{"id":17031,"date":"2023-11-24T18:52:00","date_gmt":"2023-11-24T18:52:00","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=17031"},"modified":"2025-01-15T15:59:10","modified_gmt":"2025-01-15T15:59:10","slug":"best-newsroom-software","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/best-newsroom-software\/","title":{"rendered":"7 Press Room Software Providers to Consider for News Publishing"},"content":{"rendered":"\n<p><a href=\"https:\/\/prowly.com\/magazine\/pr-tools-guide\/\">The best PR tools<\/a> consist of several components that, when put together, provide a complete toolbox with everything you need to manage media contacts and get your message out to the world.&nbsp;<\/p>\n\n\n\n<p><strong>Certain tools stand out and tend to be at the top of the list for PR pros looking for a platform to meet their needs. <\/strong>A huge contact database full of journalists is a given. Same with the ability to draft and send press releases. Analytic insights about how your campaigns are received and the ability to monitor for <a href=\"https:\/\/prowly.com\/magazine\/brand-mentions\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/brand-mentions\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand mentions<\/a> are also important boxes to check.&nbsp;<\/p>\n\n\n\n<p>But there\u2019s another PR platform feature that has quickly gone from \u201cnice to have\u201d to \u201cmust-have\u201d \u2014 <a href=\"https:\/\/prowly.com\/online-newsroom\"><strong>online newsroom software<\/strong><\/a>. The ability to create a branded online space where you can keep all information about your company, brand, or organization, all updated in real-time, has proven to be a winner in the race to get noticed.&nbsp;<\/p>\n\n\n\n<p>Here's what you'll read about in this this article:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a data-type=\"internal\" data-id=\"#definition\" href=\"#definition\"><strong>What is online newsroom software&nbsp;<\/strong><\/a><\/li>\n\n\n\n<li><a data-type=\"internal\" data-id=\"#providers\" href=\"#providers\"><strong>The leading press room software providers&nbsp;<\/strong><\/a>\n<ul class=\"wp-block-list\">\n<li><strong><a data-type=\"internal\" data-id=\"#prowly\" href=\"#prowly\">Prowly<\/a><\/strong><\/li>\n\n\n\n<li><strong><a data-type=\"internal\" data-id=\"#prezly\" href=\"#prezly\">Prezly<\/a><\/strong><\/li>\n\n\n\n<li><a href=\"#prco\"><strong>pr.co<\/strong><\/a><\/li>\n\n\n\n<li><strong><a href=\"#presspage\">PressPage<\/a><\/strong><\/li>\n\n\n\n<li><a href=\"#accesswire\"><strong>ACCESSWIRE<\/strong><\/a><\/li>\n\n\n\n<li><strong><a href=\"#epresspack\">epresspack<\/a><\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Let the search for the best newsroom software begin!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"definition\"><strong>Online newsroom software - definition<\/strong><\/h2>\n\n\n\n<p>If you\u2019re the focus of media interest, an <a href=\"https:\/\/prowly.com\/magazine\/need-online-newsroom\/\">online newsroom<\/a> puts all the material you\u2019d like to share about yourself in one place. There\u2019s no need for journalists to hunt all over online, looking for bits and pieces of your PR history. When it\u2019s easier to write a story, that story is better and more accurate and you make a better impression on the journalist who wrote it, setting up possible future cooperation.<\/p>\n\n\n\n<p>If you have such resources in-house, your development team can easily help you <a href=\"https:\/\/prowly.com\/magazine\/tips-tricks-for-how-to-build-a-better-online-newsroom\/\">build an online newsroom<\/a>. These days, however,<strong> it can easily be created by any other team in your company<\/strong> <strong>thanks to newsroom management software.<\/strong><\/p>\n\n\n\n<p>It\u2019s mostly because virtual newsroom software is now a prominent, out-front selling point for any comprehensive PR media management tool. Not to mention that some of the PR software providers focus solely on selling online press rooms. &nbsp;<\/p>\n\n\n\n<p>If you\u2019re currently looking for a digital newsroom tool, feel free to download the ultimate PR software cheatsheet and get familiar with the leading press room software providers below.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY PROWLY FOR 7 DAYS FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"providers\"><br><strong>Leading press room software providers<\/strong><\/h2>\n\n\n\n<p>Here are a few words about how different PR media relations tools have put their own spin on newsroom management software.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"prowly\"><br><strong>Prowly<\/strong><\/h3>\n\n\n\n<p>Prowly makes it easy to do just what\u2019s said on the website: to establish \u201cthe definitive source of information about your brand.