{"id":17469,"date":"2021-11-04T10:23:02","date_gmt":"2021-11-04T10:23:02","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=17469"},"modified":"2025-01-14T11:14:49","modified_gmt":"2025-01-14T11:14:49","slug":"holiday-gift-guide-pitching","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/holiday-gift-guide-pitching\/","title":{"rendered":"14+ Tips to Holiday Gift Guide Pitching (w\/ Examples)"},"content":{"rendered":"\n<p>Holiday gift guides are a fantastic way to put the spotlight on your client\u2019s products, and are a recurring feature that you know you can count on every year as part of your <a href=\"https:\/\/prowly.com\/magazine\/pr-strategy-template\/\">PR planning<\/a>. <strong>In this article, you\u2019re going to learn the best holiday gift guide pitching tips<\/strong> <strong>and see a couple of holiday gift guide pitch examples.<\/strong><\/p>\n\n\n\n<p>Holiday gift guides pop up <em>everywhere<\/em> starting in the fall, and for very good reason. Consumers have started to shop for holiday gifts and are looking for helpful guidance about the best products for the people in their lives. They often turn to their favorite magazine or online media outlet for this.&nbsp;<\/p>\n\n\n\n<p>If you manage to get your client included in holiday gift guides, you can put them in a great position for robust holiday sales. In fact, holiday gift guides are a fantastic way to put the spotlight on your client\u2019s products, and are a recurring feature that you know you can count on every year as part of your <a href=\"https:\/\/prowly.com\/magazine\/pr-strategy-template\/\">PR planning<\/a>.<\/p>\n\n\n\n<p>Ready when you are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a data-type=\"internal\" data-id=\"#tips\" href=\"#tips\">The best holiday gift guide pitching tips<\/a><\/strong>\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"#plan\">Make a plan before you pitch a holiday gift guide<\/a><\/strong><\/li>\n\n\n\n<li><strong><a data-type=\"internal\" data-id=\"#medialist\" href=\"#medialist\">Create a holiday gift guide media list and write your pitch<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#followup\">Follow up on your holiday gift guide pitch<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#results\">Leverage the results of successful holiday gift guide pitches<\/a><\/strong><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#examples\"><strong>Holiday gift guide pitch examples<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips\"><strong>Best holiday gift guide pitching tips&nbsp;<\/strong><\/h2>\n\n\n\n<p>If you\u2019re after a list of tips and best practices for how to pitch holiday gift guides successfully, it comes down to 4 main steps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"plan\"><br><strong>Make a plan before you pitch holiday gift guides<\/strong><\/h3>\n\n\n\n<p>Just like in general PR strategy, quality beats quantity. You don\u2019t need to be in every holiday gift guide. Put your focus on a few high-quality mentions that will land the product or service directly in front of your target audience.&nbsp;<\/p>\n\n\n\n<p><strong>1. Mark your calendar with lead time<\/strong><\/p>\n\n\n\n<p class=\"purplebox\">Lead times for holiday gift guides vary by media type, anywhere from 3 to 6 months before the holiday season kicks off.<\/p>\n\n\n\n<p><a href=\"https:\/\/prowly.com\/magazine\/print-media-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">Print magazines<\/a> are going to lock down their holiday guide products earlier than online media, so reach out them in late June\/early July and get the conversation started. Online media outlets don\u2019t need to prepare early for printing, so you can reach out to them in late August or early September.<\/p>\n\n\n\n<p><strong>2. Determine which products are giftable<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"purplebox\">Consider each of your client\u2019s products with a gifting eye, and once you determine a product is giftable, consider <strong>who<\/strong> would love to receive it.<\/p>\n\n\n\n<p>Would it appeal most to a busy parent, tech-savvy friend, or beauty product lover? Does it have any benefits that would be exciting and important to the recipient, like vegan ingredients, organically produced, or locally made? List all of these items for your future pitch writing.<\/p>\n\n\n\n<p>Keep seasonality in mind, too. Since holiday gifting takes place in the winter, focus on products and benefits that meet the season. For example, if you promote essential oil-infused moisturizers, focus on the peppermint version instead of the lavender one for the holiday season.&nbsp;<\/p>\n\n\n\n<p><strong>3. Review the product website with an editorial eye<\/strong>&nbsp;<\/p>\n\n\n\n<p>As a PR professional, you often advise your client on how to position their product or service in the best light on their website. Check the page that you\u2019ll be sending editors to and determine if any updates are necessary.