{"id":16638,"date":"2022-08-08T08:42:00","date_gmt":"2022-08-08T08:42:00","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=16638"},"modified":"2025-05-09T09:31:24","modified_gmt":"2025-05-09T09:31:24","slug":"buying-pr-software","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/buying-pr-software\/","title":{"rendered":"Buying PR Software: How to Choose the Best One for Your Needs"},"content":{"rendered":"\n<p>Congratulations! Your PR agency is growing quickly and your client roster is now filled with stellar company names, <em>or<\/em> you\u2019ve been selected to take your company\u2019s in-house PR department to the next level. Either way, your next move has become crystal clear: <strong>it\u2019s finally time to look into buying PR software.<\/strong><\/p>\n\n\n\n<p>Let's take a guess about where your mind is now. You\u2019re whole-heartedly ready to make the leap, but you\u2019re wondering where to even start with your due diligence. Sit back and continue reading\u2014in this handy primer, you will:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a data-type=\"internal\" data-id=\"#why\" href=\"#why\"><strong>Take a look at the main goal of buying PR software<\/strong><\/a><\/li>\n\n\n\n<li><a data-type=\"internal\" data-id=\"#options\" href=\"#options\"><strong>Review the current options you\u2019ll come across in your software search&nbsp;<\/strong><\/a><\/li>\n\n\n\n<li><strong><a href=\"#choose\">Follow the step-by-step considerations that will ensure your choice is the perfect fit for you and your team<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<p>Ready? Let\u2019s start from the beginning.<\/p>\n\n\n\n<div class=\"wp-block-group signup-cta-container has-base-color has-text-color has-background has-link-color wp-elements-0624e01d7862a708e5bad94e226cb1b6 has-global-padding\" style=\"border-radius:8px;background-color:#1f2937;margin-top:40px;margin-bottom:40px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;background-position:100% 100%;background-repeat:no-repeat;background-size:auto;\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-efe3489b wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Looking for a comprehensive all-in-one PR tool?<\/h3>\n\n\n\n<p>Try Prowly completely free for 7 days in a platform with everything you need for PR.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>All-in-one software:<\/strong> Get everything you need in one tool for PR, incl. media database, outreach, reporting, and more<\/li>\n\n\n\n<li><strong>Transparent pricing:<\/strong>&nbsp;Plans start at $258\/month<\/li>\n\n\n\n<li><strong>Comprehensive monitoring:<\/strong> Track the web and social media mentions.<\/li>\n<\/ul>\n\n\n\n<p class=\"signup-cta-button\"><a href=\"https:\/\/prowly.com\/\">Learn more<\/a><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why\"><strong>Why should you buy PR software?&nbsp;<\/strong><\/h2>\n\n\n\n<p>The old adage \u201ctime is money\u201d applies to business more than ever, especially PR, where valuable deliverables are expected in a field where results are anything but guaranteed.<\/p>\n\n\n\n<p class=\"purplebox\">It takes time and focused effort to <a href=\"https:\/\/prowly.com\/magazine\/media-list-building\/\">create targeted media lists<\/a>, build relationships with everyone on that list, craft eye-catching brand pitches that will convert to coverage, and follow through consistently until your brand celebrates a coveted feature.<\/p>\n\n\n\n<p><strong>Buying PR software should then set a clear goal to save you and your team time<\/strong>. If it\u2019s doing its job, it will help you manage daily PR tasks in the most efficient way possible. The increased time on your plate will equal increased daily output and, in turn, high-value media coverage that has your clients or company raving about you and your team.<\/p>\n\n\n\n<p class=\"sideline\"><em>As the owner of a boutique PR agency, it is paramount that I'm able to offer my clients the same level of service, tools, and resources as larger, big-name agencies. For me, this means investing in PR tools that enable me to do my job more efficiently. Any tool that enables PR professionals to get really granular in their search for media contacts, is well worth the investment. - <\/em><strong>T-Aira Jelks, Founder @ <\/strong><a rel=\"noreferrer noopener\" href=\"http:\/\/www.hyphpr.com\/\" target=\"_blank\"><strong>HYPH PR<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"options\"><br><strong>PR software: an overview of the options<\/strong><\/h2>\n\n\n\n<p>It\u2019s a great time to be a PR professional, with technologies emerging that are designed to make your job easier. As you begin your search, it\u2019s best to first become familiar with the <a href=\"https:\/\/prowly.com\/magazine\/pr-tools-guide\/\">different types of PR tools<\/a> that will cross your path.