{"id":18167,"date":"2025-04-22T10:39:00","date_gmt":"2025-04-22T10:39:00","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=18167"},"modified":"2025-11-14T11:41:36","modified_gmt":"2025-11-14T11:41:36","slug":"best-media-monitoring-tools","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/best-media-monitoring-tools\/","title":{"rendered":"The Best 13 Media Monitoring Services for PR (2025 Buyer's Guide)"},"content":{"rendered":"\n<p>The best media monitoring software on the market is enticing and well worth the hype. Knowing well in advance that a story is trending positive or negative is invaluable intel.<\/p>\n\n\n\n<p>It allows you to build upon a wave of support and act quickly to avert a<strong> <a data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/crisis-press-release-examples\/\" href=\"https:\/\/prowly.com\/magazine\/crisis-press-release-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">communications crisis<\/a>.<\/strong><\/p>\n\n\n\n<p>The good news is that there are many media monitoring services available. The bad news is that there are many media monitoring services available.<\/p>\n\n\n\n<p>To make it easier to choose the best media tracking tool for your needs, we\u2019ve reviewed the top platforms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"tldr-quick-summary\">TL;DR \u2014 quick summary<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>13 top media monitoring tools<\/strong> compared by type, features, pricing, and coverage<\/li>\n\n\n\n<li>Includes <strong>all-in-one PR suites<\/strong> and <strong>dedicated monitoring platforms<\/strong><\/li>\n\n\n\n<li>Tools like <strong>Prowly<\/strong>, <strong>Cision<\/strong>, <strong>Talkwalker<\/strong>, and <strong>Mention<\/strong> highlighted<\/li>\n\n\n\n<li>Evaluation criteria include <strong>channels monitored<\/strong>, <strong>pricing models<\/strong>, <strong>dashboards<\/strong>, and <strong>data sources<\/strong><\/li>\n\n\n\n<li>Full feature breakdowns, pricing insights, and real-use recommendations included<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group signup-cta-container has-base-color has-text-color has-background has-link-color wp-elements-49ae0d9a56cbc8d399bd51ae2a57e5ec has-global-padding\" style=\"border-radius:8px;background-color:#1f2937;margin-top:40px;margin-bottom:40px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;background-position:100% 100%;background-repeat:no-repeat;background-size:auto;\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-efe3489b wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Try Prowly's media monitoring free for 7 days<\/h3>\n\n\n\n<p>Start tracking your brand and keywords for free (no credit card required) in Prowly.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprehensive monitoring:<\/strong> Track the web and social media mentions.<\/li>\n\n\n\n<li><strong>Transparent pricing:<\/strong>&nbsp;Plans start at $258\/month<\/li>\n\n\n\n<li><strong>All-in-one platform:<\/strong> Get everything you need in one tool for PR, incl. media database, outreach, reporting, and more<\/li>\n<\/ul>\n\n\n\n<p class=\"signup-cta-button\"><a href=\"https:\/\/prowly.com\/media-monitoring\/\" data-type=\"link\" data-id=\"https:\/\/prowly.com\/media-monitoring\/\" class=\"cta-button\" data-cta-type=\"media-monitoring\" data-cta-destination=\"https:\/\/prowly.com\/media-monitoring\/\">Learn more<\/a><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"What is media monitoring\">What are media monitoring tools?<\/h2>\n\n\n\n<p>Media monitoring tools are software platforms that scan a wide range of media sources\u2014from traditional news to social media\u2014for mentions of specific keywords, brands, or topics.<\/p>\n\n\n\n<p>They help with tasks such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tracking mentions<\/strong> of your brand<\/li>\n\n\n\n<li><strong>Crisis detection<\/strong><\/li>\n\n\n\n<li><strong>Measuring the ROI<\/strong> of your campaigns<\/li>\n<\/ul>\n\n\n\n<p>These tools are a must-have for every PR professional.<\/p>\n\n\n\n<p>\ud83d\udca1 <strong>Note:<\/strong> The term \u201cmedia monitoring\u201d is an overarching umbrella that includes a few sub\u2011categories:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/prowly.com\/media-monitoring\/\">Media monitoring tools<\/a> track general industry news that\u2019s important to you and your clients.<\/li>\n\n\n\n<li><a href=\"https:\/\/prowly.com\/magazine\/brand-monitoring-tools\/\"><strong>Brand monitoring<\/strong> <strong>tools<\/strong><\/a> track the specific mentions of your brand.<\/li>\n\n\n\n<li><strong><a data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/best-social-listening-tools-for-pr\/\" href=\"https:\/\/prowly.com\/magazine\/best-social-listening-tools-for-pr\/\">Social media monitoring tools<\/a><\/strong> track conversations about your brand on social media platforms.<\/li>\n<\/ul>\n\n\n\n<p>The majority of PR monitoring software combines these functions into one comprehensive service.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"list\"><strong>Top 13 media monitoring services <\/strong>compared<\/h2>\n\n\n\n<p>Media monitoring platforms generally offer the same core function\u2014<strong>tracking mentions across media channels<\/strong>\u2014but they differ significantly in how, where, and what they monitor.<\/p>\n\n\n\n<p>To choose the right tool for your needs, evaluate these key criteria:<\/p>\n\n\n\n<div class=\"wp-block-group purplebox has-global-padding\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li><strong>Tool type<\/strong>: Is it a standalone media monitoring solution or part of an all-in-one PR platform that includes outreach, newsroom, or analytics tools?<\/li>\n\n\n\n<li><strong>Free trial or demo<\/strong>: Does the platform let you test its capabilities by tracking mentions of your brand and target keywords before committing?<\/li>\n\n\n\n<li><strong>Pricing model<\/strong>: Does the plan structure fit your team\u2019s size, usage volume, and budget? Look for transparency in pricing and feature tiers.<\/li>\n\n\n\n<li><strong>Channel coverage<\/strong>: What media types are monitored\u2014online news, blogs, social media, broadcast, print, forums, podcasts? Are specific platforms like Reddit, or YouTube included?<\/li>\n\n\n\n<li><strong>Must-have features<\/strong>: Ensure the features you need\u2014such as real-time alerts, sentiment analysis, reporting tools, Boolean search, or competitive benchmarking\u2014are included in your selected plan.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p>Additional factors to weigh include <strong>user interface design<\/strong>, <strong>ease of onboarding<\/strong>, <strong>reporting flexibility<\/strong>, and whether the tool offers <strong>deeper integration<\/strong> with your existing PR stack.<\/p>\n\n\n\n<p><strong>Up next, we break down the top 13 media monitoring tools<\/strong>\u2014including their pricing, platform type, and whether a free trial is available.