{"id":13211,"date":"2024-04-26T17:38:00","date_gmt":"2024-04-26T17:38:00","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=13211"},"modified":"2024-07-11T15:24:30","modified_gmt":"2024-07-11T15:24:30","slug":"building-relationships-influencers","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/building-relationships-influencers\/","title":{"rendered":"How to Start Building Relationships with Influencers from Scratch"},"content":{"rendered":"\n<p>It may seem obvious to many of you, but surprisingly, I\u2019ve met a lot of business owners that still do not realize it: influencer marketing is <a rel=\"noreferrer noopener\" href=\"https:\/\/www.bigcommerce.com\/blog\/influencer-marketing-statistics\/#10-most-important-influencer-marketing-statistics-for-2020\" target=\"_blank\">extremely effective<\/a>. The main reason behind it is the fact that influencers\u2019 audiences are genuinely loyal and tend to follow their advice.<\/p>\n\n\n\n<p><strong>In fact, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.inc.com\/craig-bloem\/84-percent-of-people-trust-online-reviews-as-much-.html\" target=\"_blank\">84% of web users trust online opinions<\/a> and reviews as much as personal recommendations. <\/strong>This gives brands an outstanding opportunity to let their potential customers know of their existence. <\/p>\n\n\n\n<p>Once the relationships with the <a href=\"https:\/\/prowly.com\/magazine\/influencer-pr\/\">influencers<\/a> are established, brands can also benefit from using their social media channels to further promote their products. And if an influencer runs a personal blog, that leaves even more room for action.\u00a0<\/p>\n\n\n\n<p>Having a pool of trusted influencers spreading your brand message may be quite effective. Building it is a tricky task, but with a clever strategy, everything is possible. Let's take a look at how you can go about:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"#find\"><strong>How to find a perfect influencer to collaborate with<\/strong><\/a><\/li><li><strong><a href=\"#look\">Where to look for influencers<\/a> <\/strong><\/li><li><a href=\"#connect\"><strong>How to connect with influencers and journalists<\/strong><\/a><\/li><li><a href=\"#mistakes\"><strong>Common mistakes - how NOT to reach out to influencers<\/strong><\/a><\/li><li><a href=\"#manage\"><strong>How to manage influencer contacts once you have them<\/strong><\/a><\/li><li><strong><a href=\"#strengthen\">How to strengthen relationships with influencers<\/a><\/strong><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"find\">How to find a perfect influencer to collaborate with<\/h2>\n\n\n\n<p>Finding the right person is the first step of your journey. Influencers come in all shapes and sizes, and your primary goal should be to find the most suitable ones.&nbsp;<\/p>\n\n\n\n<p>But before you even start looking, you have to understand who is your ideal influencer. What you must keep in mind is that your ultimate goal is not to make friends with a blogger, but to connect with their audience. Hence, you should make sure that it resonates with your business.&nbsp;<\/p>\n\n\n\n<p class=\"sideline\">\nFor instance, if you are a local business, there is not much sense in collaborating with a nationwide blogger whose readers come from all over the country. Chances are, none of them live anywhere nearby you. Or, if you are a big B2B company with a certain reputation, it might be not wise to work with a blogger who uses profanity or expresses radical opinions that may upset your core audience.<\/p>\n\n\n\n<p>One thing to mention, though: <strong>beware of <a rel=\"noreferrer noopener\" href=\"https:\/\/sproutsocial.com\/insights\/fake-influencers\/\" target=\"_blank\">fake influencers<\/a><\/strong>. Yes, since the demand for influencer marketing is so big, some people make use of it creating fake profiles and making their living from it. Make sure you don\u2019t fall into this trap.<\/p>\n\n\n\n<p><strong>Here are a couple of questions you should ask yourself when <a rel=\"noreferrer noopener\" href=\"https:\/\/brandhero.co\/2018\/11\/05\/8-metrics-to-use-when-choosing-social-influencers-for-your-brand\/\" target=\"_blank\">evaluating an influencer<\/a>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>How old is their profile?<\/li><li>How close is their tone of voice to your brand\u2019s?