{"id":15608,"date":"2025-02-04T06:22:00","date_gmt":"2025-02-04T06:22:00","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=15608"},"modified":"2025-08-28T10:48:52","modified_gmt":"2025-08-28T10:48:52","slug":"how-to-get-media-coverage","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/how-to-get-media-coverage\/","title":{"rendered":"How to Get Media Coverage for Your Business in 2025 (w\/ Expert Tips)"},"content":{"rendered":"\n<p>Getting media coverage isn\u2019t just about seeing your name in print \u2014 it\u2019s one of the most effective ways to <a href=\"https:\/\/prowly.com\/magazine\/brand-awareness-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">build brand awareness<\/a>, boost credibility, and drive sales.<\/p>\n\n\n\n<p>The challenge? <strong>Catching a journalist\u2019s attention<\/strong> in the first place.<\/p>\n\n\n\n<p>Top-tier publishers often receive between <a href=\"https:\/\/www.frac.tl\/work\/marketing-research\/publisher-survey\/\" target=\"_blank\" rel=\"noreferrer noopener\">50 and 500 pitches every week<\/a>, which means your message has a lot of competition \u2014 especially if you\u2019re a small or mid-sized business without a dedicated PR team.<\/p>\n\n\n\n<p>The good news: <strong>it\u2019s far from impossible<\/strong>. With a clear outreach strategy and the right tactics, you can position your business to stand out \u2014 and get covered.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">TL;DR: How to get media coverage in 2025<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Proactive PR:<\/strong> Create and pitch newsworthy content to targeted journalists.<\/li>\n\n\n\n<li><strong>Reactive PR:<\/strong> Respond quickly to journalist requests via media coverage services.<\/li>\n\n\n\n<li><strong>Plan ahead:<\/strong> Build media lists, craft tailored pitches, and prepare press kits.<\/li>\n\n\n\n<li><strong>Follow proven tactics:<\/strong> Use relationship-building, trend monitoring, and expert commentary to stand out.<\/li>\n<\/ul>\n\n\n\n<p class=\"purplebox\">This guide walks you through:<br>\u2013 <strong>27 expert tips<\/strong> (with real examples) to boost your chances of getting featured<br>\u2013 <strong>Two core approaches<\/strong> to earning coverage: proactive and reactive<br>\u2013 <strong>PR planning essentials<\/strong> before you pitch<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>START GETTING MEDIA COVERAGE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"two-main-paths-to-media-coverage\">Two main paths to media coverage<\/h2>\n\n\n\n<p><strong>How can you get media coverage for your business?<\/strong><\/p>\n\n\n\n<p>When it comes to <a href=\"https:\/\/prowly.com\/magazine\/digital-pr-playbook\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital PR<\/a>, you can take one of two approaches:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Proactive PR<\/strong> \u2014 creating and sharing stories to generate attention<\/li>\n\n\n\n<li><strong>Reactive PR<\/strong> \u2014 responding to opportunities journalists are already looking to fill<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Proactive PR: making the first move<\/strong><\/h3>\n\n\n\n<p><strong>Proactive PR <\/strong>means taking control of your story:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Create<\/strong> engaging, newsworthy content (through <a href=\"https:\/\/prowly.com\/magazine\/how-to-write-press-release-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">press releases<\/a>, <a href=\"https:\/\/prowly.com\/magazine\/media-pitch\/\" target=\"_blank\" rel=\"noreferrer noopener\">media pitches<\/a>, social networks, etc.)<\/li>\n\n\n\n<li><strong>Share<\/strong> it via press releases, media pitches, and social channels<\/li>\n\n\n\n<li><strong>Reach out<\/strong> directly to journalists<\/li>\n<\/ul>\n\n\n\n<p><em>On that note: here's how to <a data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/pr-outreach-guide\/\" href=\"https:\/\/prowly.com\/magazine\/pr-outreach-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">do PR outreach<\/a> the right way.<\/em><\/p>\n\n\n\n<p><strong>The goal is to spark interest and be discoverable<\/strong>. Journalists often source stories via Google Search and social media \u2014 sometimes from other outlets. Broadcast specialist agency <a href=\"https:\/\/www.prweek.co.uk\/article\/1668923\/pr-pros-dont-understand-story-is-say-majority-journalists\" target=\"_blank\" rel=\"noreferrer noopener\">ON-Broadcast<\/a> found many reporters admit to finding stories this way.<\/p>\n\n\n\n<p><strong>Content types that attract media attention include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Original research<\/li>\n\n\n\n<li>Expert commentary<\/li>\n\n\n\n<li>Visually appealing infographics<\/li>\n\n\n\n<li>Newsworthy stories (timely, relevant, human-interest, or influencer-related)<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 <strong>Example<\/strong>: You might publish a <a href=\"https:\/\/prowly.com\/magazine\/brand-research-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">research report<\/a> on industry trends, supported by a well-designed infographic, and share it widely to attract coverage.<\/p>\n\n\n\n<p class=\"purplebox\"><strong>Tools to make it easier:<\/strong> With a PR platform like <strong>Prowly<\/strong>, you can <a href=\"https:\/\/prowly.com\/magazine\/press-release-examples\/\">create press releases<\/a>, <a href=\"https:\/\/prowly.com\/online-newsroom\/\" target=\"_blank\" rel=\"noreferrer noopener\">publish them in a dedicated newsroom<\/a>, <a href=\"https:\/\/prowly.com\/media-database\/\" target=\"_blank\" rel=\"noreferrer noopener\">find relevant media contacts<\/a>, and <a href=\"https:\/\/prowly.com\/pitch\/\" target=\"_blank\" rel=\"noreferrer noopener\">send email pitches<\/a> \u2014 all from one place.