{"id":18864,"date":"2024-05-31T11:10:00","date_gmt":"2024-05-31T11:10:00","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=18864"},"modified":"2025-05-12T10:38:47","modified_gmt":"2025-05-12T10:38:47","slug":"pr-reporting-tools","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/pr-reporting-tools\/","title":{"rendered":"The Best PR Reporting Tools Available To You Right Now"},"content":{"rendered":"\n<p>It\u2019s the end of the month, and once again, it\u2019s time to prepare a <a href=\"https:\/\/prowly.com\/magazine\/pr-reporting\/\">PR report<\/a> for every single client. Although this is a task that needs to be done repeatedly, it seems to creep up every month. So, how can we simplify this recurring task?<\/p>\n\n\n\n<p>There are plenty of dedicated PR reporting and <a href=\"https:\/\/prowly.com\/magazine\/best-pr-analytics-tools\/\">PR Analytics tools<\/a> that may help. However, picking the right software for crafting clean and beautiful reports may be tricky. You must consider budget expenses, layout preferences, coverage and outreach metrics, and supported formats.<\/p>\n\n\n\n<p>With this guide, you'll learn everything you need to know to choose the right PR reporting tool.<\/p>\n\n\n\n<div class=\"wp-block-group signup-cta-container has-base-color has-text-color has-background has-link-color wp-elements-8c96b178d231475944a6b403e4a7ce6a has-global-padding\" style=\"border-radius:8px;background-color:#1f2937;margin-top:40px;margin-bottom:40px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;background-position:100% 100%;background-repeat:no-repeat;background-size:auto;\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-efe3489b wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Try Prowly's media monitoring free for 7 days<\/h3>\n\n\n\n<p>Create media reports and start tracking your brand for free in Prowly.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprehensive Monitoring:<\/strong> Track the web and social media mentions.<\/li>\n\n\n\n<li><strong>Transparent Pricing:<\/strong>&nbsp;Plans start at $258\/month<\/li>\n\n\n\n<li><strong>All-in-one platform:<\/strong> Get everything you need in one tool for PR, incl. media database, outreach, reporting, and more<\/li>\n<\/ul>\n\n\n\n<p class=\"signup-cta-button\"><a href=\"https:\/\/prowly.com\/media-monitoring\/\" data-type=\"link\" data-id=\"https:\/\/prowly.com\/media-monitoring\/\" class=\"cta-button\" data-cta-type=\"report\" data-cta-destination=\"https:\/\/prowly.com\/media-monitoring\/\">Learn more<\/a><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-to-consider-when-choosing-a-pr-reporting-tool\">What to consider when choosing a PR reporting tool<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ease of use\"><strong>Ease of use and time savers<\/strong><\/h3>\n\n\n\n<p>One of the benefits of using PR reporting software is that you can save a lot of valuable time instead of manually creating reports.<\/p>\n\n\n\n<p>For that reason, you want to find a tool that is intuitive to use and has many time-saving features<strong>, <\/strong>so you can <strong><a href=\"https:\/\/prowly.com\/magazine\/pr-measurement\/\">showcase the impact<\/a> of your work in just a few clicks.<\/strong> A powerful tool should allow you to create a client-worthy presentation for delivery within minutes and most importantly \u2014 all in one place.<\/p>\n\n\n\n<p>There should be no need to use any extra platforms; manually searching for <a href=\"https:\/\/prowly.com\/magazine\/press-clippings\/\" target=\"_blank\" rel=\"noreferrer noopener\">clippings<\/a>, using Excel to gather your links for coverage, taking screenshots, and designing your reports in PowerPoint are all time-wasters that can drive you up the wall.<\/p>\n\n\n\n<p>Ideally, you should be able to see all your screenshots, store your social media post embeds, and even play videos without leaving the report tool.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2022\/10\/Prowly-PR-Reports-1-1024x588.png\" alt=\"\" class=\"wp-image-19475\"\/><figcaption class=\"wp-element-caption\"><em><a href=\"https:\/\/prowly.com\/pr-reports\/\"><span class=\"has-inline-color has-cyan-bluish-gray-color\">Example of adding media mentions to PR reports<\/span><\/a><\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"collecting media coverage\"><strong><br>Collecting media coverage<\/strong><\/h3>\n\n\n\n<p>Besides manually adding <a href=\"https:\/\/prowly.com\/magazine\/press-clippings\/\" target=\"_blank\" rel=\"noreferrer noopener\">press clippings<\/a>, a powerful PR reporting tool will allow you to automatically find press hits with a built-in <a href=\"https:\/\/prowly.com\/magazine\/how-to-do-media-monitoring\/\">media monitoring feature<\/a>.