{"id":15245,"date":"2023-11-11T18:55:00","date_gmt":"2023-11-11T18:55:00","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=15245"},"modified":"2024-08-28T12:39:43","modified_gmt":"2024-08-28T12:39:43","slug":"media-pitch-follow-up","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/media-pitch-follow-up\/","title":{"rendered":"Following up on Your Media Pitch \u2013 How to Do It Right"},"content":{"rendered":"\n<p>It\u2019s a great feeling when you hit \u201cSend\u201d after crafting a killer pitch for media coverage, selecting just the right contacts to receive it and putting it all together in an email campaign that you\u2019re sure is going to impress. Time to sit back and wait for the stampede of journalists to start banging on your door, right?&nbsp;<\/p>\n\n\n\n<p>Well, maybe. A more likely scenario is that you\u2019ve just sent out <a href=\"https:\/\/prowly.com\/magazine\/media-pitch\/\">the first line in a dialogue that\u2019s just getting started<\/a>. Having a plan for following up on your first email is a key part of any overall strategy and keeping those dialogues headed in the right direction. That\u2019s our focus here in this post\u2014how to follow up on a media pitch.&nbsp;<\/p>\n\n\n\n<p>And by \u201cfollow up\u201d, we mean send a second (and sometimes third and final) <em>email<\/em>. Journalists repeatedly and overwhelmingly make it clear that they prefer email as a communication channel for PR pitches.&nbsp;<\/p>\n\n\n\n<p>Want to <a href=\"https:\/\/cuttingedgepr.com\/pitching-journalists-follow-up\/\" data-type=\"URL\" data-id=\"https:\/\/cuttingedgepr.com\/pitching-journalists-follow-up\/\">irritate<\/a> a journalist or make them feel like they have a stalker? Pick up the phone and call them the day after sending your <a href=\"https:\/\/prowly.com\/magazine\/press-release-examples\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/press-release-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">press release <\/a>to them. Want to keep an open channel of communication going and persuade a media contact that they should be interested in your message? Send a <a rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/how-to-send-a-press-release-by-email\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/how-to-send-a-press-release-by-email\/\" target=\"_blank\">PR pitch follow-up email<\/a>.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"#create\">How to create a PR follow-up email<\/a><\/strong><\/li>\n\n\n\n<li><a href=\"#examples\"><strong>Media pitch follow-up examples<\/strong><\/a><\/li>\n\n\n\n<li><strong><a href=\"#prowly\">How to follow up using Prowly<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"create\"><br>How to create a PR follow-up email<\/h2>\n\n\n\n<p>These simple tips will help you to get the best response when circling back to media contacts you\u2019ve already reached out to.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s start with the question of <strong>how long you should wait before following up<\/strong>.<\/p>\n\n\n\n<p>It\u2019s a common question and for good reason. Having a follow-up plan in place is part of your media pitch strategy but how do you know when to pull the trigger on it? While there\u2019s no perfect recipe for the timing of your follow-up to your media pitch, some general rules still apply.&nbsp;<\/p>\n\n\n\n<p class=\"purplebox\"><strong>Allow for a reasonable amount of time to pass.<\/strong> Ok, we admit that \u201creasonable\u201d is vague and it will vary from one situation to another. But it\u2019s important to remember that journalists get lots of messages and even those who carefully check their inboxes will need time to get to yours.<\/p>\n\n\n\n<p>The more time you spend in the media relations game, the better feel you will have for what is typical in your industry. Just remember that you have to give things time to work themselves out and that means expecting some quiet time after you send your first campaign.&nbsp;<\/p>\n\n\n\n<p class=\"purplebox\"><strong>If you have to choose between a little earlier and a little later, go with later<\/strong>. Giving recipients enough time to respond to your first media pitch email\u2014even if that response is an open with no reply\u2014can be hard to do in the excitement surrounding your push for media coverage.&nbsp;<\/p>\n\n\n\n<p>While you may be refreshing your mail every few seconds, looking for good news, your recipients may not have even started going through their daily deluge of emails yet. Pro tip\u2014the best time to follow up is often 24 hours after you<em> really <\/em>want to follow up.&nbsp;<\/p>\n\n\n\n<p class=\"purplebox\">Another reason to wait is that <strong>you don\u2019t want to seem too desperate<\/strong>, irritating or any one of a thousand other negative adjectives recipients might think of when you follow up too quickly. You don\u2019t want to be the email equivalent of a kid in the backseat of a car asking \u201cAre we there yet?\u201d every two minutes.&nbsp;<\/p>\n\n\n\n<p>Give people the space they need to do things on their own. A happy medium followed by many PR pros is three days from the first media pitch to the follow-up email. It\u2019s a good balance between rushing things with unreasonable expectations and waiting too long before being forgotten under a mountain of new emails.