- \n
- Prowly<\/a> <\/strong><\/li>\n\n\n\n
- Cision<\/a><\/strong><\/li>\n\n\n\n
- Muck Rack<\/a><\/strong><\/li>\n\n\n\n
- Meltwater<\/a><\/strong><\/li>\n\n\n\n
- Prezly<\/a><\/strong><\/li>\n\n\n\n
- Agility PR Solutions<\/a><\/strong><\/li>\n\n\n\n
- pr.co<\/a><\/strong><\/li>\n\n\n\n
- Propel<\/a> <\/strong><\/li>\n<\/ul>\n\n\n\n
Ready to get to know them a little better? Here are the best PR tools compared. <\/p>\n\n\n\n
\nLooking for a comprehensive all-in-one PR tool?<\/h3>\n\n\n\n
Try Prowly completely free for 7 days in a platform with everything you need for PR.<\/p>\n\n\n\n
- \n
- All-in-one software:<\/strong> Get everything you need in one tool for PR, incl. media database, outreach, reporting, and more<\/li>\n\n\n\n
- Transparent pricing:<\/strong> Plans start at $258\/month<\/li>\n\n\n\n
- Comprehensive monitoring:<\/strong> Track the web and social media mentions.<\/li>\n<\/ul>\n\n\n\n
Learn more<\/a><\/p>\n<\/div><\/div>\n\n\n\n
Today\u2019s PR software landscape<\/strong><\/h2>\n\n\n\n
PR software allows you and your team to streamline the recurring daily PR tasks<\/a> that can eat of most of your time: creating media lists, building online newsrooms, pitching press contacts, and tracking their responses. Automating these tasks will free up time to focus on bigger priorities like developing news angles and client strategies.<\/strong><\/p>\n\n\n\n
To help you weigh the options and determine the best PR software for you<\/em>, you should first do the heavy lifting: research what\u2019s available on the market, keep a focus on the best online PR tools and read through PR software reviews to include feedback coming directly from PR professionals. <\/p>\n\n\n\n
If you need some help once you\u2019re at it, feel free to download the ultimate PR software cheatsheet below:<\/p>\n\n\n\n
...Or, you could simply continue reading this article with a handy PR software price comparison, with the pros & cons of every tool. <\/strong><\/p>\n\n\n\nWhen you\u2019re ready, let\u2019s dig into the major PR software options in 2023. It\u2019s important to note that pricing is not easily accessible from some of these companies, so listed pricing is estimated from the best data available at the time of writing.<\/p>\n\n\n\n
Prowly<\/strong><\/h2>\n\n\n\n
\ud83d\udcb8 Pricing: <\/strong>From $258\/month; monthly or yearly plans <\/strong><\/p>\n\n\n
\n![\"\"](\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/Prowlys-PR-CRM.png\")
PR software comparison: Prowly<\/span><\/em><\/figcaption><\/figure><\/div>\n\n\n \u2705 Pros <\/strong>of Prowly<\/h3>\n\n\n\n
While the largest PR software companies require an expensive annual commitment, Prowly offers a budget-friendly monthly plan (although you can get a discount if you opt for an annual plan). <\/p>\n\n\n\n
However, this doesn\u2019t mean you need to give up important benefits for the better price; Prowly\u2019s media database is highly competitive against Cision and Muck Rack with 1 million contacts. What's more important\u2013<\/p>\n\n\n\n
Plus, it offers the following same features as the more expensive Cision software: press release creator, press release distribution, and online newsroom hosting. Prowly also offers AI Assistant<\/a> that helps with overcoming writer's block, polishing your press releases, and much more.<\/p>\n\n\n
\n![\"Pitching](\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/Pitching-with-AI-Assistant-Prowly-1024x844.png\")
<\/figure><\/div>\n\n\nProwly also has almost a decade of experience in the PR automation software market behind it. It is backed by Semrush which enchances their social media monitoring<\/a> data. You can also monitor print and broadcast, and create reports with ease, within a single tool.<\/p>\n\n\n\n
![\"\"](\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/Print-Broadcast-Dashboard-1024x802.png\")
