{"id":10343,"date":"2024-04-04T08:08:00","date_gmt":"2024-04-04T08:08:00","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=10343"},"modified":"2025-02-26T21:12:48","modified_gmt":"2025-02-26T21:12:48","slug":"new-business-press-release","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/new-business-press-release\/","title":{"rendered":"How to Write a New Business (Company Launch) Press Release in 4 Steps"},"content":{"rendered":"\n

Did you just start a new business or start-up? Congrats! Now, you probably want the whole world to find out about it, and you certainly think that what you\u2019re doing is a quantum leap. <\/p>\n\n\n\n

If you're responsible for writing a new business press release (or a company launch press release), here's how to write an effective one in 4 steps.<\/p>\n\n\n\n

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Looking to create a new business press release?<\/strong><\/p>\n\n\n\n

Use Prowly's AI press release generator<\/a> or templates that you can use for free to easily create your own in a format that journalists expect to receive.<\/p>\n\n\n\n

Prowly also lets you find relevant journalists and send out your press release to them directly from the platform.<\/p>\n\n\n\n

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CREATE A PRESS RELEASE FOR FREE<\/a><\/div>\n<\/div>\n\n\n\n

How to write a new business press release in 4 steps<\/h2>\n\n\n\n
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  1. Think of an inspirational brand-driven story for your business<\/li>\n\n\n\n
  2. Keep the basic rules of press release writing in mind<\/li>\n\n\n\n
  3. Find media contacts who will be interested in your new business press release<\/li>\n\n\n\n
  4. Define a long-term communication strategy<\/a><\/li>\n<\/ol>\n\n\n\n

    If all of these steps aren't clear right away \u2013 don't worry. Let's go over each step one by one.<\/p>\n\n\n\n

    1. Think of an inspirational brand-driven story for your new business<\/h3>\n\n\n\n

    When writing a press release, don\u2019t focus on the best features of your product or the details of the service, which the majority of people may not understand. Instead, write a press release about a problem or a need that your company\u2019s product will provide a solution to.<\/strong><\/p>\n\n\n\n

    Think of a catchy topic for the media in the context of your new business. If it is the CEO\u2019s exceptional personality<\/a>, then highlight it at the very beginning and mention their experience. <\/p>\n\n\n\n

    Let\u2019s assume that you are opening an agency that will provide services to law firms. You've got a charismatic leader with a journalism background\u2014perfect, go ahead and write about it.<\/p>\n\n\n\n

    Do you feel that you have a chance to offer something different in a monopolized market? Emphasize this at the very beginning. That\u2019s what a company named Juul<\/a> did. This US startup wanted to conquer the market of tobacco and nicotine products. That is why they defined themselves as a \u201csmoking alternative, unlike any e-cigarette and cigarettes.\u201d<\/p>\n\n\n\n

    Check out this article to get inspired by 15 brand story examples.<\/a><\/p>\n\n\n\n

    2. Keep the basic rules of press release writing in mind<\/strong><\/h3>\n\n\n\n

    The new business press release shouldn\u2019t be too long or too technical.<\/strong> At this point, you might deal with the so-called curse of knowledge that affects startups. It\u2019s a kind of cognitive distortion that makes startup owners unable to explain to others what seems obvious to them. <\/p>\n\n\n\n

    For example, you run a technology company that deals with big data processing. Over the years, you\u2019ve been learning new languages and systems. You have reached a high level of knowledge and expertise, but when someone asks us what you are doing, it's difficult to respond in a simple way.<\/p>\n\n\n\n

    Keep it simple and follow the new business press release format:<\/strong><\/p>\n\n\n\n