{"id":18304,"date":"2022-01-24T13:37:43","date_gmt":"2022-01-24T13:37:43","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=18304"},"modified":"2024-07-11T14:17:48","modified_gmt":"2024-07-11T14:17:48","slug":"get-your-manager-featured-in-the-media","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/get-your-manager-featured-in-the-media\/","title":{"rendered":"How to Use Your Company's C-Suite to Get Featured in the Media"},"content":{"rendered":"\n<p>Feeling stuck in your PR? If the well of ideas has started to run dry, there\u2019s nothing wrong with you \u2013 or with your company. It happens to all of us who are in it for the long haul.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s what could help: take a step back and reassess your options. Once you\u2019ve covered the obvious PR opportunities, <strong>think about this: how could you pitch your C-suite to get more media features?<\/strong><\/p>\n\n\n\n<p>We\u2019re so engrossed in our daily to-do list that, sometimes, we fail to see opportunities that are right in front of us. I\u2019ll show you some of these opportunities below.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"#start\"><strong>How to start using your managers to get more media features<\/strong><\/a><ul><li><strong><a href=\"#interviews\">Interviews: pitch them to non-obvious outlets<\/a><\/strong><\/li><li><a href=\"#quotes\"><strong>Quotes &amp; insights: the easy way to get your company featured<\/strong><\/a><\/li><li><a href=\"#webinars\"><strong>Webinars and podcasts: what if your COO were the next guest?<\/strong><\/a><\/li><li><strong><a href=\"#events\">Holidays and events: it\u2019s all about being timely<\/a><\/strong><\/li><\/ul><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-to-start-using-your-managers-to-get-more-media-features\"><strong>How to start using your managers to get more media features<\/strong><\/h2>\n\n\n\n<p>It was about a year into my job as a PR Manager at <a href=\"https:\/\/www.zerobounce.net\/zerobounce-team.html\">ZeroBounce<\/a>. I\u2019d done everything a person in this role could think of, and our media coverage was expanding. But was there more I should be doing?<\/p>\n\n\n\n<p>There sure was. Once I got to know our C-suite better, it became so clear. I could use their knowledge, talent, and charisma to <a href=\"https:\/\/prowly.com\/magazine\/how-to-get-media-coverage\/\">get media coverage<\/a> even in the most unlikely places.<\/p>\n\n\n\n<p>How? Let\u2019s get into it and see how you, too, can get PR on repeat by using these tips.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"interviews\"><strong><br><\/strong><strong>Interviews: pitch them to non-obvious outlets<\/strong><\/h3>\n\n\n\n<p>Are you familiar with interview platforms like <a href=\"https:\/\/ideamensch.com\/\">IdeaMensch<\/a>? It\u2019s all they do: they publish interviews with newsworthy people. If your CEO hasn\u2019t done an interview there yet, don\u2019t postpone \u2013 submit it this week.&nbsp;<\/p>\n\n\n\n<p>The IdeaMensch interview with our CEO Liviu Tanase is now a Google first-page result:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/xZlKE0OFm0uoJ7yRFoYmKoKwKtNx-YaK7PFVe_e72UBl60MER5GP0Dk8e82Ug4eqvJcXlCWioG7TWqvJcQC0jtVpNrdpkJMX2MnP69hWcs7a8dbqlQiR11PMbYgFF253sAwVDi9i\" alt=\"\"\/><\/figure>\n\n\n\n<p>You\u2019ll run out of such outlets eventually, though. When that happens, start prospecting other platforms and see how you and your executives can be of help. Here are a few pointers to make your job easier.<\/p>\n\n\n\n<p>\u2611\ufe0f <strong>Do a Google search<\/strong><\/p>\n\n\n\n<p>Start with simple keywords \u2013 such as \u201cinterviews with entrepreneurs\u201d or \u201cCEO interviews\u201d \u2013 and look at the first two pages. Check the domain rating and traffic. Which websites are a good fit? Go ahead and send a pitch to get your company featured in the media.&nbsp;<\/p>\n\n\n\n<p>\u2611\ufe0f <strong>Search for entrepreneurs who get consistent media features<\/strong><\/p>\n\n\n\n<p>Make a list of CEOs who tend to get a lot of media features. Jeff Bezos or Elon Musk may come to mind, but you\u2019ll most likely see them in Forbes or Inc. Assuming you\u2019re already pitching such magazines, consider tier-two publications. <\/p>\n\n\n\n<p>So, think of people who may be less famous but still get solid media features. See where their names pop up \u2013 could you pitch your CEO or COO there, too? Most likely, the answer is yes.<\/p>\n\n\n\n<p><strong>\u2611\ufe0f<\/strong> <strong>Been there, done that. Do it again<\/strong><\/p>\n\n\n\n<p>You may have a list of writers and co-marketing partners you enjoyed working with. Maybe they\u2019ve interviewed your CEO a while ago, so you kind of crossed them off your list. But what if they could talk to another one of your executives this time? Find a good topic and pitch your COO.