<\/p>\n\n\n\n<p><strong>Media monitoring software overview<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Platform<\/strong><\/td><td><strong>Type<\/strong><\/td><td><strong>Pricing<\/strong><\/td><td><strong>Free Trial<\/strong><\/td><\/tr><tr><td><strong>Prowly<\/strong><\/td><td>All-in-one PR tool<\/td><td>From $258\/month<\/td><td><a href=\"https:\/\/prowly.com\/media-monitoring\/\">Yes<\/a> \u2705<\/td><\/tr><tr><td><strong>Cision<\/strong><\/td><td>All-in-one PR tool<\/td><td><a href=\"https:\/\/prowly.com\/magazine\/cision-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Undisclosed<\/a><\/td><td>No \u274c<\/td><\/tr><tr><td><strong>Muck Rack<\/strong><\/td><td>All-in-one PR tool<\/td><td><a href=\"https:\/\/prowly.com\/magazine\/muck-rack-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Undisclosed<\/a><\/td><td>No \u274c<\/td><\/tr><tr><td><strong>Meltwater<\/strong><\/td><td>All-in-one PR tool<\/td><td><a href=\"https:\/\/prowly.com\/magazine\/meltwater-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Undisclosed<\/a><\/td><td>No \u274c<\/td><\/tr><tr><td><strong>Agility<\/strong> <strong>PR<\/strong><\/td><td>All-in-one PR tool<\/td><td><a href=\"https:\/\/prowly.com\/magazine\/agility-pr-alternatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">Undisclosed<\/a><\/td><td>No \u274c<\/td><\/tr><tr><td><strong>Determ<\/strong><\/td><td>Media monitoring tool<\/td><td>Undisclosed<\/td><td>No \u274c<\/td><\/tr><tr><td><strong>Propel<\/strong><\/td><td>All-in-one PR tool<\/td><td>Undisclosed<\/td><td>Yes \u2705<\/td><\/tr><tr><td><strong>Vuelio<\/strong><\/td><td>All-in-one PR tool<\/td><td><a href=\"https:\/\/prowly.com\/magazine\/vuelio-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Undisclosed<\/a><\/td><td>No \u274c<\/td><\/tr><tr><td><strong>Prezly<\/strong><\/td><td>All-in-one PR tool<\/td><td><a href=\"https:\/\/prowly.com\/magazine\/prezly-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">From $240\/month<\/a><\/td><td>Yes \u2705<\/td><\/tr><tr><td><strong>Critical<\/strong> <strong>Mention<\/strong><\/td><td>Media monitoring tool<\/td><td><a href=\"https:\/\/prowly.com\/magazine\/critical-mention-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Undisclosed<\/a><\/td><td>No \u274c<\/td><\/tr><tr><td><strong>Mention<\/strong><\/td><td>Media monitoring tool<\/td><td>From $41\/month<\/td><td>Yes \u2705<\/td><\/tr><tr><td><strong>Brandwatch<\/strong><\/td><td>Media monitoring tool<\/td><td><a href=\"https:\/\/prowly.com\/magazine\/best-brandwatch-alternatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">Undisclosed<\/a><\/td><td>No \u274c<\/td><\/tr><tr><td><strong>Talkwalker<\/strong><\/td><td>Media monitoring tool<\/td><td><a href=\"https:\/\/prowly.com\/magazine\/talkwalker-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Undisclosed<\/a><\/td><td>No \u274c<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\ud83d\udca1 <strong>Why this list matters:<\/strong> It gives you a clear, side\u2011by\u2011side overview of leading tools\u2014letting you speedily pinpoint options that fit your budget, type, and testing preferences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"in-depth-tool-by-tool-breakdown\">In-depth: tool-by-tool breakdown<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"prowly\"><strong>Prowly<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-group has-global-padding\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"card\"><strong>Type:<\/strong> All-in-one PR tool<br><strong>Pricing: <\/strong>From $258\/month<br><strong>Free trial:<\/strong> Yes<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"557\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/Media-Monitoring-1024x557.png\" alt=\"\" class=\"wp-image-38676\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/Media-Monitoring-1024x557.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/Media-Monitoring-300x163.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/Media-Monitoring-768x418.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/Media-Monitoring-1536x835.png 1536w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/Media-Monitoring-2048x1114.png 2048w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/Media-Monitoring.png 2401w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prowly<\/a> is an all-in-one public relations management platform designed to help teams build media lists, distribute press releases, and measure media impact. The platform includes a media database, email pitching features, and a digital newsroom.<\/p>\n\n\n\n<p>PR pros can use Prowly to manage journalist outreach, host an online newsroom, and monitor press results all in one place.<\/p>\n\n\n\n<p>Prowly includes integrated <strong>media monitoring across digital, and social channels.<\/strong> Even on its basic plan, users can track online news mentions in real time; upgrading unlocks social listening on platforms like Facebook.<br>\u200b<br>The platform lets you set up keyword-based \u201cmentions\u201d alerts and provides dashboards for analyzing coverage sentiment (positive\/neutral\/negative) and reach across web and social sources.<\/p>\n\n\n\n<p><strong>Overview of channels monitored<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Channel<\/strong><\/td><td><strong>Included<\/strong><\/td><\/tr><tr><td>Online<\/td><td>Yes<\/td><\/tr><tr><td>Social<\/td><td>Yes<\/td><\/tr><tr><td>Print<\/td><td>No<\/td><\/tr><tr><td>Broadcast<\/td><td>No<\/td><\/tr><tr><td>Paywalled content<\/td><td>Yes<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Real-time alerts for brand mentions<\/li>\n\n\n\n<li>Online monitoring<\/li>\n\n\n\n<li>Competitor coverage tracking<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/media-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY PROWLY'S MEDIA MONITORING FOR FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"cision\"><strong>Cision<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-group has-global-padding\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"card\"><strong>Type:<\/strong> All-in-one PR tool<br><strong>Pricing:<\/strong> Undisclosed<br><strong>Free trial:<\/strong> No<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2022\/01\/Best-Media-Monitoring-Tools-Cision-1024x319.png\" alt=\"Best Media Monitoring Tools - Cision\" class=\"wp-image-18173\"\/><\/figure>\n\n\n\n<p><br>Cision is one of the most established PR software suites, known for its extensive media database and media monitoring capabilities. It\u2019s a comprehensive platform that helps PR professionals target journalists, distribute press releases, monitor media coverage across channels, and <a href=\"https:\/\/prowly.com\/magazine\/top-communication-measurement-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">measure impact<\/a>\u200b.<\/p>\n\n\n\n<p>Cision offers media monitoring across all major channels \u2013 online news, print publications, broadcasts, and social media \u2013 integrated into what it calls the Cision Communications Cloud.