-similarities-and-differences\/#primaryimage"},"thumbnailUrl":"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2022\/08\/US-vs-UK-PR-Prowly-magazine-1.jpg","datePublished":"2024-05-13T11:52:00+00:00","dateModified":"2025-01-17T16:36:49+00:00","description":"Thinking about testing the waters in a new PR market like UK or US? Learn the differences between London and New York public relations and choose well.","breadcrumb":{"@id":"https:\/\/prowly.com\/magazine\/us-vs-uk-pr-similarities-and-differences\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prowly.com\/magazine\/us-vs-uk-pr-similarities-and-differences\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prowly.com\/magazine\/us-vs-uk-pr-similarities-and-differences\/#primaryimage","url":"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2022\/08\/US-vs-UK-PR-Prowly-magazine-1.jpg","contentUrl":"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2022\/08\/US-vs-UK-PR-Prowly-magazine-1.jpg","width":1536,"height":1152,"caption":"Kiosk with fashion magazines"},{"@type":"BreadcrumbList","@id":"https:\/\/prowly.com\/magazine\/us-vs-uk-pr-similarities-and-differences\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/prowly.com\/magazine\/"},{"@type":"ListItem","position":2,"name":"PR Industry News & Trends","item":"https:\/\/prowly.com\/magazine\/category\/pr-industry-news-and-trends\/"},{"@type":"ListItem","position":3,"name":"The Similarities and Differences Between US and UK PR"}]},{"@type":"WebSite","@id":"https:\/\/prowly.com\/magazine\/#website","url":"https:\/\/prowly.com\/magazine\/","name":"Prowly","description":"","publisher":{"@id":"https:\/\/prowly.com\/magazine\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prowly.com\/magazine\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/prowly.com\/magazine\/#organization","name":"Prowly","url":"https:\/\/prowly.com\/magazine\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prowly.com\/magazine\/#\/schema\/logo\/image\/","url":"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/primary-logo-black-square-transparent-1.png","contentUrl":"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/primary-logo-black-square-transparent-1.png","width":300,"height":300,"caption":"Prowly"},"image":{"@id":"https:\/\/prowly.com\/magazine\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/prowly\/","https:\/\/x.com\/Prowly_com","https:\/\/www.instagram.com\/prowly_com\/","https:\/\/www.linkedin.com\/company\/prowly-com"]},{"@type":"Person","@id":"https:\/\/prowly.com\/magazine\/#\/schema\/person\/26b9500d9d34edc60dc52bbe90d7c39f","name":"Gina Nowicki","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prowly.com\/magazine\/app\/uploads\/2021\/08\/Gina-Nowicki-96x96.jpeg","url":"https:\/\/prowly.com\/magazine\/app\/uploads\/2021\/08\/Gina-Nowicki-96x96.jpeg","contentUrl":"https:\/\/prowly.com\/magazine\/app\/uploads\/2021\/08\/Gina-Nowicki-96x96.jpeg","caption":"Gina Nowicki"},"description":"Director of Marketing at Crossroads Trading","url":"https:\/\/prowly.com\/magazine\/author\/gina-nowicki\/"}]}},"_links":{"self":[{"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/posts\/19203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/users\/291"}],"replies":[{"embeddable":true,"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/comments?post=19203"}],"version-history":[{"count":1,"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/posts\/19203\/revisions"}],"predecessor-version":[{"id":42591,"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/posts\/19203\/revisions\/42591"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/media\/19207"}],"wp:attachment":[{"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/media?parent=19203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/categories?post=19203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/tags?post=19203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}