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY PROWLY FOR 7 DAYS FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Reactive PR: seizing opportunities<\/strong><\/h3>\n\n\n\n<p><strong>Reactive PR<\/strong> is about responding to journalists\u2019 needs in real time.<\/p>\n\n\n\n<p><a href=\"https:\/\/prowly.com\/magazine\/best-press-release-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">Media coverage services<\/a> like SourceBottle aggregate journalist queries and connect them with relevant sources. If your input meets their criteria, you could be featured in their story.<br><\/p>\n\n\n\n<p>Best practices for reactive PR:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Respond only to relevant requests<\/li>\n\n\n\n<li>Match all listed requirements<\/li>\n\n\n\n<li>Provide background details about your business<\/li>\n\n\n\n<li>Include a link to an online press kit with visuals and essential information<\/li>\n<\/ul>\n\n\n\n<p><strong>It\u2019s important to respond selectively and be sure to meet all the requirements mentioned in the query. <\/strong>What also helps is providing some background information about your business. You can include a link to your <a rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/company-press-kit-examples\/\" target=\"_blank\">online press kit<\/a> with all the important details and visuals that the reporter might need to get your business on the news.<\/p>\n\n\n\n<p><strong>Media coverage services to try out:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SourceBottle<\/li>\n\n\n\n<li>Qwoted<\/li>\n\n\n\n<li>Response Source<\/li>\n\n\n\n<li>Press Plugs<\/li>\n\n\n\n<li>Press Hunt<\/li>\n\n\n\n<li>RadioGuestList<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"purplebox\">\ud83d\udca1 <strong>Tip:<\/strong> Set up alerts for niche-specific mentions using tools like <strong>Prowly<\/strong> to <a href=\"https:\/\/prowly.com\/media-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">track trending topics<\/a> and journalists seeking expert commentary. Learn more about how to <a href=\"https:\/\/prowly.com\/magazine\/what-is-reactive-pr\/\" target=\"_blank\" rel=\"noreferrer noopener\">put reactive PR compares and proactive PR into action<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"pr-planning-essentials-before-you-pitch\">PR planning essentials before you pitch<\/h2>\n<\/div><\/div>\n\n\n\n<p>No matter which method you choose to get media coverage for your business, it\u2019s important to plan your PR activities in advance.<\/p>\n\n\n\n<p>Here\u2019s what to do before you start outreach:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Figure out what you want to tell the world about your business and where\/how you\u2019re going to <a href=\"https:\/\/prowly.com\/online-newsroom\/\" target=\"_blank\" rel=\"noreferrer noopener\">publish your news<\/a><\/li>\n\n\n\n<li>Identify target <a href=\"https:\/\/prowly.com\/magazine\/top-media-outlets\/\" target=\"_blank\" rel=\"noreferrer noopener\">media outlets<\/a> and journalists<\/li>\n\n\n\n<li>Build and maintain your <a href=\"https:\/\/prowly.com\/magazine\/media-list-building\/\" target=\"_blank\" rel=\"noreferrer noopener\">media list<\/a><\/li>\n\n\n\n<li>Test different <a data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/pr-tools-guide\/\" href=\"https:\/\/prowly.com\/magazine\/pr-tools-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">PR tools<\/a> and services for both proactive &amp; reactive PR efforts<\/li>\n\n\n\n<li>Create attention-worthy content (original research, expert insights, infographics)<\/li>\n\n\n\n<li>Pitch strategically to relevant contacts<\/li>\n\n\n\n<li>Apply the expert tips in the next section<\/li>\n<\/ul>\n\n\n\n<p class=\"purplebox\">\ud83d\udca1<strong> Tip:<\/strong> To get to know the top magazines to pitch in the US market, <a href=\"https:\/\/prowly.com\/magazine\/top-magazines-in-the-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">explore this article<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>START PITCHING LIKE A PRO WITH PROWLY<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips\"><strong>27 expert tips to get press coverage&nbsp;<\/strong><\/h2>\n\n\n\n<p>If you still feel like journalists are just not that into you, you might want to get a bit more creative and follow some of the expert tips on how to get media coverage I\u2019ve collected.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Let\u2019s dive right in.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Build relationships with journalists before you need them<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Most people reach out to journalists only trying to get an article written about their business, which puts them in the same league as all the other companies doing the same thing.<\/p>\n\n\n\n<p>If you\u2019ve strengthened a relationship with one or a few journalists beforehand, they\u2019ll be more likely to cover your story because you've clearly valued them long before even needing them. If you do this, you might even find them offering to get your business on the news before you even ask. It\u2019s a simple step to take, but it can be very effective when done right.<\/p>\n<cite><span class=\"has-inline-color has-cyan-bluish-gray-color\">Carla Diaz, Co-founder @<a href=\"https:\/\/www.broadbandsearch.