<\/p>\n\n\n\n<p>By entering keywords and filters of your choice, you\u2019ll be able to quickly discover relevant media coverage and generate press clippings in just a few clicks.&nbsp;<\/p>\n\n\n\n<p>This feature isn\u2019t only useful for creating an initial PR report \u2013&nbsp;you can also use it to find and add any new coverage that appears later on.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2022\/10\/Mentions-from-Media-Monitoring-1024x512.png\" alt=\"\" class=\"wp-image-19476\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/prowly.com\/pr-reports\/\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Example of selecting media mentions in Prowly's PR Reports<\/span><\/em><\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"automated pr clippings\"><strong><br>Automated PR clippings<\/strong><\/h3>\n\n\n\n<p>Instead of manually creating screenshots or adding other details of the coverage you\u2019ve received, a PR reporting tool should automatically create client-worthy clippings from the press hits or URLs that you\u2019ve pre-selected.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2022\/10\/Automated-PR-Clippings-1024x395.png\" alt=\"\" class=\"wp-image-19477\"\/><\/figure>\n\n\n\n<p class=\"purplebox\">Looking for tips on creating a media report? Read our latest article, <a rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/how-to-create-a-media-report\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/how-to-create-a-media-report\/\" target=\"_blank\">\"How to Create a Comprehensive Media Report?\"<\/a> for helpful insights.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"coverage metrics\"><strong>Coverage metrics<\/strong><\/h3>\n\n\n\n<p>While deciding which PR reporting tool will be best for you, compare whether metrics are automatically generated from the media coverage that you\u2019ve selected.<\/p>\n\n\n\n<p>This means that you\u2019ll automatically see the most important <a href=\"https:\/\/prowly.com\/magazine\/pr-metrics-explained\/\" target=\"_blank\" rel=\"noreferrer noopener\">PR metrics<\/a> at the clipping level and summed up to see the bigger picture and overall results of the <a href=\"https:\/\/prowly.com\/magazine\/effective-pr-campaign-tips\/\">PR campaign<\/a>.<\/p>\n\n\n\n<p>These metrics can include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publication category<\/li>\n\n\n\n<li>Article category<\/li>\n\n\n\n<li>Estimated views<\/li>\n\n\n\n<li>AVE<\/li>\n\n\n\n<li>Sentiment<\/li>\n\n\n\n<li>Backlinks<\/li>\n\n\n\n<li>Domain authority<\/li>\n\n\n\n<li>And more <\/li>\n<\/ul>\n\n\n\n<p>You can use charts to visualize your data, engage your readers, and compare data from various reports. By adding your own tags, you will highlight and categorize the <a rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/brand-mentions\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/brand-mentions\/\" target=\"_blank\">mentions<\/a>.<\/p>\n\n\n\n<p>Tracking distinct metrics will allow you to see all the details and the bigger picture in one place, allowing you to adapt your strategy and showcase the impact of your work to your clients or your in-house team.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"outreach metrics\"><strong><br>Outreach metrics<\/strong><\/h3>\n\n\n\n<p>Apart from coverage metrics, some PR reporting software platforms include the ability to add the performance of your <a href=\"https:\/\/prowly.com\/magazine\/pr-outreach-guide\/\">media outreach campaigns<\/a>.<\/p>\n\n\n\n<p>These numbers will help you measure the <a href=\"https:\/\/prowly.com\/magazine\/email-pitch-metrics\/\">performance of your pitches<\/a>, inform others about the size and <a data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/measure-pr-campaign\/\" href=\"https:\/\/prowly.com\/magazine\/measure-pr-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">success of your campaign<\/a>, and <a href=\"https:\/\/prowly.com\/magazine\/pr-evaluation-top-metrics\/\" target=\"_blank\" rel=\"noreferrer noopener\">evaluate any future improvement opportunities<\/a>.<\/p>\n\n\n\n<p>For example, in Prowly, you can track the following metrics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>number of emails sent<\/li>\n\n\n\n<li>recipients and unique recipients<\/li>\n\n\n\n<li>open rates<\/li>\n\n\n\n<li>click rates<\/li>\n\n\n\n<li>response rates<\/li>\n<\/ul>\n\n\n\n<p>If your PR reporting tool is part of an all-in-one PR software, these metrics will be generated automatically. If you send email pitches with a tool like Gmail, these metrics can be added manually.