{"id":12917,"date":"2024-04-04T08:47:00","date_gmt":"2024-04-04T08:47:00","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=12917"},"modified":"2025-01-13T08:03:14","modified_gmt":"2025-01-13T08:03:14","slug":"corporate-social-responsibility-examples","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/corporate-social-responsibility-examples\/","title":{"rendered":"10 Corporate Social Responsibility Examples You Should Know"},"content":{"rendered":"\n

With growing expectations to \"do good\" in society, companies are finding innovative ways to use the principles of Corporate Social Responsibility (CSR). <\/p>\n\n\n\n

Additionally, there's an economic incentive to invest in CSR. Business Professor Alex Edmans found<\/a> that the 100 Best Companies To Work For in America beat their peers in stock returns by 2-3%. That\u2019s nothing to sneeze at!<\/p>\n\n\n\n

In this post, we'll show you how you can get started with CSR.<\/p>\n\n\n\n

What (Exactly) Is Corporate Social Responsibility?<\/h2>\n\n\n\n

In 1970, well-renowned economist Milton Friedman said<\/a>: \"the social responsibility of business is to increase profits.\"<\/em> <\/p>\n\n\n\n

While at some point in time, this statement was true, a lot has changed in the business environment and society expects more from businesses today. <\/p>\n\n\n\n

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\"Corporate Social Responsibility ensures that a company's economic growth is beneficial to all its stakeholders, including suppliers, employees, and customers, while minimizing its impact on the environment.\"<\/p>\n<\/blockquote>\n\n\n\n

CSR is a significant undertaking, but it's essential to participate if a business is to thrive in the modern world. <\/p>\n\n\n\n

It's simple; If a company doesn't continue to offer high-quality products and services, customers will stop buying. If businesses don't treat their workers well, they'll leave. And if a company pollutes the environment, its public reputation will suffer. <\/p>\n\n\n\n

Conversely, if a company is socially responsible, they improve their reputation, attract the best talent, build customer loyalty, and turn a healthy profit. <\/p>\n\n\n\n

Sounds good, right? Well, implementing successful CSR initiatives is far from easy. It requires excellent planning, leadership, and an ability to communicate properly<\/a> and effectively. Below we break down ten examples of Corporate Social Responsibility, both the good and the bad.<\/p>\n\n\n\n

P.S. Here's a whole guide to introducing sustainability to your client's brand or PR agency<\/a>.<\/p>\n\n\n\n

The Successes<\/h2>\n\n\n\n

1. Once is Never Enough - Google<\/h3>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n

According to the journal Nature<\/em>, data centers are estimated to use 200 terawatt hours<\/a> each year, which represents approximately 1 percent of global electricity consumption.<\/p>\n\n\n\n

Google has one of the largest data center networks on the planet, and they recognize the responsibility that comes with it. Here\u2019s what they\u2019ve implemented to combat this issue:<\/p>\n\n\n\n

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  1. Designed servers from the ground up to last longer.<\/li>\n\n\n\n
  2. Recycle components from old servers into new ones.<\/li>\n\n\n\n
  3. Sell old servers on the secondary market.<\/li>\n<\/ol>\n\n\n\n

    As a result of these initiatives, Google has increased the number of remanufactured units and sold over 2 million machines<\/a> each year to secondary markets.<\/p>\n\n\n\n

    Key takeaway:<\/strong> Set specific targets to measure your progress towards a circular economy within your organization.<\/p>\n\n\n\n

    2. Worker Well-being initiative - Levi Strauss & Co.<\/h3>\n\n\n\n
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    We're trying to do our part for people and the planet. Learn why our Worker Well-being initiative earned us a spot on @FortuneMagazine<\/a>'s Change the World list in 2017, and why we are back on the list this year. https:\/\/t.co\/eCaQnoARfO<\/a> pic.twitter.com\/jsfcd2qBDU<\/a><\/p>— Levi Strauss & Co. (@LeviStraussCo) August 21, 2018<\/a><\/blockquote>