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">Broadband Search<\/a><\/span><\/cite><\/blockquote>\n\n\n\n<p class=\"purplebox\">\ud83d\udc49 <strong>TL;DR:<\/strong> Strengthen connections with journalists long before you need coverage. This goodwill can lead to unsolicited offers for stories about your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Pitch journalists not just than publications<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>When trying to get media attention, most businesses go for large publications straight away. It might work sometimes, but your pitch can easily end up lost somewhere in the bulk without any response, regardless of how amazing it was. A more effective way to get a positive response (or any response at all) is to start with less popular media outlets first, <a href=\"http:\/\/prowly.com\/media-database\/\" target=\"_blank\" rel=\"noreferrer noopener\">find relevant journalists<\/a> working for these outlets, and tailor your pitch to them.<\/p>\n<cite><span class=\"has-inline-color has-cyan-bluish-gray-color\">Atta Ur Rehman, Content Marketer @<a data-type=\"URL\" data-id=\"https:\/\/physiciansthrive.com\/\" href=\"https:\/\/physiciansthrive.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Physicians Thrive<\/a><\/span><\/cite><\/blockquote>\n\n\n\n<p class=\"purplebox\">\ud83d\udc49 <strong>TL;DR: <\/strong>Target specific journalists at smaller outlets first to improve your chances of a response, then work your way up.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/app.prowly.com\/users\/signup?source=md\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\">FIND JOURNALISTS FOR FREE<\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. Target freelance reporters<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Target specific freelance reporters who cover topics or an industry that is beneficial for your business. By focusing on targeting one person (a freelancer, to be exact), you can potentially receive a variety of media placements instead of one specific outlet. And, because freelancers are highly motivated to get their stories picked up, it should be easier for you to get your business on the news.<\/p>\n<cite><span class=\"has-inline-color has-cyan-bluish-gray-color\">Sara Neumann, Director of Public Relations @<a data-type=\"URL\" data-id=\"https:\/\/nuvolum.com\/\" href=\"https:\/\/nuvolum.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nuvolum<\/a><\/span><\/cite><\/blockquote>\n\n\n\n<p class=\"purplebox\">\ud83d\udc49 <strong>TL;DR: <\/strong>Freelancers write for multiple publications. Secure a relationship with one, and you might see coverage across different outlets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Pitch journalists who have covered similar topics<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>To increase your chances of getting media coverage, you can simply type a relevant topic into Google News and make a list of the publications that have covered this topic in the last 4-6 months. Next, click on each article, identify the author, and <a href=\"https:\/\/prowly.com\/magazine\/pr-outreach-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">reach out to them personally<\/a>. Since that journalist has already covered the topic, you have a greater chance of connecting with them on a related topic or follow-up article.<\/p>\n<cite><span class=\"has-inline-color has-cyan-bluish-gray-color\">Markelle Harden, Digital Strategist @Knowmad<\/span><\/cite><\/blockquote>\n\n\n\n<p class=\"purplebox\">\ud83d\udc49 <strong>TL;DR: <\/strong>Search Google News for your topic, for simply use Prowly to find recent articles, and contact those authors \u2014 they\u2019re already interested in your subject matter.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>REACH THE RIGHT REPORTERS<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">5. <strong>Personalize your media pitch<\/strong> and subject line<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>While there are a lot of recommendations on the web when it comes to formatting your <a href=\"https:\/\/prowly.com\/magazine\/media-pitch\/\" target=\"_blank\" rel=\"noreferrer noopener\">media pitches<\/a>, there\u2019s a high chance that your competitors have gone through them and will be using the same style. Therefore, it might be a better idea to personalize both the content and the format to make it stand out more (while keeping the essential formatting guidelines in mind). Alongside the main body of the email, you should also personalize the subject line as well for a better open rate.<\/p>\n<cite><span class=\"has-inline-color has-cyan-bluish-gray-color\">Atta Ur Rehman, Content Marketer @Physicians Thrive<\/span><\/cite><\/blockquote>\n\n\n\n<p class=\"purplebox\">\ud83d\udc49 <strong>TL;DR: <\/strong>Go beyond standard formats. Customize both the body and the subject line for higher open rates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Digitize your press releases<\/h3>\n\n\n\n<p>One major tip for getting media coverage is to <a href=\"https:\/\/prowly.com\/press-release-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">digitize your press releases<\/a>. Too many companies still have a print mindset when it comes to press releases. They're so proud of their announcement that they think the story is just too engaging to pass up.