<\/li><li>Could their audience be interested in your product or service?<\/li><li>How often do they publish posts that are relevant to your business?<\/li><li>How often do they promote other brands?<\/li><li>Do their engagement metrics look natural?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"look\"><br>Where to look for influencers<\/h2>\n\n\n\n<p>It might be obvious for those who have done similar research before, but if you\u2019re new to this, I always recommend starting the hunt with <a href=\"https:\/\/mangools.com\/blog\/keyword-research\/\">quick keyword research<\/a>. That is, putting together a list of keywords that are relevant to your niche. <\/p>\n\n\n\n<p>This will give you an understanding of what kind of topics your target influencers should write about on their blogs and social media pages.&nbsp;<\/p>\n\n\n\n<p class=\"sideline\"><em>Once you know what kind of topics your \u201ctarget influencers\u201d should be writing about, it\u2019s time to catch them all. Start by searching for posts that feature top experts within your niche. For instance, this post lists <a href=\"https:\/\/planable.io\/blog\/top-social-media-influencers\/\">top social media influencers<\/a> and this one gives you <a href=\"https:\/\/www.bluleadz.com\/blog\/best-seo-experts\">a list of top SEO experts<\/a>.<\/em>&nbsp;- <strong>Kevin Indig, <\/strong><a href=\"http:\/\/www.kevin-indig.com\/\"><strong>Growth Memo<\/strong><\/a><\/p>\n\n\n\n<p>Another tip is to look for round-up posts: they always\nhave a number of well-known personas to add to your list. My recent post about\nthe <a href=\"https:\/\/serpstat.com\/blog\/best-content-promotion-strategies-asking-experts\/\">best content marketing strategies<\/a> would be a good example.<\/p>\n\n\n\n<p>This brings us to the next point:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>Use handy Google search operators<\/h3>\n\n\n\n<p>Searching for round-up posts and lists of experts doesn\u2019t require too much time if you know how to use Google search operators. Let\u2019s imagine you\u2019re searching for content marketing experts. Here\u2019s a list of search operators that you can use:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Inurl:\u201cbest content marketing experts\u201d<\/strong><\/li><\/ul>\n\n\n\n<p>This operator will give a list of the pages that\ncontain the term \u201cbest content marketing experts\u201d in their URL.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Intitle:\u201cbest content marketing experts\u201d<\/strong><\/li><\/ul>\n\n\n\n<p>With the help of this operator, you\u2019ll get a list of URLs that contain the keyword \u201cbest content marketing experts\u201d in their page title.<\/p>\n\n\n\n<p>What\u2019s important to mention is that there\u2019s a big downside to those lists. Very often they feature people who are not very active online or even those who are not really influencers. That means you have to manually check every expert to make sure they can really help your brand be more visible.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>Try BuzzSumo<\/h3>\n\n\n\n<p>To speed up the process of uncovering industry influencers, I use the <a href=\"https:\/\/buzzsumo.com\/\">BuzzSumo<\/a>. It allows me to uncover content that is written by industry leaders on a specific topic.&nbsp;<\/p>\n\n\n\n<p>Go to BuzzSumo and search for a term that is relevant to your niche. For instance, I\u2019d love to connect with more fellow link builders. Just perform a search with \u2018link building\u2019 term and you will see a list of posts for a given time period. Different social media engagement stats come in particularly handy.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/22eK4BA85tcea4V6EPvKu6mKNnl2QxuPjmqXqyNka_8-YZq03frvhKJ-O7gBh8VQ-QPpf8aKRyfgeMS8Wt0RignDo3-fUnT1S2hKDxB9U0WJUQkKvUF9WwAz-AYDx3TEmwCMAc4D\" alt=\"\"\/><\/figure>\n\n\n\n<p>The best thing about utilizing BuzzSumo is that it allows me to export all results and see authors\u2019 names in a separate column.