{"id":16456,"date":"2023-10-07T06:32:00","date_gmt":"2023-10-07T06:32:00","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=16456"},"modified":"2024-08-28T07:48:23","modified_gmt":"2024-08-28T07:48:23","slug":"press-release-headline","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/press-release-headline\/","title":{"rendered":"How to Write a Great Press Release Headline (w\/ Examples &#038; Tips)"},"content":{"rendered":"\n<p>It\u2019s strange but true\u2014the shortest part of your press release is the most important and, quite often, the hardest to write. Even after you\u2019ve obsessed over <a href=\"https:\/\/prowly.com\/magazine\/press-release-format\/\">every component of an effective press release<\/a>, the headline is still there, staring back at you and asking, \u201cAre you <em>sure<\/em> you\u2019re done with me?\u201d.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why\"><strong>Why is it so hard to write great press release headlines?&nbsp;<\/strong><\/h2>\n\n\n\n<p>Well, we can start with these reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Your headline has to be intriguing enough to get journalists to keep reading.<\/strong> Remember that you\u2019re pitching to people who get flooded with press releases\u2014why should they stop and read yours?<\/li>\n\n\n\n<li><strong>It has to quickly communicate the essence of your message<\/strong>, which may or may not easily lend itself to neat, tidy summaries. Super-complex ideas boiled down to a few words? This is your problem.\u00a0<\/li>\n\n\n\n<li><strong>It needs to accomplish all of this using a number of words or characters that are only a fraction<\/strong> of what you think you need.<\/li>\n<\/ul>\n\n\n\n<p>If that seems like a challenge, it is. No one said it\u2019s easy. But it\u2019s important to remember that headline writing is part science and part art\u2014there are some rules you can follow but you definitely get better through experience and applying your own creativity.&nbsp;<\/p>\n\n\n\n<p>Since we can\u2019t help you much with your experience or creativity in creating press releases (<a href=\"https:\/\/prowly.com\/magazine\/press-release-examples\/\"><strong><em>or can we?<\/em><\/strong><\/a>), we\u2019ve put together <strong>a list of tips, examples, and general guidelines to follow when writing press release titles.<\/strong> After you get your headline on the page but before you publish it, check it against these rules to see if there\u2019s anything you can do to give it that extra something that will get results.&nbsp;<\/p>\n\n\n\n<p>Here are our \u201cmusts\u201d and a couple of \u201cmust-nots\u201d for writing great press release headlines.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips\"><br><strong>Press release headline tips<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Remember who you\u2019re writing for<\/strong><\/h3>\n\n\n\n<p>Your <a href=\"https:\/\/prowly.com\/magazine\/how-to-send-a-press-release-by-email\/\">press release is for journalists<\/a> and others in a position to deliver media coverage to your announcement. It\u2019s right there in the name\u2014<em>press <\/em>release.&nbsp;<\/p>\n\n\n\n<p>We mention this obvious point because your headline has to speak to <em>them<\/em>. Why is your announcement worth their time? Why should they be interested in your message? What are they going to get by spreading it through their platform? How are their readers going to benefit?<\/p>\n\n\n\n<p><strong>If you\u2019re not writing your press release headlines with this very specific and limited audience in mind, you\u2019re already on the wrong track.<\/strong> Start off right by always keeping in mind that your press release contains your <a href=\"https:\/\/prowly.com\/magazine\/media-pitch\/\">media pitch<\/a> and the people who read it are looking to check certain boxes as they do. If they don\u2019t see value for <em>them<\/em>, it\u2019s time to move on to the next press release.<\/p>\n\n\n\n<p>Here you can find <a href=\"https:\/\/prowly.com\/magazine\/book-press-release-examples\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/book-press-release-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">an example of a book press release<\/a> that's tailored to both readers and journalists, hitting the sweet spot.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Use numbers where you can<\/strong><\/h3>\n\n\n\n<p>Which has more impact on you\u2014\u201dSales Up In Third Quarter\u201d or \u201cThird Quarter Sales Up By 60%\u201d? The second one, of course. <strong>Numbers always help to paint a more complete and compelling mental picture for the reader.