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-image is-resized is-style-rounded\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"330\" height=\"330\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2021\/01\/Dwight-1.jpeg\" alt=\"Dwight Zahringer, President @ Pure Cabo LLC\" class=\"wp-image-15610\" style=\"width:210px;height:auto\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2021\/01\/Dwight-1.jpeg 330w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2021\/01\/Dwight-1-300x300.jpeg 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2021\/01\/Dwight-1-150x150.jpeg 150w\" sizes=\"auto, (max-width: 330px) 100vw, 330px\" \/><\/figure><\/div><\/div><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-left is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-left\">Even if your text is on point, you'll go much farther by including digital assets within your press release itself. Videos, gifs, and other downloadables make the journalist's life easier. You'll still want a well-written and edited text to go with it, but those extras drive a better engagement rate than text alone.<\/p>\n<cite><span class=\"has-inline-color has-cyan-bluish-gray-color\">Dwight Zahringer, President @<a href=\"https:\/\/www.purecabo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pure Cabo LLC<\/a><\/span><\/cite><\/blockquote>\n\n\n\n<p class=\"purplebox\">\ud83d\udc49 <strong>TL;DR: <\/strong>Include visuals, videos, and downloadable assets in your press releases to make journalists\u2019 jobs easier.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/prowly.com\/\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\">CREATE A PRESS RELEASE<\/a><\/div>\n\n\n\n<p>However if you'd like to learn how to use print in the digital PR era, <a href=\"https:\/\/prowly.com\/magazine\/print-media-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">make sure to check out this article<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. <strong>Leverage Twitter<\/strong> (X) for news sharing<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Many reporters are on social media to keep up with industry trends, especially through Twitter. Take advantage of that! Make sure you are posting anything newsworthy on your Twitter handles. You never know who may be scrolling through your feed and decide to get an article written about your business.&nbsp; <\/p>\n\n\n\n<p>Plus, it pays off to follow reporters and publications that you want to be featured in, so you have a better feel for their style. If you understand what they\u2019re looking for, it will be much easier to get press coverage in the future (and they may even follow you back).<\/p>\n<cite><span class=\"has-inline-color has-cyan-bluish-gray-color\">Alex Keyan CEO &amp; Founder @<a href=\"https:\/\/gopurebeauty.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">goPure Brands<\/a><\/span><\/cite><\/blockquote>\n\n\n\n<p class=\"purplebox\">\ud83d\udc49 <strong>TL;DR:<\/strong> Share newsworthy content on Twitter and follow the journalists and publications you want to target.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Stay on top of trends<\/h3>\n\n\n\n<p>You can use Google Trends to monitor interest and popularity, and leverage these insights to create newsworthy content.<\/p>\n\n\n<div class=\"wp-block-image is-resized is-style-rounded\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2021\/01\/MarkelleHardenProfile-d-copy.png\" alt=\"Markelle Harden, Digital Strategist @ Knowmad \" class=\"wp-image-15615\" style=\"width:139px;height:auto\"\/><\/figure><\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-left\">For example, we saw a resurgence in searches for SEO Prices in 2020 as more companies invested in digital marketing. We kept an eye on the topic and noticed a spike in searches in the third quarter of 2020. The next month, we published a blog post on the topic, and over the next several months, ten outlets picked up our article and linked to it.<\/p>\n<cite><span class=\"has-inline-color has-cyan-bluish-gray-color\">Markelle Harden, Digital Strategist @ <a href=\"https:\/\/www.knowmad.com\/website-design-services\" target=\"_blank\" rel=\"noreferrer noopener\">Knowmad<\/a><\/span><\/cite><\/blockquote>\n\n\n\n<p class=\"purplebox\">\ud83d\udc49 <strong>TL;DR: <\/strong>Use Google Trends to find timely topics and create content that aligns with current search spikes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Provide background information and visuals&nbsp;<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>When pitching the media, make it as easy as possible for the reporter by providing visuals (infographics, images, video, b-roll) and any other relevant <a href=\"https:\/\/prowly.com\/magazine\/company-press-kit-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">press materials<\/a> to help back up your pitch. This will make it easier for the reporter to write an article about your business.&nbsp;<\/p>\n\n\n\n<p>Keep in mind that reporters act fast, work on tight deadlines, and are incredibly busy - if you can help them cover the story, the more inclined they will want to work with you again in the future.<\/p>\n<cite><span class=\"has-inline-color has-cyan-bluish-gray-color\">Sara Neumann, Director of Public Relations @Nuvolum<\/span><\/cite><\/blockquote>\n\n\n\n<p class=\"purplebox\">\ud83d\udc49 <strong>TL;DR: <\/strong>Send infographics, b-roll, and other supporting assets to help journalists cover your story faster.