&nbsp;<\/p>\n\n\n\n<p>Another useful feature allows you to find all posts created by a certain person by using the \u201cauthor: XXXX\u00bb parameter. It helps a lot because this way you can filter out those bloggers that did only a few posts versus those who do it on a regular basis:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/mM7CciVfok9sPgr9t15shtSshaGyozultoZyyfMpn50_upAKyv-FR9uPYis9dJ-R_FTebY1f4-8Fa4kYK49QNFabiIpLOxtz3L35YpNdGaiw-wVCtdqTzL9pq3fWELX1C31YpzVW\" alt=\"\"\/><\/figure>\n\n\n\n<p>Besides searching with terms relevant to your niche you can also review guest contributors that write on top-notch industry blogs. Below you can see a list of authors who published their articles on Search Engine Watch. Naturally, it is safe to presume that they are considered experts in their niche, and collaborating with them can help you a lot.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/McAKlymYGnGGZP06JFOUBGXdSHitpDxM5tjhUB5llnHWG4_4RPpTMH-BiVNipcgUL4yjF3vad_IWRO0FPhYfoJi-77mA18XhEFmrZuI1ii5ZJu4hDWxYlVbBH3vFdpr8ASvzRZzn\" alt=\"\"\/><\/figure>\n\n\n\n<p>Top Authors is another feature that is handy. It helps you find the most effective influencers in a given niche. It's probably the quickest way to find bloggers who publish content that is relevant to you.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/XTaXLgW5sYqevPxm_AfKCZHqno0dU1uz_wpIlN-b5k_itYtwCX1jtvBvEBqv4TRk_Jj0CXgFizdcFaImH0o5rNGesM9kVc7ircUj-GlHkld0LuVpEIBUm4UXtdspKZZbYjBOgt4n\" alt=\"\"\/><\/figure>\n\n\n\n<p>BuzzSumo\u2019s algorithm can also allow you to look for influencers with a certain search term in their Twitter bio. For example, here\u2019s a list of influencers with the term \u201clink building\u201d in their bio:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2019\/09\/influece-outreach.png\" alt=\"\" class=\"wp-image-10671\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><br>Find referring domains<\/h3>\n\n\n\n<p>Another way of finding influencers is by looking through your rivals\u2019 referring domains. Among the pages that are linking to their site might be a good number of influencers'. To get access to a website\u2019s referring domains you can use a variety of SEO tools like Semrush. <em>Robbie Richards gives a great run-through in this <\/em><a href=\"https:\/\/www.robbierichards.com\/seo\/how-much-traffic-website-gets\/\"><em>traffic analysis<\/em><\/a><em> guide.&nbsp;<\/em><\/p>\n\n\n\n<p>The key is to focus on the Traffic Sources Details report:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2019\/09\/powerful-PR-tool.png\" alt=\"\" class=\"wp-image-10672\"\/><\/figure>\n\n\n\n<p>Once you have a list of sites driving a lot of referral traffic, click through and see how those sites are talking about the competition. Are they reviewing products\/services? Do they have a partnership of some type? Are they mentioning competitors in an article that gets a lot of organic traffic each month?<\/p>\n\n\n\n<p>These insights will dictate how you reach out and try to build a relationship with the influencer\/owner of the site. The beauty of this approach is that it provides passive traffic every month.&nbsp;<\/p>\n\n\n\n<p>Always make sure the traffic coming through those referral sources is relevant to your business, meaning the referral traffic will be interested in the products\/services you sell.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>Discover Twitter influencers<\/h3>\n\n\n\n<p>Finally, you can use tools like <a href=\"https:\/\/followerwonk.com\/\">Followerwonk<\/a> that allow you to search through Twitter bios and get the list of <a href=\"https:\/\/prowly.com\/magazine\/pr-experts-storytellers-follow-twitter\/\" target=\"_blank\" rel=\"noreferrer noopener\">the most influential experts<\/a> within your niche. To make sure no fake influencers appear in this list, Followerwonk uses the special Social Authority score that is based on engagement metrics.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/1RKwZfp2xUbHwFO8__MZ0r6LbwOFXGddgb305A1h_Dvr4cA33U1SdLUPKc9_8LvNFJitb2tEesqdqaOFwhwbpXPKX7LxcvZaJvEuNJ5na5N53UGjzrrkULeMujsPALCpAgFRBZGN\" alt=\"\"\/><\/figure>\n\n\n\n<p>While all the aforementioned tools and techniques are extremely helpful, please don\u2019t forget that no tool can replace common sense. You still will have to handpick the bloggers to work with by manually checking their accounts and monitoring the way they interact with their audience.