&nbsp;<\/p>\n\n\n\n<p>If it\u2019s already fall, maybe include a seasonal product photo, like the product shot with a stocking or mistletoe, and update the description to include how the product would make a perfect holiday gift.<\/p>\n\n\n\n<p class=\"purplebox\">Not only will this help convince an editor of the appropriateness of your product, it will also enhance your website SEO for the general public searching for great holiday gifts! In fact, you may even want to consider publishing your own holiday gift guide on the client website for this very reason.<\/p>\n\n\n\n<p><strong>4. Discuss product samples with your client<\/strong>&nbsp;<\/p>\n\n\n\n<p>Decide with your client how many samples they can deliver for this campaign, and who will fulfill the requests from editors. Will they deliver the product to your agency for direct shipment to editors, or will they designate an in-house contact for you to send shipping requests to?&nbsp;<\/p>\n\n\n\n<p class=\"purplebox\">Explain to the client that low-price items are almost never returned, so higher-priced items that need to be returned should include easy return instructions and a prepared shipping label.<\/p>\n\n\n\n<p>Agree on this plan before that first successful product request, and you\u2019ll thank yourself later.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"medialist\"><br><strong>Create a holiday gift guide media list and write your pitch&nbsp;<\/strong><\/h2>\n\n\n\n<p><strong>5. Consider regional and national availability<\/strong>&nbsp;<\/p>\n\n\n\n<p>If your client\u2019s product is only available for local delivery or shipping, then you should only reach out to local media.<\/p>\n\n\n\n<p class=\"purplebox\">National media outlets will only cover items available to all of their readers, so don\u2019t invest time there if your product or service is not available nationwide.<\/p>\n\n\n\n<p><strong>6. Do your research<\/strong>&nbsp;<\/p>\n\n\n\n<p>Start with the list of media outlets that are generally most important to your <a href=\"https:\/\/prowly.com\/magazine\/pr-outreach-guide\/\">PR outreach<\/a> and begin to research their holiday gift guide editors.<\/p>\n\n\n\n<p class=\"purplebox\">You can do this by searching for past year holiday gift guides or running a quick Google search with the outlet name and \u201cgift guide editor.\u201d<\/p>\n\n\n\n<p>Representing a new client this year? A great place to start your research is to find out where their competitors were placed in last year\u2019s holiday guides. This will give you an excellent starting point of publications that are interested in your type of product or service. Additionally, make note of the editor if it\u2019s available.<\/p>\n\n\n\n<p><strong>7. Use PR software to create your holiday gift guide media list<\/strong><\/p>\n\n\n\n<p>You\u2019ll want to get in front of editors who cover your client\u2019s specific industry, so if you have access to <a href=\"https:\/\/prowly.com\/magazine\/pr-tools-guide\/\">PR tools<\/a> like Prowly, <a href=\"https:\/\/prowly.com\/magazine\/pr-automation-vs-pr-tasks\/\">you will save yourself countless hours<\/a> when searching for editors based on their covered topics and crafting the perfect pitch list.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2021\/08\/Prowly-PR-Software-Media-Profiles--1024x475.png\" alt=\"Prowly PR Software - Media Profiles\" class=\"wp-image-16788\"\/><\/figure>\n\n\n\n<p>With PR automation, you can also make your pitch more personal by adding their name, referring to a recent post they wrote for the industry, and providing different holiday gift guide ideas when you see that they cover multiple topics, like an editor who covers both food products and entertaining.&nbsp;<br><\/p>\n\n\n\n\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 598353,\n\t\t\t\t\t\t\t\t\tformId: \"2bfab425-3413-406b-9779-b98712b463bb\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1792860720000-5556691660\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1792860720000-5556691660\"><\/div>\n\n\n\n<p><br><strong>8. Be strategic with your subject line<\/strong>&nbsp;<\/p>\n\n\n\n<p>Imagine how many email pitches editors must receive each week! Sometimes, a glance at the <a href=\"https:\/\/prowly.com\/magazine\/media-pitch-subject-line\/\">subject lines<\/a> is the quickest way for them to find what they\u2019re looking for.&nbsp;<\/p>\n\n\n\n<p>That\u2019s why you might want to include \u201cHoliday Gift Guide\u201d in the subject heading. If they aren\u2019t working on a holiday guide just yet, you\u2019ve also made it easier for them to save the email to a folder for later consideration (in fact, it\u2019s always good practice to make your subject heading very clear for editors).