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY PROWLY FOR FREE TODAY<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">10. Offer product samples for review<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Journalists aren\u2019t allowed to receive gifts from potential sources, but they are allowed to take free product samples for reviews. So, instead of reaching out to reporters pitching yourself and your story, offer them a free sample of your product in exchange for an honest review.<\/p>\n\n\n\n<p>Everybody likes free stuff, and this will incentivize reporters and bloggers to write an article about your business for their media sites. This is especially true for smaller blogs and micro-influencers.<\/p>\n<cite><span class=\"has-inline-color has-cyan-bluish-gray-color\">Rachel Geicke, Founder &amp; CEO @ <a href=\"https:\/\/snow-monkey.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Snow Monkey<\/a><\/span><\/cite><\/blockquote>\n\n\n\n<p class=\"purplebox\">\ud83d\udc49 <strong>TL;DR: <\/strong>Journalists can accept product samples for reviews, which can lead to authentic media coverage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11. Create the content you want the media to pick up<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>One of the most effective ways to get media coverage for a business or organization is to become a journalist and produce the content you want news organizations to pick up.&nbsp;<\/p>\n\n\n\n<p>Once your story is ready, post it on our site (or an <a href=\"https:\/\/prowly.com\/online-newsroom\/\" target=\"_blank\" rel=\"noreferrer noopener\">online newsroom<\/a>), and \u201cblast\u201d it out as much as possible \u2014 on your social media channels, with notifications on your website, and through emails. If the story is newsworthy, you won\u2019t have to go to the media to get the coverage. As soon as journalists see it, especially if it\u2019s trending on social media \u2013 they come to you asking for more.<\/p>\n<cite><span class=\"has-inline-color has-cyan-bluish-gray-color\">Vickie Pierre, Marketing &amp; PR @<a href=\"https:\/\/www.usinsuranceagents.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">USInsuranceAgents<\/a><a href=\"https:\/\/www.usinsuranceagents.com\/\">.com<\/a><\/span><\/cite><\/blockquote>\n\n\n\n<p class=\"purplebox\">\ud83d\udc49 <strong>TL;DR: <\/strong>Publish your story in your own newsroom and promote it across channels \u2014 let the media come to you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">12. Offer original research and new data<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Original research is always in demand, especially if you take an <a href=\"https:\/\/prowly.com\/magazine\/story-angle-ideas\/\">intriguing story angle<\/a> that hasn't been discussed yet. You can either use your data, work with a research firm, or do some desk research to compile stats that will be useful for journalists.<\/p>\n\n\n\n<p>As newsroom staffs are shrinking, contributed content helps fill in coverage gaps. Anything you pitch should be completely original and written with the tone of the publication you're targeting in mind.<\/p>\n<cite><span class=\"has-inline-color has-cyan-bluish-gray-color\">James Gerber, Vice President @<a href=\"http:\/\/cracklepr.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crackle Communications<\/a><\/span><\/cite><\/blockquote>\n\n\n\n<p class=\"purplebox\">\ud83d\udc49 <strong>TL;DR: <\/strong>Fresh, exclusive data is highly valued by journalists. Tailor your findings to the tone of the target publication.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">13. Offer timely comments on new data<\/h3>\n\n\n\n<p>This technique has 3 steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/prowly.com\/magazine\/media-list-building\/\" target=\"_blank\" rel=\"noreferrer noopener\">Building a list of journalists<\/a> who write about your industry<\/li>\n\n\n\n<li><strong>Finding a source of reliable information<\/strong> about your industry<\/li>\n\n\n\n<li><strong>Pitching an insightful comment<\/strong> on this information to journalists as soon as the relevant data becomes available. Make sure your comments should add weight and insight to the story!<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The keys to this are timing your comment correctly and making your pitch as \"journalist-friendly\u201d as possible. You can do that by putting [comment] in your subject line (this will increase your open rates as journalists who want a comment immediately know what they are getting), and including relevant visuals and credentials in your pitch. Journalists are pressed for time and will not want to chase you for these.<\/p>\n<cite><span class=\"has-inline-color has-cyan-bluish-gray-color\">Oli Graham, Marketing Manager @<a href=\"https:\/\/www.rightlywritten.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rightlywritten<\/a><\/span><\/cite><\/blockquote>\n\n\n\n<p class=\"purplebox\">\ud83d\udc49 <strong>TL;DR: <\/strong>Fresh, exclusive data is highly valued by journalists. Tailor your findings to the tone of the target publication.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>MAKE YOUR PITCH STAND OUT<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>14. Release a curated report<\/strong><\/h3>\n\n\n\n<p>In one of his newsletters, Brian Dean from Backlinko shared his unique method when it comes to getting media attention:&nbsp;<\/p>\n\n\n<div class=\"wp-block-image is-resized is-style-rounded\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2021\/01\/brian-dean-backlinko-headshot.jpg\" alt=\"Brian Dean, Founder @ Backlinko \" class=\"wp-image-15617\" style=\"width:188px;height:auto\"\/><\/figure><\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-left\"><em>My first breakthrough came after I reverse engineered sites that got press on a regular basis. I quickly realized that journalists LOVE writing about data. And businesses that published data-driven content tended to get press coverage on a regular basis. Instead of finding, collecting, and analyzing data myself\u2026why not just report on data that\u2019s already out there?