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>Take advantage of a media database<\/h3>\n\n\n\n<p>A&nbsp;<a href=\"https:\/\/prowly.com\/media-database\/\">media database<\/a>&nbsp;is a directory of various national or international media contacts, as well as digital influencers. With a quick search, tools like Prowly or Anewstip give you a massive list of influencers of all types, along with their contact details. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2021\/08\/Prowly-PR-Software-Media-Database-1024x536.png\" alt=\"Prowly's Media Database\" class=\"wp-image-16783\"\/><\/figure>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/app.prowly.com\/users\/signup?source=md\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\">TRY PROWLY FOR FREE<\/a><\/div>\n\n\n\n<p>Once you pick the ones you want to collaborate with, the real work starts. It's time to reach out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"connect\"><br>How to connect with influencers and journalists <\/h2>\n\n\n\n<p>You only get one chance to make a first impression. Don\u2019t run it! Here are some tips to help you start off on a right foot with influencers:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>Leverage social media<\/h3>\n\n\n\n<p>The best way to get in touch with influencers is to never \u201ccold-pitch\u201d them. Use social media for breaking the ice and making influencers familiar with my name before reaching out via email, and find out if you can help in some other way. <\/p>\n\n\n\n<p>Once you're on their radar, it should be easier to build a relationship with them. <\/p>\n\n\n\n<p class=\"sideline\"><em>My preferred way to connect with influencers is finding a common connection in my network. It instantly makes strangers trust me as someone they know affirms that I'm a legit professional.<\/em> - <strong>Chintan Zalani, Writer and Content Marketer @ <\/strong><a href=\"https:\/\/elitecontentmarketer.com\/\"><strong>Elite Content Marketer<\/strong><\/a><\/p>\n\n\n\n<p><br><strong>Joining industry groups on social media<\/strong> is also one of the best strategies for quickly and easily building relationships with industry experts. <\/p>\n\n\n\n<p>Once you're a part of a group, spend some time leaving meaningful comments and communicating with other members. After this, you can easily connect with group members by sending them a quick email and saying that you're also a part of XYZ group. <\/p>\n\n\n\n<p class=\"sideline\"><em>The chances that they will reply to you are pretty high, as having something in common (like being a member of one group) automatically makes you a trustworthy source.<\/em> <strong>-<\/strong> <strong>Paul Granger, <\/strong><a href=\"https:\/\/websitepromoter.co.uk\/\"><strong>Website Promoter<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>Prove that you care<\/h3>\n\n\n\n<p>Before approaching an influencer, do your homework. You need to spend some time getting through their posts and writing up something meaningful. <\/p>\n\n\n\n<p>Find their most recent content that was published on their own site and hasn\u2019t exactly gone viral. To find such posts, you can go to BuzzSumo and search via an author\u2019s name. For instance, here\u2019s a list of posts that were written by me in the last few months.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2019\/09\/buzzsumo.png\" alt=\"\" class=\"wp-image-10673\"\/><\/figure>\n\n\n\n<p>If you can, go the extra mile and share and\/or link to the influencer\u2019s content. This technique is completely free to use, and it could get some great results if your website has a solid domain authority, or there's an active social media following.  <\/p>\n\n\n\n<p>In an ideal world, each and every initial email has to be unique and custom-tailored for the recipient. Unfortunately, it is not always a realistic scenario, but you have to add at least a few sentences that will make it clear that your message was not delivered in a bulk - like most of the <a href=\"https:\/\/prowly.com\/magazine\/bad-pr-pitch-examples\/\">really bad pitches out there.<\/a>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>Don\u2019t slow your pace<\/h3>\n\n\n\n<p>Once your conversation with an influencer starts, make it clear that you are interested in building a long-term relationship rather than taking advantage of quick wins. <\/p>\n\n\n\n<p class=\"sideline\">For example, explain how exactly you could help them grow their brand. Among other options, you can keep promoting their posts across your SMM platforms, feature them in your newsletters, invite them to contribute to your most recent round-up post, or even leave a quick quote in your next <a rel=\"noreferrer noopener\" href=\"https:\/\/netpeaksoftware.com\/blog\/comprehensive-guide-on-guest-blogging\" target=\"_blank\">guest post<\/a>.