<\/p>\n\n\n\n<p>Some programs may require upgrading to more expensive monthly subscriptions to access enhanced metrics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"customizability\"><strong><br>Customizability<\/strong><\/h3>\n\n\n\n<p>While drag-and-drop reporting layouts are definitely what you need to generate reports quickly, it's worth finding out if the tool also provides an easy option to tailor your reports to your client\u2019s brand.&nbsp;<\/p>\n\n\n\n<p>Every client has their own logo, unique visual identity, and brand guidelines. Creating reports for multiple brands can quickly add up to a lot of extra manual labor per month.<\/p>\n\n\n\n<p>What\u2019s more, some tools allow you to create branded templates that you can quickly reuse for every additional PR report you create\u2014all you have to do is add the clippings, and the software does everything else automatically.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2022\/11\/PR-Reports-customization-2-1024x641.png\" alt=\"\" class=\"wp-image-19614\"\/><figcaption class=\"wp-element-caption\"><span class=\"has-inline-color has-cyan-bluish-gray-color\"><em>Example of PR reports customization <\/em><\/span><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sharing\"><strong><br>Sharing options and security<\/strong><\/h3>\n\n\n\n<p>When deciding what tool is best for you and your team, it\u2019s important to think of how you will share the results of your work with your team or clients.<\/p>\n\n\n\n<p>As your clients can have different preferences (e.g., some would be happy with an Excel file they can incorporate into their reporting tool, and some may prefer a more visual report), being flexible with the format of your PR report will allow you to tailor the final result to your clients\u2019 needs.<\/p>\n\n\n\n<p>Functionalities worth considering:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>multiple formats (for example .pdf or .xls)<\/li>\n\n\n\n<li>direct link sharing<\/li>\n\n\n\n<li>password protection (the last thing you want is someone looking at your clients\u2019 sensitive data)<\/li>\n\n\n\n<li>being able to embed your reports directly into emails<\/li>\n<\/ul>\n\n\n\n<p>Most tools allow you to share your reports in different formats, with PDFs being the most common. But some provide more options and flexibility, such as allowing you to export to PDF, PPT, or XLS format (Prowly) or embed your reports directly into an email (Releasd, Prowly).<\/p>\n\n\n\n<p>Check if the tool you\u2019re testing lets you share reports as a private link or has access to password-protected options. That way you can create your own custom password and share it only with a select group.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"trials\"><strong><br>Free trials<\/strong><\/h3>\n\n\n\n<p>Even if you know what\u2019s important to look out for when choosing a PR reporting tool, a free trial can help you quickly identify how each feature works in each tool and if the UI suits your needs.<\/p>\n\n\n\n<p>All the companies on our list offer either free trial periods with no credit card required or let you book a demo to understand the product better.<\/p>\n\n\n\n<p>This allows you to look around the tool and see if it matches your needs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2022\/11\/Free-trials-2-1024x340.png\" alt=\"\" class=\"wp-image-19615\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"other features\"><strong><br>Other features<\/strong><\/h3>\n\n\n\n<p>Many tools don\u2019t only offer PR reporting but also other useful features for PR professionals, such as a <a href=\"https:\/\/prowly.com\/magazine\/best-media-database\/\">media database<\/a> or <a href=\"https:\/\/prowly.com\/magazine\/tips-tricks-for-how-to-build-a-better-online-newsroom\/\">online newsroom<\/a>.<\/p>\n\n\n\n<p>Unless you\u2019re solely looking for PR reporting software, it\u2019s worth <a href=\"https:\/\/prowly.com\/magazine\/pr-tools-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">looking into what other features the tools might offer<\/a>.&nbsp;<br>There are multiple benefits to <a href=\"https:\/\/prowly.com\/magazine\/how-to-use-pr-tools\/\">choosing an all-in-one PR tool<\/a>, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Saving costs (an all-in-one tool is cheaper than buying two or more separate tools).<\/li>\n\n\n\n<li>Having all of your work in one place instead of having to switch between platforms.<\/li>\n\n\n\n<li>Features are often integrated, allowing you to streamline your entire workflow.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2022\/10\/PR-Reports-features-1024x530.png\" alt=\"\" class=\"wp-image-19544\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"pricing\"><strong><br>Pricing<\/strong><\/h3>\n\n\n\n<p>When picking the right tool for you and your team, it's worth considering what the final costs will be and how they will fit into your budget. Some PR reporting tools are only available through annual subscriptions, like <a href=\"https:\/\/prowly.com\/magazine\/muck-rack-vs-cision\/\">Cision, MuckRack<\/a>, or <a href=\"https:\/\/prowly.com\/magazine\/meltwater-pricing\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/meltwater-pricing\/\">Meltwater<\/a> which start at $6,000 per year and can even cost $30,000\/yr.