&nbsp;<\/p>\n\n\n\n<p>Here are the most common tools you\u2019ll find today:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>All-in-one <a href=\"https:\/\/prowly.com\/magazine\/pr-tools-guide\/\">PR tools<\/a><\/strong> that cover the entire PR process, from media list creation to branded newsrooms and media monitoring<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/prowly.com\/magazine\/media-relations-tools\/\">Media relations tools<\/a><\/strong> that help you create targeted media lists and track correspondence<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/prowly.com\/magazine\/pr-software-comparison\/\">Media monitoring tools<\/a><\/strong> that track where your brands are being mentioned<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/prowly.com\/magazine\/media-list-building\/\">Media list building tools<\/a><\/strong> that create <a href=\"https:\/\/prowly.com\/magazine\/buy-media-lists\/\">ready-made media lists<\/a> catered to your brand needs<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/prowly.com\/magazine\/pr-outreach-software\/\">PR outreach tools<\/a><\/strong> that track your email pitch campaigns and may offer valuable analytics on open and click rates<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/prowly.com\/magazine\/press-release-submission-sites\/\">Press release distribution software<\/a><\/strong> that sends news to subscribers via a <a href=\"https:\/\/prowly.com\/magazine\/pr-newswire\/\">newswire service<\/a><\/li>\n\n\n\n<li><strong><a data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/pr-reporting-tools\/\" href=\"https:\/\/prowly.com\/magazine\/pr-reporting-tools\/\">PR reporting tools<\/a><\/strong> that allow you to create reports around specific campaigns for your brand<\/li>\n\n\n\n<li><strong>Media coverage tools<\/strong> that connect you with journalists inquiring about expert quotes and information for a specific news story they\u2019re writing<\/li>\n\n\n\n<li><strong>Online newsroom software<\/strong> that hosts <a href=\"https:\/\/prowly.com\/magazine\/learn-best-effective-brand-newsroom-concepts\/\">branded newsrooms<\/a> with your brand\u2019s latest press releases, photos, and other digital assets<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udca1Curious about the <a href=\"https:\/\/prowly.com\/magazine\/best-pr-analytics-tools\/\">best PR analytics tools<\/a>? Check out our comprehensive guide for insightful comparisons and find the perfect fit for your needs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2021\/08\/Prowly-PR-Software-Online-Newsrooms-1-1024x536.png\" alt=\"Online newsrooms created with Prowly\" class=\"wp-image-16786\"\/><figcaption class=\"wp-element-caption\"><em><a href=\"https:\/\/prowly.com\/online-newsroom\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/online-newsroom\"><span class=\"has-inline-color has-cyan-bluish-gray-color\">Online newsrooms created with Prowly<\/span><\/a><\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"choose\"><br><strong>How to choose the right PR Software for you, then?&nbsp;<\/strong><\/h2>\n\n\n\n<p>It may feel a little daunting to decide on new business software that will evolve your entire team\u2019s work processes. Here\u2019s a step-by-step list to walk you through all the important considerations.&nbsp;<\/p>\n\n\n\n<p class=\"purplebox\">Keep in mind that live demos or trial versions are available for most platforms, so it\u2019s easier than ever to give them a try before making a big commitment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>1. <strong>Talk to your team<\/strong><\/h3>\n\n\n\n<p>Buying a business software is an investment, not only of money but of team buy-in. <em>PR Daily<\/em> recently reported that one of the top communications trends for 2021 will be bringing your team into key company decisions like this:<\/p>\n\n\n\n<p class=\"sideline\">Top-down decision-making is dead. Those affected by strategies and policies\u2014big and small\u2014need to have a voice. Leaders are required to get constructive feedback from myriad stakeholders.