<\/p>\n\n\n\n<p><strong>9. Present the product or service details in an easy format<\/strong>&nbsp;<\/p>\n\n\n\n<p>As you write your pitch, imagine you\u2019re an assistant writing the first draft for the editor. You want to make it very easy for the editor to accept your product pitch and share your product\u2019s benefits. Start by looking at the media outlet\u2019s holiday guide from last year to get a feel for the style and format.<\/p>\n\n\n\n<p>Then, clearly list the product details. Bullet points work great here: list the price, the product benefits, where it\u2019s available, and what makes it so special. Provide a link to the product purchase website and a link to where they can download both high-resolution and web-ready photos (no attachments!).&nbsp;<\/p>\n\n\n\n<p>You can get even more creative and offer them a list of gift guides topics that your product could fall under. Maybe they haven\u2019t started their holiday guide yet and will like your idea for \u201cBest Gifts for Friends with Pets,\u201d or \u201cWhat to Buy Your Hard-to-Please Mother-in-Law This Season.\u201d<\/p>\n\n\n\n<p class=\"purplebox\">Drop all of this front of <a href=\"https:\/\/prowly.com\/magazine\/media-list-building\/\">relevant media contacts<\/a> in an easily digestible format, and you have already increased your likelihood of being included in their holiday gift guide!<\/p>\n\n\n\n<p><strong>10. Point out affiliate networks<\/strong>&nbsp;<\/p>\n\n\n\n<p>It\u2019s just a fact: most online sites, including media ones, count on affiliate marketing for revenue. This means that products available via Amazon or other <a href=\"https:\/\/prowly.com\/magazine\/pr-affiliate-program\/\">affiliate programs<\/a> will likely get more consideration since they can earn a small commission if readers buy the product.<\/p>\n\n\n\n<p class=\"purplebox\">If your product is available on an affiliate network, clearly point that out and provide a link. This additional bit of information is carrying a lot more weight these days.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"followup\"><br><strong>Follow up on your holiday gift guide pitch<\/strong><\/h3>\n\n\n\n<p>Any checklist for how to pitch holiday gift guides is not going to end there. You\u2019re only halfway done.<\/p>\n\n\n\n<p><strong>11.&nbsp; Check back with editors<\/strong><\/p>\n\n\n\n<p>You\u2019ll never know precisely when an editor is finally getting to their holiday gift guide story, so follow up a few weeks later. Offer a new holiday gift guide idea, product photo or product update for them to consider.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re using a PR tool, you\u2019ll even have the capability to see who opened your first emails so you can <a href=\"https:\/\/prowly.com\/magazine\/media-pitch-follow-up\/\">send a quick follow-up<\/a> to share more details and check back on their interest.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2021\/08\/Prowly-PR-Software-Follow-up-1024x536.png\" alt=\"Following up with Prowly\" class=\"wp-image-16782\"\/><\/figure>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/prowly.com\/\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\">TRY PROWLY FOR FREE<\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Leverage the results of successful holiday gift guide pitches<\/strong><\/h3>\n\n\n\n<p>Once your client\u2019s product or service is published in a holiday gift guide, there is still a little more work to do.&nbsp;<\/p>\n\n\n\n<p><strong>12. Thank the editor<\/strong>&nbsp;<\/p>\n\n\n\n<p>Send a thank-you email right away to the editor and let them know you will share their article on the client\u2019s website and across their social media platforms. This will demonstrate valuable collaboration with the editor and put you in a much better position next time you reach out to them.<\/p>\n\n\n\n<p><strong>13. Share the holiday gift guide mention on social media<\/strong><\/p>\n\n\n\n<p>Announce and link to the article on your client\u2019s Facebook, Instagram, Twitter, and LinkedIn pages. Tag the media outlet and editor, so they can see you\u2019re driving traffic to their gift guide.<\/p>\n\n\n\n<p><strong>14. Share the holiday gift guide mention on the client website<\/strong><\/p>\n\n\n\n<p>Include a link to the article on the home or press page, as well as the product page. Adding \u201cAs featured in..\u201d is always a fun selling point!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"examples\"><br>Holiday gift guide pitch examples<\/h2>\n\n\n\n<p>Looking for holiday gift guide pitch examples? Look no further. <\/p>\n\n\n\n<p>First off, <strong>May Flanagan, Digital Marketer &amp; Founder @ <a href=\"https:\/\/globalgreenfamily.com\/\">Global Green Family<\/a><\/strong>, shared her holiday gift guide pitch that got her coverage:<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2021\/10\/Holiday-gift-guide-pitch-example_2-1024x918.png\" alt=\"Holiday gift guide pitch example from Global Green Family\" class=\"wp-image-17572\"\/><figcaption class=\"wp-element-caption\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Holiday gift guide pitch example re-created in Prowly<\/span><\/em><\/figcaption><\/figure>\n\n\n\n<p><br>This is how <strong>Lydia German, Marketing and Outreach Coordinator @&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/taodigitalmarketing.com\/\" target=\"_blank\">Tao Digital Marketing<\/a><\/strong>, has been pitching for holiday gift guides.