{"id":18400,"date":"2023-12-15T14:46:00","date_gmt":"2023-12-15T14:46:00","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=18400"},"modified":"2024-07-11T14:30:04","modified_gmt":"2024-07-11T14:30:04","slug":"pr-statistics","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/pr-statistics\/","title":{"rendered":"20+ PR Industry Statistics You Should Know in 2023"},"content":{"rendered":"\n<p>We all love numbers, right? What better way to make your point than to back it up with the stats, figures, and data that paint a clearer picture of what you\u2019re talking about?<\/p>\n\n\n\n<p>Using numbers helps your audience to get a better, more precise understanding of the topic at hand. When you say \u201cMost people\u2026\u201d, does that mean 51% or 90%? When you tell your readers that something doubled, did it go from 2 to 4 or from 40 to 80?&nbsp;<\/p>\n\n\n\n<p><strong>There\u2019s a big difference and using the right stats can help your readers come away better-informed thanks to the data that you use.&nbsp;<\/strong><\/p>\n\n\n\n<p>You might not think that PR lends itself to quantifiable measures but \u2014 no offense \u2014 you\u2019d be wrong. There are plenty of stats out there that tell us something about the nature of our business, pain points we encounter, what works &amp; what doesn\u2019t, and lots more.&nbsp;<\/p>\n\n\n\n<p>So with that in mind,&nbsp;here are some statistics from the PR industry that can help in a variety of contexts. Whether you\u2019re writing about PR or a specific topic within it, making a presentation on a PR issue, or just have an obsession with numbers (it happens\u2026), here are some statistics that you should know about PR in 2022.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"#industry\"><strong>PR statistics on the state of the industry<\/strong><\/a><\/li><li><a href=\"#skills\"><strong>PR statistics on PR skills<\/strong><\/a><\/li><li><a href=\"#pitching\"><strong>PR statistics on pitching<\/strong><\/a><\/li><li><a href=\"#technology\" data-type=\"internal\" data-id=\"#technology\"><strong>PR statistics on the use of technology<\/strong><\/a><\/li><li><strong><a href=\"#trends\">PR statistics on industry trends and predictions<\/a><\/strong><br><\/li><\/ul>\n\n\n\n<p class=\"sideline\"><em><strong>Quick note:<\/strong> All the results below are taken from large sample sizes comprised of a variety of company types, locations, and team sizes.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"industry\"><strong>PR statistics on the state of the industry&nbsp;<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>The global PR market is worth more than 97 billion US dollars&nbsp;<\/strong><\/h3>\n\n\n\n<p>Back in 2020,&nbsp; the global PR market was worth 88 billion U.S. dollars. By the end of 2025, the industry is expected to surpass a value of 129 billion dollars (<a href=\"https:\/\/www.statista.com\/statistics\/645836\/public-relations-pr-revenue\/\">Statista, 2022<\/a>).&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Marketing is PR\u2019s best friend within a company<\/strong><\/h3>\n\n\n\n<p>Internal PR teams increasingly work with other departments on company goals. When asked <em><strong>which departments were most likely to be \u2018aligned\u2019 with PR in the future<\/strong><\/em> <em><strong>(select all that apply)<\/strong><\/em>, here\u2019s what PR pros said:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>Marketing \/ Advertising<\/td><td>60%<\/td><\/tr><tr><td>Internal Communications<\/td><td>60%<\/td><\/tr><tr><td>Human Resources<\/td><td>38%<\/td><\/tr><tr><td>Investor Relations&nbsp;<\/td><td>20%<\/td><\/tr><tr><td>Other &nbsp;<\/td><td>12%<\/td><\/tr><\/tbody><\/table><figcaption><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Source: <\/span><a href=\"https:\/\/www.ragan.com\/white-papers\/the-future-of-the-role-of-the-pr-pro\/\"><span class=\"has-inline-color has-cyan-bluish-gray-color\">Ragan Communications, 2020<\/span><\/a><\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Clients will continue hiring PR firms to handle daily communications<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/prowly.com\/magazine\/pr-agency-growth\/\">PR agency clients<\/a> will still be hiring PR firms to handle daily interactions with consumers, build brand awareness loyalty, and communicate with stakeholders (<a href=\"https:\/\/www.ibisworld.com\/united-states\/market-research-reports\/public-relations-firms-industry\/\">IBISWorld, 2021<\/a>).