<\/em><\/p>\n\n\n\n<p class=\"has-text-align-left\"><em>So I gave it a try. And the first \u201cCurated Report\u201d that we published did GREAT. It got links and mentions from sites like Forbes, HubSpot, and the Shopify blog. <\/em><\/p>\n<cite><span class=\"has-inline-color has-cyan-bluish-gray-color\">Brian Dean, Founder @ <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Backlinko<\/a><\/span><\/cite><\/blockquote>\n\n\n\n<p class=\"purplebox\">\ud83d\udc49 <strong>TL;DR: <\/strong>Aggregate and summarize existing data into an accessible, journalist-friendly format. The key here is to present your data in bite-sized chunks.<\/p>\n\n\n\n<p>Use these resources:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Scholar<\/li>\n\n\n\n<li>Data.gov<\/li>\n\n\n\n<li>Crunchbase<\/li>\n\n\n\n<li>Statista<\/li>\n\n\n\n<li>Tools &amp; software (SimilarWeb, Google Keyword Planner).&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">15. Piggyback on existing publicity<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>To get media attention when you\u2019re not actually doing something newsworthy (or making a fool of yourself on social media, which is generally frowned upon as the old caveat that \u201call publicity is good publicity\u201d is wholly untrue), the best way is generally to piggyback something else that is getting publicity.&nbsp;<\/p>\n\n\n\n<p>For instance, sponsoring a community event or team, joining in a fairly high-profile initiative like zero waste or employee-sponsored community volunteering, or otherwise supporting something that will generate or provide publicity for companies that give something in return.<\/p>\n<cite><span class=\"has-inline-color has-cyan-bluish-gray-color\">Polly Kay, Senior Marketing Manager @<a href=\"https:\/\/www.englishblinds.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">English Blinds<\/a><\/span><\/cite><\/blockquote>\n\n\n\n<p class=\"purplebox\">\ud83d\udc49 <strong>TL;DR: <\/strong>Aggregate and summarize existing data into an accessible, journalist-friendly format. The key here is to present your data in bite-sized chunks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">16. \"Newsjack\" existing stories<\/h3>\n\n\n\n<p class=\"has-text-align-left\">Another method to get more media coverage is to \u201cnewsjack\u201d existing stories. It can be a bit risky sometimes but it can really help you generate more buzz and get your business on the news.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2021\/01\/Dimitris-Tsapis-Head-of-Growth-@-PlanM8-.jpeg\" alt=\"Dimitris Tsapis, Head of Growth @ PlanM8\n\" class=\"wp-image-15618\" style=\"width:186px;height:auto\"\/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-left is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-left\"><em>How to do it right? Whenever there is a news story going around that is relevant to your industry, start by figuring out whether you can offer a new and different perspective on the topic. Then, reach out to relevant journalists. By doing so, you can get a chance to be featured in follow-up pieces while getting media coverage for your business.<\/em><\/p>\n<cite><span class=\"has-inline-color has-cyan-bluish-gray-color\">Dimitris Tsapis, Head of Growth @<a href=\"https:\/\/planm8.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">PlanM8<\/a><\/span><\/cite><\/blockquote>\n\n\n\n<p class=\"purplebox\">\ud83d\udc49 <strong>TL;DR: <\/strong>Aggregate and summarize existing data into an accessible, journalist-friendly format. The key here is to present your data in bite-sized chunks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">17. Work backward from the headline<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>One tip that you can lean on regularly is working backward. What this means is determining your ideal headline, and then searching this in Google or on Twitter to dive into the existing conversations around the topic.&nbsp;By working backward, you start with an idea in mind that you can use as a jumping-off point for your pitch and media research, instead of working from square one and feeling overwhelmed.<\/p>\n<cite><span class=\"has-inline-color has-cyan-bluish-gray-color\">Mary Brynn Milburn, PR specialist @<a data-type=\"URL\" data-id=\"http:\/\/ideagrove.com\" href=\"http:\/\/ideagrove.com\" target=\"_blank\" rel=\"noreferrer noopener\">Idea Grove<\/a><\/span><\/cite><\/blockquote>\n\n\n\n<p class=\"purplebox\">\ud83d\udc49 <strong>TL;DR: <\/strong>Start with your ideal headline, then research conversations already happening on that topic.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY PROWLY FOR 7 DAYS FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">18. Use your competitors<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>A tip for getting more media coverage for your business is to look up the PR coverage that businesses similar to yours have received (these are usually listed on their <a href=\"https:\/\/prowly.com\/magazine\/need-online-newsroom\/\" target=\"_blank\" rel=\"noreferrer noopener\">press pages<\/a> or even shared on social media), and then email those outlets about your own business.