{"id":15498,"date":"2023-11-24T06:11:00","date_gmt":"2023-11-24T06:11:00","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=15498"},"modified":"2025-04-24T09:21:19","modified_gmt":"2025-04-24T09:21:19","slug":"turn-pr-mentions-into-links","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/turn-pr-mentions-into-links\/","title":{"rendered":"5 Steps to Turn Unlinked PR Mentions Into Links"},"content":{"rendered":"\n<p>Most PR teams are thrilled when their PR campaign earns coverage. However, what\u2019s disheartening is that<strong> a majority of these fantastic pieces of PR coverage go unlinked<\/strong>. This is especially true when press websites such as The Guardian, CNBC, and Daily Mail mention a brand without a link.\u00a0<\/p>\n\n\n\n<p>Here\u2019s an instance of an unlinked mention for Whatfix, the <a href=\"https:\/\/whatfix.com\/employee-training\/\" target=\"_blank\" rel=\"noreferrer noopener\">employee training software<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"913\" height=\"578\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2021\/01\/WhatFix-1.png\" alt=\"Unlinked PR mention for Whatfix\" class=\"wp-image-15508\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2021\/01\/WhatFix-1.png 913w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2021\/01\/WhatFix-1-300x190.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2021\/01\/WhatFix-1-768x486.png 768w\" sizes=\"auto, (max-width: 913px) 100vw, 913px\" \/><figcaption class=\"wp-element-caption\"><em><a rel=\"noreferrer noopener\" href=\"https:\/\/crozdesk.com\/human-resources\/training-and-onboarding-software\/whatfix\" target=\"_blank\"><span class=\"has-inline-color has-cyan-bluish-gray-color\">Source<\/span><\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p><br>A sure-fire way to earn hundreds of such links is to convert unlinked PR mentions into backlinks. <strong>The tactic is commonly referred to as link reclamation.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group signup-cta-container has-base-color has-text-color has-background has-link-color wp-elements-83014abc0fb7eeb41c47fcd9d2fabc89 has-global-padding\" style=\"border-radius:8px;background-color:#1f2937;margin-top:40px;margin-bottom:40px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;background-position:100% 100%;background-repeat:no-repeat;background-size:auto;\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-efe3489b wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Find unlinked PR mentions with Prowly's media monitoring <\/h3>\n\n\n\n<p>Start tracking your brand and keywords with a free, 7-day trial in Prowly.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprehensive Monitoring:<\/strong> Track the web, social media, print, and broadcast mentions<\/li>\n\n\n\n<li><strong>Transparent Pricing:<\/strong>&nbsp;Plans start at $258\/month<\/li>\n\n\n\n<li><strong>All-in-one platform:<\/strong> Get everything you need in one tool for PR, incl. media database, outreach, reporting, and more<\/li>\n<\/ul>\n\n\n\n<p class=\"signup-cta-button\"><a href=\"https:\/\/prowly.com\/media-monitoring\/\" data-type=\"link\" data-id=\"https:\/\/prowly.com\/media-monitoring\/\">Learn more<\/a><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"why-should-you-turn-unlinked-pr-mentions-into-links\"><br><strong>Why should you turn unlinked PR mentions into links?<\/strong><\/h2>\n\n\n\n<p>PR as an SEO strategy is tough and expensive to implement. Links are great for SEO (not <a href=\"https:\/\/prowly.com\/magazine\/brand-mentions\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/brand-mentions\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand mentions<\/a> alone!). They are a cost-effective gateway to building online authority and ranking, establishing new relationships, and boosting your reputation. Hence, it\u2019s critical for PR teams to develop a system that converts mentions into authoritative backlinks and rank better for those ultra-competitive and revenue-generating keywords.<\/p>\n\n\n\n<p>Google is getting better at understanding natural language and values PR mentions; yet, it gives more <a href=\"https:\/\/www.searchenginejournal.com\/seo-value-content\/208912\/\">SEO value<\/a> to links. Hence, it\u2019s important to locate mentions that have gone unlinked and convert them into high-value backlinks.&nbsp;<\/p>\n\n\n\n<p>No wonder, most marketers and PR professionals are striving to convert mentions into backlinks. <a href=\"https:\/\/twitter.com\/BrockbankJames\/status\/1156131069990723584?