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>PR matters more internally, here\u2019s how<\/strong><\/h3>\n\n\n\n<p>Interesting insights here on PR\u2019s connection to business outcomes. Here are the responses to <em><strong>How can PR increase its value inside your organization? (select all that apply):<\/strong><\/em> <\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>How can PR increase its value inside your organization?<\/td><td>Brand depts<\/td><td>Agencies<\/td><\/tr><tr><td>Getting more coverage &amp; starting more media relationships&nbsp;<\/td><td>61%<\/td><td>50%<\/td><\/tr><tr><td>Tying PR activities to key business activities &nbsp;<\/td><td>57%<\/td><td>48%<\/td><\/tr><tr><td>Producing measurable results&nbsp; &nbsp;<\/td><td>50%<\/td><td>46%<\/td><\/tr><tr><td>Implementing better technology&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<\/td><td>19%<\/td><td>52%<\/td><\/tr><tr><td>Delivering creative solutions&nbsp;<\/td><td>39%<\/td><td>45%<\/td><\/tr><\/tbody><\/table><figcaption><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Source: <\/span><\/em><a href=\"http:\/\/info.muckrack.com\/state-of-pr-2021\"><span class=\"has-inline-color has-cyan-bluish-gray-color\"><em>Muck Rack, 2021<\/em><\/span><\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>The median annual wage for a PR specialist in the US is $62,800<\/strong><\/h3>\n\n\n\n<p>In May 2022, the median annual wage for a PR specialist in the United States specialist was about 62.8 thousand U.S. dollars (<a href=\"http:\/\/statista.com\/statistics\/299847\/median-annual-wages-of-pr-specialists-and-related-occupations-usa\/\">Statista, 2022<\/a>). Ultimately, the salary depends on the location, specific company, and the experience of the PR specialist.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"skills\"><br><strong>PR statistics on PR skills<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><br>Storytelling is the most important PR skill<\/h3>\n\n\n\n<p>While you can\u2019t operate with just one PR skill, some are regarded as more important than others. Here are the responses to<strong> <em>What skill sets will be most important in a PR pro moving forward?<\/em>:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>Storytelling&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<\/td><td>72%<\/td><\/tr><tr><td>Social media<\/td><td>61%<\/td><\/tr><tr><td>Internal Communications<\/td><td>52%<\/td><\/tr><tr><td>Video<\/td><td>50%<\/td><\/tr><tr><td>Digital<\/td><td>58%<\/td><\/tr><tr><td>Writing<\/td><td>60%<\/td><\/tr><tr><td>Technical skills<\/td><td>22%<\/td><\/tr><tr><td>Analytics<\/td><td>50%<\/td><\/tr><tr><td>Other<\/td><td>8%<\/td><\/tr><\/tbody><\/table><figcaption><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Source: <\/span><\/em><a href=\"https:\/\/www.ragan.com\/white-papers\/the-future-of-the-role-of-the-pr-pro\/\"><span class=\"has-inline-color has-cyan-bluish-gray-color\"><em>Ragan Communications, 2020<\/em><\/span><\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Flexible &amp; creative is the way to go<\/strong><\/h3>\n\n\n\n<p>This is similar to the previous topic, but this time it is more about personal attributes rather than <a href=\"https:\/\/prowly.com\/magazine\/11-must-have-traits-for-pr-professionals\/\">PR skills<\/a>. Here are the responses to <strong><em>What attributes will be most important in a PR pro moving forward?<\/em>:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>Flexibility&nbsp;<\/td><td>75%<\/td><\/tr><tr><td>Entrepreneurial mindset<\/td><td>38%<\/td><\/tr><tr><td>Ability to work with all departments<\/td><td>62%<\/td><\/tr><tr><td>Creative thinking &nbsp;<\/td><td>70%<\/td><\/tr><tr><td>Business acumen<\/td><td>48%<\/td><\/tr><tr><td>Other<\/td><td>6%<\/td><\/tr><\/tbody><\/table><figcaption><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Source: <\/span><\/em><a href=\"https:\/\/www.ragan.com\/white-papers\/the-future-of-the-role-of-the-pr-pro\/\"><span class=\"has-inline-color has-cyan-bluish-gray-color\"><em>Ragan Communications, 2020<\/em><\/span><\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pitching\"><br><strong>PR statistics on pitching<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Journalists still want to receive press releases&nbsp;<\/strong><\/h3>\n\n\n\n<p>Some might say that <a href=\"https:\/\/prowly.com\/magazine\/press-release-examples\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/press-release-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">press releases<\/a> are dead\u2026 Yet, 78% of journalists consider <a href=\"https:\/\/prowly.com\/magazine\/how-to-write-press-release-guide\/\">press releases<\/a>, news announcements, and newsworthy stories the kind of content they want to receive from PR professionals (<a href=\"https:\/\/www.cision.com\/resources\/research-reports\/2021-state-of-the-media\/\">Cision, 2021<\/a>).