<br>\u200b<br>Users can set up complex boolean queries and get real-time alerts when their company is mentioned in articles or on TV\/radio\u200b.\u200b<\/p>\n\n\n\n<p>Cision\u2019s monitoring is paired with analytics: you can track sentiment, share of voice, reach, and even tie coverage to business outcomes using their attribution tools.<\/p>\n\n\n\n<p><strong>Overview of channels monitored<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Channel<\/strong><\/td><td><strong>Included<\/strong><\/td><\/tr><tr><td>Online<\/td><td>Yes<\/td><\/tr><tr><td>Social<\/td><td>Yes<\/td><\/tr><tr><td>Print<\/td><td>Yes<\/td><\/tr><tr><td>Broadcast<\/td><td>Yes<\/td><\/tr><tr><td>Paywalled content<\/td><td>Yes<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comprehensive global media coverage (online, print, broadcast, social)<\/li>\n\n\n\n<li>Advanced real-time alerts and searches<\/li>\n\n\n\n<li>Built-in analytics for measuring media impact<\/li>\n<\/ul>\n\n\n\n<p class=\"purplebox\">\ud83d\udca1 Want to make the most of your print coverage? Discover how to <a href=\"https:\/\/prowly.com\/magazine\/print-media-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">turn print media monitoring into a powerful part of your PR strategy<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"muckrack\"><strong>Muck Rack<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-group has-global-padding\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"card\"><strong>Type:<\/strong> All-in-one PR tool<br><strong>Pricing:<\/strong> Undisclosed<br><strong>Free trial:<\/strong> No<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2022\/01\/Best-Media-Monitoring-Tools-Muck-Rack-1024x389.png\" alt=\"Best Media Monitoring Tools - Muck Rack\" class=\"wp-image-18172\"\/><\/figure>\n\n\n\n<p><br>Muck Rack is a popular PR software platform that combines a media database of journalists with news monitoring and PR reporting tools. It\u2019s known for being more modern and social-media-integrated than legacy databases. For PR pros, Muck Rack offers the ability to find and target journalists, send them pitches (either via the platform or your email), and track coverage and engagement.<\/p>\n\n\n\n<p>Muck Rack has strong media monitoring capabilities, especially for online news. The platform checks millions of online sources continuously\u200b. The moment a story mentioning your company or keywords goes live, it often appears in your Muck Rack feed.<\/p>\n\n\n\n<p>You can set up custom alerts for your brand, competitors, industry terms, etc., and get notified in real time when new articles hit. Muck Rack\u2019s monitoring isn\u2019t limited to news websites; it also tracks blogs and can pull in tweets from journalists.<\/p>\n\n\n\n<p><strong>Overview of channels monitored<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Channel<\/strong><\/td><td><strong>Included<\/strong><\/td><\/tr><tr><td>Online<\/td><td>Yes<\/td><\/tr><tr><td>Social<\/td><td>Yes<\/td><\/tr><tr><td>Print<\/td><td>Yes<\/td><\/tr><tr><td>Broadcast<\/td><td>Yes<\/td><\/tr><tr><td>Paywalled content<\/td><td>Yes<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instant online news alerts<\/li>\n\n\n\n<li>Journalist-linked monitoring for easier follow-ups<\/li>\n\n\n\n<li>AI-powered insights on media impact<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"meltwater\"><strong>Meltwater<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-group has-global-padding\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"card\"><strong>Type:<\/strong> All-in-one PR tool<br><strong>Pricing:<\/strong> Undisclosed<br><strong>Free trial:<\/strong> No<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2022\/01\/Best-Media-Monitoring-Tool-Meltwater-1024x426.png\" alt=\"Best Media Monitoring Tool - Meltwater\" class=\"wp-image-18171\"\/><\/figure>\n\n\n\n<p><br>Meltwater is a media intelligence platform that helps PR and communications professionals monitor and analyze media coverage and social media in real time\u200b.<\/p>\n\n\n\n<p>Known for its powerful media monitoring, it continuously crawls over 300,000 news sources, millions of blogs, and social media platforms to capture mentions of your brand, competitors, or any keywords you specify.<\/p>\n\n\n\n<p>Users can build complex searches with boolean logic and filters (by location, language, source type, etc.), automatically tagging mentions as positive, neutral, or negative \u2013 and can detect spikes in volume that might indicate a brewing issue\u200b.<\/p>\n\n\n\n<p>Meltwater\u2019s dashboards allow you to visualize media trends (share of voice, sentiment over time, geographic spread of mentions) and it can even integrate with third-party data to correlate media coverage to business outcomes (like web traffic or sales).<\/p>\n\n\n\n<p><strong>Overview of channels monitored<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Channel<\/strong><\/td><td><strong>Included<\/strong><\/td><\/tr><tr><td>Online<\/td><td>Yes<\/td><\/tr><tr><td>Social<\/td><td>Yes<\/td><\/tr><tr><td>Print<\/td><td>Yes<\/td><\/tr><tr><td>Broadcast<\/td><td>Yes<\/td><\/tr><tr><td>Paywalled content<\/td><td>Yes<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Extensive global media source tracking<\/li>\n\n\n\n<li>Real-time alerts and trend detection<\/li>\n\n\n\n<li>Combined news and social media monitoring<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"agilitypr\"><strong>Agility PR<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-group has-global-padding\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"card\"><strong>Type:<\/strong> All-in-one PR tool<br><strong>Pricing:<\/strong> Undisclosed<br><strong>Free trial:<\/strong> No<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2022\/01\/Best-Media-Monitoring-Tool-Agility-PR--1024x409.png\" alt=\"Best Media Monitoring Tool - Agility PR\" class=\"wp-image-18175\"\/><\/figure>\n\n\n\n<p><br>Agility PR is an integrated PR platform designed to streamline media outreach, monitoring, and reporting workflows. Positioned as a versatile tool for PR professionals, it combines an extensive media database with comprehensive monitoring features, enabling users to efficiently identify relevant journalists, distribute press releases, track coverage, and measure results in one centralized location.<\/p>\n\n\n\n<p>Agility PR provides extensive media monitoring capabilities across multiple media types, including online news, print, broadcast (TV and radio), and social media.<\/p>\n\n\n\n<p>The tool supports real-time tracking, meaning users can quickly identify emerging stories or brand mentions, enabling timely responses. Users can set up keyword-based alerts and receive automatic updates on relevant coverage.<\/p>\n\n\n\n<p>The monitoring dashboard provides intuitive visualization, including metrics like reach, sentiment analysis, share of voice, and coverage comparisons against competitors. Coverage reports can be easily generated and customized, providing PR professionals with insights to evaluate the success and impact of their campaigns.