{"id":13858,"date":"2025-02-03T12:20:00","date_gmt":"2025-02-03T12:20:00","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=13858"},"modified":"2025-05-08T15:49:06","modified_gmt":"2025-05-08T15:49:06","slug":"media-pitch","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/media-pitch\/","title":{"rendered":"How to Write a Media Pitch (w\/ 7 Real Examples from Experts)"},"content":{"rendered":"\n

A media pitch is an attempt to get a journalist or editor interested in your news so that they decide to cover it, resulting in media coverage.<\/p>\n\n\n\n

Almost always, a media pitch is done by email, but it\u2019s also possible to do it via social platforms, telephone, or traditional mail. <\/p>\n\n\n\n

Although pitching journalists is similar to sending a press release<\/a>, the key difference is that a media pitch does not have to include one. A simple email is a faster way to reach out; time is always of the essence, especially in reactive<\/a> and digital PR<\/a>.<\/p>\n\n\n\n

In this post, you'll learn how to write an effective media pitch and find 7 practical examples from PR professionals.<\/p>\n\n\n\n

If you're looking to send a PR pitch, you can try Prowly's free 7-day trial<\/a>. Find relevant journalists, gain access to useful templates, and send personalized pitches at scale\u2014all from one tool.<\/p>\n\n\n\n

\n
SEND A MEDIA PITCH WITH PROWLY<\/a><\/div>\n<\/div>\n\n\n\n
\n\n\n\n

Before you write a media pitch<\/h2>\n\n\n\n

Before you begin: Journalists and editors are flooded with press releases<\/a>, media pitches, and various other demands on their time and attention. <\/p>\n\n\n\n

Based on research from Fractl<\/a>, 46.5% of journalists receive at least 11 media pitches per day, while 28.64% receive over 26 pitches per day.<\/strong><\/p>\n\n\n\n

\"How
Source<\/span><\/a><\/em><\/figcaption><\/figure>\n\n\n\n

Knowing what to include in your media pitch\u2014and what to leave out\u2014will greatly improve your chances of getting a reply. Keep in mind, even a single typo in a cold pitch is enough to turn possibility into disaster.<\/p>\n\n\n\n

How to write a media pitch<\/h2>\n\n\n\n

If you've written any type of email pitch<\/a> before, you'll quickly realize that writing a media pitch is similar. There are, however, a few key differences that you have to keep in mind.<\/p>\n\n\n\n

We've broken down writing a PR pitch into 7, easy-to-follow steps:<\/p>\n\n\n\n

1. Make sure your story is newsworthy<\/h3>\n\n\n\n

It\u2019s all in the subject line. If you want to get someone to cover your story<\/a>, it\u2019s worth asking yourself these two questions before you even think about pitching the media outlet:<\/p>\n\n\n\n