{"id":13772,"date":"2024-02-23T10:14:00","date_gmt":"2024-02-23T10:14:00","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=13772"},"modified":"2025-08-06T15:45:34","modified_gmt":"2025-08-06T15:45:34","slug":"muck-rack-vs-cision","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/muck-rack-vs-cision\/","title":{"rendered":"Muck Rack vs Cision vs Prowly \u2013 2025 Pricing &amp; Feature Comparison"},"content":{"rendered":"\n<p>Choosing the right&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/pr-tools-guide\/\">PR software<\/a>&nbsp;isn\u2019t just about features \u2014 it\u2019s about finding the best fit for your team\u2019s size, goals, and pace of work. If you\u2019re part of a small in-house comms team or a fast-moving PR agency, tools built for massive enterprise teams can feel overwhelming, overpriced, and unnecessarily complex.<\/p>\n\n\n\n<p>That\u2019s why platforms like&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/\">Prowly<\/a>&nbsp;and Muck Rack are often considered better-suited alternatives to legacy giants like Cision. But how do they really compare \u2014 and which is the smartest choice for your team?<\/p>\n\n\n\n<p>In this guide, we\u2019ll break down the differences between Muck Rack, Cision, and Prowly from the perspective that matters most:&nbsp;<em>what will actually help your lean team secure better media coverage, faster?<\/em><\/p>\n\n\n\n<div class=\"wp-block-group signup-cta-container has-base-color has-text-color has-background has-link-color wp-elements-0b662d875b73a1c2d5f5d4d9b5f55c6f has-global-padding\" style=\"border-radius:8px;background-color:#1f2937;margin-top:40px;margin-bottom:40px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;background-position:100% 100%;background-repeat:no-repeat;background-size:auto;\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-efe3489b wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Looking for an alternative to Cision or Muck Rack?<\/h3>\n\n\n\n<p>Try Prowly completely free for 7 days in a platform that has everything you need for PR.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>All-in-one platform:<\/strong> Get everything you need in one tool for PR, incl. media database, outreach, reporting, and more<\/li>\n\n\n\n<li><strong>Transparent Pricing:<\/strong>&nbsp;Plans start at $258\/month<\/li>\n\n\n\n<li><strong>Comprehensive Monitoring:<\/strong> Track the web, social media, print, and broadcast mentions<\/li>\n<\/ul>\n\n\n\n<p class=\"signup-cta-button\"><a href=\"https:\/\/prowly.com\/\">Learn more<\/a><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"muck-rack-vs-cision-vs-prowly-comparison\">Muck Rack vs. Cision vs. Prowly comparison<\/h2>\n\n\n\n<p>Most PR tools offer the same surface-level functionality \u2014 they help you find journalists, send pitches, and monitor coverage. But what sets them apart is who they\u2019re really built for and how well they support the daily challenges of your specific team.<\/p>\n\n\n\n<p>Here\u2019s how these three platforms compare when you look beyond the feature lists:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u2192 Prowly: built for small and medium teams<\/strong><\/h3>\n\n\n\n<p><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/\"><strong>Prowly<\/strong><\/a>&nbsp;is designed for&nbsp;<strong>small to medium-sized PR teams and agencies<\/strong>&nbsp;that need powerful tools without the complexity or enterprise-level price tags.<\/p>\n\n\n\n<p><strong>Ideal for:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In-house comms teams (1\u201310 people) in\u00a0<strong>growing brands and medium-sized companies.<\/strong><\/li>\n\n\n\n<li><strong>Agencies with dynamic workloads<\/strong>, shifting client rosters, and tight timelines.<\/li>\n\n\n\n<li>PR pros who need an\u00a0<strong>intuitive platform that saves time and scales<\/strong>\u00a0easily.<\/li>\n\n\n\n<li>Teams with\u00a0<strong>limited budgets<\/strong>\u00a0that need flexibility\u2014 like monthly plans, no hidden fees.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\ud83d\udca1 Prowly helps teams like&nbsp;<strong>shePR<\/strong>&nbsp;boost&nbsp;<strong>efficiency and ROI<\/strong>&nbsp;by simplifying campaign execution and client collaboration\u2014all in one place.&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/testimonials\/shepr\/\"><strong>Read how shePR boosts efficiency and ROI with Prowly<\/strong><\/a><strong>.