&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Thursday is the best day to send a press release&nbsp;<\/strong><\/h3>\n\n\n\n<p>Wondering <a href=\"https:\/\/prowly.com\/magazine\/when-to-send-press-releases\/\">when should you send your press release<\/a>? The <a href=\"https:\/\/prowly.com\/magazine\/when-to-send-press-releases\/\">best day to send a press release is on Thursday<\/a> when the average open rate jumps to over 26%. The worst days, however, are Wednesdays and Fridays when even 85% of your emails can get lost in the journalists\u2019 inboxes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2016\/07\/PROWLY-Blog-When-to-Send-Press-Releases-01-1-904x1024.png\" alt=\"The best day to send a press release\" class=\"wp-image-18421\"\/><figcaption><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Source: <\/span><a href=\"https:\/\/pl.pinterest.com\/prowlypr\/_created\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-cyan-bluish-gray-color\">Pinterest<\/span><\/a><\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>The best time to send a press release is between 10 am and 2 pm<\/strong><\/h3>\n\n\n\n<p>This is when editors open about one-third of all the emails they\u2019ve received. <a href=\"https:\/\/prowly.com\/magazine\/when-to-send-press-releases\/\">Early mornings are less effective<\/a>: open rates drop to 20.5% between 6 and 10 am.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>The most important component of a pitch is its relevance&nbsp;<\/strong><\/h3>\n\n\n\n<p>The two answers seem to be variations of the same idea, leaving everything else far behind. Here are the responses to <em><strong>Which of the following components do you believe is most important in a pitch?<\/strong><\/em><strong><em>:<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>A topic relevant to the journalist<\/td><td>42%<\/td><\/tr><tr><td>Content personalized to the journalist<\/td><td>35%<\/td><\/tr><tr><td>Timeliness<\/td><td>14%<\/td><\/tr><tr><td>Catchy subject line<\/td><td>4%<\/td><\/tr><tr><td>Short in length<\/td><td>3%<\/td><\/tr><tr><td>Including graphic elements or video<\/td><td>1%<\/td><\/tr><tr><td>Statistics in headline &nbsp; &nbsp;<\/td><td>1%<\/td><\/tr><\/tbody><\/table><figcaption><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Source: <\/span><\/em><a href=\"http:\/\/info.muckrack.com\/state-of-pr-2021\"><span class=\"has-inline-color has-cyan-bluish-gray-color\"><em>Muck Rack, 2021<\/em><\/span><\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Journalists receive hundreds of (irrelevant) pitches<\/strong><\/h3>\n\n\n\n<p>More than 1 in 4 journalists (28%) receive over 100 pitches per week - and most of these pitches are reported to be irrelevant (<a href=\"https:\/\/www.cision.com\/resources\/research-reports\/2021-state-of-the-media\/\">Cision, 2021<\/a>). Pitches that sound like marketing brochures, lack transparency, or are followed by numerous follow-ups - quickly land in the virtual trash.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Journalists respond to just 3% of pitches<\/strong><\/h3>\n\n\n\n<p>Do you often get responses from your media contacts? If so, you might not believe that journalists respond to roughly 3.27% of all pitches they receive (<a href=\"https:\/\/www.propelmypr.com\/blog\/real-time-journalist-response-rates-contintinued-propel-prm-data-analysis-of-three-pr-agencies-that-are-scoring-impressive-media-coverage\">Propel, 2021<\/a>). Given that most of the email pitches are irrelevant, it shouldn\u2019t come as a big surprise.