{"id":1898,"date":"2023-07-29T13:49:37","date_gmt":"2023-07-29T13:49:37","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=1898"},"modified":"2025-03-06T13:21:39","modified_gmt":"2025-03-06T13:21:39","slug":"when-to-send-press-releases","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/when-to-send-press-releases\/","title":{"rendered":"The Best Time &amp; Day to Send a Press Release [2025 Update]"},"content":{"rendered":"\n<p>There are many factors that can ultimately decide if you get media coverage: from the relationships with specific journalists to editorial schedules and the <a href=\"https:\/\/prowly.com\/magazine\/best-press-release-distribution-service\/\">press release distribution service<\/a> you're using. <\/p>\n\n\n\n<p>Yet, there's no harm in experimenting with the timing of your media pitch.<\/p>\n\n\n\n<p><strong>When is the best time and day to send a press release, then? <\/strong><a href=\"https:\/\/prowly.com\/magazine\/press-release-analytics-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">We analyzed over 55470 press releases<\/a> sent with <a data-type=\"URL\" data-id=\"https:\/\/prowly.com\/pitch\" href=\"https:\/\/prowly.com\/pitch\">Prowly's outreach tool<\/a> to find out.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"#day\">What is the best day to send a press release?<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#time\">What time should you send your press release?<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"day\">What is the best day to send a press release?<\/h2>\n\n\n\n<p>First, we checked on which days editors open their emails most often. You\u2019re probably thinking Monday when everyone is feeling crisp and relaxed after the weekend. Tuesday, maybe? No way!<\/p>\n\n\n\n<p>[bctt tweet=\"The best day to send a press release is on Thursday&nbsp;when the average open rate jumps to over 26%!\" username=\"\"]<\/p>\n\n\n\n<p>The worst days are Wednesdays and Fridays when even 85% of your emails get lost in the journos\u2019 inboxes. By the way, do we even have to mention that sending anything over the weekend is pointless?<\/p>\n\n\n<div class=\"wp-block-image wp-image-7695\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"562\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/07\/The-best-day-to-send-a-press-release-1024x562.png\" alt=\"\" class=\"wp-image-31255\" style=\"width:559px;height:auto\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/07\/The-best-day-to-send-a-press-release-1024x562.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/07\/The-best-day-to-send-a-press-release-300x165.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/07\/The-best-day-to-send-a-press-release-768x422.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/07\/The-best-day-to-send-a-press-release.png 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">The best days to send a press release<\/span><\/em><\/figcaption><\/figure><\/div>\n\n\n<p><br>You're probably wondering<strong> \u2013 why is Thursday the best day of the week to <a href=\"https:\/\/prowly.com\/magazine\/how-to-send-a-press-release-by-email\/\">send a press release<\/a>?<\/strong> That's a good question. Despite it seeming a bit arbitrary, our data has consistently proven week after week that Thursday is king when it comes to press release open rates.<\/p>\n\n\n\n<p>Our theory is that towards the end of the week, journalists have crossed off the most important tasks of their list and are able to finally read all their unopened emails. Friday, on the other hand, seems to have the opposite effect. Everyone's mind is on the weekend, so everything that's not a top priority gets left over for Monday.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"time\"><br>What time should you send your press release?<\/h2>\n\n\n\n<p>[bctt tweet=\"The best time to send a press release is between&nbsp;10 am and 2 pm.\" username=\"\"]<\/p>\n\n\n\n<p>The best time <a href=\"https:\/\/prowly.com\/magazine\/how-to-send-a-press-release-by-email\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/how-to-send-a-press-release-by-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">to send a press release<\/a> is between&nbsp;<strong>10 am and 2 pm\u2014this is when editors open about one-third of all the emails they\u2019ve received<\/strong>. Early mornings are less effective: open rates drop to 20.5% between 6 and 10 am. If you do decide on the early morning, however, we recommend waiting at least until around 8 am-9 am.<\/p>\n\n\n\n<p>You should also avoid afternoons (2\u20136 pm) when only 26% of all messages get viewed. Issue your press releases after 6 pm only if you find it absolutely necessary!<\/p>\n\n\n\n<p>You'll stand out from your competition if you refrain from sending out your press release on the hour or even on the half-hour (e.g. 10 am or 1:30 pm). Many companies send their emails out on the hour, so pick a more unique time like 9:21 am to avoid getting drowned out by the competition.<\/p>\n\n\n\n<p>Last but not least, <strong>keep in mind that some of your recipients may be in a different time zone<\/strong>, and adjust accordingly.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full alignnone wp-image-7696\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"287\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2016\/07\/large_when_to_send_a_press_release-1.png\" alt=\"Best time of day to send a press relase\" class=\"wp-image-7696\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2016\/07\/large_when_to_send_a_press_release-1.png 960w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2016\/07\/large_when_to_send_a_press_release-1-300x90.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2016\/07\/large_when_to_send_a_press_release-1-768x230.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption class=\"wp-element-caption\">Best time of day to send a press relase<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"when-to-send-a-press-release\"><br>When to send a press release?<\/h2>\n\n\n\n<p>Try considering these timing tips when planning your press release schedule. According to our data:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The best day to send a press release is on Thursday<\/strong><\/li>\n\n\n\n<li><strong>The best time to send a press release is between 10 am and 2 pm<\/strong><\/li>\n<\/ul>\n\n\n\n<p>If possible, avoid Wednesdays, Fridays, and weekends, when it\u2019s difficult or almost impossible to get the editors\u2019 attention. Hourwise, avoid afternoons (2 pm-6 pm) and early mornings.<\/p>\n\n\n\n<p>However, the most accurate answer is: it depends (unfortunately). Your industry, location, or other factors could have an impact on the optimal time to hit send.<\/p>\n\n\n\n<p>By using a <a href=\"https:\/\/prowly.com\/pitch\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/pitch\">PR outreach tool<\/a>&nbsp;like Prowly to send press releases, <strong>you'll be able to find out the optimal open rates based on&nbsp;<em>your own<\/em> data<\/strong> and adjust accordingly. Additionally, you'll be able to check which journalists actually opened and read your emails.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/prowly.com\/\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\">TRY PROWLY FOR FREE<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>We analyzed open rates of press releases shared via the platform to find the perfect moment for sending out a press release. The research indicates that Thursday is the best day, with the email open rate reaching over...<\/p>\n","protected":false},"author":241,"featured_media":18038,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[352],"tags":[85,44],"class_list":["post-1898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-strategy-and-planning","tag-press-release","tag-public-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Best Time &amp; Day to Send a Press Release [Updated for 2025]<\/title>\n<meta name=\"description\" content=\"What&#039;s the best time &amp; day to send your press release? 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