{"id":15212,"date":"2024-05-08T17:00:00","date_gmt":"2024-05-08T17:00:00","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=15212"},"modified":"2024-12-20T20:56:36","modified_gmt":"2024-12-20T20:56:36","slug":"australian-media-databases","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/australian-media-databases\/","title":{"rendered":"Australian Media Database Comparison \u2013 Pricing &#038; Features"},"content":{"rendered":"\n<p class=\"purplebox\">Editor's note: This is a follow-up of <a href=\"https:\/\/prowly.com\/magazine\/best-media-database\/\" data-type=\"post\" data-id=\"11372\">How to Choose the Best Media Database for PR<\/a>.<\/p>\n\n\n\n<p>This guide contains a comparison of the most popular media databases that contain Australian media contacts, including region-specific databases as well as global ones, such as Prowly.<\/p>\n\n\n\n<p>Regardless of if you're located in Australia or abroad, these providers will help you create the right Australian media list for PR outreach:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a data-type=\"internal\" data-id=\"#prowly\" href=\"#prowly\"><strong>Prowly<\/strong><\/a><\/li>\n\n\n\n<li><a data-type=\"internal\" data-id=\"#medianet\" href=\"#medianet\"><strong>Medianet<\/strong><\/a><\/li>\n\n\n\n<li><a data-type=\"internal\" data-id=\"#mediaconnect\" href=\"#mediaconnect\"><strong>Mediaconnect<\/strong><\/a><\/li>\n\n\n\n<li><strong><a href=\"#telum\">Telum Media<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"australian-media-database-overview\"><strong>Australian Media Database Overview<\/strong><\/h2>\n\n\n\n<p>At a glance, here\u2019s how the top Australian journalist databases compare. <\/p>\n\n\n\n<p><strong>Unfortunately, it's still common for media contact database providers to not disclose details about their pricing plans and contracts<\/strong> on their website\u2014requiring you to speak with a sales representative to get any information.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Provider<\/strong><\/td><td><strong>Price<\/strong><\/td><td><strong>Contract length<\/strong><\/td><td><strong>Free trial or sample<\/strong><\/td><td><strong># of Australian contacts (claimed)<\/strong><\/td><\/tr><tr><td><strong>Prowly<\/strong><\/td><td>from $258 (USD) per month<\/td><td>Monthly or yearly<\/td><td><a href=\"https:\/\/prowly.com\/media-database\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/media-database\">Free 7-day trial<\/a><\/td><td>Over 20k<\/td><\/tr><tr><td><strong>Medianet<\/strong><\/td><td>from $350 \/month<\/td><td>Undisclosed<\/td><td>Undisclosed<\/td><td>Over 59k<\/td><\/tr><tr><td><strong>Mediaconnect<\/strong><\/td><td>Undisclosed<\/td><td>Undisclosed<\/td><td>Undisclosed<\/td><td>Over 10k<\/td><\/tr><tr><td><strong>Telum<\/strong> <strong>Media<\/strong><\/td><td>Undisclosed<\/td><td>Undisclosed<\/td><td>Undisclosed<\/td><td>Undisclosed<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"prowly\"><br>Prowly&nbsp;<\/h3>\n\n\n\n<p><strong>Price:<\/strong> From $258 per month or $3096 per year (billed in USD)<br><strong>Contract length:<\/strong> Monthly or yearly<br><strong>Free trial or sample: <\/strong><a href=\"https:\/\/prowly.com\/media-database\">7-day free trial with search access<\/a><\/p>\n\n\n\n<p>Prowly is a media relations tool with its own media database, which includes over 20k media contacts from Australia and 1 million worldwide.<\/p>\n\n\n\n<p>It\u2019s possible to search for journalists using multiple filters, including keywords in their Tweets or articles that they\u2019ve recently written.<\/p>\n\n\n\n<p>The media database is integrated with a <a href=\"https:\/\/prowly.com\/pr-crm\/\">PR CRM<\/a> where it\u2019s possible to create targeted media lists and an <a href=\"https:\/\/prowly.com\/pitch\/\">email distribution module<\/a> to pitch contacts right from the app.<\/p>\n\n\n\n<p>Prowly is the only media database provider in Australia that lets you create a free trial account and see which media contacts are available. <\/p>\n\n\n\n<p>Also unlike most providers, it's not necessary to sign up for a yearly contract; month-to-month, cancel-anytime plans are available from $258 USD per month (billed annually, or $369 billed monthly).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"639\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/09\/Prowlys-Media-Database-advanced-filters-1024x639.png\" alt=\"\" class=\"wp-image-40409\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/09\/Prowlys-Media-Database-advanced-filters-1024x639.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/09\/Prowlys-Media-Database-advanced-filters-300x187.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/09\/Prowlys-Media-Database-advanced-filters-768x479.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/09\/Prowlys-Media-Database-advanced-filters-1536x959.png 1536w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/09\/Prowlys-Media-Database-advanced-filters-2048x1279.png 2048w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/09\/Prowlys-Media-Database-advanced-filters.png 2100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Prowly's Meda Database<\/span><\/em><\/figcaption><\/figure><\/div>\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/app.prowly.com\/users\/signup?source=md\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\">TRY PROWLY FOR FREE<\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"medianet\"><br>Medianet<\/h3>\n\n\n\n<p><strong>Price:<\/strong> from $350 \/month<br><strong>Contract length:<\/strong> Undisclosed<br><strong>Free trial or sample: <\/strong>Undisclosed<\/p>\n\n\n\n<p>Medianet is an Australian media database provider that also other services such as press release distribution or media planning. <\/p>\n\n\n\n<p>They claim to have over 59,000 media contacts and outlets, mainly from Australia and New Zealand.