<\/p>\n\n\n\n<p>One of the best ways to give a great shout-out to experts is putting together a round-up post without even asking them to write anything up. Take a look at <a rel=\"noreferrer noopener\" href=\"https:\/\/www.adzooma.com\/blog\/the-top-10-adwords-experts-in-2018\/\" target=\"_blank\">this article<\/a> by Adzooma: they created a list of the most influential Google Ads experts, and voila!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/q3lPSrlGw2znQoYB242aIxDmxfgWL0ajX_zvsmgzR804dM_l_iiJJdrxjnc9kH1BKYtC_tOs87MrnZcvr-NbRaWC4uXSHCCS2n-GYAxkfBv7CRZJ3vXlJiYyYCz8Fycps6gplIIU\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p>If something goes wrong and your emails stop getting responses from an influencer, don\u2019t panic. It does not necessarily mean that they do not want to cooperate with you anymore. Sometimes it is just impossible to keep track of all conversations. In this case, a finely-crafted <a rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/media-pitch-follow-up\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/media-pitch-follow-up\/\" target=\"_blank\">follow-up email<\/a> may come in handy.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mistakes\"><br>Common mistakes - how NOT to reach out to influencers<\/h2>\n\n\n\n<p>There are myriads of ways to screw up the process of establishing a connection with industry experts. Here are a few of the most common ones:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>Lack of personalization and using some dirty tricks<\/h3>\n\n\n\n<p>If you ever owned a website, I bet you were getting dozens of such emails on a daily basis. They are clearly sent out to thousands of recipients simultaneously, so probably they won\u2019t even call you by name. <\/p>\n\n\n\n<p>Dull, unimaginative, copy-and-pasted templates containing the same dusty old compliments. They ask you for a link, or permission to publish an article that contains a link, or just a mention\u2026 they are countless, they are annoying, and sending such email is the easiest way to get instantly blacklisted.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/uXRfr-UsSWy-XLkUqUVunlI3U6DHtTsMgio965RTr6w33_ZjoGyM1cAVus0bcxJsw4Jm5CX7zC1eK8y1KhIaszQJVtvlbY9SLIDKBf1UgTbAreOFCy39KI88LqEAuA-5wJdRRZxU\" alt=\"\"\/><\/figure>\n\n\n\n<p>As for tricks, I added a screenshot below where I highlighted the \u201cSent from my iPhone\u201d line. It really looks odd since the email was clearly part of a large-scale outreach campaign,&nbsp; and adding such misguiding lines does not do any good for a sender.<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"249\" src=\"https:\/\/lh3.googleusercontent.com\/2sJ2Tg0MWta8skVkNJ9FCrKgtrxwnCrMZ-_2P2Lxoh3od22PFuOxH0FGwTVsfSPJ8uCgOEqMSVOquc3bMabSf3DdPwaV4wxbsa0BCuD_4ZIHUqOrdqdBrsmWpQYHIS-FChtPqwei\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>Asking for a favor without providing any value&nbsp;<\/h3>\n\n\n\n<p>Whether you want to ask someone for a link from their website or to share your super insightful article with their social followers, just asking is not enough. You must explain why you think it will provide value for their audience and how they can benefit from it. <\/p>\n\n\n\n<p>If an influencer has never heard of you, they have literally zero reasons to do anything for you. Demanding something out of the blue is the best way to get ignored or (the worst possible scenario) made fun of.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>Adding wrong value proposition&nbsp;<\/h3>\n\n\n\n<p>I often hear of this mistake being made by SaaS companies. Offering access to your product in exchange for favor may not be the most effective way of interacting with influencers. It has nothing to do with your product quality, it is about influencers\u2019 needs. <\/p>\n\n\n\n<p>Let\u2019s say you develop a specialized CRM for catering companies. You know that there is a food blogger who is extremely popular among such companies owners. Does it mean that this blogger needs free access to your tool? Not at all.