&nbsp;<\/strong><\/p>\n\n\n\n<p>If your announcement can be enhanced with statistics or anything that helps to quantify what you\u2019re trying to get across, add numbers to make it easier for the reader to feel it. Journalists and readers both benefit from putting an exact value on whatever you\u2019re talking about, so do everyone a favor, including yourself, by making those numbers the focus of your message.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Think of your PR as your company\u2019s or organization\u2019s newspaper<\/strong><\/h3>\n\n\n\n<p>You\u2019ve probably noticed that press release headlines and newspaper headlines (both online and old-school paper) have a lot in common. In fact, you could argue it\u2019s the same language. Newspapers have the same challenge you have when writing a press release header\u2014getting attention and igniting interest using limited space.&nbsp;<\/p>\n\n\n\n<p>So do what the pros do by imagining that you\u2019re competing for attention by encapsulating the main takeaway from your press release in the headline in a way that makes readers want to know more.&nbsp;<\/p>\n\n\n\n<p><strong>You have the same task as a newspaper headline writer and you know from your own experience what kind of format gets your attention there.<\/strong> Use the same structures, shortcuts and phrasing in your press release headlines.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Apply some simple grammar rules<\/strong><\/h3>\n\n\n\n<p>Ok, we don\u2019t want to turn this into English class, but there are a couple of handy grammar rules to keep in mind when writing your press release titles.&nbsp;<\/p>\n\n\n\n<p>First of all, remember that in the world of headline writing, a certain degree of flexibility is allowed when it comes to the tenses used. You may have noticed that, for example, things that happened in the past take the present tense:&nbsp;<\/p>\n\n\n\n<p class=\"sideline\"><strong><em>Organization X Hires John Smith to Lead Strategy Department&nbsp;<\/em><\/strong><br><strong><em>Company Y Announces Major Tech Breakthrough<\/em><\/strong><br><strong><em>Association Z Opens New Location<\/em><\/strong><\/p>\n\n\n\n<p>All these things happened in the past but we use the present tense because they are news. <em>Nothing<\/em> happens in the past in the world of headlines, so the past tense is out. If you\u2019re talking about future activities or planned events, the simple use of \u201cto\u201d takes the reader into the future:<\/p>\n\n\n\n<p class=\"sideline\"><strong><em>Organization X To Hire John Smith to Lead Strategy Department<\/em><\/strong><br><strong><em>Company Y To Announce Major Tech Breakthrough<\/em><\/strong><br><strong><em>Association Z To Open New Location<\/em><\/strong><\/p>\n\n\n\n<p>Also on the subject of grammar, the cliche about using the active voice and avoiding the passive voice definitely applies. The details on this are a little outside of our lane, so if you\u2019re not sure which is which, you can <a href=\"https:\/\/www.grammarly.com\/blog\/active-vs-passive-voice\/#:~:text=Active%20voice%20means%20that%20a,it%20isn't%20that%20simple.&amp;text=The%20two%20grammatical%20voices%20are%20active%20and%20passive.\" target=\"_blank\" rel=\"noreferrer noopener\">read more about it here<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>One more thing here before we move on. We know there\u2019s a difference between grammar and punctuation but let us sneak this in here anyway. The smart use of punctuation can help both you and the reader. It helps you by saving space and the reader by clarifying what might otherwise be confusing. Compare:<\/p>\n\n\n\n<p><strong><em>Company X to Expand to Florida and Georgia<\/em><\/strong><br><strong><em>Company X to Expand to Florida, Georgia<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>A New Start Company X to Launch Brand Makeover<\/em><\/strong><br><strong><em>A New Start: Company X to Launch Brand Makeover<\/em><\/strong><\/p>\n\n\n\n<p>There\u2019s no need to dive too deep into the rules of commas and colons, just remember that one or the other can be just what you need when writing your next headline.<br><\/p>\n\n\n\n<p class=\"purplebox\"><strong>Need some help with your press releases?<\/strong> If you\u2019re just getting started with writing your press releases, be sure to check out the <a href=\"https:\/\/prowly.com\/magazine\/how-to-write-press-release-guide\/\">press release guide<\/a>. To make it even faster and easier to get your message out to the world, take a shortcut and use one of the <a href=\"https:\/\/prowly.com\/magazine\/press-release-templates\/\">press release templates<\/a>. You\u2019ll find everything you need to design, build and send great press releases with Prowly!