&nbsp;<\/p>\n\n\n\n<p>If you're using&nbsp;a PR outreach tool, like&nbsp;<a href=\"https:\/\/prowly.com\/magazine\/pr-outreach-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prowly<\/a>&nbsp;you're able to view individual email statistics for each journalist you send your press release to, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>open rates (who opened your email)<\/li>\n\n\n\n<li>click rates (who viewed your press release)<\/li>\n\n\n\n<li>and bounce rates (indicating when there was a problem with their inbox).<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"818\" height=\"229\" src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/image.png\" alt=\"\" class=\"wp-image-40236\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/image.png 818w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/image-300x84.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/image-768x215.png 768w\" sizes=\"auto, (max-width: 818px) 100vw, 818px\" \/><\/figure><\/div>\n\n\n<p>What's more \u2014 when composing an email, you'll receive instant contact recommendations based on your pitch content or attached press release.<\/p>\n\n\n\n<p>Prowly matches keywords from your email with journalists' articles to find those covering similar topics.<\/p>\n\n\n\n<p>You can refine your targeting further: our AI analyzes contacts in your lists, considering location, language, and influence score, then suggests new filters to help you find journalists with matching profiles.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/Story-2-Keyword-search-Media-Database-1.mp4\"><\/video><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><br>How many times should you follow up?<\/h3>\n\n\n\n<p>Then there\u2019s the matter of <strong>how many follow-ups you should send<\/strong> and this one has an easy answer\u2014<strong>two<\/strong>, for a total of three attempts at contact altogether. Sending any more than two follow-ups to your original PR pitch email becomes counterproductive in a couple of ways.&nbsp;<\/p>\n\n\n\n<p><strong>First, <\/strong>you\u2019re almost certainly wasting your time and resources. If knocking on the same door three times doesn\u2019t get you anywhere, chances are a fourth try won\u2019t either. Focus your time and attention on remaining opportunities instead of very low-probability miracles.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Secondly, <\/strong>filling a contact\u2019s inbox with message after message could result in unintended negative consequences. Say, for example, a journalist returns after a long holiday to find some ridiculous number of messages asking <em>\u201cDid you get my last mail???\u201d<\/em> over and over.&nbsp;<\/p>\n\n\n\n<p class=\"purplebox\">Not only does this look unprofessional, but there\u2019s a chance he or she could decide that your activity looks spammy as well. Remember that the \u201cMark as spam\u201d button is never far away and once that gets clicked, your emails will disappear into a void, never to return to the land of the living. Trust us when we say that it just isn\u2019t worth the risk.&nbsp;<\/p>\n\n\n\n<p><strong>Lastly,<\/strong> on the subject of sticking to three follow-ups, remember to use the third one to make it clear that you won\u2019t be writing again on this topic but your door remains open. Leave your contact information, any relevant links or materials and express regret that you couldn\u2019t connect this time. Remember that there will <em>always<\/em> be a next time.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>Get the tone and style right<\/h3>\n\n\n\n<p>In terms of the <strong>tone and style <\/strong>of your media pitch follow-up, common sense applies here. First and foremost, the need to be professional and polite is obvious. You\u2019re both representing your brand and asking for time and attention from journalists who may or may not be interested. Respect their time by getting to the point and being direct about the news you have to share and your desire for them to cover it in their publication.&nbsp;<\/p>\n\n\n\n<p>If your first outreach to them covered this well, your follow-up is simply a matter of renewing your offer to make it easy for them to learn more. Don\u2019t underestimate the importance of being professional and the danger of being pushy.&nbsp;<\/p>\n\n\n\n<p class=\"purplebox\">Speaking of learning more, <strong>be ready to provide details or assist journalists in getting to know the subject of your PR better<\/strong>. If your first PR pitch was enough to gain their interest and ask for more, you should be ready to help. This could mean supplying statistics, interviews, background or anything else that could provide context for eventual media coverage.&nbsp;<\/p>\n\n\n\n<p>In your follow-up, you can mention that you have such resources ready to go. It\u2019s also a good time to remind contacts that you\u2019re available to talk things over at any time that\u2019s good for them.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Sometimes the answer is \u201cNo, thanks\u201d<\/strong><\/h3>\n\n\n\n<p>Rejection is unfortunately part of the quest for media coverage. If your follow-up media pitch remains untouched, take it as a sign that you may have hit a dead end with this particular contact (and you may want to verify that the address is still valid). You may even get a thanks-but-no-thanks answer from a media contact, in which case you need to move on after thanking them for their time and promising to be in touch in the future when you have something else that might interest them.