{"id":11037,"date":"2021-12-26T12:05:00","date_gmt":"2021-12-26T12:05:00","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=11037"},"modified":"2025-01-13T11:41:17","modified_gmt":"2025-01-13T11:41:17","slug":"why-using-seo-for-pr-through-press-room-is-worth-your-time-and-effort","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/why-using-seo-for-pr-through-press-room-is-worth-your-time-and-effort\/","title":{"rendered":"Why Using SEO for PR Through Newsroom is Worth Your Time and Effort"},"content":{"rendered":"\n<p>Any business or\nbrand thrives when they have a great relationship with their audience. What a\nbrand puts out to the public can make or break their reputation, thus making PR\na vital aspect of their success and credibility.<\/p>\n\n\n\n<p>For SMEs, investing\nin public relations may seem a bit much. For larger companies, it is possible\nbecause of their size and essential if they want to reach a large customer\nbase. However, that doesn\u2019t mean SMEs shouldn\u2019t at least be open to the idea.<\/p>\n\n\n\n<p>So, what are some\nof the ways a brand can use to improve its public relations? <\/p>\n\n\n\n<p>With the Internet, we are constantly connected to the world. So, what better way to reach out to the public than by using SEO? <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"why-seo-is-awesome\">Why SEO is Awesome<\/h2>\n\n\n\n<p>In this day and age, businesses need SEO to survive. Sure, SEO improves a site\u2019s overall visibility and online presence, but what else does it do? Why is it so important?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"organic-search-is-the-primary-source-of-traffic\">Organic Search is the Primary Source of Traffic<\/h2>\n\n\n\n<p>Did you know that organic search plays a big role in your site\u2019s performance in general? It also has a big role in the buyer funnel as well as customer conversion and <a href=\"https:\/\/prowly.com\/magazine\/brand-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">engagement<\/a>.<\/p>\n\n\n\n<p>Everyone knows\nGoogle is a search engine giant and being on their search results page can do wonders\nfor a business. In fact, Google owns about 75% of the overall search market\u2014meaning\nthey\u2019re an industry leader and businesses need to follow their guidelines.<\/p>\n\n\n\n<p>When a site shows in Google Search results, it is deemed as a trusted resource. Ranking high in Google will also increase traffic to your website, thus giving your brand good quality <a href=\"https:\/\/breadnbeyond.com\/video-marketing\/seo-video\/\">SEO<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Great SEO Equals Trust and\nCredibility<\/h2>\n\n\n\n<p>How can you know if\nSEO works? It\u2019s when your site runs seamlessly, is easily found in search\nengines, and provides a clean and effective user experience.<\/p>\n\n\n\n<p>It takes a lot of\neffort for a website to establish authority. You can\u2019t get high domain\nauthority overnight\u2014it is earned and built over time. <\/p>\n\n\n\n<p>With an established authority, the chances of gaining traffic and increasing conversion rates are high. Despite the amount of effort and patience that goes into this, the results are well worth it. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Say Hello to Higher Conversion\nRates<\/h2>\n\n\n\n<p>Before buying a\nproduct, customers usually do their research online. Back in the old days,\ndoing research wasn\u2019t that easy. Nowadays, we have the Internet which makes\nlooking for answers so much easier.<\/p>\n\n\n\n<p>With online reviews and social media, news about products and services spread like wildfire, making <a href=\"https:\/\/milkwhale.com\/digital-marketing-facts\/\">SEO the ultimate tool<\/a> for higher conversion rates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SEO Knowledge is Useful in the\nLong Run<\/h2>\n\n\n\n<p>The best practices\nfor SEO are constantly changing. Even if your site has excellent SEO this year,\nthat doesn\u2019t mean it will be the same the following year. It\u2019s highly essential\nto keep your SEO knowledge updated.<\/p>\n\n\n\n<p>Being proactive\nabout algorithm changes is beneficial for any brand looking to improve their\nonline presence. Google makes thousands of changes a year, making catching up with\nthem no easy feat.<\/p>\n\n\n\n<p>Therefore, it\u2019s important to monitor and be aware of the changes being made to make sure your site doesn\u2019t fall too far behind. Knowing the environment and realities of the Internet will help you stay on top of SEO trends.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"seo-wont-cost-you-a-pretty-penny\">SEO Won\u2019t Cost You a Pretty Penny<\/h2>\n\n\n\n<p>Great SEO isn\u2019t\nexactly free. It costs money but doesn\u2019t anything in the world cost something?\nCompared to the grand scheme of things in terms of marketing, SEO is actually\npretty cheap. Although the work that goes into it is a lot, the payoff, in the\nend, is pretty good. <\/p>\n\n\n\n<p>Investing in SEO isn\u2019t a marketing cost; great SEO will still bring you benefits for the years to come, that is if you give it the attention and care it requires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"invest-in-a-newsroom\">Invest In a Newsroom<\/h2>\n\n\n\n<p>SEO and PR actually\ngo hand in hand. So how can businesses increase their SEO with PR? There are a\ncouple of ways of doing it, and one of them is by creating and using a press\noffice.