{"id":18446,"date":"2024-01-29T08:11:00","date_gmt":"2024-01-29T08:11:00","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=18446"},"modified":"2024-07-11T14:05:30","modified_gmt":"2024-07-11T14:05:30","slug":"keep-up-with-media-contacts","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/keep-up-with-media-contacts\/","title":{"rendered":"How to Stay in the Know About Your Media Contacts and Their Beat"},"content":{"rendered":"\n<p>One thing is constant: the media landscape is always changing. In fact, this feels more true than ever before. We\u2019ve grown accustomed to seeing editors <a href=\"https:\/\/prowly.com\/magazine\/pr-challenges\/\">move regularly from one publication to the next<\/a>, and freelance journalists juggle different beats based on the publications they\u2019re currently working with.<\/p>\n\n\n\n<p><strong>We also know that keeping up with media contacts is essential to a successful PR strategy.<\/strong> A strong network of media relationships is the foundation of any <a href=\"https:\/\/prowly.com\/magazine\/pr-agency-vs-in-house\/\">PR agency or in-house team<\/a>.&nbsp;So, it\u2019s well worth investing the time and energy needed to maintain an up-to-date and accurate <a href=\"https:\/\/prowly.com\/magazine\/best-media-database\/\">media contact database<\/a>.<\/p>\n\n\n\n<p>This task may feel like a weight on your shoulders, but you can approach it in small doses if necessary. Before you start following the advice below, remember: <strong>crafting and maintaining a small targeted list can be more powerful than using a huge catch-all media list that you haven\u2019t updated in months<\/strong>. So think small if you need to.<\/p>\n\n\n\n<p>Here are 5 useful ways to keep your media contact list fresh and current:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"#edit\"><strong>Work from editable and shareable contact lists<\/strong><\/a><\/li><li><a href=\"#follow\"><strong>Follow along on social media<\/strong><\/a><\/li><li><strong><a href=\"#track\">Track your competition closely<\/a><\/strong><\/li><li><a href=\"#stay\"><strong>Stay in touch<\/strong><\/a><\/li><li><strong><a href=\"#investigate\">Investigate non-responders<\/a><\/strong><\/li><\/ul>\n\n\n\n<p>Let\u2019s look closely at each.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-to-keep-up-with-your-media-contacts\"><strong>How to keep up with your media contacts<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"edit\"><br>1. Work from editable and shareable contact lists<\/h3>\n\n\n\n<p>Let\u2019s start from the beginning. Your media contact lists should be viewed as living documents, meaning that they\u2019re never done. For this reason, they should be created in formats that allow for easy editing by everyone on your team.<\/p>\n\n\n\n<p class=\"purplebox\"><strong>Protip:<\/strong> Make it a habit to download and save master copies of shared documents every month in case the shared version is ever damaged.<\/p>\n\n\n\n<p>You can use something basic and familiar like Excel or Google Sheets for these documents, including a column for topics and beats that you can search and sort on.<\/p>\n\n\n\n<p>Then, when you notice a contact\u2019s info has changed, either through an email or social media announcement, update the shared document so the whole team is immediately made aware.&nbsp;<\/p>\n\n\n\n<p>Or, you could forward it to a person on your team delegated to updating media contacts. This person can serve as your team or agency\u2019s media contact expert. It\u2019s an excellent task for a <a href=\"https:\/\/prowly.com\/magazine\/pr-internships\/\">PR intern<\/a> or virtual assistant.<\/p>\n\n\n\n<p><strong>Even simpler, put the burden of contact updates on an automated PR software service and take it easy. PR tools like Prowly can do all the work for you.<\/strong> Their media databases are constantly updated, searchable by topics and beats, and include more media contacts than you could ever gather on your own.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2021\/10\/Prowly-PR-Software-Podcast-Media-List-1024x517.png\" alt=\"Prowly PR Software - Podcast Media List\" class=\"wp-image-17451\"\/><\/figure>\n\n\n\n<p>They even allow you to search media contacts and create and save targeted lists for every client. Their updating work behind the scenes means that <strong>every search you run by industry and media type will result in an updated media contact list that\u2019s just waiting for your next press announcement.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/prowly.com\/\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\">TRY PROWLY FOR FREE<\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"follow\"><br>2. <strong>Follow along on social media<\/strong><\/h3>\n\n\n\n<p>Social media platforms are an indispensable tool that shouldn\u2019t be overlooked.