<\/p>\n\n\n\n<p><strong>So, start by asking your team questions like:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Where are we spinning our wheels these days?&nbsp;<\/li>\n\n\n\n<li>Which tasks are taking longer than feel necessary?&nbsp;<\/li>\n\n\n\n<li>Which tasks should be replaced so that we can put our energy into more important work like creative messaging?<\/li>\n<\/ul>\n\n\n\n<p>If any of your team is remote, you may also need to determine some must-haves about the PR software, like needing a web-based one that\u2019s easy for team members to access from home.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>2. <strong>Determine if you need a media database<\/strong><\/h3>\n\n\n\n<p><em>This is a big one<\/em>. If you\u2019re expanding your clientele to include new and upcoming industries, you already know you need to get your hands on the right media lists.<\/p>\n\n\n\n<p>Some PR software focuses on managing your contacts <em>once you\u2019ve uploaded them from your agency\u2019s spreadsheets<\/em>, starting instead at the online newsroom creation step of the PR process. Other PR software provides a robust <a href=\"https:\/\/prowly.com\/magazine\/best-media-database\/\">media database<\/a> for you to start every campaign from scratch.&nbsp;<\/p>\n\n\n\n<p><strong>If a media database is included, evaluate your flexibility to search and organize the contacts. <\/strong>The best PR software offers the ability for you to search and narrow down media based on location, industry, and media type (i.e. magazine, online media, TV, etc.) and create segmented lists based on your current campaign.&nbsp;<\/p>\n\n\n\n<p class=\"sideline\"><em>My go-to PR tools are online media databases and journalist source request platforms. It can be difficult to keep track of current journalists or media professionals' contact information so online media databases like Prowly or Cision help connect with the right person for the right article on your clients' behalf. Using these helpful PR tools is key to advancing in the industry and making the most of every opportunity. -<\/em> <strong>Brandi Sims, Founder &amp; CEO @ <\/strong><a href=\"http:\/\/www.brandincpr.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Brandinc PR<\/strong><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2021\/08\/Prowly-PR-Software-Media-Database-1024x536.png\" alt=\"Prowly's Media Database\" class=\"wp-image-16783\"\/><figcaption class=\"wp-element-caption\"><em><a href=\"https:\/\/prowly.com\/media-database\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/media-database\/\"><span class=\"has-inline-color has-cyan-bluish-gray-color\">Prowly's Media Database<\/span><\/a><\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><br>3. <strong>Look for software with flexible online newsroom capabilities<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/prowly.com\/magazine\/tips-tricks-for-how-to-build-a-better-online-newsroom\/\">Your PR newsroom<\/a> needs to not only be dynamic and user-friendly but carry the same look and feel like the brand it represents.&nbsp;<\/p>\n\n\n\n<p>Sending your journalist to this newsroom should excite you. As you demo and try PR software, imagine yourself in their shoes.<strong> You want to send journalists to a visually appealing newsroom that\u2019s a breeze to navigate. <\/strong>They should be able to view and download logos, photos, and spokesperson quotes easily.&nbsp;<\/p>\n\n\n\n<p>This frictionless access to your brand news will undoubtedly increase your chance of coverage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>4. <strong>Evaluate the pitch distribution process<\/strong><\/h3>\n\n\n\n<p>Once you have that beautiful newsroom built, how does the PR software help you share it with your media list?&nbsp;<\/p>\n\n\n\n<p>You\u2019ll want the ability to <a href=\"https:\/\/prowly.com\/magazine\/media-pitch\/\">create an email pitch<\/a> with embedded or linked press releases, and brand assets like photos and one-pagers. You should also look for the flexibility to personalize emails sent to a media list.&nbsp;<\/p>\n\n\n\n<p><strong>You also need to consider what the pitch looks like from the journalist\u2019s point of view. <\/strong>On the journalist\u2019s side, your pitch should include visuals, easy links for learning more, and an on-brand look and feel.