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u2192&nbsp;<\/strong>Cision: built for enterprises<\/h3>\n\n\n\n<p>Cision is a legacy platform used by large corporate PR and marketing teams. It\u2019s powerful, but also expensive, complex, and often overkill for small or mid-sized teams. Many of its strengths \u2014 like investor relations tools and global media intelligence \u2014 are most relevant to enterprise use cases.<\/p>\n\n\n\n<p><strong>Best for<\/strong>:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Global corporations, agencies with 50+ clients, or teams needing extensive press release distribution and investor comms.<\/li>\n<\/ul>\n\n\n\n<p><strong>Limitations for small teams<\/strong>:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Steep learning curve, long contracts, high cost, slow support.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u2192&nbsp;<\/strong>Muck Rack: media database first<\/h3>\n\n\n\n<p>Muck Rack is widely known for its journalist database and media monitoring tools. It\u2019s easier to use than Cision and better suited to smaller teams \u2014 but often emphasizes&nbsp;<em>quantity<\/em>&nbsp;of contacts over&nbsp;<em>targeting<\/em>&nbsp;precision.<\/p>\n\n\n\n<p><strong>Best for<\/strong>:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Teams that prioritize media monitoring and want quick access to a large journalist database.<\/li>\n<\/ul>\n\n\n\n<p><strong>Limitations<\/strong>:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Less emphasis on AI-powered targeting or traffic-based insights. Premium pricing may still be a stretch for small agencies.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Muck Rack vs Cision:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cision<\/strong>\u00a0offers deep media database access and built-in PR Newswire distribution, ideal for investor comms and corporate PR.<\/li>\n\n\n\n<li><strong>Muck Rack<\/strong>\u00a0is known for its streamlined media database and alerting tools, but lacks advanced AI-powered targeting or content creation features.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>For small or midsize PR teams, especially those managing niche stories or juggling multiple clients, a more strategic and data-driven approach often yields better results than mass distribution or general outreach.<\/p>\n<\/blockquote>\n\n\n\n<p>Now let's dive into the full&nbsp;<strong>Cision vs Muck Rack vs Prowly<\/strong>&nbsp;software comparison to help you make the best choice for your PR strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"quick-comparison-overview\"><strong>Quick comparison overview<\/strong><\/h2>\n\n\n\n<p>At a glance, here\u2019s how Prowly compares to Cision and Muck Rack \u2014 based on the kind of PR team you are, the outcomes you need, and the resources you have available.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><\/td><td><strong>Prowly<\/strong><\/td><td><strong>Cision<\/strong><\/td><td><strong>Muck Rack<\/strong><\/td><\/tr><tr><td><strong>Pricing<\/strong><\/td><td>From $258\/mo<\/td><td>~$10,000\/yr (estimate)<\/td><td>~$15,000\/yr (estimate)<\/td><\/tr><tr><td><strong>Contract length<\/strong><\/td><td>Monthly or annually<\/td><td>Annually<\/td><td>Annually<\/td><\/tr><tr><td><strong>Media database size<\/strong><\/td><td>1M+<\/td><td>1.4M+<\/td><td>250k+<\/td><\/tr><tr><td><strong>Press release creator<\/strong><\/td><td>\u2714<\/td><td>\u2714<\/td><td>\u2716<\/td><\/tr><tr><td><strong>Press release distribution<\/strong><\/td><td>pitching, sending press release through email, following up<\/td><td>\u2714<\/td><td>\u2714<\/td><\/tr><tr><td><strong>Online newsroom<\/strong><\/td><td>\u2714<\/td><td>\u2714<\/td><td>\u2716<\/td><\/tr><tr><td><strong>Media monitoring<\/strong><\/td><td>\u2714<\/td><td>\u2714<\/td><td>\u2714<\/td><\/tr><tr><td><strong>PR reports<\/strong><\/td><td>\u2714<\/td><td>\u2714<\/td><td>\u2714<\/td><\/tr><tr><td><strong>Ease of use<\/strong><\/td><td>Easy<\/td><td>Hard<\/td><td>Easy<\/td><\/tr><tr><td><strong>Free, dedicated training<\/strong><\/td><td>\u2714<\/td><td>\u2716<\/td><td>\u2716<\/td><\/tr><tr><td><strong>Free trial<\/strong><\/td><td><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/\">Try Prowly for free<\/a><\/td><td>\u2716<\/td><td>\u2716<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"transparent-pricing-breakdown\"><strong>Transparent pricing breakdown<\/strong><\/h2>\n\n\n\n<p>Price is one of the main factors in&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/buying-pr-software\/\">choosing a PR software provider<\/a>. And with some companies charging over $10,000 per year, that's not too surprising.