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Always play the long game when dealing with rejection and focus on building relationships for the future!<br><\/p>\n\n\n\n\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 598353,\n\t\t\t\t\t\t\t\t\tformId: \"5c971391-ffff-46c9-b680-a3f2b2ab950d\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1792153027000-6776147290\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1792153027000-6776147290\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"examples\"><br>Media pitch follow-up examples<\/h2>\n\n\n\n<p>Your follow-up can be based on a template format with the details easily substituted from one context to another. Here\u2019s an example of what a second attempt at reaching out might look like:<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group sideline\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>Hi again, (<em>Name<\/em>),&nbsp;<\/p>\n\n\n\n<p>It\u2019s (<em>your name<\/em>) with (<em>brand or company<\/em>) here. I\u2019m just following up on my mail from a couple of days ago with a reminder that I\u2019m available to talk about this at any time that might be good for you.&nbsp;<\/p>\n\n\n\n<p>As I mentioned before, this topic (<em>is trending, aligns with your audience, expands on something you wrote recently\u2014some mention of why it\u2019s a good subject for now<\/em>). Here\u2019s the short version of what you need to know:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Top-level statement about news you want to share<\/em><\/li>\n\n\n\n<li><em>Why it\u2019s important<\/em><\/li>\n\n\n\n<li><em>Relevant stats, charts, data, etc.<\/em>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>You\u2019ll find the full, detailed version in our online newsroom <em>here<\/em>.&nbsp;<\/p>\n\n\n\n<p>Thanks for your time and I look forward to hearing from you!&nbsp;<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p><strong>Hopefully this will be enough to spark some interest because your next email, your third, will be the last.<\/strong> Use it to repeat your message while making it clear that you\u2019re moving on while remaining open to contact:<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group sideline\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>Hi, (<em>Name<\/em>),&nbsp;<\/p>\n\n\n\n<p>We haven\u2019t been able to connect regarding my earlier messages but that\u2019s ok\u2014I\u2019m sure it\u2019s a busy time for you.&nbsp;<\/p>\n\n\n\n<p>Let me just leave this behind for you in case you get around to it later. I originally wrote to you regarding (subject). We\u2019ve got some really interesting information for your readers, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Example<\/em><\/li>\n\n\n\n<li><em>Example<\/em><\/li>\n\n\n\n<li><em>Example<\/em><\/li>\n<\/ul>\n\n\n\n<p>All the details about this particular topic along with information about us can be found in our online newsroom, <em>here<\/em>. We\u2019re ready to help in any way we can if you\u2019d like to learn more.&nbsp;<\/p>\n\n\n\n<p>Thanks again and I hope I can reach out to you the next time we\u2019d like to share information that your readers would find engaging.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>START PITCHING WITH PROWLY<\/strong><\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"prowly\">How to follow up using Prowly<\/h2>\n\n\n\n<p><a data-type=\"URL\" data-id=\"https:\/\/prowly.com\/pitch\/\" href=\"https:\/\/prowly.com\/pitch\/\">Prowly<\/a> makes it easy to plan and automate your media pitch follow-up emails with all the tools you\u2019ll need. Everything starts with visibility into your contacts\u2019 responses to your original email pitch. Depending on how they reacted to that message, you can create targeted segments using more precise language suited to the situation.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Make life easier with the AI Assistant<\/h3>\n\n\n\n<p>1\ufe0f\u20e3 <strong>Let AI suggest you a few email subject lines<\/strong><\/p>\n\n\n\n<p>You can either wait for a great topic to come to you, or you can break through writer's block with AI. Prowly's AI Assistant can suggest a few email topics, which you can then refine and adjust until you achieve the best possible result.<\/p>\n\n\n\n<p><strong>2\ufe0f\u20e3 Refine your draft with AI and add a human touch<\/strong>...<\/p>\n\n\n\n<p>Every draft generated by AI requires improvements and editing. The inline editor makes this process smooth and quick. Users can select any part of the text\u2014whether it's a sentence or a paragraph\u2014that they feel needs polishing and ask the AI to rewrite it.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/Email-draft-with-AI-Product-update-video-1-2.mp4\"><\/video><\/figure>\n\n\n\n<p><strong>3\ufe0f\u20e3 ...or get AI suggestions to enhance the message of your email<\/strong><\/p>\n\n\n\n<p>Prowly\u2019s AI-powered inline editor can assist you in refining your emails by suggesting edits and improvements to your sentences, helping you craft more compelling and polished messages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Craft one message for those who never saw your first one...