&nbsp;<br><\/p>\n\n\n\n\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 598353,\n\t\t\t\t\t\t\t\t\tformId: \"5c971391-ffff-46c9-b680-a3f2b2ab950d\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1792141179000-0647148460\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1792141179000-0647148460\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"quotes\"><br><strong>Quotes &amp; insights: the easy way to get your company featured<\/strong><\/h3>\n\n\n\n<p>Getting a full interview with someone on your C-suite is tremendous media coverage. Sometimes, though, you can be of help with a shorter contribution, such as a quote.&nbsp;Here\u2019s how.<\/p>\n\n\n\n<p>\u2611\ufe0f <strong>Improve an existing article<\/strong><\/p>\n\n\n\n<p>As a PR professional, you probably stay up-to-date with what\u2019s going on in your industry. Do you ever see an article that you feel could provide more info? Let the writer know you can help by offering a quote from one of your managers. The key here is to send a relevant quote that offers a new perspective or a useful tip. No self-promotion.<\/p>\n\n\n\n<p><strong>\u2611\ufe0f<\/strong> <strong>Reach out to show availability<\/strong><\/p>\n\n\n\n<p>Think of the websites you read where your executives\u2019 expertise would be of most help. Make a list and consider reaching out to your favorite writers to introduce yourself. Also, let them know you can provide them with helpful blurbs, so they can keep you in mind when they\u2019re working on a piece.&nbsp;<\/p>\n\n\n\n<p>Below is a result of an email that I sent to a writer at Business Review:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/73ETqAtkOEShWVfqksXgMRYvClrMxyCjCoXYMEwhsCeAc2KxciAidcrm6RZOc_c6ck8fide-OtEZaxeDeA6eRikFKshDUXWddDCw02QW5Wpat_AOY7qxMbwqUWuAtUvneLUIrIG4\" alt=\"\"\/><\/figure>\n\n\n\n<p><br>\u2611\ufe0f <strong>Is your CEO missing from a roundup?<\/strong><\/p>\n\n\n\n<p>Roundup articles gather quotes from industry experts on a certain topic to give readers a variety of tips and perspectives. Are there such articles where you\u2019d like to see your CEO featured? Send an email, make a suggestion. I\u2019ve built long-term collaborations this way.<\/p>\n\n\n\n<p class=\"purplebox\"><strong>Bonus tip:<\/strong> Whenever you reach out to a writer to offer a quote, make sure you tell them how you\u2019re going to support them. Mention that you\u2019ll share the article on social media. Better yet, share it before <em>and<\/em> after they include your company. Do you have a newsletter? Let them know they\u2019ll get coverage there, too.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"webinars\"><br><strong>Webinars and podcasts: what if your COO were the next guest?<\/strong><\/h3>\n\n\n\n<p>Every company needs an executive who likes to be on camera \u2013 and is good at it. In our case, at ZeroBounce, it\u2019s our Chief Operating Officer (COO) Brian Minick. He\u2019s been on more podcasts and webinars than I could count. On some of them, he was invited. Others happened because I reached out with a <a href=\"https:\/\/prowly.com\/magazine\/podcast-pitch\/\">podcast pitch<\/a>.&nbsp;<\/p>\n\n\n\n<p>So, is there a company you like that does webinars regularly? A podcast you think your manager would be great on? Don\u2019t be shy, these content creators are always looking for fresh faces.&nbsp;<\/p>\n\n\n\n<p>Once you cover your first choices, broaden your horizon. Look for podcasts and webinars that are related to your industry and make your pitch.&nbsp;<\/p>\n\n\n\n<p class=\"sideline\">For instance, our COO Brian Minick was a guest on the \u201cZero to 5000\u201d podcast last year. It\u2019s not a podcast about email, but it\u2019s about business, and Brian\u2019s insights were so good that he made the \u201cBest of 2021\u201d list.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/0rabX1cIa_Q1_932TKMkJ3LdCMtDezwsFa2QfZZoVLgbv7gWsLNRAKbH34m0lzJLxweGzZwZpX8Uwk5WrwlNTutgWeEzuiuYXD8MGmJcVLHmlG40qrwC5tAzzBGaQcZQAi2_PyIM\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"events\"><br><strong>Holidays and events: it\u2019s all about being timely<\/strong><\/h3>\n\n\n\n<p>Every December, marketing publications focus on what we can expect in the new year and how marketers can make the most of the coming trends. It was a great time to pitch our talents at ZeroBounce.&nbsp;<\/p>\n\n\n\n<p class=\"sideline\">For example, COO Brian Minick got featured in this roundup post on Dyspatch:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/JP5DpFBzZvHtsBbWSLV8dsXi_Xf3AqpeRJF02CM1NVKpcDeQPjY8339geoJBzyx0CNyGSLHGZQxFedlQNTbgt4ytCkE5T-cHDEFiEnfhYrQ2Pf80BLm3xRXey4wSBw9IkD9XS8eA\" alt=\"\"\/><\/figure>\n\n\n\n<p><br>On other occasions, such as an upcoming holiday season, I pitched both our CEO and our COO with email tips.&nbsp;<\/p>\n\n\n\n<p>Also, whenever something important happens in our industry, I look for ways to be helpful to the writers that cover it. They always need comments, and we\u2019re prompt and of service.<\/p>\n\n\n\n<p class=\"purplebox\">Keeping up with your daily tasks and staying on top of these PR-potential events can be hard. My trick is to write them on a sticky note that I can see on my desktop at all times.