<\/p>\n\n\n\n<p><strong>Muck Rack and Cision both offer only annual plans and are quite pricey.&nbsp;<\/strong>Although they do not publicly list their pricing, we estimate&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/muck-rack-pricing\/\">Muck Rack's pricing<\/a>&nbsp;to be around $15,000\/yr per year and&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/cision-pricing\/\">Cision's pricing<\/a>&nbsp;to start around $10,000, with the average being from $12,000 to $15,000 per year.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><\/td><td><strong>Prowly<\/strong><\/td><td><strong>Cision<\/strong><\/td><td><strong>Muck Rack<\/strong><\/td><\/tr><tr><td><strong>Pricing plans provided on website<\/strong><\/td><td>\u2714<\/td><td>\u2716<\/td><td>\u2716<\/td><\/tr><tr><td><strong>Pricing<\/strong><\/td><td>From $258\/mo<\/td><td>~$10,000\/yr (estimate)<\/td><td>~$15,000\/yr (estimate)<\/td><\/tr><tr><td><strong>Contract length<\/strong><\/td><td>Monthly or annually<\/td><td>Annually<\/td><td>Annually<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>The price can go up dramatically depending on the chosen features,&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/best-media-database\/\">media database regions<\/a>, the size of your team, and other factors. Unfortunately, the factors that go into the price are also not transparent or publicly available.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/prowly.com\/en\/pricing\">Prowly offers monthly and annual plans<\/a>, the latter of which allows you to save up to 30%. Two different plans are available, each with a list of the features you'll get <\/strong>so you know exactly what you're paying for.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"489\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/prowly-pricing-1024x489.png\" alt=\"\" class=\"wp-image-41791\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/prowly-pricing-1024x489.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/prowly-pricing-300x143.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/prowly-pricing-768x367.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/prowly-pricing-1536x734.png 1536w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/prowly-pricing.png 1632w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/prowly.com\/pricing\/\">Prowly Pricing<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading anchor\" id=\"features\">Feature comparison<\/h2>\n\n\n\n<p>While all three platforms support the basics of PR workflow \u2014 media database, outreach, monitoring \u2014 the way they help you get results varies significantly. Here's how the platforms compare on key features that matter to modern PR teams:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>Feature<\/th><th><strong>Cision<\/strong><\/th><th><strong>Muck Rack<\/strong><\/th><th><strong>Prowly<\/strong><\/th><\/tr><tr><td><strong>Media database<\/strong><\/td><td>Large, global database with wire distribution integration<\/td><td>Robust journalist directory with media alerts<\/td><td>Smart search powered by AI &amp; enriched with Semrush audience data<\/td><\/tr><tr><td><strong>Journalist targeting<\/strong><\/td><td>Keyword\/category search<\/td><td>Contact filters &amp; beat-based search<\/td><td>AI keyword suggestions + traffic insights to find the&nbsp;<em>right<\/em>&nbsp;journalists<\/td><\/tr><tr><td><strong>Email outreach<\/strong><\/td><td>Basic outreach, supports press releases<\/td><td>Direct pitching + alerts on journalist activity<\/td><td>Personalized pitching, subject line AI help, follow-up automation, email analytics<\/td><\/tr><tr><td><strong>Monitoring &amp; alerts<\/strong><\/td><td>Comprehensive media monitoring &amp; reporting<\/td><td>Real-time alerts and media tracking<\/td><td>Lightweight monitoring with instant reports &amp; customizable dashboards<\/td><\/tr><tr><td><strong>Reports &amp; dashboards<\/strong><\/td><td>Advanced enterprise-level reporting<\/td><td>PDF exports and coverage summaries<\/td><td>Clean, visual dashboards that prove PR value instantly<\/td><\/tr><tr><td><strong>AI support<\/strong><\/td><td>Limited<\/td><td>Not core to platform<\/td><td>AI assistance for writing, discovery, analytics, and workflow