<\/p>\n\n\n\n<p>For those who don\u2019t know what a press room is, I\u2019m not talking here about an actual physical office. It could be one, but you don\u2019t need an actual space to have a press room. A press room could be one person with a phone or laptop or a group of people specializing in public relations. <\/p>\n\n\n\n<p>It all depends on\nthe size and needs of your business. A press office\u2019s job is to become a public\nvoice for the organization and build relationships with journalists via\nconsumer and trade-related press. <\/p>\n\n\n\n<p>Businesses need to\nengage with the media. Having a solid PR strategy is great for marketing and\ncommunication, not to mention it can help you build trusting relationships with\nyour audience.<\/p>\n\n\n\n<p>Overall, following <a rel=\"noreferrer noopener\" href=\"https:\/\/systeme.io\/blog\/seo-best-practices\" data-type=\"URL\" data-id=\"https:\/\/systeme.io\/blog\/seo-best-practices\" target=\"_blank\">best SEO practices<\/a> can help you engage with the public better, which in turn means actually doing great PR. Connecting with your audience can help increase your website\u2019s visibility and performance.<\/p>\n\n\n\n<p>So, it\u2019s definitely worth putting in the extra effort and creating a press office to level up your business\u2019s online presence to reap the benefits in the long run.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"ready-to-build-your-own-brand-newsroom-create-one-for-free-in-20-minutes-using-prowly\">Ready to build your own brand newsroom? Create one for free in 20 minutes using Prowly:<\/h2>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/en\/press-room\">Create a brand newsroom&nbsp;<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Any business or brand thrives when they have a great relationship with their audience. What a brand puts out to the public can make or break their reputation, thus making PR a vital aspect of their success and credibility.<\/p>\n","protected":false},"author":357,"featured_media":11056,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[352],"tags":[250,111],"class_list":["post-11037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-strategy-and-planning","tag-press-room","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Using SEO for PR Through Newsroom is Worth Your Time and Effort<\/title>\n<meta name=\"description\" content=\"Any business or brand thrives when they have a great relationship with their audience. 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What a brand puts out to the public can make or break their reputation, thus making PR a vital aspect of their success and credibility.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prowly.com\/magazine\/why-using-seo-for-pr-through-press-room-is-worth-your-time-and-effort\/\" \/>\n<meta property=\"og:site_name\" content=\"Prowly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/prowly\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-26T12:05:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-13T11:41:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2019\/10\/SEO-Press-Room-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Andre Oentoro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Why Using SEO for PR Through Newsroom is Worth Your Time and Effort\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2019\/10\/SEO-Press-Room-1.png\" \/>\n<meta name=\"twitter:creator\" content=\"@breadnbeyond\" \/>\n<meta name=\"twitter:site\" content=\"@Prowly_com\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andre Oentoro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/why-using-seo-for-pr-through-press-room-is-worth-your-time-and-effort\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/why-using-seo-for-pr-through-press-room-is-worth-your-time-and-effort\\\/\"},\"author\":{\"name\":\"Andre Oentoro\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#\\\/schema\\\/person\\\/548cf445af8d06b48a1bedc5bcc82f4f\"},\"headline\":\"Why Using SEO for PR Through Newsroom is Worth Your Time and Effort\",\"datePublished\":\"2021-12-26T12:05:00+00:00\",\"dateModified\":\"2025-01-13T11:41:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/why-using-seo-for-pr-through-press-room-is-worth-your-time-and-effort\\\/\"},\"wordCount\":914,\"publisher\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/why-using-seo-for-pr-through-press-room-is-worth-your-time-and-effort\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/SEO-Press-Room-1.png\",\"keywords\":[\"press room\",\"SEO\"],\"articleSection\":[\"PR Strategy &amp; Planning\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/why-using-seo-for-pr-through-press-room-is-worth-your-time-and-effort\\\/\",\"url\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/why-using-seo-for-pr-through-press-room-is-worth-your-time-and-effort\\\/\",\"name\":\"Why Using SEO for PR Through Newsroom is Worth Your Time and Effort\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/why-using-seo-for-pr-through-press-room-is-worth-your-time-and-effort\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/why-using-seo-for-pr-through-press-room-is-worth-your-time-and-effort\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/SEO-Press-Room-1.png\",\"datePublished\":\"2021-12-26T12:05:00+00:00\",\"dateModified\":\"2025-01-13T11:41:17+00:00\",\"description\":\"Any business or brand thrives when they have a great relationship with their audience. 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