<\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Leave your name out of headlines (when possible)<\/strong><\/h3>\n\n\n\n<p>Depending on the context, this won\u2019t always be possible but it\u2019s often the case that you don\u2019t need to use your own name in the press release headline. Recipients and readers of your press release know that we\u2019re talking about you. Your logo and boilerplate company info are in the press release so there\u2019s no need to use your name again in the headline.<\/p>\n\n\n\n<p><strong>Save the precious headline space for other info and avoid coming across like an \u2018advertorial\u2019. Remember, the press release is about your message, not about you.<\/strong> Remember the point above about focusing on your audience and how your announcement is relevant to them.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Avoid salesy language and tone<\/strong><\/h3>\n\n\n\n<p>Press releases are informational, not promotional. Journalists aren\u2019t interested in spreading what is essentially an advertisement.<strong> The who-what-when-why approach applies here but remember that the \u201cwhy\u201d is short for \u201cwhy it\u2019s important\u201d and not \u201cwhy you should buy this\u201d.<\/strong>&nbsp;<\/p>\n\n\n\n<p>The line between what belongs in an advertisement and what belongs in a press release can be blurry but there\u2019s still a line. When writing your press release headers, make sure that you\u2019re not using something that sounds like it\u2019s better suited to a promotional text or the kind of email you would delete immediately without looking at it.&nbsp;<\/p>\n\n\n\n<p>Again, journalists will resent being treated like they work for your marketing team so don\u2019t pitch them like they do.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Careful with comedy<\/strong><\/h3>\n\n\n\n<p>Everyone loves a clever headline with a comedic twist (\u201cCoffee industry facing a latte trouble\u201d!). It\u2019s a great way to get attention and, yes, recipients will surely appreciate the extra effort you put into entertaining them.&nbsp;<\/p>\n\n\n\n<p><strong>Lots of industries, products, and sectors are well-suited to something out of the ordinary like this but others are not.<\/strong> Banks aren\u2019t funny. Insurance isn\u2019t funny. Funeral homes, fertility clinics, various medical procedures, and tax accountants? Yeah, not funny. Investors don\u2019t want to see financial news as part of a joke. Your common sense and good taste should be able to guide you on this.&nbsp;<\/p>\n\n\n\n<p>The temptation to be clever when crafting your headline can be strong, especially if you have a frustrated inner comedian. Successful attempts can be a major step forward in your quest for media coverage but getting it wrong can come with a cost. Be careful and conservative when trying to stand out with comic twists to your press release headlines.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Write the headline last&nbsp;<\/strong><\/h3>\n\n\n\n<p>It might sound like strange advice but if you\u2019re simply stuck at the headline and nothing looks or feels right, move on and come back to it after you write everything else. The process of explaining your announcement in more detail in the body of your press release can shake some ideas loose by helping you look at everything from a different angle or consider an approach you hadn\u2019t thought of before.&nbsp;<\/p>\n\n\n\n<p>Also, it can happen that writing your headline first establishes a mental path that you feel you have to stay on at the expense of other information. <strong>By leaving your headline until last and writing the body of the press release first, you might realize that the important takeaway is a bit different than what you thought at the beginning.&nbsp;<\/strong><\/p>\n\n\n\n<p>There\u2019s more than one way to arrive at the same destination when it comes to writing great press release headlines so go with whichever order works for you!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use AI to help you come up with ideas<\/h3>\n\n\n\n<p>If all else fails or you're experiencing writer's block, using <a href=\"https:\/\/prowly.com\/magazine\/best-ai-tools-for-pr\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI tools for PR<\/a> can be a great way to quickly generate a couple of headlines. Even if you don't find any of them to be \"the one\", it might be enough to inspire you to come up with your own version.