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"technology\"><br><strong>PR statistics on the use of technology<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Technology will be key in driving industry growth&nbsp;<\/strong><\/h3>\n\n\n\n<p>59% of PR professionals<strong> <\/strong>believe that technology will be key in driving the transformation of the PR industry (<a href=\"https:\/\/assets.uscannenberg.org\/docs\/2019-global-communications-report.pdf\">USC Center for Public Relations, 2019<\/a>). No wonder. Over the last few years, it\u2019s become clear how much value PR automation can give to PR professionals. Just consider <a href=\"https:\/\/prowly.com\/magazine\/pr-automation-vs-pr-tasks\/\">the potential daily, weekly, and monthly time savings alone<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>PR professionals are using the tools of the trade<\/strong><\/h3>\n\n\n\n<p>PR pros turn to <a href=\"https:\/\/prowly.com\/magazine\/pr-tools-guide\/\">various tools<\/a> for help in getting the word out and following what\u2019s being said about their brands and clients. Most agency PR pros use a <a href=\"https:\/\/prowly.com\/magazine\/best-media-database\/\">media database<\/a> (57%) and <a href=\"https:\/\/prowly.com\/magazine\/best-media-monitoring-tools\/\">media monitoring software<\/a> (51%) daily.<br>Interestingly, 49% of surveyed PR pros do not use <a href=\"https:\/\/prowly.com\/pr-reports\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/pr-reports\/\">PR reporting software<\/a> to measure and analyze the impact of their campaigns and <a href=\"https:\/\/prowly.com\/magazine\/earned-media-strategy\/\">earned media<\/a> efforts (<a href=\"http:\/\/info.muckrack.com\/state-of-pr-2021\">Muck Rack, 2021<\/a>).<br><\/p>\n\n\n\n\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 598353,\n\t\t\t\t\t\t\t\t\tformId: \"03d9cfd4-087c-4016-b4c0-b09fe596d07f\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1793615657000-9727449762\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1793615657000-9727449762\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>PR agencies benefit from media monitoring, data analytics, and CRM software&nbsp;<\/strong><\/h3>\n\n\n\n<p>PR professionals favor <a href=\"https:\/\/prowly.com\/magazine\/best-media-monitoring-tools\/\">media monitoring tools<\/a> that make it easier to track <a href=\"https:\/\/prowly.com\/magazine\/brand-mentions\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/brand-mentions\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand mentions<\/a> and show tangible results to clients. At the same time, <a href=\"https:\/\/prowly.com\/magazine\/manage-press-contacts-pr-crm\/\">PR CRM software<\/a> has become increasingly important when it comes to managing relationships with clients, media contacts, and influencers (<a href=\"https:\/\/www.ibisworld.com\/united-states\/market-research-reports\/public-relations-firms-industry\/\">IBISWorld, 2021<\/a>).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Social media tools are not that popular among PR professionals<\/strong><\/h3>\n\n\n\n<p>Does everyone in PR use social media as much as everyone else? Here are the responses to <em><strong>How often do you use tools to manage or monitor social media?:<\/strong><\/em><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>Never<\/td><td>38%<\/td><\/tr><tr><td>Daily<\/td><td>33%<\/td><\/tr><tr><td>Weekly<\/td><td>17%<\/td><\/tr><tr><td>Monthly<\/td><td>10%<\/td><\/tr><tr><td>Yearly<\/td><td>2%<\/td><\/tr><\/tbody><\/table><figcaption><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Source: <\/span><\/em><a href=\"http:\/\/info.muckrack.com\/state-of-pr-2021\"><span class=\"has-inline-color has-cyan-bluish-gray-color\"><em>Muck Rack, 2021<\/em><\/span><\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"trends\"><br><strong>PR statistics on industry trends and predictions<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Media relations management doesn\u2019t get easier&nbsp;<\/strong><\/h3>\n\n\n\n<p>60% of PR professionals say media relations is harder or much harder compared to last year \u2013 while about one-third (35%) say it\u2019s about the same (<a href=\"https:\/\/www.slideshare.net\/frank_strong\/2021-strategic-communications-survey-final\">JOTW Communications Survey, 2021<\/a>).