&nbsp;<\/p>\n\n\n\n<p>Because those outlets have already covered a similar story, there's a much higher chance that they would be interested in featuring yours. This tip also applies to individuals \u2014 look at similar figures in your industry and where they've been featured.<\/p>\n<cite><span class=\"has-inline-color has-cyan-bluish-gray-color\"><a href=\"http:\/\/www.jarrylee.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jarry Lee<\/a>, a NYC-based social media entrepreneur<\/span><\/cite><\/blockquote>\n\n\n\n<p class=\"purplebox\">\ud83d\udc49 <strong>TL;DR: <\/strong>See where competitors have been featured and pitch those same outlets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">19. Leverage your business story<\/h3>\n\n\n\n<p>When it comes to PR and outreach, it's important to exhaust your business story. What this means is you leverage your business's history as a way to build your authority and credibility with regard to the relevancy of your outreach through your years of expertise.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>My company has been in business for over 3 decades, and this has built our network base and allows us to build our media coverage over time through word of mouth. <\/p>\n<cite><span class=\"has-inline-color has-cyan-bluish-gray-color\">Lewis Mayhew, CEO &amp; Founder @<a href=\"https:\/\/southscaffolding.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">South Scaffolding<\/a><\/span><\/cite><\/blockquote>\n\n\n\n<p class=\"purplebox\">\ud83d\udc49 <strong>TL;DR: <\/strong>Use your company\u2019s history and expertise to add authority to your outreach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>20. Just ask for coverage&nbsp;<\/h3>\n\n\n\n<p>Sometimes, it just doesn't hurt to ask. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>I've ended up on the news many times by just calling up the news channels and asking them if they'd be interested in featuring my business. It's sometimes that simple. I would say the most crucial thing in getting media coverage is a subtle yet persistent approach.<\/p>\n<cite><span class=\"has-inline-color has-cyan-bluish-gray-color\">Lori Cheek, Founder &amp; CEO @<a href=\"http:\/\/cheekd.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cheekd<\/a><\/span><\/cite><\/blockquote>\n\n\n\n<p class=\"purplebox\">\ud83d\udc49 <strong>TL;DR: <\/strong>Sometimes, directly contacting news outlets can get results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>21. Maximize on media attention<\/h3>\n\n\n\n<p>At some point or another when running a business, you\u2019re probably going to get the opportunity to get free media coverage. You should then make the most of this coverage to try and get noticed by other media outlets.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>If the story about your business is good enough, more media outlets are going to want to feature you (this is essentially one of the ways hype is created). If you get it right with the few free offers you have, you might just end up with more journalists approaching you to speak about your story. Of course, this only works if what you have to say is truly valuable, so don\u2019t expect just anything to \u201cblow up\u201d.<\/p>\n<cite><span class=\"has-inline-color has-cyan-bluish-gray-color\">Peter Horne, Content Lead @<a href=\"http:\/\/mcdonaldinjurylaw.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Geoff McDonald and Associates<\/a><\/span><\/cite><\/blockquote>\n\n\n\n<p class=\"purplebox\">\ud83d\udc49 <strong>TL;DR: <\/strong>Sometimes, directly contacting news outlets can get results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">22. Consistently pitch journalists' queries&nbsp;<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Media coverage services like HARO are a great way to get free media coverage. However, since there is so much competition, the ratio of pitches to 'wins' will be relatively low. The key is to answer at least 10 to 20 queries per week consistently.&nbsp;<\/p>\n<cite><span class=\"has-inline-color has-cyan-bluish-gray-color\">Grant Aldrich, Founder &amp; CEO @<a href=\"https:\/\/www.onlinedegree.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">OnlineDegree.com<\/a>&nbsp;<\/span><\/cite><\/blockquote>\n\n\n\n<p class=\"purplebox\">\ud83d\udc49 <strong>TL;DR: <\/strong>Respond to 10\u201320 HARO requests weekly to increase win rates.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>GET COVERAGE FROM THE RIGHT MEDIA<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">23. Don\u2019t reply with a generic answer<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Take every query found on media coverage services seriously, and don\u2019t ever reply with a generic answer. Some queries can be short and lack context, which makes it hard to recognize exactly what the reporters are looking for, but if you put in the time to figure out what exactly they are seeking and how quotes and references from you can help them cover the story, you\u2019ll increase your chances of getting press.<\/p>\n<cite><span class=\"has-inline-color has-cyan-bluish-gray-color\">Lee W. Johnson, Founder @<a href=\"https:\/\/www.oldbullshorts.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Old Bull Lee<\/a><\/span><\/cite><\/blockquote>\n\n\n\n<p class=\"purplebox\">\ud83d\udc49 <strong>TL;DR: <\/strong>Tailor each reply to the journalist\u2019s specific request for a better chance of being featured.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">24. Involve more team members<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>One of the top tips for getting your business on the news via media coverage services is to pitch the media using multiple people from different backgrounds.