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1156131069990723584%7Ctwgr%5E%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fdigitaloft.co.uk%2Fhow-to-turn-brand-mentions-into-links%2F\" target=\"_blank\" rel=\"noreferrer noopener\">Check out this poll<\/a> that was conducted on Twitter in 2019.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/N-RdUf53A8Cw5DetxbQBGS0ocQgpHwrLc7PV0bleBlvTZOo0HWIg4llH2pOPD7ff5kYtXZcV_bV0Em1_SZ5CDrhNTQ6ey2Q1WvJtncPxGe5L2cFUYn3Xq2yaYTm3GpjiXgSBxdat\" alt=\"Link reclamation for PR practitioners\"\/><\/figure><\/div>\n\n\n<p><strong>However, the purpose of a link is to add value to users, which is why it\u2019s not always appropriate to ask for links from <a href=\"https:\/\/prowly.com\/magazine\/unlinked-mentions-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">unlinked brand mentions<\/a>.&nbsp;<\/strong><\/p>\n\n\n\n<p>For instance, if your brand is mentioned in a post for a <a href=\"https:\/\/prowly.com\/magazine\/brand-research-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">study or research<\/a> you conducted and there\u2019s no link, it\u2019s a clear opportunity to add value by linking to the complete study on your website. In this case, <a href=\"https:\/\/prowly.com\/magazine\/pr-link-building\/\" target=\"_blank\" rel=\"noreferrer noopener\">the link will add value<\/a> to the reader as it\u2019s an important part or extension of the article.&nbsp;<\/p>\n\n\n\n<p>Unlinked brand mentions are great for visibility and PR, but turning them into backlinks makes them useful for improving your search ranking too. Here's how you can convert these unlinked mentions into high-value backlinks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>1. <strong>Find Unlinked Mentions Using Tools<\/strong><\/h3>\n\n\n\n<p>Finding unlinked brand mentions isn\u2019t a ride in the park. You can do the job without a tool; but that\u2019ll require a lot of perseverance, time, and attention.&nbsp;<\/p>\n\n\n\n<p>Each day, thousands of pages are created on the internet. Amidst the sea of online content, it\u2019s next to impossible to find where and when your brand is mentioned. Further, you only need mentions that can represent solid linking opportunities for your business.&nbsp;<\/p>\n\n\n\n<p>Hence, using the right tools can save you an unimaginable amount of time and find you relevant and fresh mentions. Tools like <a href=\"https:\/\/www.google.com\/aclk?sa=l&amp;ai=DChcSEwj80PyWiJnuAhVBTCsKHePoCSAYABAAGgJzZg&amp;ae=2&amp;sig=AOD64_1tzFa9QfJL_H39ZUtOkh-KdvliCg&amp;q&amp;adurl&amp;ved=2ahUKEwjUpvaWiJnuAhW4zjgGHTJUBHUQ0Qx6BAgKEAE\">BrandMentions<\/a>, <a href=\"https:\/\/buzzsumo.com\/\">BuzzSumo<\/a>, and <a href=\"https:\/\/www.semrush.com\/features\/brand-monitoring\/\">Semrush<\/a>, among others, can help you uncover all your unlinked mentions.&nbsp;<\/p>\n\n\n\n<p>Check out how a simple search for \u2018The Body Shop\u2019 on BrandMentions generates tons of results.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/co-eLJfKHtoN7o8PX5xjNdsBAcWbjqG2UNxoBnKqMVuWFXXEPkTS5S3G8w-G9G5XHxm3DaV2KO5JvbaSVIjvhZVH16mi1M1FG4ySFLol1zyDU2N_gpm-S5VDwN5m2sssUp9s2T7M\" alt=\"Looking for PR mentions\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/brandmentions.com\/?gclid=Cj0KCQiA0fr_BRDaARIsAABw4EuRNAaMf409165WqKYTjHHirsqRIv8-IEYdu8nHvqVSctydgFGzwHoaAhjMEALw_wcB\" target=\"_blank\" rel=\"noreferrer noopener\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Source<\/span><\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>Google too offers businesses an opportunity to find brand mentions in all the places including social channels. All you need to do is search by keying in the following:&nbsp;<\/p>\n\n\n\n<p class=\"purplebox\">Intext: <strong>Brand Name <\/strong>-facebook.com -twitter.com -instagram.com -youtube.com -pinterest.com<\/p>\n\n\n\n<p>For instance, if you are looking for brand mentions for \u2018The Body Shop,\u2019 you need to conduct the following search.&nbsp;<\/p>\n\n\n\n<p>Intext: The Body Shop -facebook.com -twitter.com -instagram.com -youtube.com -pinterest.com<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/uzUibs0Ndhyit34cakB0jUviCmSfde9aEUwK72_nojzpXaFfedy_YLHDcfKRZgnKD8W-keqYPutRNvvigFJxRwMHMBb5P_RR03B051wmuGepMyt18xik6u66FnyLaD5ZLu3uTvhZ\" alt=\"Searching for PR mentions\"\/><\/figure><\/div>\n\n\n<p>However, this search has generated more than three million results, and scanning through them to look for unlinked mentions is a lot of manual work.