<\/p>\n\n\n\n<p>Examples of <a href=\"https:\/\/www.semrush.com\/blog\/best-ai-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI tools<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/prowly.com\">Prowly's AI Press Release Tool<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/bard.google.com\">Bard<\/a><\/li>\n\n\n\n<li><a data-type=\"URL\" data-id=\"https:\/\/chat.openai.com\/\" href=\"https:\/\/chat.openai.com\/\">ChatGPT<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"examples\"><strong>Examples of good press release headlines<\/strong><\/h2>\n\n\n\n<p>Let\u2019s shift the focus now to some examples of great headlines that get their point across in a simple, powerful way while making us eager to learn more. Note that they make good use of subheaders as well.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Best press release headline #1&nbsp;<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2021\/06\/Zrzut-ekranu-2021-06-7-o-10.28.48-1024x182.png\" alt=\"\" class=\"wp-image-16462\"\/><figcaption class=\"wp-element-caption\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.prweb.com\/releases\/salsa_queen_spices_up_the_nation_with_sprouts_farmers_market_launch\/prweb17893209.htm\" target=\"_blank\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Source<\/span><\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>See, we said that comic twists work well where appropriate and this is a great example. All the relevant details are there and it\u2019s clear what the announcement is all about. Don\u2019t you want to try some Salsa Queen now? This brilliant press release headline was written by Kristen Skladd, Senior Publicist @ <a href=\"https:\/\/www.osmondmarketing.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Osmond Marketing<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Best press release headline #2<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/XeEAdHkxf8ovbTzuGjALGSvcnSNJmcJtremlHNLDtF3QsQZRUfHlcNZwIJWwk8ZzlmMr4nVlXDeXER5OIWbOgJkdRNKK5u9bCIFcNOYXS76k1Z5HhXFRB8-lDIyenWjv6zLsHFTg\" alt=\"Press release headline example: Hinge\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/markets.businessinsider.com\/news\/stocks\/corn-ethanol-emits-46-less-greenhouse-gases-than-gasoline-1030003494\" target=\"_blank\" rel=\"noreferrer noopener\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Source<\/span><\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>No gray area here. The fact speaks for itself and now the rest of the press release can be devoted to what it means and why it\u2019s important. The \u201c46%\u201d sounds significant, right? There must be a story in there for the right journalist. The press release headline was submitted by Rowena Figueroa, Director of Outreach and Partnerships @ <a href=\"https:\/\/hingemarketing.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hinge<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Best press release headline #3<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/EYqYQ0Z5N7y-7ltQfmCZoDoFA0coUhSQzHQx8thQqtDUj6mWFbQFuL6647mkAb0bUn4EPZELLdXKCt8pJq4T1P9uW2AkdL0SqPXL8oJSOID6Xi_R6N4dKuqJidX8OKlEv9MHcG_R\" alt=\"Press release headline example: Chevrolet\"\/><figcaption class=\"wp-element-caption\"><em><a href=\"https:\/\/media.chevrolet.com\/media\/us\/en\/chevrolet\/home.detail.html\/content\/Pages\/news\/us\/en\/2021\/feb\/0214-disney.html\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-cyan-bluish-gray-color\">Source<\/span><\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p>Ok, maybe it\u2019s not fair to reference companies that don\u2019t have to work very hard to get press coverage (and one that has their own press\u2026) but this is how it\u2019s done. The present tense is there. The active voice is there. There\u2019s a \u201cnew\u201d word (<em>debut<\/em>). The headline hits the bullseye when it comes to the main message and the subheader nicely expands on the main idea with extra info, all of it of interest to a certain audience.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Best press release headline #4<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/jp2geTNQCnA2KRLKJ7AVyQJb0cltRxazoeMtqY26vQL232pyeEmqpL4Mz9U1WyCXNYT3LSYf5rOodzzhrhZTSXOeyNgUWY_NKf5nfyuB9OqERLcOxGaFwpKuAi2g5wlJtq6A3NGX\" alt=\"Press release headline example: Hinge Marketing\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.prnewswire.com\/news-releases\/over-50-of-professional-service-firm-employees-criticize-employers-response-to-covid-19-as-insufficient-301035896.html\" target=\"_blank\" rel=\"noreferrer noopener\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Source<\/span><\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>Maybe a little on the long side, but every word still contributes something essential. The nature of the topic, the specific figure is given, the suggestion of conflict, and strong potential for general interest\u2014what else could a journalist want? The press release headline was submitted by Rowena Figueroa, Director of Outreach and Partnerships @ <a href=\"https:\/\/hingemarketing.