&nbsp;She usually tweaks the opening sentence to whatever the journalist is asking for: <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2021\/10\/Holiday-gift-guide-pitch-example_1-1024x891.png\" alt=\"Holiday gift guide pitch example from Tao Digital Marketing\" class=\"wp-image-17571\"\/><figcaption class=\"wp-element-caption\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Holiday gift guide pitch example re-created in Prowly<\/span><\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"ready-to-pitch-holiday-gift-guides\"><br><strong>Ready to pitch holiday gift guides?<\/strong><\/h2>\n\n\n\n<p>There you have it: a simple 4-step guide on how to pitch holiday gift guides. Now that you know how to pitch holiday gift guides, it\u2019s time to finally do some pitching yourself.<\/p>\n\n\n\n<p class=\"purplebox\">Once you\u2019re at it, you might want to try Prowly PR software to find relevant media contacts, send holiday gift guide pitches, and track their results.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/prowly.com\/\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\">TRY PROWLY FOR FREE<\/a><\/div>\n\n\n\n<p>Bookmark this post and get some reminders on your calendar <em>right now<\/em>. The kick-off months for holiday gift guides always come up faster than you think!<\/p>\n\n\n\n<p><br><span class=\"has-inline-color has-cyan-bluish-gray-color\"><em>Cover photo by Kira auf der Heide<\/em><br><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Holiday gift guides are a fantastic way to put the spotlight on your client\u2019s products, and are a recurring feature that you know you can count on every year as part of your PR planning. In this article, you\u2019re going to learn the best holiday gift guide pitching tips and see a couple of holiday [&hellip;]<\/p>\n","protected":false},"author":291,"featured_media":17470,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[349],"tags":[],"class_list":["post-17469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-outreach-and-media-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>14+ Tips to Holiday Gift Guide Pitching (w\/ Examples)<\/title>\n<meta name=\"description\" content=\"Learn the best holiday gift guide pitching tips to put your brand, or your clients, in a great position for robust holiday sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/10.220.14.128:8080\/magazine\/holiday-gift-guide-pitching\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"14+ Tips to Holiday Gift Guide Pitching (w\/ Examples)\" \/>\n<meta property=\"og:description\" content=\"Learn the best holiday gift guide pitching tips to put your brand, or your clients, in a great position for robust holiday sales.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/10.220.14.128:8080\/magazine\/holiday-gift-guide-pitching\/\" \/>\n<meta property=\"og:site_name\" content=\"Prowly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/prowly\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-04T10:23:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-14T11:14:49+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/10.220.14.128:8080\/magazine\/wp-content\/uploads\/2021\/10\/Holiday-gift-guide-pitching-Prowly-Magazine-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gina Nowicki\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Prowly_com\" \/>\n<meta name=\"twitter:site\" content=\"@Prowly_com\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gina Nowicki\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/10.220.14.128:8080\\\/magazine\\\/holiday-gift-guide-pitching\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/10.220.14.128:8080\\\/magazine\\\/holiday-gift-guide-pitching\\\/\"},\"author\":{\"name\":\"Gina Nowicki\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#\\\/schema\\\/person\\\/26b9500d9d34edc60dc52bbe90d7c39f\"},\"headline\":\"14+ Tips to Holiday Gift Guide Pitching (w\\\/ Examples)\",\"datePublished\":\"2021-11-04T10:23:02+00:00\",\"dateModified\":\"2025-01-14T11:14:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/10.220.14.128:8080\\\/magazine\\\/holiday-gift-guide-pitching\\\/\"},\"wordCount\":1921,\"publisher\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#organization\"},\"image\":{\"@id\":\"http:\\\/\\\/10.220.14.128:8080\\\/magazine\\\/holiday-gift-guide-pitching\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Holiday-gift-guide-pitching-Prowly-Magazine-1.jpg\",\"articleSection\":[\"PR Outreach &amp; 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