<\/p>\n\n\n\n<p>Now that you have some contacts, let\u2019s talk about influencer management.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"manage\"><br>How to manage influencer contacts<\/h2>\n\n\n\n<p>First things first, you need to set up some process to make things less messy and easily manageable. <strong>I recommend starting with getting rid of all spreadsheets if you use them for influencer management.<\/strong> Since growing the number of active contacts on a monthly basis should be your priority, this list may grow huge and get out of control pretty fast.<\/p>\n\n\n\n<p>What you need is a tool that allows you to <a href=\"https:\/\/prowly.com\/pr-crm\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/pr-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">track all interactions with your industry experts<\/a> that can be shared with other team members. It has to have some custom sorting options, for example, to create lists of the most and least active influencers.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2021\/08\/Prowly-PR-Software-Media-List-1024x536.png\" alt=\"Example of a media list created in Prowly\" class=\"wp-image-16784\"\/><\/figure>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/prowly.com\/\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\">TRY PROWLY FOR FREE<\/a><\/div>\n\n\n\n<p><strong>Once you have a proper tool, \"classify\" your influencers - find out how influential they really are and sort them accordingly. <\/strong><\/p>\n\n\n\n<p>Well-known experts are usually less responsive and probably won\u2019t be interested in promoting your brand right away. You need to spend at least several months giving them enough reasons to collaborate with you.<\/p>\n\n\n\n<p class=\"sideline\"><em>Don't hurry up to chase for the so-called macro-influencers with millions of subscribers on social media. Although the number of followers may look <\/em><a href=\"https:\/\/bid4papers.com\/blog\/persuasive-essay\/\"><em>persuasive enough<\/em><\/a><em> to call someone an influencer, savvy marketers pay more attention to the relevance and engagement of the audience.<\/em> - <strong>Lesley J Vos<\/strong><\/p>\n\n\n\n<p>That\u2019s why you always need to maintain the right\nbalance in your influencer portfolio having a mixture of the so-called rising\nstars and those with established personal brands. Experts with smaller following\nare usually more responsive as they\u2019re looking for opportunities to empower\ntheir personal brand and increase their influence.&nbsp;<\/p>\n\n\n\n<p>Additionally, it\u2019s important to understand that those two groups have different mindsets and require a different approach. It makes sense to involve big influencers for major projects, while you can ask a micro-influencer for as much as a retweet.&nbsp;<\/p>\n\n\n\n<p class=\"sideline\"><em>Evaluating and diversifying your influencer portfolio is a must-do when it comes to promoting your physical or digital product(s). And it's an integral part of your <\/em><a href=\"https:\/\/moosend.com\/blog\/growth-marketing\/\"><em>growth marketing strategy<\/em><\/a><em>. The evaluation process depends on your niche, but some key aspects you should consider are their engagement rate, follow-to-follower ratio, and previous brands\/products they\u2019ve promoted.<\/em> - <strong>Nick Dimitriou, Head of Growth at <\/strong><a href=\"https:\/\/moosend.com\/\"><strong>Moosend<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"strengthen\"><br>How to strengthen relationships with influencers<\/h2>\n\n\n\n<p>Some marketers think that the tough nut to crack is to connect with influencers. On the opposite, I think that it is the easiest part; the real job is to maintain those relationships and keep bringing value to your industry experts on a regular basis. Your goal is to turn them into brand ambassadors that are keen to promote your brand whenever it\u2019s possible.<\/p>\n\n\n\n<p>Need some more ideas on what to do once you have a loyal influencer by your side? The possibilities are countless, here are just a few of them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>Asking an influencer to contribute to your blog<\/h3>\n\n\n\n<p>Actually, that might not necessarily be a full-fledged guest post. You could ask an influencer to drop a quote for an article that you create. It will definitely help you promote your post once it\u2019s live.