Looking for a comprehensive all-in-one PR tool?<\/h3>\n\n\n\n
Try Prowly completely free for 7 days in a platform with everything you need for PR.<\/p>\n\n\n\n
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- All-in-one software:<\/strong> Get everything you need in one tool for PR, incl. media database, outreach, reporting, and more<\/li>\n\n\n\n
- Transparent pricing:<\/strong> Plans start at $258\/month<\/li>\n\n\n\n
- Comprehensive monitoring:<\/strong> Track the web and social media mentions.<\/li>\n<\/ul>\n\n\n\n
Learn more<\/a><\/p>\n<\/div><\/div>\n\n\n\n
Why do you need media relations software? <\/strong><\/h2>\n\n\n\n
Media relations tools are used to communicate with the media and manage relationships with journalists<\/a>. <\/strong>Since many of these solutions contain a CRM for press contacts<\/a>, they are often called media relations CRM tools. <\/p>\n\n\n\n
Among other things, with a media relations tool, you can:<\/p>\n\n\n\n
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- Save time that you can better spend making and maintaining personal contacts.<\/strong> PR is a people business. Time spent on a keyboard is time not spent on the phone, at a pitch, at conferences<\/a>, or in any number of other places where some face time can expand your circle of contacts. <\/li>\n\n\n\n
- Discover and connect with contacts well outside of your immediate circle. <\/strong>More often than not, media relations tools contain a media database<\/a> that\u2019s meant for finding new contacts. <\/li>\n\n\n\n
- Organize the information you collect.<\/strong> A post-it note here, a scribbled name and number there, a number quickly added to your phone without a complete name to match \u2014 this \u201csystem\u201d can only last for so long. You need a space to create a digital contact list where you can easily access the details you need. <\/li>\n\n\n\n
- Create and distribute your message<\/strong>. The best media relations tools used to communicate with the media don\u2019t make you go somewhere else to create your press release and send it out to the world. A unified tool that lets you do everything in one space is the standard now and the convenience they deliver is clear. <\/li>\n<\/ul>\n\n\n\n
You get the idea. Now comes the hard part. With so many tools for media relations to choose from, how do you know which one is right for you? <\/p>\n\n\n\n
Here\u2019s a list of some of the top choices along with their primary features to make your decision just a little easier.<\/p>\n\n\n\n
Best media relations tools<\/strong><\/h2>\n\n\n\nProwly <\/strong><\/h3>\n\n\n\n
Easy to use, intuitive user interface, access to well-curated journalist contact database with over 1m names, easy creation and sending of pro-level press releases, tracking tools to measure how your message was received, a live online branded newsroom where journalists can learn everything about you in one place. <\/p>\n\n\n\n
If you\u2019re looking for a one-stop shop for your PR needs, Prowly should be at the top of the list. <\/strong>Add very customer-friendly contract terms and pricing and your search for the right media relations tool just might be a short one. If you're still not convinced, check out why PR professionals choose Prowly<\/a>.<\/p>\n\n\n\n
TRY PROWLY FOR FREE<\/a><\/div>\n\n\n\n![\"\"](\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/09\/Prowlys-Media-Database-advanced-filters-1024x639.png\")
Media relations software: Prowly<\/em><\/span><\/figcaption><\/figure>\n\n\n\n See how to manage media relations with Prowly \u2192<\/a><\/strong><\/p><\/center>\n\n\n\n
Muck Rack <\/strong><\/h3>\n\n\n\nA more broad-based (and more expensive) media relations tool, Muck Rack, goes beyond straight PR functionalities<\/strong> and includes a tool for monitoring news mentions and even a platform for journalists to build and share their own portfolios (along with how they prefer to be pitched!). <\/p>\n\n\n\n
Their media monitoring tool<\/a> can give users a heads up to potential opportunities (and problems) at an early stage, allowing for quick responses and better engagement.<\/p>\n\n\n
\n![\"MuckRack\"](\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/MuckRack.png\")
Media relations tool: Muck Rack<\/span><\/em><\/figcaption><\/figure><\/div>\n\n\n