<\/p>\n\n\n\n<p>Many journalists make announcements about their current projects and new positions on Twitter and LinkedIn. You just need to follow them to get the updates!<\/p>\n\n\n\n<p>You can take it a step further and personally acknowledge these move and promotion announcements by sharing them on your personal or agency feeds. Or use the opportunity to send a congratulatory note directly to the editor. This is a small but effective way to connect with a journalist.<\/p>\n\n\n\n<p>However, keep in mind that since Musk acquired Twitter, more and more journalists have moved to alternative social media platforms. We compiled <a href=\"https:\/\/prowly.com\/magazine\/twitter-alternatives\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/twitter-alternatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">the most popular alternatives<\/a> in this list.<\/p>\n\n\n\n<p><br><strong>On Twitter and LinkedIn, you can also follow client-relevant industry hashtags to learn of writers and editors covering the sectors that matter most to you.<\/strong><\/p>\n\n\n\n<p>And when it comes to influencers, you\u2019ll need the power of social media to discover the next \u201cstars\u201d. There are so many emerging influencers\u2014especially in the micro-influencer space\u2014that could be a perfect fit for your clients.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"track\"><br>3. <strong>Track your competition closely<\/strong><\/h3>\n\n\n\n<p>You want to be covered wherever your competition is being positively recognized. So you need to follow the coverage of them closely and track who is covering them.<\/p>\n\n\n\n<p>The easiest way to do this is to<strong> <\/strong><a href=\"https:\/\/prowly.com\/magazine\/how-to-do-media-monitoring\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/how-to-do-media-monitoring\/\"><strong>set up media monitoring alerts<\/strong><\/a><strong> for your clients\u2019 competitors, so you can see where they\u2019re being mentioned. <\/strong>Make note of the writers that cover them and check them against your media contact list to make sure you have them there.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2022\/01\/Media-monitoring-alerts-Prowly-1024x535.png\" alt=\"Setting up media monitoring alerts in Prowly\" class=\"wp-image-18661\"\/><figcaption><em><a href=\"https:\/\/prowly.com\/media-monitoring\/\"><span class=\"has-inline-color has-cyan-bluish-gray-color\">Prowly's Media Monitoring<\/span><\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p>Now you\u2019re prepared to reach out to the editor and introduce them to the work your client is doing in the same space.<\/p>\n\n\n\n<p class=\"purplebox\"><strong>Bonus: <\/strong>Tracking your competitors may also help you identify new media contacts you hadn\u2019t even heard of yet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"stay\"><br>4. <strong>Stay in touch<\/strong><\/h3>\n\n\n\n<p>Journalists change beats, pick up new ones, and move to new publications frequently. <strong>You have to stay in touch to stay in the know.<\/strong><\/p>\n\n\n\n<p>There are two ways to do this. The first is to check in with editors on a regular schedule. This usually happens if you\u2019re following a solid PR plan with consistent announcements to your targeted media list.<\/p>\n\n\n\n<p>The second way could be to send out a monthly or quarterly blanket email to your contact list. <em>I can hear the collective gasp, but hear me out.<\/em>&nbsp;<\/p>\n\n\n\n<p>If you get creative, there\u2019s something valuable you can send your email list from time to time. Maybe it\u2019s a humorous round-up of PR and journalist memes, or maybe it\u2019s a useful checklist for end-of-year office organization. Think of the emails that you don\u2019t mind receiving on a Friday afternoon, and begin to create one of those on your own.<\/p>\n\n\n\n<p class=\"purplebox\"><strong>Keep your eye on email auto-replies too, and don\u2019t just automatically hit delete<\/strong>. Many editors announce their moves in them, providing a great opportunity to update your media list.<\/p>\n\n\n\n\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 598353,\n\t\t\t\t\t\t\t\t\tformId: \"5c971391-ffff-46c9-b680-a3f2b2ab950d\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1792144225000-6579254393\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1792144225000-6579254393\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><br>5. <strong>Investigate non-responders<\/strong><\/h3>\n\n\n\n<p>There are many advantages of keeping a media contact database up-to-date. If you\u2019ve reached out to an editor several times without a response, it may be time to admit you may be reaching out to the wrong person. Maybe they no longer cover the topic you think they do, or maybe they\u2019ve moved on to another publication.