<\/p>\n\n\n\n<p>While comparing pricing for different providers, check if the vendor offers various plans, especially if you\u2019re a part of a <a href=\"https:\/\/prowly.com\/magazine\/pr-agency-vs-in-house\/\">PR firm<\/a> or an integrated PR team. You don\u2019t want to end up paying more than you need.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"best pr reporting tools\"><strong><br>The best PR reporting tools<\/strong><\/h2>\n\n\n\n<p>Now that you know what you\u2019re looking for, let's take a closer look at some of the top PR reporting tools available.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Prowly<\/strong><\/h3>\n\n\n<pre><em>Pricing: From $258\/mo<\/em><br \/><em>All-in-one PR tool: Yes<span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/em><\/pre>\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2022\/10\/Prowly-PR-Reports-main-page-1024x615.png\" alt=\"\" class=\"wp-image-19505\"\/><figcaption class=\"wp-element-caption\"><em><a href=\"https:\/\/prowly.com\/pr-reports\/\"><span class=\"has-inline-color has-cyan-bluish-gray-color\">Best PR reporting tools: Prowly<\/span><\/a><\/em><\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pros \u2705<\/strong><\/h4>\n\n\n\n<p><strong><a href=\"https:\/\/prowly.com\/pr-reports\/\">Prowly<\/a><\/strong> is an all-in-one PR tool with a reporting module designed to help you create visually appealing PR reports both quickly and easily.&nbsp;<\/p>\n\n\n\n<p>From the ability to add interactive and responsive design elements to comprehensive security at every step, from automatic metric tracking to integrating automatic press clippings, all without leaving the platform.<\/p>\n\n\n\n<p>As <a href=\"https:\/\/prowly.com\/magazine\/best-pr-software\/\">Prowly is an all-in-one tool<\/a>, you\u2019ll get your full array of reporting tools and a toolset to boost all your PR operations from the ground up. It lets you track social media mentions and easily add them to your PR reports.<\/p>\n\n\n\n<div class=\"wp-block-group signup-cta-container has-base-color has-text-color has-background has-link-color wp-elements-8c96b178d231475944a6b403e4a7ce6a has-global-padding\" style=\"border-radius:8px;background-color:#1f2937;margin-top:40px;margin-bottom:40px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;background-position:100% 100%;background-repeat:no-repeat;background-size:auto;\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-efe3489b wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Try Prowly's media monitoring free for 7 days<\/h3>\n\n\n\n<p>Create media reports and start tracking your brand for free in Prowly.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprehensive Monitoring:<\/strong> Track the web and social media mentions.<\/li>\n\n\n\n<li><strong>Transparent Pricing:<\/strong>&nbsp;Plans start at $258\/month<\/li>\n\n\n\n<li><strong>All-in-one platform:<\/strong> Get everything you need in one tool for PR, incl. media database, outreach, reporting, and more<\/li>\n<\/ul>\n\n\n\n<p class=\"signup-cta-button\"><a href=\"https:\/\/prowly.com\/media-monitoring\/\" data-type=\"link\" data-id=\"https:\/\/prowly.com\/media-monitoring\/\" class=\"cta-button\" data-cta-type=\"report\" data-cta-destination=\"https:\/\/prowly.com\/media-monitoring\/\">Learn more<\/a><\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Releasd<\/strong><\/h3>\n\n\n\n<p><em>Pricing: From $95\/mo<\/em><br><em>All-in-one PR tool: No<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2022\/10\/Releasd-1024x640.png\" alt=\"\" class=\"wp-image-19501\"\/><figcaption class=\"wp-element-caption\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Best PR reporting tools: Releasd<\/span><\/em><\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><br><strong>Pros<\/strong> \u2705<\/h4>\n\n\n\n<p>Releasd is known for its easy-to-use, drag-and-drop reporting layouts that pull coverage from websites and social media. You can then showcase all reporting on one digestible page. The software includes automated metrics, and they claim their winning feature is their proprietary metric of coverage impressions. You can build your PR report further by adding additional PR activity information like press releases.