<\/figure>\n\n\n\nEasy to use and set up, Prowly offers a free 7-day trial with full search access and dedicated training. If you need a few more reasons, here\u2019s why PR professionals choose Prowly<\/a>.<\/p>\n\n\n\n
\u274c Cons<\/strong> of Prowly<\/h3>\n\n\n\n
Might not be suitable for corporate PR teams, as it's mostly focused on the needs pf small to medium in-house PR pros, PR agencies and freelancers. It is flexible and packed with useful tools, however doesn't provide press release distribution (via newswires)<\/a>\u2013it provides pitching tool instead.<\/p>\n\n\n\n
\ud83d\udca1 Want to compare Prowly to other tools in detail? Make sure to read these articles:
\u2796 Cision vs Meltwater vs Prowly \u2013 Pricing & Feature Comparison<\/a>
\u2796 Muck Rack vs. Cision vs. Prowly \u2013 Feature & Pricing Comparison<\/a><\/p>\n\n\n\n\nTRY PROWLY FOR 7 DAYS FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\nCision<\/h2>\n\n\n\n
\ud83d\udcb8 Pricing<\/a>: <\/strong>From $10,000 per year (based on our research and third-party sources)<\/p>\n\n\n
\n![\"\"](\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/Cision-as-Meltwater-alternative.png\")
PR software comparison: Cision<\/span><\/em><\/figcaption><\/figure><\/div>\n\n\n \u2705 Pros<\/strong> of Cision<\/h3>\n\n\n\n
Of all software in this comparison, Cision has the largest media database at 1.4 million contacts. It offers editorial calendars for sourcing opportunities and easy press release distribution with its PR Newswire<\/a> integration that\u2019s been trusted for over 65 years.<\/p>\n\n\n\n
Multimedia tools allow you to organize your press content easily for journalist review and include useful integrations with creative tools like Shutterstock. You can also use its interactive dashboards for visibility into your campaign\u2019s success via trends like press release reach, earned audience data, and share of voice.<\/p>\n\n\n\n
Cision also offers media monitoring and media intelligence tools<\/a> that allow you to track online, broadcast, print, social, and podcast news and mentions for your company and its competitors.<\/p>\n\n\n\n
\u274c Cons<\/strong> of Cision<\/h3>\n\n\n\n
Of all the best PR software compared here, Cision has consistently been deemed the most difficult PR software to use. For example, while reporting options can be detailed, building them to your needs may require support assistance, which may not always be immediately available.<\/p>\n\n\n\n
Pricing is the highest in this category too, with some agencies reporting over $10K a year to cover licensing needs. There\u2019s no free trial, free dedicated training, or free set-up.<\/p>\n\n\n\n
\ud83d\udca1 Read more about Cision:
\u2796 Cision pricing<\/a>
\u2796 Cision alternatives<\/a><\/p>\n\n\n\nMuck Rack<\/strong><\/h2>\n\n\n\n
\ud83d\udcb8 Pricing: <\/strong>From $10,000 per year (based on our research and third-party sources)<\/p>\n\n\n
\n![\"MuckRack\"](\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/MuckRack.png\")
PR software comparison: Muck Rack<\/span><\/em><\/figcaption><\/figure><\/div>\n\n\n \u2705 Pros<\/strong> of Muck Rack<\/h3>\n\n\n\n
According to the reviews, many find Muck Rack considerably easier to use than Cision, with a user-friendly interface that offers the key PR task needs most professionals are looking for with automation: a current media database with filters for list creation, the ability to send personalized email pitches, media outreach analytics, and the ability to track team activity through their Public Relations Management (PRM).<\/p>\n\n\n\n
Muck Rack also offers media monitoring<\/a> for tracking client and competitor news across social, blogs, online news, radio, TV, and traditional media via automated alerts. You can create robust coverage reports about who\u2019s shared your link, and even follow your favorite journalists and their social media activity.<\/p>\n\n\n\n