<\/p>\n\n\n\n<p><strong>Overview of channels monitored<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Channel<\/strong><\/td><td><strong>Included<\/strong><\/td><\/tr><tr><td>Online<\/td><td>Yes<\/td><\/tr><tr><td>Social<\/td><td>Yes<\/td><\/tr><tr><td>Print<\/td><td>Yes<\/td><\/tr><tr><td>Broadcast<\/td><td>Yes<\/td><\/tr><tr><td>Paywalled content<\/td><td>Unknown<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Multi-channel media monitoring including podcasts<\/li>\n\n\n\n<li>Daily coverage reports and real-time alerts<\/li>\n\n\n\n<li>Sentiment analysis and impact scoring<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"nexis\">Determ (formerly Mediatoolkit)<\/h3>\n\n\n\n<div class=\"wp-block-group has-global-padding\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"card\"><strong>Type:<\/strong> Media monitoring tool<br><strong>Pricing:<\/strong> Undisclosed<br><strong>Free trial:<\/strong> No<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"401\" src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-1-1024x401.png\" alt=\"\" class=\"wp-image-43898\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-1-1024x401.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-1-300x117.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-1-768x301.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-1-1536x601.png 1536w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-1.png 1888w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Determ (formerly known as Mediatoolkit) is an AI-powered online media monitoring platform that provides real-time insights into what\u2019s being said about your brand, competitors, or industry\u200b.&nbsp;<\/p>\n\n\n\n<p>It\u2019s essentially a specialized tool for tracking online media and social conversations. Determ allows you to monitor keywords across over 100 million online sources in any language, aggregating all your mentions into a single feed for analysis\u200b.&nbsp;<\/p>\n\n\n\n<p>With its AI assistant \u201cSynthia\u201d and smart alerts, Determ aims to help PR and marketing teams make faster, data-driven decisions based on media trends.<\/p>\n\n\n\n<p><strong>Overview of channels monitored<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Channel<\/strong><\/td><td><strong>Included<\/strong><\/td><\/tr><tr><td>Online<\/td><td>Yes<\/td><\/tr><tr><td>Social<\/td><td>Yes<\/td><\/tr><tr><td>Print<\/td><td>No<\/td><\/tr><tr><td>Broadcast<\/td><td>No<\/td><\/tr><tr><td>Paywalled content<\/td><td>No<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Immediate alerts for online and social mentions<\/li>\n\n\n\n<li>AI-assisted trend summaries<\/li>\n\n\n\n<li>Multilingual media monitoring<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Propel<\/h3>\n\n\n\n<div class=\"wp-block-group has-global-padding\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"card\"><strong>Type:<\/strong> All-in-one PR tool<br><strong>Pricing: <\/strong>Undisclosed<br><strong>Free trial:<\/strong> Yes<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"493\" src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-2-1024x493.png\" alt=\"\" class=\"wp-image-43899\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-2-1024x493.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-2-300x145.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-2-768x370.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-2-1536x740.png 1536w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-2.png 1629w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Propel is a newer PR software platform that focuses on PR workflow and relationship management (often termed a \u201cPRM\u201d). It combines a media database, outreach tools, and tracking in one system. In practice, Propel is like a PR-specific CRM: you can find journalists (Propel offers a database of over 1 million contacts\u200b), pitch them directly from your email, and then monitor the results of those pitches.<\/p>\n\n\n\n<p>Alongside its pitching tools, Propel includes a built-in media monitoring module so you can see the outcome of your PR efforts. It monitors over 100 million online sources (news sites, blogs, forums) every day for your chosen keywords\u200b.&nbsp;<\/p>\n\n\n\n<p>It also offers <a href=\"https:\/\/prowly.com\/magazine\/twitter-monitoring-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">social listening across Twitter<\/a>, Facebook, and Instagram (tracking 1 billion+ social accounts) so you can catch social media mentions of your brand or campaign\u200b. Propel is notable for covering some emerging channels as well \u2013 for instance, it touts podcast monitoring, scanning 25,000+ podcasts for mentions of your keywords\u200b.&nbsp;<\/p>\n\n\n\n<p>Broadcast monitoring is included too, with the ability to track TV and radio mentions and even play the clip within minutes of airing.<\/p>\n\n\n\n<p><strong>Overview of channels monitored<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Channel<\/strong><\/td><td><strong>Included<\/strong><\/td><\/tr><tr><td>Online<\/td><td>Yes<\/td><\/tr><tr><td>Social<\/td><td>Yes<\/td><\/tr><tr><td>Print<\/td><td>Yes<\/td><\/tr><tr><td>Broadcast<\/td><td>Yes<\/td><\/tr><tr><td>Paywalled content<\/td><td>Unknown<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unified PR pitching and coverage tracking<\/li>\n\n\n\n<li>Covers online, social, broadcast, and podcasts<\/li>\n\n\n\n<li>Easy-to-use dashboards with AI insights<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Vuelio<\/h3>\n\n\n\n<div class=\"wp-block-group has-global-padding\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"card\"><strong>Type:<\/strong> All-in-one PR tool<br><strong>Pricing: <\/strong>Undisclosed<br><strong>Free trial:<\/strong> No<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"710\" src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-3.png\" alt=\"\" class=\"wp-image-43900\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-3.png 1000w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-3-300x213.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-3-768x545.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Vuelio is a PR and communications software suite popular in the UK and Europe. It offers an extensive media database, press release distribution, media monitoring, and even public affairs tools in one platform. <\/p>\n\n\n\n<p>Vuelio includes a built-in media monitoring service that tracks a broad range of media for mentions of your brand or keywords. This covers online news, print publications, and broadcast in the UK and beyond. Users have noted that Vuelio\u2019s monitoring \u201cmisses nothing\u201d in their market \u2013 it\u2019s very thorough at capturing coverage, even from smaller regional outlets\u200b.&nbsp;<\/p>\n\n\n\n<p>The platform provides daily email alerts with coverage summaries, which is handy for staying on top of news without logging in\u200b.