&nbsp;<\/p>\n\n\n\n<p>That\u2019s why it\u2019s best to leverage the tools mentioned above to track all online mentions and relevant niche-specific keywords.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>2. Find and Connect with the Mention\u2019s Author or Journalist<\/strong><\/h3>\n\n\n\n<p>Now that you have access to all your brand mentions, it\u2019s time for action. Look for the authors or journalists who wrote the article with the mention or the publication\u2019s corrections desk and reach out to them.&nbsp;<\/p>\n\n\n\n<p>You need to determine the right person to contact. Ideally, you should contact the webmaster through the site\u2019s \u2018Contact Us\u2019 page. You can also use LinkedIn to connect with the person, find their contact details, and reach out to them.&nbsp;<\/p>\n\n\n\n<p>For a website with multiple contributors and editors, it\u2019s best to reach out to the author of the post in which your brand is mentioned. However, make sure the person is still associated with the website.&nbsp;<\/p>\n\n\n\n<p>It\u2019s best to connect with the person first through their social profiles and then proceed with the brand association. Probably, you could start by sending them a connection request or saying a \u2018Hi\u2019 to learn more about their interests and current engagements.&nbsp;<\/p>\n\n\n\n<p>In my experience, journalists seldom respond to such linking requests. That\u2019s because they are busy content creators.&nbsp; In all probability, they may have moved on to another article after hitting \u2018Publish\u2019 on one. Hence, it takes a lot of effort and patience to <a href=\"https:\/\/prowly.com\/magazine\/how-to-find-journalists-and-their-email\/\">get in touch with journalists<\/a>.&nbsp;<\/p>\n\n\n\n<p>The site\u2019s corrections desk, on the other hand, exists to make amends to posts and are a good bet. You\u2019ll find most publications offering a complete list of contacts for various purposes. Check out Glamour UK\u2019s \u2018Contact Us\u2019 page, for instance.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/sHfEMkI-3ALEnXVf9szcOBrWgtMX8CoPjYVWfBrphwkuzNQmuN6eeUkG9Z0gmcgD-FwYrcHWxg-00EdJoFA2mAJgZzftvZSGr4r082K_NSNWKyGXt6lrhUkoGQ4FlAfGxA7bIM4a\" alt=\"Link reclamation - reaching out to editors\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.glamourmagazine.co.uk\/article\/contact-us\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Source<\/span><\/em><\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><br>3. <strong>Build a Robust Outreach Strategy<\/strong><\/h3>\n\n\n\n<p>Once you have the contact details of the authors who have mentioned your brand but haven\u2019t linked to it, it\u2019s time to <a href=\"https:\/\/prowly.com\/magazine\/media-pitch\/\">write an outreach pitch<\/a>. But first, remember to ask yourself these questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why should they link to my website?&nbsp;<\/li>\n\n\n\n<li>What value will this link add to their audience?&nbsp;<\/li>\n\n\n\n<li>Will this link allow their audience to have a better experience while reading content that highlights your brand?<\/li>\n<\/ul>\n\n\n\n<p>The answers to these questions will help you write a pitch that will help the publishing site see the value in linking to your website. Take time to craft a customized and <a href=\"https:\/\/prowly.com\/magazine\/pr-outreach-guide\/\">effective outreach<\/a> pitch that\u2019ll get you mentioned links.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s an example of a pitch: <\/p>\n\n\n\n<p class=\"purplebox\">Hello [First Name]!<br><br>I hope you are doing well. My name is [Your Name and Position] and I\u2019m reaching out to you on behalf of [Organization Name]. [Add some details about your business].<br><br>I came across your article titled [Name of the Article] on the website [The Domain Name and URL That Holds the Unlinked Brand Mention].<br><br>The article is a great read! [Talk about the specific points you liked and think are adding value to the readers].&nbsp;<br><br>I noticed that the partnership between [Your Brand] and [Other Company] OR research by [Your Brand] was mentioned in the article. Hence, I was wondering if you could include a reference to [Your Brand]. Adding this reference will help your readers know more about the partnership\/ research. [Add details on how the reference will help the readers].