\u274c Cons <\/strong>of Muck Rack<\/h3>\n\n\n\n
Compared to other popular PR software, Muck Rack\u2019s media database is considerably smaller with 250K contacts. Small agencies and freelancers may find the pricing too high for their budget, and there appears to be no free trial offer or free dedicated training. There is also no press release creator like with other software, and keyword monitoring needs to be set up cautiously so you don\u2019t get bombarded with emails and updates.<\/p>\n\n\n\n
\ud83d\udca1 Read more about Muck Rack:
\u2796 Muck Rack alternatives<\/a>
\u2796 Muck Rack pricing<\/a><\/p>\n\n\n\n\nTRY ALTERNATIVE TO MUCK RACK<\/strong><\/a><\/div>\n<\/div>\n\n\n\nMeltwater<\/strong><\/h2>\n\n\n\n
\ud83d\udcb8 Pricing: <\/strong>Between $15,000-20,000 per year (based on our research and third-party sources)<\/p>\n\n\n
\n![\"\"](\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/Meltwater.png\")
PR software comparison: Meltwater<\/span><\/em><\/figcaption><\/figure><\/div>\n\n\n \u2705 Pros<\/strong> of Meltwater<\/h3>\n\n\n\n
If you\u2019re set on selecting one of the bigger PR software options, you\u2019ll want to know that Meltwater is reportedly less difficult to use than Cision<\/a>.<\/p>\n\n\n\n
Their keyword search option allows users to use hyper-targeted search terms to find media contacts who\u2019ve written specifically about client topics and competitors. <\/p>\n\n\n\n
Social media integration is important to Meltwater. The software can fully integrate social management workflows and includes a social influencer marketing platform for discovery, influencer analytics, and ROI measurement<\/a>. Social listening<\/a> is included for Twitter, Facebook, Instagram, YouTube, Reddit, Twitch, Pinterest, TikTok, blogs, discussion forums, podcasts, online news, and consumer reviews sites.<\/p>\n\n\n\n
\u274c Cons<\/strong> of Meltwater<\/h3>\n\n\n\n
Meltwater comes in with a lower media database at 380K. Also, the need to make an annual commitment instead of a monthly one can be a big drawback to freelancers and smaller agencies. Some reviewers report inconsistent media mention reporting and commonly running into dead email contacts. The software does not include an online newsroom or press release creator, and there is no free trial or free training.<\/p>\n\n\n\n
\ud83d\udca1 Read more about Meltwater:
\u2796 Meltwater alternatives<\/a>
\u2796 Meltwater pricing<\/a><\/p>\n\n\n\nPrezly<\/strong><\/h2>\n\n\n\n
\ud83d\udcb8 Pricing: <\/strong>From $90\/month<\/p>\n\n\n
\n![\"\"](\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/prezly-1024x573.png\")
PR software comparison: Prezly<\/span><\/em><\/figcaption><\/figure><\/div>\n\n\n \u2705 Pros<\/strong> of Prezly<\/h3>\n\n\n\n
Prezly claims it\u2019s the all-in-one tool for agencies and in-house PR teams focused on speeding up their daily workload. They offer the PR basics most pros are looking for: a newsroom, email outreach tools<\/a>, and reporting coverage. You can view insights into audience engagements.<\/p>\n\n\n\n
Unlike most PR tools, Prezly offers the ability to commit to a monthly payment plan versus an annual one, with pricing plans readily available on their website. <\/p>\n\n\n\n
\u274c Cons<\/strong> of Prezly<\/h3>\n\n\n\n
The main drawback may be a big one for some agencies: Prezly does not come with a media database, so you need to create and upload your own media lists into the software. This is problematic for PR professionals looking to reduce the time involved in building email lists. Prezly\u2019s software also does not include media monitoring, making this software mostly a CRM solution versus a full-service one.<\/p>\n\n\n\n
\ud83d\udca1 Read more about Meltwater:
\u2796 Prezly alternatives<\/a>
\u2796 Prezly pricing<\/a><\/p>\n\n\n\n\nTRY PROWLY FOR 7 DAYS FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\nAgility PR Solutions<\/strong><\/h2>\n\n\n\n
