{"id":15754,"date":"2023-11-29T06:11:00","date_gmt":"2023-11-29T06:11:00","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=15754"},"modified":"2025-03-06T16:27:06","modified_gmt":"2025-03-06T16:27:06","slug":"prowly-link-building","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/prowly-link-building\/","title":{"rendered":"How to Use Prowly to Step Up Your PR Link Building Game"},"content":{"rendered":"\n

Prowly is designed to make PR outreach the easiest thing in the world. And if you\u2019re already familiar with the concept of outreach, then you know how time-consuming it can be.<\/p>\n\n\n\n

When it comes to link building; high quality, editorial links are the ones that have the biggest impact on SEO and, ultimately, where your website ranks in Google. This is why digital PR is<\/a> fundamental to link building.<\/a><\/p>\n\n\n\n

High-quality links come as a result of real people wanting to link to your content. As for reaching enough people to see results - that\u2019s where Prowly comes in<\/a>. <\/p>\n\n\n\n

It\u2019s one thing having an amazing piece of content or a unique set of data to offer to journos, but if you don\u2019t have the reach - your campaign will flop. But that\u2019s not all. <\/p>\n\n\n\n

Knowing how to craft an outreach email<\/a> is crucial, as is sending it to the right people in the first place.<\/strong> To save yourself the time and effort of going back to the drawing board, I can\u2019t stress this enough: do your research and use link building software. <\/p>\n\n\n\n

With that being said, here\u2019s how you can use Prowly for PR link building.<\/p>\n\n\n\n

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  1. Creating the perfect media list<\/a><\/strong><\/li>\n\n\n\n
  2. Personalizing your email outreach<\/a><\/strong><\/li>\n\n\n\n
  3. Review<\/a><\/strong><\/li>\n\n\n\n
  4. Following up<\/a> <\/strong><\/li>\n\n\n\n
  5. Performance reports are sexy<\/a><\/strong><\/li>\n\n\n\n
  6. OK, now go and give it a whirl<\/a><\/strong><\/li>\n<\/ol>\n\n\n\n
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    1. Creating the perfect media list<\/strong><\/h2>\n\n\n\n

    This is arguably the longest and most important, primitive step. <\/p>\n\n\n\n

    Consider what you want from your outreach. If you\u2019re wanting to promote a piece of content to people who already have an interest in what it\u2019s about (i.e. they\u2019ve written about it or something related before), you can use Prowly\u2019s database<\/a> to quickly find people who write about a chosen topic.<\/p>\n\n\n

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    When searching for prospects it makes sense to filter the results to refine your search and prevent accidentally emailing irrelevant people (e.g. if the purpose of your outreach is link building<\/a>, you\u2019re not going to want to target journalists in print or radio). <\/p>\n\n\n\n

    You might also want to filter your search results by country or city if your campaign is specific to a certain location. This is particularly useful for us at Hedgehog,<\/a> as an international SEO agency with clients in the UK, Brazil, Portugal, and Spain.<\/p>\n\n\n

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    You can tell a lot about someone by their Twitter feed. When you click on a journalist or blogger\u2019s contact card, you\u2019ll see an option to go to their Twitter, Instagram, or LinkedIn - if that\u2019s your thing. Trudging through Google to find people\u2019s socials every time can prolong the process of building your media or outreach list<\/a>, so this is very convenient. <\/p>\n\n\n\n

    You can utilize this and see if there\u2019s anything you have in common that you can use as common ground. Bear in mind: if you go down this route, you\u2019ll want to email them separately.<\/p>\n\n\n\n

    It\u2019s also just a good way of getting a feel for what kind of person they are online. If someone tends to use exclamation marks quite generously, using humor and enthusiasm in your emails might really resonate with them.<\/p>\n\n\n\n

    When identifying prospect sites manually, do your absolute best to find a personal email address (hunter.io and voilanorbet.com can help you out). Only use generic email addresses or contact forms as a last resort.<\/p>\n\n\n\n

    Now, let\u2019s say you want to outreach to journalists<\/a> who have written about a very specific topic or subtopic in your niche and you want to reference that in your email; <\/strong>simply compiling a list of contacts based on the subjects they typically write about probably isn\u2019t personal enough. <\/p>\n\n\n\n

    But one of the perks of Prowly is that you can track those journalists down manually and enter them into your own basic Google or Excel spreadsheet - and then import them into your contact list. It\u2019s a nifty way of combining automation and personalization; PR link building<\/a> needs to be a strategic, yet conscientious process.<\/p>\n\n\n

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    And don\u2019t worry, you can change specific contact details such as the publication they write for, location, and so on - by clicking on their name in your contact list later on. <\/p>\n\n\n\n


    2. Personalizing your email outreach<\/strong><\/h2>\n\n\n\n

    A huge part of PR link building is tailoring the content of your emails to show that you\u2019ve actually thought about your decision to reach out to the people on your list, and have looked at what sort of things they cover and what appeals to them. It\u2019s not about throwing a load of things at a wall and seeing what sticks. <\/p>\n\n\n\n

    It\u2019s about building relationships. Journalists are real people and they receive flurries of pitches and media releases every day; so you have to put the effort in. The catch with this is it can be very time-consuming - if you\u2019re not using PR link building software.<\/p>\n\n\n\n

    Get into the habit of creating effective, shiny email templates, but find a way to weave your personality into it. <\/p>\n\n\n\n

    Generally, these are some key things to consider when creating an email template:<\/p>\n\n\n\n