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hinge<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Best press release headline #5<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/Sl7aA-myx2mOd9-tVUtUhwtiSAb_Ll7J3TMpCc_bXlfcxkBx2OqgykwaA99KLAUJtSnLcpCk183YLYsza4GQQDOBMDm6w2wwYhrHiExhYmsNhQNAK1zfLqC0V7h1yKmjCbb420Gp\" alt=\"Press release headline example: REED PR\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.dropbox.com\/scl\/fi\/8qcc4drz03mpvgh8xhknk\/The-Russell_Now-Booking-News-Release.docx?dl=0&amp;rlkey=x9a7iytt0pjh7l92ozbvqknpm\" target=\"_blank\" rel=\"noreferrer noopener\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Source<\/span><\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>This headline works for several reasons. It's \"punny,\" attention-grabbing, and delivers a clear message in just a few words. Right away, you know exactly what the release is going to cover and details of the story including the number of hotel rooms, location, and what makes the property unique and newsworthy. It was submitted by Katie Adkisson, APR, Co-Founder and Partner @ <a href=\"https:\/\/www.reedpublicrelations.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">REED Public Relations<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Best press release headline #6&nbsp;<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/8OG5YjyanRGrSiVRY7IG005DnTgbFIUNA3eFgmo8ldzxUP9a7l6F1O5W86_K3YztFMSYItMJeRxtm3ILGsgITVGLxAlU8UjCh6IDW5lzCC6W12bE3WYuiP1WUN1xlGM9r6X7UhTF\" alt=\"Press release headline example: Apple\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.apple.com\/newsroom\/2021\/05\/apple-previews-powerful-software-updates-designed-for-people-with-disabilities\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Source<\/span><\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>Yes, another mega-corp that doesn\u2019t have to struggle with getting noticed but in fact, they often provide the best examples because they have massive teams of pros dedicated to <a href=\"https:\/\/prowly.com\/magazine\/10-essential-elements-of-effective-pr-writing\/\">writing press releases<\/a>. Makes sense, right?&nbsp;<\/p>\n\n\n\n<p>Anyway, here we find another present tense, nice action words like \u201cpowerful\u201d, clear communication about why the announcement is important, and a subheader that fills out the details. Apple fans, tech fans, people with disabilities, people who use sign language\u2014there are so many groups waiting to hear more about this, it\u2019s almost too easy for the journalist. The point is, though, that Apple told them everything they need to know in about three seconds\u2019 worth of reading.&nbsp;<\/p>\n\n\n\n<p><strong>This is what you need to do, too!<\/strong><br><\/p>\n\n\n\n<div class=\"wp-block-leadin-hubspot-form-block\">\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 598353,\n\t\t\t\t\t\t\t\t\tformId: \"1436cdb1-edca-431c-bbc8-9b5395eaf9bb\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1793794050000-2691512891\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1793794050000-2691512891\"><\/div><\/div>\n\n\n\n<p><br><br><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Cover photo by Annie Spratt<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s strange but true\u2014the shortest part of your press release is the most important and, quite often, the hardest to write. Even after you\u2019ve obsessed over every component of an effective press release, the headline is still there, staring back at you and asking, \u201cAre you sure you\u2019re done with me?\u201d. Why is it so [&hellip;]<\/p>\n","protected":false},"author":230,"featured_media":16460,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[350],"tags":[],"class_list":["post-16456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release-writing-and-content-creation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Write a Great Press Release Headline (w\/ Example)<\/title>\n<meta name=\"description\" content=\"The shortest part of your press release is the most important and, quite often, the hardest to write. How to come up with a great a press release headline?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prowly.com\/magazine\/press-release-headline\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write a Great Press Release Headline (w\/ Example)\" \/>\n<meta property=\"og:description\" content=\"The shortest part of your press release is the most important and, quite often, the hardest to write. 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