<\/p>\n\n\n\n<p>P. S. If you want to dive deeper (not only) into PR metrics, <a href=\"https:\/\/prowly.com\/magazine\/reach-vs-impressions\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>check out this reach vs. impressions comparison<\/strong><\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Cons<\/strong> \u274c<\/h4>\n\n\n\n<p>You can receive a free 15-minute demo, but no free trial is currently offered. Their enhanced presentation features and metrics require upgrading to a more expensive monthly subscription.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"coveragebook\"><br><strong>CoverageBook <\/strong><\/h3>\n\n\n\n<p><em>Pricing: From $99\/mo<\/em><br><em>All-in-one PR tool: No<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2022\/10\/coveragebook-1024x442.png\" alt=\"\" class=\"wp-image-19502\"\/><figcaption class=\"wp-element-caption\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Best PR reporting tools: CoverageBook<\/span><\/em><\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><br><strong><strong>Pros<\/strong> \u2705<\/strong><\/h4>\n\n\n\n<p>CoverageBook<em> <\/em>provides significant time savings versus manually creating monthly pr reports. Creating a PR report is as easy as inserting your feature links into the tool and letting it do all the work. This includes pulling in the readership numbers of the media outlet and estimating the article\u2019s total reach.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0421<strong><strong><strong><strong>ons<\/strong> \u274c<\/strong><\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p>On the other hand, some users report that while the reports are robust, clients may need some hand-holding to make sense of them. CoverageBook currently doesn\u2019t offer results-focused data like website traffic from mentions or customer sentiment analysis. The software includes Facebook, Twitter, YouTube, and Pinterest data, but does not support TikTok data yet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"prezly\"><br><strong>Prezly<\/strong><\/h3>\n\n\n\n<p><em>Pricing: From $140\/mo<\/em><br><em>All-in-one PR tool: No<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2022\/10\/Prezly-1-1024x574.png\" alt=\"\" class=\"wp-image-19503\" style=\"width:840px;height:470px\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2022\/10\/Prezly-1-1024x574.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2022\/10\/Prezly-1-300x168.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2022\/10\/Prezly-1-768x430.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2022\/10\/Prezly-1-1536x861.png 1536w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2022\/10\/Prezly-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Best PR reporting tools: <\/span><\/em><font color=\"#abb8c3\"><span style=\"caret-color: rgb(171, 184, 195);\"><i>Prezly<\/i><\/span><\/font><\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><br><strong><strong><strong>Pros<\/strong> \u2705<\/strong><\/strong><\/h4>\n\n\n\n<p>Prezly is a full PR CRM that includes a PR reporting tool. In addition to reports, you get online newsrooms, and PR pitching software.<\/p>\n\n\n\n<p>Prezly lets you<strong> link each news mention with performance data in just a few clicks.<\/strong>&nbsp;<\/p>\n\n\n\n<p>Because it works as a full PR CRM, you can store and track your coverage against data for your email pitches and press releases. Media contacts and outlets are automatically linked to coverage so you have a full picture of where you are in your PR campaign progress. You can either upload coverage manually or import it through a URL. This is true for online articles, videos, and social media mentions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Cons <strong>\u274c<\/strong><\/strong><\/h4>\n\n\n\n<p>With Prezly, the PR reporting functionality isn\u2019t sold separately and requires you to purchase the entire tool. While an all-in-one tool is useful, Prezly doesn\u2019t offer a media database or monitoring yet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand24\"><br><strong>Brand24<\/strong><\/h3>\n\n\n\n<p><em>Pricing: From $39\/mo<\/em><br><em>All-in-one PR tool: No<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2022\/10\/Brand24-1024x607.png\" alt=\"\" class=\"wp-image-19504\"\/><figcaption class=\"wp-element-caption\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Best PR reporting tools: Brand24<\/span><\/em><\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><br><strong>Pros<\/strong> \u2705<\/h4>\n\n\n\n<p>Brand24 is a media monitoring tool at its core, but it does include PR reporting assistance that can be considered by your team.&nbsp;<\/p>\n\n\n\n<p>Through your pre-set keywords, the software calculates social media reach, share of voice, and hashtag performance. The results are formatted nicely into a PDF report. <strong>You have access to several measurements for building results-driven reports.