&nbsp;<\/p>\n\n\n\n<p>Vuelio\u2019s monitoring dashboard will show you the volume of mentions, top sources, and allows you to drill into each piece of coverage. It may not have the real-time social media firehose of a dedicated listening tool, but for traditional press and online news, it\u2019s robust. The service can also integrate licensed content (like print scans and broadcast clips) \u2013 often as an add-on \u2013 so you can see everything in one feed.<\/p>\n\n\n\n<p><strong>Overview of channels monitored<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Channel<\/strong><\/td><td><strong>Included<\/strong><\/td><\/tr><tr><td>Online<\/td><td>Yes<\/td><\/tr><tr><td>Social<\/td><td>Yes<\/td><\/tr><tr><td>Print<\/td><td>Yes<\/td><\/tr><tr><td>Broadcast<\/td><td>Yes<\/td><\/tr><tr><td>Paywalled content<\/td><td>Unknown<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Thorough UK media monitoring (online, print, broadcast)<\/li>\n\n\n\n<li>Automated daily coverage emails<\/li>\n\n\n\n<li>Integrated print and broadcast clips<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Prezly<\/h3>\n\n\n\n<div class=\"wp-block-group has-global-padding\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"card\"><strong>Type:<\/strong> All-in-one PR tool<br><strong>Pricing: <\/strong>From $90\/month (Plus $150\/month for media monitoring)<br><strong>Free trial:<\/strong> Yes<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"519\" src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-4-1024x519.png\" alt=\"\" class=\"wp-image-43901\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-4-1024x519.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-4-300x152.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-4-768x389.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-4.png 1199w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Prezly is a PR software platform that is particularly known for its storytelling and newsroom capabilities. It functions as a PR CRM and publishing tool \u2013 allowing teams to manage their media contacts, create and distribute beautiful press releases or stories, and keep track of engagement.<\/p>\n\n\n\n<p>Prezly introduced a built-in media monitoring solution in recent years to round out its offering\u200b. This feature allows Prezly users to track online news coverage of their brand and log those mentions under \u201cCoverage\u201d in the platform\u200b.<\/p>\n\n\n\n<p>In practice, you set up keywords (like your brand name or campaign keywords) in Prezly\u2019s monitoring settings, and the system will fetch relevant news articles from a database of 200k+ online news sources across 150+ countries\u200b.&nbsp;<\/p>\n\n\n\n<p>Prezly\u2019s monitoring is more basic compared to dedicated tools: it's primarily focused on online news mentions. It does not natively include social media listening or advanced analytics on coverage (aside from listing the outlet, date, and providing a link\/clip). The philosophy is to give PR users a simple way to track and report on earned media outcomes without needing a separate monitoring subscription.<\/p>\n\n\n\n<p><strong>Overview of channels monitored<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Channel<\/strong><\/td><td><strong>Included<\/strong><\/td><\/tr><tr><td>Online<\/td><td>Yes<\/td><\/tr><tr><td>Social<\/td><td>Yes<\/td><\/tr><tr><td>Print<\/td><td>No<\/td><\/tr><tr><td>Broadcast<\/td><td>No<\/td><\/tr><tr><td>Paywalled content<\/td><td>No<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Simple global online news tracking<\/li>\n\n\n\n<li>Easy integration with PR campaigns<\/li>\n\n\n\n<li>Quick sharing of coverage results<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Critical Mention<\/h3>\n\n\n\n<div class=\"wp-block-group has-global-padding\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"card\"><strong>Type:<\/strong> Media monitoring tool<br><strong>Pricing<\/strong>: Undisclosed<br><strong>Free trial:<\/strong> No<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"432\" src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-5-1024x432.png\" alt=\"\" class=\"wp-image-43911\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-5-1024x432.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-5-300x127.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-5-768x324.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-5.png 1442w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/prowly.com\/magazine\/critical-mention-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Critical Mention<\/a> is an advanced, real-time media monitoring platform specifically built for PR professionals who need comprehensive tracking across multiple media channels.&nbsp;<\/p>\n\n\n\n<p>It integrates coverage from television, radio, online news, podcasts, print, and social media into a single, easy-to-use platform. Critical Mention helps PR teams stay informed about their brand's presence, respond quickly to coverage, and measure the effectiveness of their campaigns.<\/p>\n\n\n\n<p>It provides instant keyword-based alerts, advanced sentiment analysis, and customizable analytics dashboards that allow PR professionals to track media coverage, understand audience reactions, and swiftly respond to emerging trends or crises.<\/p>\n\n\n\n<p><strong>Overview of channels monitored<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Channel<\/strong><\/td><td><strong>Included<\/strong><\/td><\/tr><tr><td>Online<\/td><td>Yes<\/td><\/tr><tr><td>Social<\/td><td>Yes<\/td><\/tr><tr><td>Print<\/td><td>Yes<\/td><\/tr><tr><td>Broadcast<\/td><td>Yes<\/td><\/tr><tr><td>Paywalled content<\/td><td>Yes<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Real-time TV and radio monitoring<\/li>\n\n\n\n<li>Combined coverage (online, social, broadcast)<\/li>\n\n\n\n<li>Easy sharing of broadcast clips<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Mention<\/h3>\n\n\n\n<div class=\"wp-block-group has-global-padding\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"card\"><strong>Type:<\/strong> Media monitoring tool<br><strong>Pricing<\/strong>: From $41\/month<br><strong>Free trial:<\/strong> Yes<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"515\" src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-6-1024x515.png\" alt=\"\" class=\"wp-image-43916\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-6-1024x515.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-6-300x151.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-6-768x387.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-6.png 1319w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Mention is a user-friendly media monitoring tool designed for real-time tracking of brand mentions across social media, websites, news outlets, blogs, and forums. It helps businesses of all sizes keep track of their digital footprint, analyze sentiment around their brands, and manage their reputation online efficiently.