{"id":13987,"date":"2024-06-05T10:03:00","date_gmt":"2024-06-05T10:03:00","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=13987"},"modified":"2025-02-20T14:28:05","modified_gmt":"2025-02-20T14:28:05","slug":"business-wire","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/business-wire\/","title":{"rendered":"Business Wire Pricing \u2013 How Much Does it Cost to Send a PR?"},"content":{"rendered":"\n

Business Wire is a service used by some PR professionals to distribute press releases. But trying to understand exactly how much you have to pay to use the service can be very confusing.<\/p>\n\n\n\n

Things like additionally priced add-ons can leave you wondering how much you\u2019ll actually have to pay in the end, especially because Business Wire doesn't give you a price quote until the end of the process. One anonymous reviewer on software review site G2<\/a>, states that:<\/p>\n\n\n\n

There is no way to get a price quote. For most clients, I work with they like to see quotes before selecting a service, and with Business Wire I have to go through all of the steps of ordering without actually confirming to make sure I know what price we will be charged.<\/em><\/p>\n\n\n\n

Based on our own research and third-party information we've come up with an estimate of how much you can expect to pay to send a press release with Business Wire.<\/p>\n\n\n\n

Disclaimer: This information may not be 100% accurate; for the most up-to-date Business Wire pricing information, try to get in touch with someone from their sales team.<\/p>\n\n\n\n

Business Wire pricing overview<\/h2>\n\n\n\n

These are the main costs involved with using Business Wire to send a press release (source)<\/a>:<\/p>\n\n\n\n

<\/th>US Distribution<\/strong><\/th><\/tr>
Price (first 400 words)<\/strong><\/td>$760<\/td><\/tr>
Additional 100 words<\/strong><\/td>$195<\/td><\/tr>
Extra visibility and analytics<\/strong><\/td>$95<\/td><\/tr>
Logo attachment<\/strong><\/strong><\/td>$0<\/td><\/tr>
Multimedia inclusion<\/strong> (first)<\/strong><\/td>$425<\/td><\/tr>
Additional multimedia inclusions<\/strong><\/td>$225\/ea<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

How much will it cost to send a PR with Business Wire?<\/h2>\n\n\n\n

Now that you\u2019re familiar with the costs involved, let\u2019s add them up to get a rough estimate of how much you\u2019ll have to actually pay.<\/p>\n\n\n\n

As an example, let\u2019s say you\u2019re trying to distribute a press release<\/a> to national media in the US.<\/p>\n\n\n\n

Sending a regular 400-word press release will cost you at least $760 <\/strong>while adding 100 words and a multimedia inclusion (like a photo or video) will bring that price up to $1380<\/strong>, similar to what you'd pay for using PR Newswire<\/a>.<\/p>\n\n\n\n

While the actual price may slightly differ from the numbers in this post, the general consensus of Business Wire users is that the service is pricey. <\/p>\n\n\n\n

Here's what two Business Wire users have to say based on reviews from G2:<\/a><\/p>\n\n\n\n

I'd say what I dislike the most is the price of Business Wire. It is very expensive, which is off-putting to my clients. Choosing additional distribution lists can add up very quickly.<\/em><\/p>\n\n\n\n

Most of the press release postings are generic and there could be more effort into customizing them to different purposes. It is very pricey, especially when it comes to add-on features, such as multimedia content.<\/em><\/p>\n\n\n\n

Business Wire alternatives<\/h2>\n\n\n\n

If you\u2019re looking to distribute a press release without stretching your budget, there are plenty of more reasonably priced options available.<\/p>\n\n\n\n

There are generally two options you can go, choosing a cheaper press release distribution service<\/a> or sending the press release by yourself.<\/p>\n\n\n\n

Read more in our guide on choosing the best press release distribution service<\/a>.<\/p>\n\n\n\n

1. Budget-friendly Business Wire alternatives<\/h3>\n\n\n\n

The most popular alternatives to Business Wire that are known to be cheaper are:<\/p>\n\n\n\n