acceleration<\/td><\/tr><tr><td><strong>Ease of use<\/strong><\/td><td>Enterprise UX; steep learning curve<\/td><td>Clean and intuitive<\/td><td>Modern interface, fast onboarding, no training needed<\/td><\/tr><tr><td><strong>Pricing &amp; flexibility<\/strong><\/td><td>High cost, annual contracts<\/td><td>Mid-to-high pricing tiers<\/td><td>Monthly plans, scalable pricing for growing teams<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"feature-1-media-database\"><strong>Feature #1: Media database<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>If you\u2019re primarily looking for a media database, check out our&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" class=\"\" href=\"#\">guide to choosing the best media database for PR<\/a>&nbsp;\u2014 but here\u2019s what you need to know when comparing Prowly, Muck Rack, and Cision.<\/p>\n<\/blockquote>\n\n\n\n<p>A media database is the engine behind every PR campaign. But for small teams, access alone isn't enough. What matters most is how quickly and accurately you can find&nbsp;<em>relevant<\/em>&nbsp;journalists \u2014 not just how many names are in a spreadsheet.<\/p>\n\n\n\n<p><strong>Where others fall short:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cision<\/strong>\u00a0gives you access to a massive global database, but the search tools can feel outdated and overwhelming.<\/li>\n\n\n\n<li><strong>Muck Rack<\/strong>\u00a0offers a more user-friendly experience but still centers on contact\u00a0<em>volume<\/em>\u00a0over data\u00a0<em>relevance<\/em>.<\/li>\n<\/ul>\n\n\n\n<p><strong>How Prowly does it differently:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI-powered journalist search<\/strong>: Go beyond beat filters \u2014 discover relevant contacts using natural language keywords.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Semrush integration<\/strong>: See real traffic data for media outlets, so you target channels that actually reach your audience.<\/li>\n\n\n\n<li><strong>Automated enrichment<\/strong>: Get context like topics covered, recent articles, and publication focus \u2014 all on one screen.<\/li>\n\n\n\n<li><strong>Contact organization<\/strong>: Group, tag, and manage contacts by campaign, client, or niche with shared CRM functionality.<\/li>\n<\/ul>\n\n\n\n<p>Whether you're pitching a niche fintech launch or a sustainable beauty brand, Prowly helps you build smarter, targeted lists \u2014 without wasting time sifting through irrelevant profiles.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th><strong>Provider<\/strong><\/th><th><strong>Total contacts<\/strong><\/th><th><strong>Trial access<\/strong><\/th><th><strong>What stands out<\/strong><\/th><\/tr><tr><td><strong>Cision<\/strong><\/td><td>1.4M+<\/td><td>\u2718<\/td><td>Massive database, but expensive and locked behind long-term contracts<\/td><\/tr><tr><td><strong>Muck Rack<\/strong><\/td><td>500k+ (est.)<\/td><td>\u2718<\/td><td>Known for journalist alerts, but limited audience targeting and high pricing<\/td><\/tr><tr><td><strong>Prowly<\/strong><\/td><td>1M+<\/td><td>\u2705&nbsp;<em>7-day free trial<\/em><\/td><td>Full search access during trial, AI-powered discovery + Semrush traffic insights<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"purplebox\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/prowly.com\/media-database\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"557\" src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/Media-Database-1024x557.png\" alt=\"\" class=\"wp-image-42007\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/Media-Database-1024x557.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/Media-Database-300x163.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/Media-Database-768x418.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/Media-Database-1536x836.png 1536w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/05\/Media-Database.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Prowly's Media Database<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"feature-2-media-monitoring\">Feature #2: Media monitoring<\/h2>\n\n\n\n<p>Cision, Muck Rack, and Prowly all offer&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/media-monitoring\/\">media monitoring tools<\/a>&nbsp;to help PR teams&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/brand-mentions\/\">track brand mentions<\/a>, competitor activity, industry trends, and campaign performance across online news, blogs, podcasts, and more.