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"keep-exercising-your-creative-muscle-to-get-featured-by-the-media\"><br><strong>Keep exercising your creative muscle<\/strong> to get featured by the media<\/h2>\n\n\n\n<p>Building consistent media coverage can get challenging once you\u2019ve exhausted your most powerful stories. You can\u2019t pitch the same ideas again and again, so at some point, you have to get creative. Since you\u2019re in PR, you\u2019re creative by nature, so maybe all you needed was a gentle nudge to keep exercising that muscle.<\/p>\n\n\n\n<p>Now, what other creative ways can you find to craft your next pitch?&nbsp;If you already have a big idea but aren\u2019t sure where to pitch it, <a href=\"https:\/\/prowly.com\/pitch\/\">Prowly<\/a> can help. Not only does the platform give you access to more than one million contacts, it also suggests the best ones based on your PR content.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2021\/08\/Prowly-PR-Software-Media-Database-1024x536.png\" alt=\"Prowly's Media Database\" class=\"wp-image-16783\"\/><\/figure>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/prowly.com\/\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\">TRY PROWLY FOR FREE<\/a><\/div>\n\n\n\n<p><br><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Cover photo by Jenny Ueberberg<br><\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Feeling stuck in your PR? If the well of ideas has started to run dry, there\u2019s nothing wrong with you \u2013 or with your company. It happens to all of us who are in it for the long haul.&nbsp; Here\u2019s what could help: take a step back and reassess your options. Once you\u2019ve covered the [&hellip;]<\/p>\n","protected":false},"author":406,"featured_media":18305,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[349],"tags":[],"class_list":["post-18304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-outreach-and-media-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use Your Company&#039;s C-Suite to Get Featured in the Media<\/title>\n<meta name=\"description\" content=\"Running out of PR opportunities? Here&#039;s how to use the knowledge, talent, and charisma of your company&#039;s C-suite to get featured in the media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prowly.com\/magazine\/get-your-manager-featured-in-the-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Your Company&#039;s C-Suite to Get Featured in the Media\" \/>\n<meta property=\"og:description\" content=\"Running out of PR opportunities? Here&#039;s how to use the knowledge, talent, and charisma of your company&#039;s C-suite to get featured in the media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prowly.com\/magazine\/get-your-manager-featured-in-the-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Prowly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/prowly\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-24T13:37:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-11T14:17:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2022\/01\/Prowly-Magazine-How-to-Get-Featured-in-the-Media-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Corina Leslie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Prowly_com\" \/>\n<meta name=\"twitter:site\" content=\"@Prowly_com\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corina Leslie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/get-your-manager-featured-in-the-media\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/get-your-manager-featured-in-the-media\\\/\"},\"author\":{\"name\":\"Corina Leslie\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#\\\/schema\\\/person\\\/8b17e1af72a3547406fde495d4269539\"},\"headline\":\"How to Use Your Company's C-Suite to Get Featured in the Media\",\"datePublished\":\"2022-01-24T13:37:43+00:00\",\"dateModified\":\"2024-07-11T14:17:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/get-your-manager-featured-in-the-media\\\/\"},\"wordCount\":1340,\"publisher\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/get-your-manager-featured-in-the-media\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Prowly-Magazine-How-to-Get-Featured-in-the-Media-scaled-1.jpg\",\"articleSection\":[\"PR Outreach &amp; Media Relations\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/get-your-manager-featured-in-the-media\\\/\",\"url\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/get-your-manager-featured-in-the-media\\\/\",\"name\":\"How to Use Your Company's C-Suite to Get Featured in the Media\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/get-your-manager-featured-in-the-media\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/get-your-manager-featured-in-the-media\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Prowly-Magazine-How-to-Get-Featured-in-the-Media-scaled-1.jpg\",\"datePublished\":\"2022-01-24T13:37:43+00:00\",\"dateModified\":\"2024-07-11T14:17:48+00:00\",\"description\":\"Running out of PR opportunities? 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