\u201d&nbsp;<\/p>\n\n\n\n<p>Not only do Prowly online newsrooms look great, but they come with <strong>built-in features to help build your online footprint and leverage the SEO advantages<\/strong> that it brings. Being able to add your domain name adds an element of credibility (and more SEO juice!).&nbsp;<\/p>\n\n\n\n<p>Plus, analytic insights into traffic sources add to your ability to reach out to the people who are already interested in you and what you have to share.<\/p>\n\n\n\n<p><strong>Pricing: From $258\/month<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY PROWLY FOR FREE TODAY<\/strong><\/a><\/div>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2021\/09\/Online-newsroom-created-with-Prowly-1024x843.png\" alt=\"Online newsroom created with Prowly\" class=\"wp-image-17039\" style=\"width:683px;height:auto\"\/><figcaption class=\"wp-element-caption\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Online newsroom created with <a href=\"https:\/\/prowly.com\/magazine\/best-prowly-alternatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prowly<\/a><\/span><\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"prezly\"><br><strong>Prezly<\/strong><\/h3>\n\n\n\n<p>In addition to the expected customization features, including domain name,<strong> Prezly adds some nice features that make it easy to create your online newsroom<\/strong> just the way you want it. You can add a newsletter signup form, create searchable categories, and include picture galleries along with multimedia materials.&nbsp;<\/p>\n\n\n\n<p>Add cool extras like being able to add embargos to posts and easy integration with Google Analytics and you have a solid option for your online newsroom needs.<\/p>\n\n\n\n<p><strong>&nbsp;Pricing: Starting from $90 per user per month<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2021\/09\/Newsroom-created-with-Prezly-1024x853.png\" alt=\"Newsroom created with Prezly\" class=\"wp-image-17036\"\/><figcaption class=\"wp-element-caption\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Digital newsroom created with Prezly<\/span><\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"purplebox\"><strong>Online newsroom tip: <\/strong>Why send an attachment to your press release when you can just send a link? Instead of thinking about trusting a download, one click takes journalists straight to your message. Keep it simple and avoid unwanted email attachments with an online newsroom.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"prco\"><br><strong>pr.co<\/strong><\/h3>\n\n\n\n<p>Getting feedback from journalists on what they\u2019d like to see in an online newsroom would be a good idea before you started building one, don\u2019t you think?&nbsp;<\/p>\n\n\n\n<p>That\u2019s the approach that pr.co took and it shows in <strong>the user-friendly nature of their newsroom management software.<\/strong> They also make it easy to build your contact database by turning visiting journalists into subscribers to your content.&nbsp;<\/p>\n\n\n\n<p>Another cool feature is the ability to create separate language-based pages for when it\u2019s time to scale and go international. Add easy integration with YouTube and social media platforms and you\u2019ve got a great online newsroom.&nbsp;<\/p>\n\n\n\n<p><strong>Pricing: From $527\/month<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2021\/09\/Newsroom-created-with-pr-co-1024x493.png\" alt=\"Online press room created with pr.co\" class=\"wp-image-17034\"\/><figcaption class=\"wp-element-caption\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Online press room created with pr.co<\/span><\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"presspage\"><br><strong>PressPage<\/strong><\/h3>\n\n\n\n<p>Here\u2019s a platform that started as an early form of online newsroom and worked backward to add the functionalities that other names on this started with. This reverse history means they have more of a background in digital newsroom tools and it shows in their feature-rich offer.&nbsp;<\/p>\n\n\n\n<p>With <strong>all the standard customization tools you expect along with a super-easy user interface<\/strong>, PressPage is a solid pick for anyone looking to upgrade their PR game.&nbsp;<\/p>\n\n\n\n<p><strong>Pricing: Undisclosed<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2021\/09\/Newsroom-created-with-Presspage--1024x474.png\" alt=\"Virtual newsroom created with PressPage\" class=\"wp-image-17035\"\/><figcaption class=\"wp-element-caption\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Virtual newsroom created with PressPage<\/span><\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"purplebox\"><strong>Online press room tip: <\/strong>Typos happen. Too-late updates land on your desk. Things change. So what do you do if you\u2019ve already sent out an old-school press release in the form of an attachment to an email? There\u2019s not much you can do apart from sending out an update or correction, which makes you look...less than professional. With an online newsroom, you just make a couple of quick edits and you\u2019re done (and no one will ever know you made a typo).