<\/p>\n\n\n\n<p class=\"purplebox\">\ud83d\udca1 Struggling with low reply rates? <a href=\"https:\/\/prowly.com\/magazine\/new-pitching-features\/\" target=\"_blank\" rel=\"noreferrer noopener\">Transform your pitching strategy with this guide<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>5. <strong>Look for dynamic analytics capabilities<\/strong><\/h3>\n\n\n\n<p>Long are the days when your email pitch disappeared into the ether, without any knowledge of the results on the other side. <strong>The best PR software provides the email analytics you\u2019ve always dreamed of.<\/strong> Imagine seeing the open rates and click rates for your email pitches, with the easy ability to <a href=\"https:\/\/prowly.com\/magazine\/media-pitch-follow-up\/\">follow up with the media<\/a> who engaged with your first email.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2021\/08\/Prowly-PR-Software-Follow-up-1024x536.png\" alt=\"Prowly PR Software - Follow up\" class=\"wp-image-16782\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/prowly.com\/product-updates\/follow-ups\/\"><span class=\"has-inline-color has-cyan-bluish-gray-color\"><em>Following up with Prowly<\/em><\/span><\/a><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">, knowing who interacted with your pitch<\/span><\/em><\/figcaption><\/figure>\n\n\n\n<p>Detailed data also allow you to compare analytics across your email campaigns to determine the subject headings that best performed so you can optimize your future pitches.<\/p>\n\n\n\n<p class=\"sideline\"><em>Clients want to know how much each PR placement is worth, and they want to know that their agency didn't arrive at that number arbitrarily in order to inflate their worth or efficacy. Having these insights, and being able to explain them well, is truly valuable for PR professionals who have analytical, or ROI-driven clients.<\/em> -<em> <\/em><strong>T-Aira Jelks, Founder @ <\/strong><a href=\"http:\/\/www.hyphpr.com\/\"><strong>HYPH PR<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>6. <strong>When possible, upgrade to software that includes CRM<\/strong><\/h3>\n\n\n\n<p>A PR CRM (or PRM) is going to keep all of your media communication tracked in one place, allowing for notes to be shared across teams. This PR tool will move your team off shared spreadsheets with media notes into a handy one-stop system.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/prowly.com\/magazine\/manage-press-contacts-pr-crm\/#choosePRCRM\"><strong>The arguments for investing in a CRM<\/strong><\/a><strong> for your PR work are convincing. They should definitely be considered as part of your PR software decision.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>7. Confirm support is easy to reach<\/strong><\/h3>\n\n\n\n<p>There\u2019s nothing like needing business software support <em>right now<\/em> and hearing crickets. Noone on your team needs to deal with the frustration of chasing down business software support.<\/p>\n\n\n\n<p><strong>The best way to assess the reliability of a software\u2019s support team is to take advantage of the demos, onboarding videos, and free live video tutorials available during your trial. <\/strong>Also, during your trial period don\u2019t be afraid to use the online chat support feature to ask plenty of questions and test response rates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>8. <strong>Compare costs<\/strong><\/h3>\n\n\n\n<p>There is no getting around the fact that there\u2019s always a budget to adhere to. <a href=\"https:\/\/prowly.com\/magazine\/muck-rack-vs-cision\/\">The difference in price for PR software can be considerable<\/a>. An ideal business software will allow for a free trial, make onboarding demos available to all users, and offer the ability to begin using it without a lot of setup.&nbsp;<\/p>\n\n\n\n<p>You\u2019ll also want to look for the flexibility to commit to a monthly or annual subscription plan, although the discounts offered with an annual plan often make the choice a no-brainer.<\/p>\n\n\n\n<center>\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 598353,\n\t\t\t\t\t\t\t\t\tformId: \"2bfab425-3413-406b-9779-b98712b463bb\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1792918210000-2396416014\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1792918210000-2396416014\"><\/div><\/center>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"buying-pr-software-ultimately-means-more-team-value\"><br><strong>Buying PR software ultimately means more team value<\/strong><\/h2>\n\n\n\n<p>Once you\u2019ve followed the step-by-step process above and made your final PR software decision, you and your team will be able to focus on the most important thing: brand messaging.