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/prowly.com\/magazine\/manage-your-pr-email-list\/\"><strong>Identify these non-responding media contacts<\/strong><\/a><strong> and search online for their latest info. <\/strong>Visit the publication\u2019s website to make sure they\u2019re still writing there. If yes, make note of their most recent article topics, because their beat may have changed. Look for them on social media to find their current title.&nbsp;<\/p>\n\n\n\n<p>This investigative work will help you maintain pristine contact lists that get you a higher response rate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"the-payout\"><br><strong>The payout<\/strong><\/h2>\n\n\n\n<p>Although there are many advantages of keeping a media contact database, it\u2019s no joke to say that this ongoing maintenance work on your media contact lists is a solid time investment. You\u2019ll want to approach it regularly, delegate it if necessary, and put it on your office calendar to make it a valued habit. <strong>It may be time to turn to <\/strong><a href=\"https:\/\/prowly.com\/magazine\/pr-automation-vs-pr-tasks\/\"><strong>PR automation software<\/strong><\/a><strong> to streamline this need, too.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/prowly.com\/\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\">TRY PROWLY FOR FREE<\/a><\/div>\n\n\n\n<p>You\u2019ll feel 100x better prepared for your next press announcement knowing that your media list is up-to-date and poised to reach everyone it should.&nbsp;<\/p>\n\n\n\n<p>Current media contact lists mean you\u2019ll increase your odds of email responses and decrease the number of pitches you send that frustrate editors who have moved on to other publications or beats.<\/p>\n\n\n\n<p>It\u2019s a tactic that keeps you true to your mission of PR professionalism, so it\u2019s well worth the time.<\/p>\n\n\n\n<p><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Cover image by Priscilla Du Preez<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One thing is constant: the media landscape is always changing. In fact, this feels more true than ever before. We\u2019ve grown accustomed to seeing editors move regularly from one publication to the next, and freelance journalists juggle different beats based on the publications they\u2019re currently working with. We also know that keeping up with media [&hellip;]<\/p>\n","protected":false},"author":291,"featured_media":18448,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[349],"tags":[],"class_list":["post-18446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-outreach-and-media-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Stay in the Know About Your Media Contacts<\/title>\n<meta name=\"description\" content=\"Keeping up with media contacts is essential to a successful PR strategy. Here are 5 useful ways to keep your media contact list fresh and current.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prowly.com\/magazine\/keep-up-with-media-contacts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Stay in the Know About Your Media Contacts\" \/>\n<meta property=\"og:description\" content=\"Keeping up with media contacts is essential to a successful PR strategy. Here are 5 useful ways to keep your media contact list fresh and current.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prowly.com\/magazine\/keep-up-with-media-contacts\/\" \/>\n<meta property=\"og:site_name\" content=\"Prowly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/prowly\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-29T08:11:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-11T14:05:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2022\/03\/Stay-in-the-Know-About-Your-Media-Contacts-and-Their-Beat-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gina Nowicki\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Prowly_com\" \/>\n<meta name=\"twitter:site\" content=\"@Prowly_com\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gina Nowicki\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/keep-up-with-media-contacts\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/keep-up-with-media-contacts\\\/\"},\"author\":{\"name\":\"Gina Nowicki\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#\\\/schema\\\/person\\\/26b9500d9d34edc60dc52bbe90d7c39f\"},\"headline\":\"How to Stay in the Know About Your Media Contacts and Their Beat\",\"datePublished\":\"2024-01-29T08:11:00+00:00\",\"dateModified\":\"2024-07-11T14:05:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/keep-up-with-media-contacts\\\/\"},\"wordCount\":1313,\"publisher\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/keep-up-with-media-contacts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Stay-in-the-Know-About-Your-Media-Contacts-and-Their-Beat-1.jpg\",\"articleSection\":[\"PR