<\/p>\n\n\n\n<p><strong>Overview of channels monitored<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Channel<\/strong><\/td><td><strong>Included<\/strong><\/td><\/tr><tr><td>Online<\/td><td>Yes<\/td><\/tr><tr><td>Social<\/td><td>Yes<\/td><\/tr><tr><td>Print<\/td><td>No<\/td><\/tr><tr><td>Broadcast<\/td><td>No<\/td><\/tr><tr><td>Paywalled content<\/td><td>No<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Real-time online and social alerts<\/li>\n\n\n\n<li>Influencer identification from mentions<\/li>\n\n\n\n<li>Simple, team-friendly monitoring dashboard<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Brandwatch<\/h3>\n\n\n\n<div class=\"wp-block-group has-global-padding\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"card\"><strong>Type:<\/strong> Media monitoring tool<br><strong>Pricing<\/strong>: Undisclosed<br><strong>Free trial:<\/strong> No<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"482\" src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-8-1024x482.png\" alt=\"\" class=\"wp-image-43918\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-8-1024x482.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-8-300x141.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-8-768x361.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-8.png 1320w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Brandwatch is a leading consumer intelligence and media monitoring platform focused on analyzing large-scale social media and web conversations. It helps PR professionals uncover valuable insights about brand perception, consumer sentiment, competitive positioning, and market trends.<\/p>\n\n\n\n<p>Brandwatch provides sophisticated monitoring across social media platforms, blogs, forums, news sites, and reviews, enabling detailed consumer sentiment analysis and influence tracking. <\/p>\n\n\n\n<p>Its advanced analytics offer real-time sentiment detection, deep topic analysis, demographic insights, and customizable dashboards. Brandwatch also supports historical data analysis, allowing teams to measure performance over time and inform strategic decision-making.<\/p>\n\n\n\n<p><strong>Overview of channels monitored<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Channel<\/strong><\/td><td><strong>Included<\/strong><\/td><\/tr><tr><td>Online<\/td><td>Yes<\/td><\/tr><tr><td>Social<\/td><td>Yes<\/td><\/tr><tr><td>Print<\/td><td>Yes<\/td><\/tr><tr><td>Broadcast<\/td><td>Yes<\/td><\/tr><tr><td>Paywalled content<\/td><td>Yes<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In-depth social and online monitoring<\/li>\n\n\n\n<li>Advanced sentiment and trend analysis<\/li>\n\n\n\n<li>AI-driven crisis and trend alerts<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Talkwalker<\/h3>\n\n\n\n<div class=\"wp-block-group has-global-padding\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"card\"><strong>Type:<\/strong> Media monitoring tool<br><strong>Pricing<\/strong>: Undisclosed<br><strong>Free trial:<\/strong> No<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-10-1024x535.png\" alt=\"\" class=\"wp-image-43920\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-10-1024x535.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-10-300x157.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-10-768x401.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/image-10.png 1287w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Talkwalker is a powerful media monitoring and social listening platform designed to help PR professionals manage brand reputation and gain strategic insights. It tracks real-time conversations across social media, online news, print, broadcast, blogs, and forums, providing advanced analytics to assess the effectiveness and impact of PR activities.<\/p>\n\n\n\n<p>Talkwalker offers robust, real-time monitoring across online, social media, print, broadcast (TV &amp; radio), and even image and video analysis. It excels in sentiment analysis, trend detection, and predictive analytics. <\/p>\n\n\n\n<p>Talkwalker\u2019s dashboards provide visualized data on reach, engagement, share of voice, and brand sentiment. It uniquely offers AI-powered visual insights like logo recognition, helping brands track their presence beyond traditional text-based mentions.<\/p>\n\n\n\n<p><strong>Overview of channels monitored<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Channel<\/strong><\/td><td><strong>Included<\/strong><\/td><\/tr><tr><td>Online<\/td><td>Yes<\/td><\/tr><tr><td>Social<\/td><td>Yes<\/td><\/tr><tr><td>Print<\/td><td>Yes<\/td><\/tr><tr><td>Broadcast<\/td><td>Yes<\/td><\/tr><tr><td>Paywalled content<\/td><td>Unknown<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Real-time multi-channel global monitoring<\/li>\n\n\n\n<li>Visual monitoring (logo\/image\/video detection)<\/li>\n\n\n\n<li>Predictive alerts for emerging trends or crises<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-to-consider-when-choosing-a-media-monitoring-service\">What to consider when choosing a media monitoring service<\/h2>\n\n\n\n<p>Navigating the vast landscape of media tracking solutions can be daunting.&nbsp;<\/p>\n\n\n\n<p>With so many options offering similar functionality, it's easy to get lost. To help you make the right choice, we recommend considering the following:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Platform type all-in-one PR tools vs media monitoring tools<\/h3>\n\n\n\n<p>Choosing the right media monitoring tool goes beyond basic feature comparison. You need to evaluate how each platform fits with your media mix, reporting expectations, and internal workflow.<\/p>\n\n\n\n<p>The categories below will help you break down the most relevant factors\u2014structured to support both practical decision-making and AI search visibility.<\/p>\n\n\n\n<p><strong>Key points:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Clarifying your needs<\/strong>: Do you require a comprehensive PR suite, or is a dedicated media monitoring tool sufficient?<\/li>\n\n\n\n<li><strong>Cost-benefit analysis:<\/strong> All-in-one platforms typically cost more upfront but might be more economical than subscribing to multiple specialized tools.<\/li>\n\n\n\n<li><strong>Feature overlap:<\/strong> evaluate whether additional features genuinely enhance your workflow or create unnecessary complexity and cost.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Channel coverage<\/h3>\n\n\n\n<p>Media monitoring tools typically track:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Online:<\/strong> News sites, blogs, forums, and reviews.<\/li>\n\n\n\n<li><strong>Social Media:<\/strong> Platforms such as Instagram, X (Twitter), Facebook, LinkedIn, and niche platforms.<\/li>\n\n\n\n<li><strong>Print:<\/strong> Newspapers, magazines.<\/li>\n\n\n\n<li><strong>Broadcast: <\/strong>Television and radio.<\/li>\n<\/ul>\n\n\n\n<p>Most tools will track mentions from similar sources and include online and social mentions. <\/p>\n\n\n\n<p>More advanced software can cover niche social media platforms, or traditional channels such as print, TV, and radio.