{"id":19077,"date":"2023-04-21T16:46:00","date_gmt":"2023-04-21T16:46:00","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=19077"},"modified":"2024-07-11T13:58:44","modified_gmt":"2024-07-11T13:58:44","slug":"pr-chat-jennifer-berson","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/pr-chat-jennifer-berson\/","title":{"rendered":"Prowly #PRChat with Jennifer Berson, Founder of Jeneration PR"},"content":{"rendered":"\n

We call it Prowly #PRChat<\/strong> because it\u2019s like having a quick conversation with a friend or colleague \u2013 the kind where you learn something useful to file away for later!<\/p>\n\n\n\n

Being in the same room as Jennifer Berson<\/strong><\/a>, founder of <\/strong>Jeneration PR<\/strong><\/a> & Jeneration Academy<\/strong>, would definitely be a great chance to become an even better PR pro. She\u2019s a former lawyer turned PR leader for beauty, lifestyle and children\u2019s brands. Her specialty is boosting online visibility and she has lots of experience gaining coverage for her clients in an impressive list of publications. <\/p>\n\n\n\n

Now you can hear her tips on \"Working Through a Reputation Crisis\" anywhere, anytime by watching her PR Episodes session anywhere, anytime!<\/a><\/p>\n\n\n\n

We reached out to Jennifer to get her take on these questions & here\u2019s what she had to say.<\/p>\n\n\n\n

What is a commonly held belief in PR that you passionately disagree with? <\/h2>\n\n\n\n

A commonly held belief is that the broader your areas of expertise are, the more opportunity you have. This actually could not be further from the truth! In reality, the more niched down you are, the more in-demand you\u2019ll be, and you can also charge a higher retainer when you are a specialist. Niching down and gaining a deep expertise in your space is actually the way to grow your business strategically and become a sought-after PR Pro who can charge premium retainers! <\/p>\n\n\n\n

What\u2019s something you or your team have recently achieved that you\u2019re really proud of?<\/h2>\n\n\n\n

We were recently awarded the Inc. Magazine Best in Business Award in Advertising and Marketing. This was actually given to us for Profitable PR Pros<\/a>, our online educational hub for PR professionals, which includes coaching, training and resources that we have developed. We're extremely proud of this honor and recognition because it is truly based on the success of the members of our programs. We have connected with members all over the world who are using our programs and mentorship to create businesses that allow them to also have work\/life integration. It is incredibly rewarding, and the side of my business I am most proud of!<\/p>\n\n\n\n

What is the most gratifying part of your job?<\/h2>\n\n\n\n

With Profitable PR Pros,<\/a> it\u2019s so awesome to be able to support women all over the world, making an impact in their professional lives and helping them to build their careers around the kind of personal life they want to have. We've created this proven model for learning the \"ins and outs\" of PR, as well as to run a buttoned-up, successful and profitable PR agency. To see people actually implement our training and achieve success \u2014 especially mothers who are doing so while also being present for their children \u2014 is the most gratifying aspect of my business.<\/p>\n\n\n\n

What\u2019s one successful PR tactic you are using at the moment? <\/h2>\n\n\n\n

In order to foster our relationships with editors and journalists, we\u2019re inviting them to Zoom coffee (sending them Starbucks gift cards or La Colombe canned iced lattes in advance). These are just quick, 15 minute \"getting to know you\" calls, but the approach is to always lead with offering to help them and adding value. Asking \"What are you working on right now where I could be of support to you?\" That simple question will help you strengthen your relationships with journalists and grow your media contact network.<\/p>\n\n\n\n

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What skills do you think PRs need to be successful long-term?<\/h2>\n\n\n\n

A few skills that are important in a person to be successful in the long-run as a PR Pro:<\/p>\n\n\n\n