&nbsp;<\/p>\n\n\n\n<p>On the screenshot below taken from <a href=\"https:\/\/www.contentkingapp.com\/academy\/index-coverage\/\" target=\"_blank\" rel=\"noreferrer noopener\">this article<\/a>, you can see a quote from an expert which adds depth to the post and promotes an influencer at the same time.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/xogThVm3A9lQYFyh85_zqV_G1vrgRfoRYTKEgbvAuMrntKQHh_POoWhfIqVM1s6xFsTdsmQzxF6qD0vmJ4Z4m7vv7CBzn4LThgv9YsZ0qYUctBla8CwdfWTNdi_zbSLp6DerLDBd\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p>Another option is a roundup post such as <a rel=\"noreferrer noopener\" href=\"https:\/\/bid4papers.com\/blog\/time-management-for-college-students\/\" target=\"_blank\">this one<\/a>. It contains a mixture of expert answers and some additional information, also don\u2019t forget about the importance of the visual appearance and usability of your post.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>Inviting an influencer to host a webinar&nbsp;<\/h3>\n\n\n\n<p>The good thing about webinars is that they do not demand too many resources; while not every expert is ready to spend hours writing a blog post, preparing for a webinar is much quicker. Also, it gives you plenty of repurposing options. You can create short videos, transcribe a webinar and turn it into a blog post, and so on.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>Creating an online course starring an influencer<\/h3>\n\n\n\n<p>It may look like a daunting task, but actually <a rel=\"noreferrer noopener\" href=\"https:\/\/www.learnworlds.com\/how-to-create-an-online-course\/\" target=\"_blank\">creating an online course<\/a> may be easier than you think. I realize that not everyone has the resources to put together state-of-the-art online courses such as <a href=\"https:\/\/www.semrush.com\/academy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Semrush Academy\u2019s<\/a>, but it\u2019s still quite possible to create a decent course. The most important part is making it genuinely valuable for your and the influencer\u2019s audiences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>Organizing a conference and inviting an influencer to speak<\/h3>\n\n\n\n<p>\u201cOrganizing a conference\u201d sounds like a lot of work, right? Well, that is true, but you can start with a smaller-scale online event. If everything goes well, and you successfully bring experts and their audience together for an online conference, who knows how far it may take you? <a rel=\"noreferrer noopener\" href=\"https:\/\/digitalolympus.net\/\" target=\"_blank\">Digital Olympus<\/a> started online, and now we are preparing to meet thousands of attendants in an offline event in Poland.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"conclusion\"><br>Conclusion<\/h2>\n\n\n\n<p>Building relationships with influencers is not easy. Remember that you will inevitably make mistakes, and not everything will work as intended. What you need to remember is that every time you fail you learn something new. Use this new knowledge to develop your influencer marketing skills, and it will eventually pay off.<\/p>\n\n\n\n\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 598353,\n\t\t\t\t\t\t\t\t\tformId: \"1436cdb1-edca-431c-bbc8-9b5395eaf9bb\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1792161828000-6294844737\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1792161828000-6294844737\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>It may seem obvious to many of you, but surprisingly, I\u2019ve met a lot of business owners that still do not realize it: influencer marketing is extremely effective. The main reason behind it is the fact that influencers\u2019 audiences are genuinely loyal and tend to follow their advice. In fact, 84% of web users trust [&hellip;]<\/p>\n","protected":false},"author":345,"featured_media":13214,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[349],"tags":[],"class_list":["post-13211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-outreach-and-media-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Start Building Relationships with Influencers from Scratch<\/title>\n<meta name=\"description\" content=\"Trying to build relationships with influencers? 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