<\/p>\n\n\n\n<p>Additionally, the quality of these mentions may differ from tool to tool. If a particular channel is important for you, check with the provider to understand if there any limitations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Free trial or demo access<\/h3>\n\n\n\n<p>Try-before-you-buy is essential for evaluating dashboard usability and coverage accuracy.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tools that offer trials: <strong>Prowly<\/strong>, <strong>Mention<\/strong><\/li>\n\n\n\n<li>No trial access: <strong>Cision<\/strong>, <strong>Muck Rack<\/strong>, <strong>Meltwater<\/strong>, <strong>Brandwatch<\/strong><\/li>\n<\/ul>\n\n\n\n<p>A free trial lets you run sample searches, preview real alerts, and assess platform usability.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/media-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY PROWLY FOR FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. Search capabilities and filters<\/h3>\n\n\n\n<p>Precision is key when you\u2019re filtering high volumes of media content. Prioritize platforms with strong search logic and filtering tools.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Boolean operators (AND, OR, NOT) for keyword logic<\/li>\n\n\n\n<li>Sentiment, location, or platform filters<\/li>\n\n\n\n<li>Saved searches and recurring alerts<\/li>\n<\/ul>\n\n\n\n<p>Useful for complex brand monitoring, product launches, or international campaigns.<\/p>\n\n\n\n<p>For example, Prowly uses Semrush data, a leading data provider to accurately estimate the reach of online mentions.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdbsfrjGM5mY7dkJ7lx90-Kufaq1zdWZ_komn-O5ebSDsYq69ndP8o3nt3YEpjwTmVpAmcTDuYa5zLLKmNmOwKsfv2x8L_KW5lFkW0Khb3tC6mxiWi_HSAgOkz1P7XcBUA44rSCxw?key=uVxLfvTs9RwQLZ2xR2g7bukV\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">5. Prioritization,<strong> customization and query flexibility<\/strong><\/h3>\n\n\n\n<p>Effective monitoring depends significantly on precise search queries. Broad or inaccurate queries can lead to irrelevant results or missed critical mentions. Ensure the tool provides adequate customization options, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Advanced search logic<\/strong>: Utilize Boolean operators (AND, OR, NOT) and parentheses to fine-tune queries.<\/li>\n\n\n\n<li><strong>Keyword inclusion\/exclusion<\/strong>: Easily add relevant keywords and exclude irrelevant terms.<\/li>\n\n\n\n<li><strong>Real-time query adjustments<\/strong>: Quickly adapt queries to evolving campaign requirements or trends.<\/li>\n<\/ul>\n\n\n\n<p class=\"purplebox\">\ud83d\udca1 Learn how to create effective <a href=\"https:\/\/prowly.com\/magazine\/how-to-create-monitoring-queries\/\" target=\"_blank\" rel=\"noreferrer noopener\">media monitoring queries from this article<\/a> based on real-life examples.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Analytics and dashboards to <strong>manage and prioritize results<\/strong><\/h3>\n\n\n\n<p>Good dashboards visualize performance and help communicate value.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Trend timelines, sentiment summaries, volume spikes<\/li>\n\n\n\n<li>Competitive benchmarks and share of voice<\/li>\n<\/ul>\n\n\n\n<p>If you're tracking a popular brand or keyword then the number of your results could be a lot. Efficient workflow management capabilities help prevent information overload. Consider features like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tier assignment<\/strong>: Prioritize important mentions.<\/li>\n\n\n\n<li><strong>Favorites and tagging<\/strong>: Organize mentions quickly for future reference.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">7. Reporting tools,<strong> customizable dashboards<\/strong> and export options<\/h3>\n\n\n\n<p>Quick access to insightful data is crucial for real-time decision-making and client communications. Look for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Interactive dashboards<\/strong>: Customizable dashboards for campaigns, competitors, or specific trends.<\/li>\n\n\n\n<li><strong>Advanced visualization<\/strong>: Graphs, timelines, and widgets (e.g., share of voice with filter options) to enhance data presentation and demonstrate the value of your work effectively.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY PROWLY FOR 7 DAYS FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">8. <strong>Automated stakeholder communication<\/strong><\/h3>\n\n\n\n<p>Regular updates to stakeholders are essential. Evaluate tools that provide:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customized mention digests<\/strong>: Daily, weekly, or monthly emails tailored to stakeholders\u2019 specific interests, avoiding information overload.<\/li>\n\n\n\n<li><strong>AI-generated coverage summaries<\/strong>: Automatically create concise summaries to save analysis time.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">9. <strong>Custom and shareable reports<\/strong><\/h3>\n\n\n\n<p>The ability to generate professional, shareable reports is invaluable. Ensure the platform supports:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Report customization<\/strong>: Create reports per campaign, topic, or timeframe, with flexible formatting (XLS, PPT, etc.).<\/li>\n\n\n\n<li><strong>Ease of sharing<\/strong>: Easily share reports via links with customized visuals and data representation.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">10. Pricing structure, flexibility and subscription length<\/h3>\n\n\n\n<p>Your budget will be one of the key factors in choosing the right software. Media monitoring tools can range from $500\/yr to over $10,000\/yr. This will depend on the channels available and included features.<\/p>\n\n\n\n<p>The more sophisticated the software, the more you\u2019ll have to pay, so it\u2019s important to figure out your requirements beforehand\u2014if you need a basic monitoring tool or a powerful all-in-one PR platform.<\/p>\n\n\n\n<p>This is also true across different plans for the same software. All tools offer multiple plans, which can greatly differ in price and features.<\/p>\n\n\n\n<p><strong>Some questions worth asking yourself include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The number of clients and keywords you\u2019ll need to monitor<\/li>\n\n\n\n<li>The total number of channels you\u2019ll want to monitor - do you need coverage for only media outlets, or also social media?<\/li>\n\n\n\n<li>The number of users<\/li>\n<\/ul>\n\n\n\n<p>Unfortunately, <strong>many tools do not publicly disclose their pricing<\/strong>, requiring that you sign up for a demo to get a quote. It\u2019s possible to find estimates online of how much each tool costs, although this may greatly differ based on your requirements.<\/p>\n\n\n\n<p>Last but not least, <strong>while most tools require yearly plans, some provide monthly subscriptions<\/strong> as well. These will be more expensive, with the benefit of not having to commit to an entire year.