&nbsp;<\/strong><\/p>\n\n\n\n<p>Metrics are provided around:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Influencer Score<\/li>\n\n\n\n<li>Sentiment Analysis<\/li>\n\n\n\n<li>Discussion Volume<\/li>\n\n\n\n<li>Mentions<\/li>\n<\/ul>\n\n\n\n<p>While limited in coverage reporting, this is a good option for budget-conscious teams willing to build fuller reports from media monitoring data.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Cons \u274c<\/strong><\/h4>\n\n\n\n<p>Although it can provide data and easy reporting around brand mentions, Brand24 is not a dedicated PR reporting software. As with any media monitoring tool, you\u2019ll still need to collect digital clippings and build a custom coverage report that includes them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"summing-up-how-to-choose-a-pr-reporting-tool\"><br><strong><strong>Summing up \u2013 how to choose a PR reporting tool<\/strong><\/strong><\/h2>\n\n\n\n<p>The hunt for comprehensive and easy-to-use PR reporting tools can be an exhausting process. Apart from the specific features that you need, the best software choice for you will come down to your team\u2019s budget, reporting layout preference, and estimated time savings.<\/p>\n\n\n\n<p>We recommend you take the free trial products for a spin to experience the reporting options firsthand. Then, choose your favorite and start creating great-looking, easy-to-produce PR reports moving forward.<\/p>\n\n\n\n<p>And if you want to try out Prowly, <a href=\"https:\/\/prowly.com\/pr-reports\/\">we offer a free 7-day trial.<\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\">TRY PROWLY'S PR REPORTS FOR FREE<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s the end of the month, and once again, it\u2019s time to prepare a PR report for every single client. Although this is a task that needs to be done repeatedly, it seems to creep up every month. So, how can we simplify this recurring task? There are plenty of dedicated PR reporting and PR [&hellip;]<\/p>\n","protected":false},"author":291,"featured_media":19563,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[355],"tags":[],"class_list":["post-18864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-measurement-and-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Best PR Reporting Tools Available To You Right Now<\/title>\n<meta name=\"description\" content=\"PR monitoring and evaluation can take almost as much work as doing media relations. 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Try to simplify this task with some of the best PR reporting tools!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prowly.com\/magazine\/pr-reporting-tools\/\" \/>\n<meta property=\"og:site_name\" content=\"Prowly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/prowly\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-31T11:10:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-12T10:38:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2022\/05\/The-best-PR-reporting-tools-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gina Nowicki\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Prowly_com\" \/>\n<meta name=\"twitter:site\" content=\"@Prowly_com\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gina Nowicki\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/pr-reporting-tools\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/pr-reporting-tools\\\/\"},\"author\":{\"name\":\"Gina Nowicki\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#\\\/schema\\\/person\\\/26b9500d9d34edc60dc52bbe90d7c39f\"},\"headline\":\"The Best PR Reporting Tools Available To You Right Now\",\"datePublished\":\"2024-05-31T11:10:00+00:00\",\"dateModified\":\"2025-05-12T10:38:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/pr-reporting-tools\\\/\"},\"wordCount\":2101,\"publisher\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/pr-reporting-tools\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/The-best-PR-reporting-tools-1.png\",\"articleSection\":[\"PR Measurement &amp; Analytics\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/pr-reporting-tools\\\/\",\"url\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/pr-reporting-tools\\\/\",\"name\":\"The Best PR Reporting Tools Available To You Right Now\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/pr-reporting-tools\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/pr-reporting-tools\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/The-best-PR-reporting-tools-1.png\",\"datePublished\":\"2024-05-31T11:10:00+00:00\",\"dateModified\":\"2025-05-12T10:38:47+00:00\",\"description\":\"PR monitoring and evaluation can take almost as much work as doing media relations. 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