<\/h3>\n\n\n\n<p>Your first segment consists of those who didn\u2019t open your previous mail. This time, there\u2019s no point in using language like <em>\u201cDid you have a chance to look at\u2026\u201d<\/em> or anything like that because you know they didn\u2019t even open the message. <em>Of course<\/em> they haven\u2019t looked at it, thought about it or anything else.&nbsp;<\/p>\n\n\n\n<p>In your follow-up, it\u2019s okay to reference the earlier attempt to reach them but you still need to include all the relevant must-have information from the first message. Don\u2019t tell anyone to go back and hunt for the first mail, make it easy by repeating what they need to know.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>...and another for those who did...<\/h3>\n\n\n\n<p>Then, there are those who opened your previous email but haven\u2019t responded. Using insights from Prowly, you can easily identify this group and consider reaching out to them again. While it\u2019s possible they read your content, it\u2019s important to remember that an email open doesn\u2019t guarantee thorough engagement with your message.<\/p>\n\n\n\n<p>Prowly also allows you to see how much time journalists spend viewing your emails, which can offer valuable clues about their level of interest. If they only spent a brief moment on your email, it might be worth following up with a more targeted message to reinforce your original pitch.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"248\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/email-viewing-time-prowly-1024x248.png\" alt=\"email viewing time\" class=\"wp-image-40136\" style=\"width:736px;height:auto\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/email-viewing-time-prowly-1024x248.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/email-viewing-time-prowly-300x73.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/email-viewing-time-prowly-768x186.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/email-viewing-time-prowly-1536x372.png 1536w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/email-viewing-time-prowly.png 1990w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>In your follow-up, be sure to keep the tone light and bear in mind that getting right back to you isn\u2019t a priority for most people. The goal here is keep your name or brand fresh in their minds and build on what you\u2019ve already shared.&nbsp;<\/p>\n\n\n\n<p>Another question one could ask is - how to deal with automatic opens and clicks?<\/p>\n\n\n\n<p>With adjusted open and click rates. They are the actual estimate of the number of emails opened by humans, not bots.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"383\" src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/adjusted-click-and-open-rates-1-1024x383.webp\" alt=\"\" class=\"wp-image-40142\" style=\"width:720px;height:auto\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/adjusted-click-and-open-rates-1-1024x383.webp 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/adjusted-click-and-open-rates-1-300x112.webp 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/adjusted-click-and-open-rates-1-768x287.webp 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/adjusted-click-and-open-rates-1.webp 1376w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Furthermore, Prowly\u2019s AI-powered inline editor can assist you in refining your emails by suggesting edits and improvements to your sentences, helping you craft more compelling and polished messages.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"466\" height=\"483\" src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/prowly-ai-editor.png\" alt=\"\" class=\"wp-image-40141\" style=\"width:369px;height:auto\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/prowly-ai-editor.png 466w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/prowly-ai-editor-289x300.png 289w\" sizes=\"auto, (max-width: 466px) 100vw, 466px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">...and another for anyone who clicked on a link<\/h3>\n\n\n\n<p>If you included a link in your first mail, maybe to an <a href=\"https:\/\/prowly.com\/online-newsroom\/\">online newsroom<\/a>, you have another metric to use when creating segments for your follow-up message. Anyone who clicked on the link has shown a greater degree of interest in what you have to share and that should inform the kind of content you include in your media pitch follow-up.&nbsp;<\/p>\n\n\n\n<p>Since clicking on your link is the most positive reaction you can <a href=\"https:\/\/prowly.com\/magazine\/measure-pr-campaign\/\">measure<\/a> so far\u2014even better than just opening your message\u2014you may want to consider a slightly stronger tone when asking for more engagement in your second mail or including additional data, links etc.&nbsp;<\/p>\n\n\n\n<p>After sending your first mail, Prowly assists you in creating segments that open new opportunities for more personalized communication in your follow-up. Those who didn\u2019t open your first message, those who did, and those who opened and clicked a link can be organized into different groups for different messaging.