Outreach &amp; Media Relations\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/keep-up-with-media-contacts\\\/\",\"url\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/keep-up-with-media-contacts\\\/\",\"name\":\"How to Stay in the Know About Your Media Contacts\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/keep-up-with-media-contacts\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/keep-up-with-media-contacts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Stay-in-the-Know-About-Your-Media-Contacts-and-Their-Beat-1.jpg\",\"datePublished\":\"2024-01-29T08:11:00+00:00\",\"dateModified\":\"2024-07-11T14:05:30+00:00\",\"description\":\"Keeping up with media contacts is essential to a successful PR strategy. Here are 5 useful ways to keep your media contact list fresh and current.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/keep-up-with-media-contacts\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/prowly.com\\\/magazine\\\/keep-up-with-media-contacts\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/keep-up-with-media-contacts\\\/#primaryimage\",\"url\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Stay-in-the-Know-About-Your-Media-Contacts-and-Their-Beat-1.jpg\",\"contentUrl\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Stay-in-the-Know-About-Your-Media-Contacts-and-Their-Beat-1.jpg\",\"width\":1920,\"height\":1280,\"caption\":\"Stay in the Know About Your Media Contacts and Their Beat\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/keep-up-with-media-contacts\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PR Outreach &amp; Media Relations\",\"item\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/category\\\/pr-outreach-and-media-relations\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to Stay in the Know About Your Media Contacts and Their Beat\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#website\",\"url\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/\",\"name\":\"Prowly\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#organization\",\"name\":\"Prowly\",\"url\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/primary-logo-black-square-transparent-1.png\",\"contentUrl\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/primary-logo-black-square-transparent-1.png\",\"width\":300,\"height\":300,\"caption\":\"Prowly\"},\"image\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/prowly\\\/\",\"https:\\\/\\\/x.com\\\/Prowly_com\",\"https:\\\/\\\/www.instagram.com\\\/prowly_com\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/prowly-com\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#\\\/schema\\\/person\\\/26b9500d9d34edc60dc52bbe90d7c39f\",\"name\":\"Gina Nowicki\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/app\\\/uploads\\\/2021\\\/08\\\/Gina-Nowicki-96x96.jpeg\",\"url\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/app\\\/uploads\\\/2021\\\/08\\\/Gina-Nowicki-96x96.jpeg\",\"contentUrl\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/app\\\/uploads\\\/2021\\\/08\\\/Gina-Nowicki-96x96.jpeg\",\"caption\":\"Gina Nowicki\"},\"description\":\"Director of Marketing at Crossroads Trading\",\"url\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/author\\\/gina-nowicki\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Stay in the Know About Your Media Contacts","description":"Keeping up with media contacts is essential to a successful PR strategy. Here are 5 useful ways to keep your media contact list fresh and current.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prowly.com\/magazine\/keep-up-with-media-contacts\/","og_locale":"en_US","og_type":"article","og_title":"How to Stay in the Know About Your Media Contacts","og_description":"Keeping up with media contacts is essential to a successful PR strategy. Here are 5 useful ways to keep your media contact list fresh and current.","og_url":"https:\/\/prowly.com\/magazine\/keep-up-with-media-contacts\/","og_site_name":"Prowly","article_publisher":"https:\/\/www.facebook.com\/prowly\/","article_published_time":"2024-01-29T08:11:00+00:00","article_modified_time":"2024-07-11T14:05:30+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2022\/03\/Stay-in-the-Know-About-Your-Media-Contacts-and-Their-Beat-1.jpg","type":"image\/jpeg"}],"author":"Gina Nowicki","twitter_card":"summary_large_image","twitter_creator":"@Prowly_com","twitter_site":"@Prowly_com","twitter_misc":{"Written by":"Gina Nowicki","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/prowly.com\/magazine\/keep-up-with-media-contacts\/#article","isPartOf":{"@id":"https:\/\/prowly.com\/magazine\/keep-up-with-media-contacts\/"},"author":{"name":"Gina Nowicki","@id":"https:\/\/prowly.com\/magazine\/#\/schema\/person\/26b9500d9d34edc60dc52bbe90d7c39f"},"headline":"How to Stay in the Know About Your Media Contacts and Their