<\/p>\n\n\n\n<p>But the difference lies in how usable and actionable that data is \u2014 especially for lean teams.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Where others fall short:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cision<\/strong>\u00a0delivers robust media intelligence across channels, but it's built for enterprise-scale reporting \u2014 often too complex and costly for smaller teams.<\/li>\n\n\n\n<li><strong>Muck Rack<\/strong>\u00a0offers real-time journalist alerts and basic coverage tracking, but lacks deeper analytics and customizable reporting tools.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How Prowly does it differently:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Custom keyword alerts<\/strong>: Stay ahead on brand mentions, industry trends, and competitor activity \u2014 in real time.<\/li>\n\n\n\n<li><strong>Full-spectrum monitoring<\/strong>: Track coverage across\u00a0<strong>online news, blogs,\u00a0<\/strong><a href=\"https:\/\/prowly.com\/magazine\/social-listening-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>social media<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/prowly.com\/magazine\/print-media-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>print<\/strong><\/a><strong>, and\u00a0<\/strong><a href=\"https:\/\/prowly.com\/magazine\/broadcast-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>broadcast<\/strong><\/a>\u00a0\u2014 all in one place.<\/li>\n\n\n\n<li><strong>Visual dashboards<\/strong>: Instantly understand the impact of your PR efforts with clean, insight-driven visuals.<\/li>\n\n\n\n<li><strong>Client-ready reporting<\/strong>: Export beautiful, data-backed reports with just a few clicks \u2014 no need for extra formatting tools.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"675\" height=\"1024\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/Default-dashboard-675x1024.png\" alt=\"\" class=\"wp-image-39456\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/Default-dashboard-675x1024.png 675w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/Default-dashboard-198x300.png 198w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/Default-dashboard-768x1165.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/Default-dashboard-1012x1536.png 1012w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/Default-dashboard-1350x2048.png 1350w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/Default-dashboard.png 5760w\" sizes=\"auto, (max-width: 675px) 100vw, 675px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group signup-cta-container has-base-color has-text-color has-background has-link-color wp-elements-49ae0d9a56cbc8d399bd51ae2a57e5ec has-global-padding\" style=\"border-radius:8px;background-color:#1f2937;margin-top:40px;margin-bottom:40px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;background-position:100% 100%;background-repeat:no-repeat;background-size:auto;\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-efe3489b wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Try Prowly's media monitoring free for 7 days<\/h3>\n\n\n\n<p>Start tracking your brand and keywords for free (no credit card required) in Prowly.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprehensive monitoring:<\/strong> Track the web and social media mentions.<\/li>\n\n\n\n<li><strong>Transparent pricing:<\/strong>&nbsp;Plans start at $258\/month<\/li>\n\n\n\n<li><strong>All-in-one platform:<\/strong> Get everything you need in one tool for PR, incl. media database, outreach, reporting, and more<\/li>\n<\/ul>\n\n\n\n<p class=\"signup-cta-button\"><a href=\"https:\/\/prowly.com\/media-monitoring\/\" data-type=\"link\" data-id=\"https:\/\/prowly.com\/media-monitoring\/\" class=\"cta-button\" data-cta-type=\"media-monitoring\" data-cta-destination=\"https:\/\/prowly.com\/media-monitoring\/\">Learn more<\/a><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"feature-3-ai-automation\">Feature #3: AI &amp; Automation<\/h2>\n\n\n\n<p>AI is one of the most transformative trends in PR software \u2014 but not all platforms make it actionable for everyday users. While Cision and Muck Rack offer some automation, Prowly builds AI directly into the tasks PR pros do every day, helping you work faster and pitch smarter.