<\/p>\n\n\n\n<p class=\"purplebox\">Buying PR software will ultimately reduce precious time lost from inefficient daily PR tasks like tracking media contacts in spreadsheets, digging around your network for client photos, and simply guessing the success of every email pitch sent.<\/p>\n\n\n\n<p>Instead, you and your team will direct your newfound time and energy into creating <strong>creative PR campaigns that deliver impressive and consistent PR results time after time<\/strong>. And as we all know, that\u2019s our favorite part of being PR professionals.<\/p>\n\n\n\n<p>Just keep your eye on the prize and start that search for buying PR software today. Once you're at it, you might want to give Prowly a try. <a href=\"https:\/\/prowly.com\/magazine\/why-prowly-reviews\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/why-prowly-reviews\/\">Here's why.<\/a><\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/prowly.com\/\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\">TRY PROWLY FOR FREE<\/a><\/div>\n\n\n\n<p><br><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Cover photo by <a href=\"https:\/\/unsplash.com\/photos\/V7dZJybxhgc\" data-type=\"URL\" data-id=\"https:\/\/unsplash.com\/photos\/V7dZJybxhgc\" target=\"_blank\" rel=\"noreferrer noopener\">DocuSign<\/a><\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Congratulations! Your PR agency is growing quickly and your client roster is now filled with stellar company names, or you\u2019ve been selected to take your company\u2019s in-house PR department to the next level. Either way, your next move has become crystal clear: it\u2019s finally time to look into buying PR software. Let's take a guess [&hellip;]<\/p>\n","protected":false},"author":291,"featured_media":16640,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[359],"tags":[],"class_list":["post-16638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-tools-and-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Buying PR Software: How to Choose the Best One for Your Needs<\/title>\n<meta name=\"description\" content=\"Take a look at the main goal of buying PR software, review popular options, and follow the step-by-step guide to choose the best PR tool for your needs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prowly.com\/magazine\/buying-pr-software\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buying PR Software: How to Choose the Best One for Your Needs\" \/>\n<meta property=\"og:description\" content=\"Take a look at the main goal of buying PR software, review popular options, and follow the step-by-step guide to choose the best PR tool for your needs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prowly.com\/magazine\/buying-pr-software\/\" \/>\n<meta property=\"og:site_name\" content=\"Prowly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/prowly\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-08T08:42:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-09T09:31:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2021\/07\/docusign-V7dZJybxhgc-unsplash-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gina Nowicki\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Prowly_com\" \/>\n<meta name=\"twitter:site\" content=\"@Prowly_com\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gina Nowicki\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/buying-pr-software\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/buying-pr-software\\\/\"},\"author\":{\"name\":\"Gina Nowicki\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#\\\/schema\\\/person\\\/26b9500d9d34edc60dc52bbe90d7c39f\"},\"headline\":\"Buying PR Software: How to Choose the Best One for Your Needs\",\"datePublished\":\"2022-08-08T08:42:00+00:00\",\"dateModified\":\"2025-05-09T09:31:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/buying-pr-software\\\/\"},\"wordCount\":1862,\"publisher\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/buying-pr-software\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/docusign-V7dZJybxhgc-unsplash-1.jpg\",\"articleSection\":[\"PR Tools &amp; 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