&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>The biggest challenge in PR is getting responses from journalists&nbsp;<\/strong><\/h3>\n\n\n\n<p>What are the top <a href=\"https:\/\/prowly.com\/magazine\/pr-challenges\/\">PR challenges<\/a> professionals in the industry face? No prizes for guessing the top answer. Here are the responses to <em><strong>Which of the following challenges does your PR\/communications team face? (select all that apply):<\/strong><\/em><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>Getting responses from journalists&nbsp;<\/td><td>&nbsp; 59%<\/td><\/tr><tr><td>Budget limits&nbsp;<\/td><td>49%<\/td><\/tr><tr><td>Measuring business impact<\/td><td>46%<\/td><\/tr><tr><td>Lack of quantifiable measurement<\/td><td>37%<\/td><\/tr><tr><td>Discovering relevant journalists&nbsp; &nbsp;<\/td><td>34%<\/td><\/tr><tr><td>Collaborating with other departments<\/td><td>18%<\/td><\/tr><\/tbody><\/table><figcaption><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Source: <\/span><\/em><a href=\"http:\/\/info.muckrack.com\/state-of-pr-2021\"><span class=\"has-inline-color has-cyan-bluish-gray-color\"><em>Muck Rack, 2021<\/em><\/span><\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>What\u2019s the future of PR?&nbsp;<\/strong><\/h3>\n\n\n\n<p>Industries evolve and PR is no exception. Here are the responses to <em><strong>Where do you see the focus of the PR profession in the next 2-3 years?<\/strong><\/em> <strong><em>(select all that apply)<\/em><\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>Business strategy <\/td><td>43%<\/td><\/tr><tr><td>Purpose-driven initiatives<\/td><td>51%<\/td><\/tr><tr><td>Digital-only &nbsp; &nbsp;<\/td><td>10%<\/td><\/tr><tr><td>Artificial Intelligence &nbsp;<\/td><td>7%<\/td><\/tr><tr><td>Integration with Internal Communications &nbsp;<\/td><td>25%<\/td><\/tr><tr><td>Reputation management<\/td><td>43%<\/td><\/tr><tr><td>Crisis management <\/td><td>40%<\/td><\/tr><tr><td>Change management&nbsp;<\/td><td>32%<\/td><\/tr><tr><td>Technology proficiency<\/td><td>18%<\/td><\/tr><\/tbody><\/table><figcaption><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Source: <\/span><a href=\"https:\/\/www.ragan.com\/white-papers\/the-future-of-the-role-of-the-pr-pro\/\"><span class=\"has-inline-color has-cyan-bluish-gray-color\">Ragan Communications, 2020<\/span><\/a><\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>PR predictions for 2022<\/strong><\/h3>\n\n\n\n<p>Some of these predictions may have been on your radar already while others might come as a surprise. Here are 6 trends that are going to define the conversation about PR in 2022 (<a href=\"https:\/\/prowly.com\/magazine\/pr-trends\/\">Prowly, 2021<\/a>):<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Moving closer towards content regulation on social media&nbsp;<\/li><li>A greater emphasis on social responsibility &amp; business ethics&nbsp;<\/li><li>The rise of <a rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/ai-in-public-relations\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/ai-in-public-relations\/\" target=\"_blank\">Artificial Intelligence<\/a> and data science&nbsp;<\/li><li>Digital events are the new norm&nbsp;<\/li><li>Soon, everyone will have a podcast&nbsp;<\/li><li>Paid exposure is likely to replace <a href=\"https:\/\/prowly.com\/magazine\/earned-media\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/earned-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">earned media<\/a><br><\/li><\/ul>\n\n\n\n\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 598353,\n\t\t\t\t\t\t\t\t\tformId: \"1436cdb1-edca-431c-bbc8-9b5395eaf9bb\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1793615657000-4142468712\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1793615657000-4142468712\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>We all love numbers, right? What better way to make your point than to back it up with the stats, figures, and data that paint a clearer picture of what you\u2019re talking about? Using numbers helps your audience to get a better, more precise understanding of the topic at hand. When you say \u201cMost people\u2026\u201d, [&hellip;]<\/p>\n","protected":false},"author":230,"featured_media":18403,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[59,347],"tags":[],"class_list":["post-18400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-en","category-pr-industry-news-and-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>20+ PR Industry Statistics You Should Know in 2023 - Prowly<\/title>\n<meta name=\"description\" content=\"Whether you\u2019re writing about PR, making a presentation on a PR issue or just have an obsession with numbers, here are some PR statistics to know in 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prowly.com\/magazine\/pr-statistics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"20+ PR Industry Statistics You Should Know in 2023 - 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