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th><strong>Platform<\/strong><\/th><th><strong>AI Capabilities<\/strong><\/th><\/tr><tr><td><strong>Cision<\/strong><\/td><td>Limited automation; AI mostly used behind the scenes for monitoring or categorization<\/td><\/tr><tr><td><strong>Muck Rack<\/strong><\/td><td>Real-time journalist alerts and pitching insights, but lacks generative AI tools for writing or targeting<\/td><\/tr><tr><td><strong>Prowly<\/strong><\/td><td>AI press release creator, smart pitch editor, subject line generator, and AI-powered journalist matching \u2014 all integrated into your workflow<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How Prowly helps you get more done in less time:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Story angle generation<\/strong>: Drop in your key idea and get fresh, newsworthy story angles to kickstart your pitch.<\/li>\n\n\n\n<li><strong>AI-assisted draft builder<\/strong>: Respond to guiding prompts \u2014 what\u2019s new, why it matters \u2014 and instantly shape a compelling press release.<\/li>\n\n\n\n<li><strong>Smart editing assistant<\/strong>: Refine tone, length, and clarity to match your audience and brand voice.<\/li>\n\n\n\n<li><strong>AI-powered journalist matching<\/strong>: Prowly recommends the contacts most likely to care about your topic based on your release content \u2014 saving you hours of manual list building.<\/li>\n<\/ul>\n\n\n\n<p>Whether you're juggling multiple clients or racing a product launch deadline, Prowly\u2019s AI tools give you a creative edge and help you ship high-impact campaigns faster.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"feature-4-pr-reports\">Feature #4: PR Reports<\/h2>\n\n\n\n<p>Being great at PR isn\u2019t enough \u2014 you also need to show your impact. Whether you're reporting back to clients, marketing leads, or the C-suite, clear and compelling reports make all the difference.<\/p>\n\n\n\n<p>But not all platforms make reporting easy, especially for smaller teams without dedicated analysts or designers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Where others fall short:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cision<\/strong>\u00a0offers deep reporting capabilities, but they\u2019re often tied to complex dashboards and enterprise-level workflows. It\u2019s powerful \u2014 if you have the time (and budget) to master it.<\/li>\n\n\n\n<li><strong>Muck Rack<\/strong>\u00a0provides basic coverage summaries and PDF exports, but customization is limited and reports can feel one-size-fits-all.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>If you're looking for a PR report, read this guide to choose&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/pr-reporting-tools\/#best%20pr%20reporting%20tools\"><strong>the best reporting tool for PR<\/strong><\/a>.<\/p>\n<\/blockquote>\n\n\n\n<p>Prowly empowers PR teams and agencies to build professional reports without the manual hassle. Key features include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automatic data collection<\/strong>\u00a0covering media reach, sentiment, and coverage volume<\/li>\n\n\n\n<li><strong>Custom-branded reports<\/strong>\u00a0ideal for client or stakeholder presentations<\/li>\n\n\n\n<li><strong>Drag-and-drop visual elements<\/strong>\u00a0to highlight impact in a clear, digestible way<\/li>\n\n\n\n<li><strong>Quick export to PDF or web link<\/strong>, perfect for sharing results instantly<\/li>\n<\/ul>\n\n\n\n<p>Whether you're preparing a monthly wrap-up for a startup CEO or showcasing wins to a demanding client, Prowly gives you the tools to show your PR value \u2014 quickly and clearly.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/03\/PR-reports-by-Prowly-2-1024x538.png\" alt=\"\" class=\"wp-image-31908\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/03\/PR-reports-by-Prowly-2-1024x538.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/03\/PR-reports-by-Prowly-2-300x158.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/03\/PR-reports-by-Prowly-2-768x403.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/03\/PR-reports-by-Prowly-2.png 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"feature-5-press-release-creation-newsroom-management\">Feature #5: Press release creation &amp; newsroom management<\/h2>\n\n\n\n<p>Creating press releases is a core part of any PR workflow \u2014 but managing distribution, formatting, and brand consistency can be time-consuming without the right tools. That\u2019s where a built-in newsroom and press release builder become real time-savers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How the platforms compare:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cision<\/strong>\u00a0includes press release distribution via its\u00a0<a href=\"https:\/\/prowly.com\/magazine\/what-is-pr-newswire\/\" target=\"_blank\" rel=\"noreferrer noopener\">PR Newswire service<\/a>\u00a0\u2014 but it\u2019s designed for mass syndication, not day-to-day newsroom management or content personalization.