Prezly<\/strong><\/h3>\n\n\n\nSending press releases from directly within the application is not a unique feature, but Prezly does it well. It\u2019s the same with branded online newsrooms, which Prezly makes simple to use and great-looking at the same time. <\/p>\n\n\n\n
Press releases are simple to put together and a range of features make it easy to create a visually impressive message, complete with multimedia elements, galleries, and everything you need to bring the page to life. <\/p>\n\n\n\n
Local language options, a well-designed live newsroom, and tracking analytics make Prezly worth a look. <\/strong>The only thing that you might be missing is a media database.<\/p>\n\n\n
\n![\"\"](\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/prezly-1024x505.png\")
Tool for media relations: Prezly<\/span><\/em><\/figcaption><\/figure><\/div>\n\n\n
Propel<\/strong><\/h3>\n\n\n\nPropel adds media monitoring<\/a> to its standard features like a contact database, simple creation & sending of press releases, and analytics. <\/p>\n\n\n\n
An article research tool helps to discover names and outlets that cover your field that may not have been on your radar and expands your potential media reach. <\/p>\n\n\n\n
That reach can be expanded even further through an interesting AI-powered pitch recommendation engine that identifies media contacts most likely to be interested and respond to your message. In a PR world where every contact matters, this could be just the edge you need to gain the coverage you\u2019re looking for.<\/strong><\/p>\n\n\n
\n![\"\"](\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/propel.png\")
Media relations CRM tool: Propel<\/span><\/em><\/figcaption><\/figure><\/div>\n\n\n Curious to see how all these media relations tools compare? <\/strong>
Check out <\/strong>the PR software comparison guide with pricing!<\/strong><\/a><\/p><\/center>\n\n\n\n
Meltwater<\/strong><\/h3>\n\n\n\nOne of the most established names in the business, Meltwater started in social media monitoring and eventually expanded into a very comprehensive media relations tool. <\/p>\n\n\n\n
Meltwater offers all of the services that have been mentioned above from other providers, just for clients at a larger scale. While no one disputes the effectiveness of Meltwater\u2019s services, they are likely to be a bit overkill for the needs of many brands and the price reflects that. <\/p>\n\n\n\n
If you\u2019re looking for a full-spectrum solution to address every online mention of your name and prepare a media strategy to leverage those mentions into a higher profile and more coverage, Meltwater is likely the way to go.<\/strong> Most companies, however, find that a more PR-focused media relations tool is more than enough to successfully carry out their PR strategy.<\/p>\n\n\n
\n![\"\"](\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/Meltwater.png\")
Media relations tool: Meltwater <\/span><\/em><\/figcaption><\/figure><\/div>\n\n\n \u2192 Learn more about Meltwater pricing here<\/a>.<\/p>\n\n\n\n
Need more options? Have a look at <\/strong>all PR tools in the market <\/strong><\/a>
divided according to their primary purpose<\/strong><\/a>.<\/strong><\/p><\/center>\n\n\n\n
Best tools for media relations revealed<\/strong><\/h2>\n\n\n\nThe real question is not if <\/em>you\u2019re going to use a media relations tool, but which <\/em>media relations tool you\u2019re going to use. There is definitely no one-size-fits-all solution here and much will depend on how a particular platform fits with your needs and the way you like to work. <\/p>\n\n\n\n
Keep in mind that what appear to be small differences between one and another can in fact make a huge difference in the way you pursue your PR goals.<\/p>\n\n\n\n
If you need more guidance on how to make the right decision, read the <\/strong>buyer\u2019s guide to PR software<\/strong><\/a> and make sure to give at least a few media relations tools a try<\/a> before you commit to anything.<\/p>\n\n\n\n
- Discover and connect with contacts well outside of your immediate circle. <\/strong>More often than not, media relations tools contain a media database<\/a> that\u2019s meant for finding new contacts. <\/li>\n\n\n\n
- Transparent pricing:<\/strong> Plans start at $258\/month<\/li>\n\n\n\n