&nbsp;<br><br><span style=\"text-decoration: underline;\">Here is the URL<\/span> to the [Brand Website].&nbsp;<br><br>I believe this reference will fit well in this section and add immense value to your readers.&nbsp;<br><br>Would you be open to updating this article?<br><br>Once again, I would like to thank you for mentioning [Your Brand] on your site. If you have any questions or need additional information, please feel free to get in touch. <br><br>I look forward to hearing from you!<br><br>Best,<br>[Your Name]<\/p>\n\n\n\n<p><strong>Remember not to use the word \u2018link\u2019 as it is often associated with email spam.<\/strong> Instead, use words and phrases like \u2018references\u2019 or \u2018reference to our site.\u2019 Also, recommend the most appropriate page to be linked while thinking of the site\u2019s audience and UX.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>4. Remember to Follow Up<\/strong><\/h3>\n\n\n\n<p>Whether the link hasn\u2019t been added or you haven\u2019t heard from the webmaster, it\u2019s always a good idea to follow up. But this doesn\u2019t mean harassing them for a link.&nbsp;<\/p>\n\n\n\n<p>There\u2019s a fine line between getting after them and <a href=\"https:\/\/prowly.com\/magazine\/media-pitch-follow-up\/\">effectively following up<\/a> with them to get your job done. So, if you email them every other day, you\u2019ll probably land in their spam folder. Send your first follow-up email 3-5 days after sending the outreach pitch. Wait for another 10-12 days to send the next email to remind them.&nbsp;<\/p>\n\n\n\n<p>If you still do not receive a response, there are chances that the email you are using isn\u2019t being checked. Try looking for an alternative contact.&nbsp;<\/p>\n\n\n\n<p><strong>Here are a few things to bear in mind when working on a PR mention outreach:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Remember to check the website for updates. Though not all editors or corrections desks respond to emails but may have added the link to your site. So, make sure you keep an eye on such developments.&nbsp;<\/li>\n\n\n\n<li>For influential or authoritative sites, try exploring future partnership opportunities, even if they reject your initial outreach.&nbsp;<\/li>\n\n\n\n<li>Avoid automating follow-ups. It\u2019s best to add some personalization each time you write to them. This will help you identify opportunities and connect with a real-life person.<\/li>\n\n\n\n<li>Finally, if you\u2019ve received a link, thank the webmaster\/ journalist\/site for referring your brand.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>5. Set Up Alerts for Future Mentions<\/strong><\/h3>\n\n\n\n<p>If yours is a known brand or you keep sharing innovative research, you\u2019ll keep getting linked and unlinked brand mentions all the time. The trick is to keep an eye on these by setting up an unlinked mention alert.<\/p>\n\n\n\n<p>Tools like Google Alerts can help you monitor any brand mention or relevant keywords. Just set an alert for your brand and the tool will keep you posted on mentions if any.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"summing-up\"><br><strong>Summing Up<\/strong><\/h2>\n\n\n\n<p>Converting unlinked brand mentions into backlinks is an effective SEO tactic that has stood the test of time. This seemingly simple strategy can get you valuable links and boost your ranking in the SERPs.&nbsp;<\/p>\n\n\n\n<p>Use the tips shared above to earn hundreds or even thousands of new backlinks, thus improving your site\u2019s reputation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most PR teams are thrilled when their PR campaign earns coverage. However, what\u2019s disheartening is that a majority of these fantastic pieces of PR coverage go unlinked. This is especially true when press websites such as The Guardian, CNBC, and Daily Mail mention a brand without a link.\u00a0 Here\u2019s an instance of an unlinked mention [&hellip;]<\/p>\n","protected":false},"author":390,"featured_media":15499,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[362],"tags":[],"class_list":["post-15498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-monitoring"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Steps to Turn Unlinked PR Mentions Into Links - Prowly<\/title>\n<meta name=\"description\" content=\"A sure-fire way to earn hundreds of such links is to convert unlinked PR mentions into backlinks. 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