<\/li>\n\n\n\n<li><strong>Muck Rack<\/strong>\u00a0lets you pitch press releases via email, but lacks a newsroom module or built-in content creation support.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">What makes Prowly stand out:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Integrated press release builder<\/strong>: Easily write and design press releases with structured layouts, media embeds, and brand styling \u2014 no coding or formatting needed.<\/li>\n\n\n\n<li><strong>Branded newsroom hosting<\/strong>: Create a public-facing newsroom to house all your PR content \u2014 searchable, indexed by Google, and fully customizable.<\/li>\n\n\n\n<li><strong>Multimedia support<\/strong>: Embed videos, images, PDFs, or logos to make your press releases richer and more engaging.<\/li>\n\n\n\n<li><strong>Direct publishing &amp; pitching<\/strong>: Send your press release to selected journalists right from the same interface \u2014 no copy-pasting or switching tools.<\/li>\n<\/ul>\n\n\n\n<p>From drafting your story to sharing it with the media (or hosting it for stakeholders), Prowly streamlines the entire content creation and publishing process \u2014 all in one tool.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"feature-6-pr-outreach-sending-press-releases\">Feature #6: PR outreach &amp; sending press releases<\/h2>\n\n\n\n<p>Once your press release is ready, getting it into the right inbox at the right time, with the right message is what determines your success. But many platforms still treat pitching like a manual task, offering little insight or support along the way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Where others fall short:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cision<\/strong>\u00a0supports bulk outreach, but personalization is limited, and email analytics are basic unless you're on a high-tier plan.<\/li>\n\n\n\n<li><strong>Muck Rack<\/strong>\u00a0enables direct pitching and journalist alerts, but lacks smart features like subject line testing, follow-up automation, or detailed engagement analytics.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How Prowly elevates your outreach:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personalized pitching at scale<\/strong>: Customize messages for individual journalists, without losing efficiency.<\/li>\n\n\n\n<li><strong>AI-powered subject lines and email content<\/strong>: Increase open rates and stand out in crowded inboxes.<\/li>\n\n\n\n<li><strong>Automated follow-ups<\/strong>: Set reminders or automated second touches based on journalist engagement.<\/li>\n\n\n\n<li><strong>Advanced email analytics<\/strong>: See who opened, clicked, or ignored your pitch \u2014 and use that data to optimize your next send-out.<\/li>\n\n\n\n<li><strong>Deliverability support<\/strong>: Prowly guides you through domain authentication best practices so your emails land where they\u2019re supposed to \u2014 not in spam.<\/li>\n<\/ul>\n\n\n\n<p>With Prowly, outreach becomes smarter, not harder. You can pitch with purpose, track what works, and continuously improve your results \u2014 all on a single platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"reviews\"><strong>Tool reviews <\/strong><\/h2>\n\n\n\n<p>Without free trials and transparent pricing plans available on Cision's and Muck Rack's sites, making the final choice might get easier once you read user reviews. Here's what users say about each platform based on <a href=\"https:\/\/www.g2.com\/\">reviews from G2.com.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Muck Rack<\/h3>\n\n\n\n<p><strong>Advantages of Muck Rack:<\/strong><\/p>\n\n\n\n<p class=\"sideline\"><em>I like that I can build robust coverage reports, get automated daily alerts, and easily follow and pitch to a list of journalists.<br>Muck Rack's \"coverage reports\" and \"who shared my link\" tools help us track media hits and journalist engagement in ways we couldn't before. They've also given us access to and insight into journalists who didn't know covered our company.