&nbsp;<\/p>\n\n\n\n<p>Journalists can be really strict with the credentials of their respondents. If your company is only doing outreaches through one executive, you are wasting opportunities. There are only a limited number of queries that one person can answer, and they are limited to their experience and expertise.<\/p>\n<cite><span class=\"has-inline-color has-cyan-bluish-gray-color\">Stephen Light, CMO &amp; Co-owner @<a href=\"https:\/\/www.nolahmattress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nolah Mattress<\/a><\/span><\/cite><\/blockquote>\n\n\n\n<p class=\"purplebox\">\ud83d\udc49 <strong>TL;DR: <\/strong>Have different experts from your company respond to media queries to cover more topics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">25. <strong>Follow-up the next day<\/strong><\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>When trying to get journalists to cover your story, you have to realize that they are receiving tones of similar e-mails coming, and very often they are prioritizing the most important ones.<\/p>\n\n\n\n<p>That's why it's worth following-up with the selected journalists the next day, either via e-mail or phone. It gives you greater chances that your story will be published at the end. Those who do not follow up shouldn't feel surprised if their pitch gets buried somewhere in the journalists' inboxes.&nbsp;<\/p>\n<cite><span class=\"has-inline-color has-cyan-bluish-gray-color\">Karolina Kr\u00f3liczek, Founder @<a href=\"https:\/\/www.pr-insight.com\/\">PR Insight<\/a><\/span><\/cite><\/blockquote>\n\n\n\n<p class=\"purplebox\">\ud83d\udc49 <strong>TL;DR: <\/strong>Send a follow-up the next day to increase the chance your pitch gets noticed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">26. Combine proactive &amp; reactive tactics<\/h3>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>When it comes to getting your business media coverage, a mix of both proactive and reactive tactics work best. It\u2019s important not to focus too heavily on one method over the other and be sure to create a presence or relationship on all fronts. Building your media relationships can work to your advantage and it\u2019s honestly a lot of creating a name for yourself.<\/p>\n<cite><span class=\"has-inline-color has-cyan-bluish-gray-color\">Sanem Ahearn, Head of Marketing @ <a href=\"https:\/\/www.colorescience.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Colorescience<\/a><\/span><\/cite><\/blockquote>\n\n\n\n<p class=\"purplebox\">\ud83d\udc49 <strong>TL;DR: <\/strong>A balanced mix of both strategies maximizes your visibility and opportunities.<\/p>\n\n\n\n<p class=\"purplebox\">\ud83d\udca1 If you're looking to amplify your PR efforts and connect with your community, consider if using local news coverage would be effective. For practical strategies, make sure to <a href=\"https:\/\/prowly.com\/magazine\/how-to-get-on-local-news\/\" target=\"_blank\" rel=\"noreferrer noopener\">check out this article on how to get on local news<\/a>.<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>Ready to get media coverage for your business?<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY PROWLY FOR 7 DAYS FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"final-takeaway-build-respond-repeat\">Final takeaway: build, respond, repeat<\/h2>\n\n\n\n<p>Looking for the right reporter to get coverage for your story?<\/p>\n\n\n\n<p>To get consistent media coverage:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create valuable, discoverable content (proactive)<\/li>\n\n\n\n<li>Monitor and respond to real-time journalist needs (reactive)<\/li>\n\n\n\n<li>Build authentic relationships that last beyond one story<\/li>\n<\/ul>\n\n\n\n<p class=\"purplebox\">\u2618\ufe0f With <strong>Prowly\u2019s AI-enhanced PR workflow<\/strong>, you can ideate, draft, and distribute press releases while getting <strong>AI-driven media contact recommendations<\/strong> based on your press release and discover more in the Media Database \u2014 all in one platform. This combo makes pitching a breeze.<\/p>\n\n\n\n<p><strong>Start your free trial<\/strong> and tap into a database of over <strong>1M+ journalists<\/strong> to find the perfect fit for your next story.<\/p>\n\n\n\n<p class=\"purplebox\">Want to give it a go? Begin your free trial and&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/\" target=\"_blank\">get a full week\u2019s access to a database<\/a>&nbsp;to search for that perfect fit reporter.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY PROWLY FOR 7 DAYS FREE<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Getting media coverage isn\u2019t just about seeing your name in print \u2014 it\u2019s one of the most effective ways to build brand awareness, boost credibility, and drive sales. The challenge? Catching a journalist\u2019s attention in the first place. Top-tier publishers often receive between 50 and 500 pitches every week, which means your message has a [&hellip;]<\/p>\n","protected":false},"author":228,"featured_media":40854,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[352],"tags":[],"class_list":["post-15608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-strategy-and-planning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Get Media Coverage for Your Business in 2025<\/title>\n<meta name=\"description\" content=\"Trying to get media coverage for your business? 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