\ud83d\udcb8 Pricing: <\/strong>Unknown - you need to request a quote to find out<\/p>\n\n\n
\n![\"\"](\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/AgilityPR-as-Meltwater-alternative.png\")
PR software comparison: Agility PR Solutions<\/span><\/em><\/figcaption><\/figure><\/div>\n\n\n \u2705 Pros<\/strong> of Agility PR Solutions<\/h3>\n\n\n\n
Agility PR<\/a> comes in with an impressive media database of over 1 million global contacts, and it checks the boxes of some important PR needs with its ability to personalize emails to journalists, view email insights, and set up daily media brief emails based on topics you\u2019re interested in.<\/p>\n\n\n\n
The added plus is its flat-fee newswire service with no added costs for text length, images, or links. Distribution includes detailed monitoring on press release pick-up, and the newswire list includes over 860K media contacts for you to consider. Customized media monitoring and PR measurement services are also available through their team of media analysts.<\/p>\n\n\n\n
\u274c Cons<\/strong> of Agility PR Solutions<\/h3>\n\n\n\n
Pricing is not available without speaking directly with a salesperson. Features mentioned above appear to be sold as individual features versus a one-stop solution. There is no free trial available to test the software, and several reviews report media contact data has gaps.<\/p>\n\n\n\n
\nTRY PROWLY FOR 7 DAYS FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\npr.co<\/strong><\/h2>\n\n\n\n
\ud83d\udcb8 Pricing:<\/strong> From \u20ac297\/month<\/p>\n\n\n
\n![\"\"](\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/pr.co_-1024x719.png\")
PR software comparison: pr co<\/span><\/em><\/figcaption><\/figure><\/div>\n\n\n \u2705 Pros<\/strong> of pr.co<\/h3>\n\n\n\n
The pr.co approach is different than other PR tools; it\u2019s more of a build-your-own software solution based on the specific needs of your team. <\/p>\n\n\n\n
Their plans start at a basic online newsroom level, with additional features added a la carte. These additional upgrades include a PR CRM, custom contact list creation by their team, additional newsrooms, and users.<\/p>\n\n\n\n
As proof of their primary focus on online newsrooms, pr.co designed their newsroom along with journalists to give it the rich features the media prefers when hearing from PR pros.<\/p>\n\n\n\n
\u274c Cons <\/strong>of pr.co<\/h3>\n\n\n\n
No media database available. Any need for media contacts will need to be met by purchasing custom media lists built by their team.<\/p>\n\n\n\n
Propel<\/strong><\/h2>\n\n\n\n\ud83d\udcb8 Pricing:<\/strong> From $2,400\/year (per 1 seat)<\/p>\n\n\n
\n![\"\"](\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/propel.png\")
PR software comparison: Propel<\/span><\/em><\/figcaption><\/figure><\/div>\n\n\n \u2705 Pros<\/strong> of Propel<\/h3>\n\n\n\n
Built by PR professionals, Propel is primarily focused on its PR CRM (PRM) capabilities, offering easy Gmail and Outlook integrations. Like with pr.co, you can build your own monthly plan to your specific needs. Their \u201cmenu\u201d starts with their PR CRM and Gmail\/Outlook plug-in for free, with increasing pricing levels adding in more features. For example, you can choose from a media database of 1 million contacts, online monitoring, or social listening. <\/p>\n\n\n\n
\u274c Cons<\/strong> of Propel<\/h3>\n\n\n\n
While you can see open and click rates of journalists you\u2019ve reached out to, there is currently no ability to easily follow up based on this information. It\u2019s also reported that their Google Chrome extension is needed for full functionality, meaning you lose features on an iPad or mobile device.<\/p>\n\n\n\n
\ud83d\udca1 Read more about Propel alternatives in this article<\/a>.<\/p>\n\n\n\n
- Transparent pricing:<\/strong> Plans start at $258\/month<\/li>\n\n\n\n
- Cision<\/a><\/strong><\/li>\n\n\n\n