{"id":1794,"date":"2024-02-02T12:33:00","date_gmt":"2024-02-02T12:33:00","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=1794"},"modified":"2024-07-11T13:56:38","modified_gmt":"2024-07-11T13:56:38","slug":"what-is-a-press-release-definition","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/what-is-a-press-release-definition\/","title":{"rendered":"Press Release Definition \u2014 What Exactly is a Press Release, Anyway?"},"content":{"rendered":"

Whether you're completely new to PR or been in the industry for a while, the definition of a press release remains unclear, or even a mystery to many. Read on, and we'll explain what a press release actually is and what's worth remembering.<\/p>\n

Press release definition<\/h2>\n
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[bctt tweet=\"A press release is a tool made to announce something that is newsworthy in the most objective way possible. The whole purpose of a press release is to get coverage and get noticed by a target audience.\" username=\"\"]<\/p>\n<\/blockquote>\n

Some claim that the press release is dead. They say it\u2019s boring, targeted to a wrong group of people or just way too promotional. But is it always the case? Before we dispel some of these myths, let\u2019s start with defining what a \u2018press release\u2019 is and what it really does.<\/p>\n

The whole idea behind the press release<\/a> is communication. It can be written, recorded or even shown \u2013 the form doesn\u2019t matter as long as it\u2019s effective. It is a tool made to announce something that is newsworthy in the most objective way possible.\u00a0 The whole purpose of a press release is to get coverage and get noticed by a target audience.<\/p>\n

It sounds simple, doesn\u2019t it? Well, the problem is that the press release is tricky and often misunderstood by both PR specialists and the audience. To be able to write an effective material, it is necessary to understand its structure:<\/p>\n

\"Press<\/p>\n

Wikipedia's press release definition<\/h2>\n

It's also worth noting what Wikipedia has to say on the subject. According to them<\/a>, \"a press release\u00a0is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or e-mailed to assignment editors and journalists at newspapers, magazines, radio stations, online media, television stations or television networks.\"<\/p>\n

What is the most important thing about a press release?<\/h2>\n

When writing a press release<\/a>, it\u2019s important to start with basic questions like who did what, when and where it happened, what it was for, etc. Keeping this form makes it easier to judge whether the material is newsworthy or not. If it\u2019s not, without any media attention it will just get lost on the web.<\/p>\n

SEE HOW TO WRITE A PRESS RELEASE PROPERLY<\/a><\/div>\n

The crucial part of getting coverage is directing the release to the right group of people. The research on the topic shows that 67% of journalists claim they receive irrelevant materials not in the area of their work or interest. So if a journalist specializes in technology<\/a>, do not send a release about a new line of cosmetics \u2013 he won\u2019t even bother to read it.<\/p>\n

Always write your #PressRelease<\/a> with your audience in mind. What do they want to know? If it isn't interesting to them then start again!<\/p>— Denise Wilton (@DeneezWilton) June 1, 2016<\/a><\/blockquote>