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"accesswire\"><br><strong>ACCESSWIRE<\/strong><\/h3>\n\n\n\n<p>Ease of use is the focus here, from customizing the look of your online newsroom to uploading content to it. In fact, Accesswire\u2019s online newsrooms are synchronized with their press release creation tools for seamless integration.&nbsp;<\/p>\n\n\n\n<p>Solid analytical insights make it easy to know which content attracts the most interest, who your most regular visitors are, and more. <strong>Smart contact management and simple customization<\/strong> make this another good option for online newsroom software.&nbsp;<\/p>\n\n\n\n<p><strong>Pricing: Undisclosed<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2021\/09\/Newsroom-created-with-ACCESSWIRE-1024x365.png\" alt=\"Digital newsroom created with ACCESSWIRE\" class=\"wp-image-17032\"\/><figcaption class=\"wp-element-caption\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Digital newsroom created with ACCESSWIRE<\/span><\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"epresspack\"><br><strong>epresspack<\/strong><\/h3>\n\n\n\n<p>Looking for all the features we\u2019ve mentioned but in a more sleek package and mixed with a bit of blockchain just because? Then give epresspack a look when it\u2019s time to set up your online newsroom.&nbsp;<\/p>\n\n\n\n<p>In addition to the expected appearance customization and easy access, you\u2019ll find a <strong>neat and clean interface along with some cool blockchain-based features for an added layer of security around confidential documents.<\/strong> Journalists will find it easy to download and share when you want them to and a serious defensive moat when you don\u2019t.&nbsp;<\/p>\n\n\n\n<p><strong>Pricing: From $850\/month<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2021\/09\/Online-newsroom-created-with-epresspack--1024x790.png\" alt=\"Virtual newsroom created with epresspack\" class=\"wp-image-17037\"\/><figcaption class=\"wp-element-caption\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Virtual newsroom created with epresspack<\/span><\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"purplebox\"><strong>Online newsroom tip: <\/strong>When it comes to getting noticed, every little bit helps. In the online world, that means expanding your footprint as much as possible. An online newsroom not only does just that, but it\u2019s a great complement to your website \u2013 a kind of add-on but separate. Pleasing the algorithms that boost your online visibility is easier when you have more authoritative content about your brand, which just happens to be the focus of your own online newsroom.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"ready-to-choose-a-digital-newsroom-tool\"><br><strong>Ready to choose a digital newsroom tool?<\/strong><\/h2>\n\n\n\n<p>For many brands out there, an online newsroom adds a sense of legitimacy to the main website, helps to control the narrative when getting media coverage, and makes it easier to manage online reputation. <\/p>\n\n\n\n<p><strong>If you\u2019re currently on the hunt for press room software, make sure to consider at least a few alternatives<\/strong> - and take advantage of the 7-day free trial with Prowly!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY PROWLY FOR 7 DAYS FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><br><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Cover photo by Le Buzz<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The best PR tools consist of several components that, when put together, provide a complete toolbox with everything you need to manage media contacts and get your message out to the world.&nbsp; Certain tools stand out and tend to be at the top of the list for PR pros looking for a platform to meet [&hellip;]<\/p>\n","protected":false},"author":230,"featured_media":17042,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[359],"tags":[],"class_list":["post-17031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-tools-and-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Press Room Software Providers to Use for News Publishing<\/title>\n<meta name=\"description\" content=\"Online press room software is out-front selling point for any comprehensive PR media management tool. 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