<\/p>\n\n\n\n<p>The database lets you find relevant contacts and target by industry, profession, outlet type, location, and position level.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"807\" height=\"421\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/medianet-database.png\" alt=\"\" class=\"wp-image-41982\" style=\"width:690px;height:auto\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/medianet-database.png 807w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/medianet-database-300x157.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/medianet-database-768x401.png 768w\" sizes=\"auto, (max-width: 807px) 100vw, 807px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"mediaconnect\"><br>Mediaconnect<\/h3>\n\n\n\n<p><strong>Price:<\/strong> Undisclosed<br><strong>Contract length:<\/strong> Undisclosed<br><strong>Free trial or sample: <\/strong>Undisclosed<\/p>\n\n\n\n<p>Mediaconnect claims itself to be \"Australia's best media database and most powerful PR management platform.\"<\/p>\n\n\n\n<p>The database contains over 10,000 media contacts from Australia and New Zealand and over 6,000 media outlets. <\/p>\n\n\n\n<p>All contacts are refreshed every 90 days or more often, ensuring the database is up-to-date.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"554\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/mediaconnect-1024x554.png\" alt=\"\" class=\"wp-image-41983\" style=\"width:716px;height:auto\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/mediaconnect-1024x554.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/mediaconnect-300x162.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/mediaconnect-768x416.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/mediaconnect.png 1243w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Mediaconnect - Australian Media Database<\/span><\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"telum\"><br>Telum Media<\/h3>\n\n\n\n<p><strong>Price:<\/strong> Undisclosed<br><strong>Contract length:<\/strong> Undisclosed<br><strong>Free trial or sample: <\/strong>Undisclosed<\/p>\n\n\n\n<p>Telum Media describes itself as \"the region\u2019s most comprehensive media relations platform to drive targeted media engagement and informed decision making.\"<\/p>\n\n\n\n<p>Apart from containing media contacts from Australia and New Zealand, Telum Media also covers Southeast Asia and East Asia.<\/p>\n\n\n\n<p>Media profiles contact information such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>biographies<\/li>\n\n\n\n<li>contact details<\/li>\n\n\n\n<li>story requests<\/li>\n\n\n\n<li>news<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"conclusion\"><br>Conclusion<\/h2>\n\n\n\n<p>If you're looking to buy or build your own Australian media list, it's important you choose a PR database that's suited for your needs. It'll depend on things like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you need contacts from Australia &amp; New Zealand or other regions as well<\/li>\n\n\n\n<li>Your budget, especially if the database only offers yearly plans<\/li>\n\n\n\n<li>The scale and accuracy of the media contacts available<\/li>\n\n\n\n<li>Other features available with the database, such as being able to pitch contacts straight from the same tool<\/li>\n<\/ul>\n\n\n\n<p>If you have the time, sign up for a demo call or trial for each provider and see which fits your needs best or if you can get a sample.<\/p>\n\n\n\n<p>Otherwise, if you're short on time, you can always start a free trial with Prowly and see if the Australian media contacts they have are what you're looking for. <\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/app.prowly.com\/users\/signup?source=md\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\">TRY PROWLY FOR FREE<\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Cover photo by <a href=\"https:\/\/unsplash.com\/photos\/7Zb7kUyQg1E\" data-type=\"URL\" data-id=\"https:\/\/unsplash.com\/photos\/7Zb7kUyQg1E\">Dan Freeman<\/a><\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Editor's note: This is a follow-up of How to Choose the Best Media Database for PR. This guide contains a comparison of the most popular media databases that contain Australian media contacts, including region-specific databases as well as global ones, such as Prowly. Regardless of if you're located in Australia or abroad, these providers will [&hellip;]<\/p>\n","protected":false},"author":318,"featured_media":16879,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[361],"tags":[],"class_list":["post-15212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-database"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Australian Media Database Comparison (2025 Updated)<\/title>\n<meta name=\"description\" content=\"See how the top Australian media contact databases compare\u2013find information about pricing, features &amp; number of contacts available.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prowly.com\/magazine\/australian-media-databases\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Australian Media Database Comparison (2025 Updated)\" \/>\n<meta property=\"og:description\" content=\"See how the top Australian media contact databases compare\u2013find information about pricing, features &amp; 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