<\/p>\n\n\n\n<p class=\"purplebox\"><strong>\ud83d\udca1 Understand exactly how pricing works\u2014and what\u2019s included.<br><\/strong>\u2013 Charged per keyword, user, feature tier, or volume<br>\u2013 Some charge extra for broadcast, social listening, or paywalled content access<br>Ask for a breakdown upfront to avoid hidden costs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11. <strong>User experience and navigation<\/strong><\/h3>\n\n\n\n<p>Evaluate the platform\u2019s usability thoroughly:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Intuitive design<\/strong>: Simple navigation accelerates user adoption and ensures ongoing team engagement.<\/li>\n\n\n\n<li><strong>Performance<\/strong>: The platform should perform swiftly and reliably, ensuring maximum productivity and utilization.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">12. <strong>Customer support responsiveness<\/strong><\/h3>\n\n\n\n<p>Strong customer support is critical, especially during initial setup and ongoing usage:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Initial query setup assistance<\/strong>: Access to dedicated support simplifies complex query building.<\/li>\n\n\n\n<li><strong>Responsive ongoing support<\/strong>: Prompt assistance in case of missed coverage or technical issues ensures uninterrupted monitoring and maximum tool effectiveness.<\/li>\n<\/ul>\n\n\n\n<p>By carefully weighing these criteria, you'll select a media monitoring tool best suited to your<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">13. Partnerships and data providers<\/h3>\n\n\n\n<p>Many media monitoring tools do not gather all of the mentions by themselves but rely on partnerships or data providers to fill in the gaps for certain channels.<\/p>\n\n\n\n<p>If a particular channel is of importance to you, find out where the mentions are sourced from.<\/p>\n\n\n\n<p>As an example, most media monitoring tools have TV mentions through the same provider, <a href=\"https:\/\/tveyes.com\/\">TVEyes<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">14. Paywalls<\/h3>\n\n\n\n<p>An increasing number of online news outlets contain paywalls, requiring a subscription to read articles. These can cause online mentions to be missed or displayed incorrectly.<\/p>\n\n\n\n<p>Some media monitoring tools are able to bypass these paywalls.<\/p>\n\n\n\n<p>This information may not always be provided on the website and is worth inquiring about during a demo call.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY PR SOFTWARE BEFORE YOU BUY<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"time-to-pick-the-right-software\">Time to pick the right software<\/h2>\n\n\n\n<p>The right tool can help you stay ahead of the conversation, measure the impact of your campaigns, and make data-driven decisions. Whether you\u2019re managing a Public Relations of a global brand or a growing business, finding a tool that fits your specific needs and budget is key.<\/p>\n\n\n\n<p>If you're looking for a solution that offers powerful media monitoring combined with intuitive PR tools, consider exploring <a href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prowly's PR software<\/a>. With features designed to streamline your workflow and maximize your media efforts, it\u2019s a great choice for professionals who want to stay ahead in the competitive PR landscape.<\/p>\n\n\n\n<p><a href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Try Prowly today and discover how it can transform your media monitoring and PR efforts.<\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY PROWLY FOR 7 DAYS FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"frequently-asked-questions-faq\">Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is media monitoring software?<\/strong><\/h3>\n\n\n\n<p>Media monitoring software tracks brand mentions, keywords, competitors, and industry trends across news, blogs, broadcast, print, and social platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What\u2019s the difference between all-in-one PR tools and standalone monitoring platforms?<\/strong><\/h3>\n\n\n\n<p>All-in-one PR tools (e.g., Prowly, Cision) include media databases, press release distribution, and monitoring in one platform. Standalone tools (e.g., Mention, Brandwatch) focus only on tracking and analytics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Which tools offer a free trial?<\/strong><\/h3>\n\n\n\n<p>Free trials are available from platforms like <strong>Prowly<\/strong>, <strong>Mention<\/strong>, <strong>Prezly<\/strong>, and <strong>Propel<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Can I monitor broadcast and print mentions?<\/strong><\/h3>\n\n\n\n<p>Yes, but only some tools (like <strong>Meltwater<\/strong>, <strong>Cision<\/strong>, <strong>Talkwalker<\/strong>) include broadcast and print monitoring. Others focus solely on digital media.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Which tool is best for small PR teams?<\/strong><\/h3>\n\n\n\n<p><strong>Mention<\/strong>, <strong>Prezly<\/strong>, or <strong>Propel<\/strong> offer easy setup and affordable plans, making them ideal for small teams or solo PR pros.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is sentiment analysis in media monitoring?<\/strong><\/h3>\n\n\n\n<p>Sentiment analysis evaluates whether a media mention is positive, negative, or neutral\u2014helping you assess public perception quickly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Can these tools track my competitors?<\/strong><\/h3>\n\n\n\n<p>Yes. Most platforms allow you to monitor competitors using keyword tracking, dashboards, and custom alerts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The best media monitoring software on the market is enticing and well worth the hype. Knowing well in advance that a story is trending positive or negative is invaluable intel. It allows you to build upon a wave of support and act quickly to avert a communications crisis. The good news is that there are [&hellip;]<\/p>\n","protected":false},"author":291,"featured_media":43947,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[362],"tags":[],"class_list":["post-18167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-monitoring"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>13 Best Media Monitoring Services for PR (2025 Guide)<\/title>\n<meta name=\"description\" content=\"Looking for the best media monitoring tools? Here&#039;s a list of leading solutions for PR professionals - with their pros, cons, and prices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prowly.com\/magazine\/best-media-monitoring-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"13 Best Media Monitoring Services for PR (2025 Guide)\" \/>\n<meta property=\"og:description\" content=\"Looking for the best media monitoring tools? 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