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Double-check with a r<strong>eview and suggestions flow<\/strong><\/h3>\n\n\n\n<p>When preparing your email campaign, Prowly gives you an extra layer of support at every step, helping you avoid mistakes that could result in missed coverage opportunities. Our review flow covers 18 key criteria\u2014many of which you might already be familiar with from Prowly, but now organized in a way that\u2019s more intuitive and easier to follow.<\/p>\n\n\n\n<p>While most of these checks are straightforward, we\u2019ve added a touch of AI magic to assist you where it matters most:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If your subject line is a bit too long, we\u2019ll help you shorten it with a quick AI-generated suggestion. \u2728<\/li>\n\n\n\n<li>If you\u2019re missing a preview line, we\u2019ve got you covered with an AI-powered prompt to create one for you. \u2728<\/li>\n<\/ul>\n\n\n\n<p>These little nudges ensure your email is polished and ready for prime time, maximizing your chances of getting the attention your message deserves.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"594\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/11\/email-review-flow-prowly-1-1024x594.png\" alt=\"\" class=\"wp-image-40238\" style=\"width:740px;height:auto\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/11\/email-review-flow-prowly-1-1024x594.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/11\/email-review-flow-prowly-1-300x174.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/11\/email-review-flow-prowly-1-768x445.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/11\/email-review-flow-prowly-1-1536x890.png 1536w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/11\/email-review-flow-prowly-1-2048x1187.png 2048w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/11\/email-review-flow-prowly-1.png 2422w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"start-following-up-with-ease\">Start following up with ease<\/h2>\n\n\n\n<p>Each of these groups is better served with a follow-up PR pitch that reflects where they are in terms of their interest in you and familiarity with your message.&nbsp;<\/p>\n\n\n\n<p>With Prowly, you can keep the dialogue going until the subject turns to how you can get your message out to the world through media coverage. If you haven\u2019t tried Prowly before, now\u2019s a great time to open a free account.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/prowly.com\/\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\">TRY PROWLY FOR FREE<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Having a plan for following up on your first email is a key part of any overall strategy and keeping those dialogues headed in the right direction.<\/p>\n","protected":false},"author":230,"featured_media":15268,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[349],"tags":[],"class_list":["post-15245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-outreach-and-media-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Following up on Your Media Pitch \u2013 How to Do It Right<\/title>\n<meta name=\"description\" content=\"Having a plan for following up on your first email is a key part of any overall strategy and keeping those dialogues headed in the right direction.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prowly.com\/magazine\/media-pitch-follow-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Following up on Your Media Pitch \u2013 How to Do It Right\" \/>\n<meta property=\"og:description\" content=\"Having a plan for following up on your first email is a key part of any overall strategy and keeping those dialogues headed in the right direction.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prowly.com\/magazine\/media-pitch-follow-up\/\" \/>\n<meta property=\"og:site_name\" content=\"Prowly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/prowly\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-11T18:55:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-28T12:39:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2020\/12\/photo-1577563908411-5077b6dc7624-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1050\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Prowly\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Prowly_com\" \/>\n<meta name=\"twitter:site\" content=\"@Prowly_com\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Prowly\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/media-pitch-follow-up\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/media-pitch-follow-up\\\/\"},\"author\":{\"name\":\"Prowly\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#\\\/schema\\\/person\\\/44ca6dc40fc927e671c31e8d7b9c3066\"},\"headline\":\"Following up on Your Media Pitch \u2013 How to Do It Right\",\"datePublished\":\"2023-11-11T18:55:00+00:00\",\"dateModified\":\"2024-08-28T12:39:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/media-pitch-follow-up\\\/\"},\"wordCount\":2744,\"publisher\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/media-pitch-follow-up\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/photo-1577563908411-5077b6dc7624-1.jpeg\",\"articleSection\":[\"PR Outreach &amp; 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