Beat","datePublished":"2024-01-29T08:11:00+00:00","dateModified":"2024-07-11T14:05:30+00:00","mainEntityOfPage":{"@id":"https:\/\/prowly.com\/magazine\/keep-up-with-media-contacts\/"},"wordCount":1313,"publisher":{"@id":"https:\/\/prowly.com\/magazine\/#organization"},"image":{"@id":"https:\/\/prowly.com\/magazine\/keep-up-with-media-contacts\/#primaryimage"},"thumbnailUrl":"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2022\/03\/Stay-in-the-Know-About-Your-Media-Contacts-and-Their-Beat-1.jpg","articleSection":["PR Outreach &amp; Media Relations"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/prowly.com\/magazine\/keep-up-with-media-contacts\/","url":"https:\/\/prowly.com\/magazine\/keep-up-with-media-contacts\/","name":"How to Stay in the Know About Your Media Contacts","isPartOf":{"@id":"https:\/\/prowly.com\/magazine\/#website"},"primaryImageOfPage":{"@id":"https:\/\/prowly.com\/magazine\/keep-up-with-media-contacts\/#primaryimage"},"image":{"@id":"https:\/\/prowly.com\/magazine\/keep-up-with-media-contacts\/#primaryimage"},"thumbnailUrl":"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2022\/03\/Stay-in-the-Know-About-Your-Media-Contacts-and-Their-Beat-1.jpg","datePublished":"2024-01-29T08:11:00+00:00","dateModified":"2024-07-11T14:05:30+00:00","description":"Keeping up with media contacts is essential to a successful PR strategy. Here are 5 useful ways to keep your media contact list fresh and current.","breadcrumb":{"@id":"https:\/\/prowly.com\/magazine\/keep-up-with-media-contacts\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prowly.com\/magazine\/keep-up-with-media-contacts\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prowly.com\/magazine\/keep-up-with-media-contacts\/#primaryimage","url":"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2022\/03\/Stay-in-the-Know-About-Your-Media-Contacts-and-Their-Beat-1.jpg","contentUrl":"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2022\/03\/Stay-in-the-Know-About-Your-Media-Contacts-and-Their-Beat-1.jpg","width":1920,"height":1280,"caption":"Stay in the Know About Your Media Contacts and Their Beat"},{"@type":"BreadcrumbList","@id":"https:\/\/prowly.com\/magazine\/keep-up-with-media-contacts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/prowly.com\/magazine\/"},{"@type":"ListItem","position":2,"name":"PR Outreach &amp; Media Relations","item":"https:\/\/prowly.com\/magazine\/category\/pr-outreach-and-media-relations\/"},{"@type":"ListItem","position":3,"name":"How to Stay in the Know About Your Media Contacts and Their Beat"}]},{"@type":"WebSite","@id":"https:\/\/prowly.com\/magazine\/#website","url":"https:\/\/prowly.com\/magazine\/","name":"Prowly","description":"","publisher":{"@id":"https:\/\/prowly.com\/magazine\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prowly.com\/magazine\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/prowly.com\/magazine\/#organization","name":"Prowly","url":"https:\/\/prowly.com\/magazine\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prowly.com\/magazine\/#\/schema\/logo\/image\/","url":"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/primary-logo-black-square-transparent-1.png","contentUrl":"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/primary-logo-black-square-transparent-1.png","width":300,"height":300,"caption":"Prowly"},"image":{"@id":"https:\/\/prowly.com\/magazine\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/prowly\/","https:\/\/x.com\/Prowly_com","https:\/\/www.instagram.com\/prowly_com\/","https:\/\/www.linkedin.com\/company\/prowly-com"]},{"@type":"Person","@id":"https:\/\/prowly.com\/magazine\/#\/schema\/person\/26b9500d9d34edc60dc52bbe90d7c39f","name":"Gina Nowicki","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prowly.com\/magazine\/app\/uploads\/2021\/08\/Gina-Nowicki-96x96.jpeg","url":"https:\/\/prowly.com\/magazine\/app\/uploads\/2021\/08\/Gina-Nowicki-96x96.jpeg","contentUrl":"https:\/\/prowly.com\/magazine\/app\/uploads\/2021\/08\/Gina-Nowicki-96x96.jpeg","caption":"Gina Nowicki"},"description":"Director of Marketing at Crossroads Trading","url":"https:\/\/prowly.com\/magazine\/author\/gina-nowicki\/"}]}},"_links":{"self":[{"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/posts\/18446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/users\/291"}],"replies":[{"embeddable":true,"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/comments?post=18446"}],"version-history":[{"count":0,"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/posts\/18446\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/media\/18448"}],"wp:attachment":[{"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/media?parent=18446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/categories?post=18446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/tags?post=18446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}