<br>Good UX; the interface is very, very easy to use.<\/em><\/p>\n\n\n\n<p><strong>Disadvantages of Muck Rack:<\/strong><\/p>\n\n\n\n<p class=\"sideline\"><em>I've had some difficulty getting the coverage reports to match what I've gotten with other tools; I'm unsure if that's a user error or related to the tool's back-end functionality.<br>Although [Muck Rack] is a bit pricey for solo practitioners, it is very much priced for agency-level users.<br>Word tracking often leads to too many emails or updates that are not thorough enough to catch the important articles.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cision<\/h3>\n\n\n\n<p><strong>Advantages<\/strong> <strong>of Cision<\/strong>:<\/p>\n\n\n\n<p class=\"sideline\"><em>Cision makes it easy to find relevant media to target for pitches, identify their target demographic, and efficiently build lists.<br><br>I like their media monitoring capabilities. We monitor the media hits of over 1,500 individuals, and Cision helped us set up this system. It's by no means perfect, but it works much better than what we were previously using.<\/em><\/p>\n\n\n\n<p><strong>Disadvantages<\/strong> <strong>of Cision<\/strong>:<\/p>\n\n\n\n<p class=\"sideline\"><em>The information for journalists in Cision can sometimes be outdated, and I've come across several journalists who are simply not listed. I wish this database were more accurate and up to date.<\/em><br>Building reports to look at how you would like to look graphically is not easy for a user<em> without requesting help from customer assistance.<\/em><br><em>Customer service or an account rep is not always attentive to your needs. Sometimes, it could take days or weeks to get a response.<\/em><br><br><em>Expensive!<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Prowly<\/strong><\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/prowly.com\/magazine\/why-prowly-reviews\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/why-prowly-reviews\/\">Advantages of Prowly<\/a>:<\/strong><\/p>\n\n\n\n<p class=\"sideline\"><em>I like how simple adding contacts to a customized media list is. The user interface is really user-friendly, and the automation capabilities take care of some of the hard work associated with link building for you\u2014individualizing and increasing your outreach could not be easier.<br>Ease of use and that the team is very helpful, there is no upcharge to get help to set up the press release in the most effective way.<\/em><\/p>\n\n\n\n<p><strong>Disadvantages of Prowly:<\/strong><\/p>\n\n\n\n<p class=\"sideline\"><em>There is a bit of a learning curve, and support is on European time.<br>I only wish there we more categories in the journalist database!<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>We hope this Muck Rack vs. Cision vs. Prowly comparison helped you answer some of your questions and made choosing the right PR software easier. If you're ready to start testing PR platforms, you can always try Prowly completely free of charge for 14 days. No CC is required, and no strings attached. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\">TRY PROWLY FOR FREE<\/a><\/div>\n<\/div>\n\n\n\n<p><br><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Cover photo by <a rel=\"noreferrer noopener\" href=\"https:\/\/unsplash.com\/photos\/y_6rqStQBYQ\" target=\"_blank\">NeONBRAND<\/a><\/span><\/em><br><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We took a closer look at how Cision, Muck Rack and Prowly stack up together for PR software. Read more for a detailed feature &#038; pricing comparison.<\/p>\n","protected":false},"author":318,"featured_media":38789,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[359],"tags":[296],"class_list":["post-13772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-tools-and-software","tag-pr-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Muck Rack vs Cision vs Prowly: Feature &amp; Pricing Comparison<\/title>\n<meta name=\"description\" content=\"Learn how Cision, Muck Rack and Prowly stack up as PR software in this feature &amp; pricing comparison for 2025 and choose the best for you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prowly.com\/magazine\/muck-rack-vs-cision\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Muck Rack vs Cision vs Prowly: Feature &amp; 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