{"id":10241,"date":"2024-04-26T08:50:00","date_gmt":"2024-04-26T08:50:00","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=10241"},"modified":"2025-02-26T21:48:17","modified_gmt":"2025-02-26T21:48:17","slug":"what-digital-pr-strategies-are-still-up-to-date","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/what-digital-pr-strategies-are-still-up-to-date\/","title":{"rendered":"What Digital PR Strategies Are Still up to Date"},"content":{"rendered":"\n<p>Public Relations has a PR problem: 87% of PR executives claim that the term \u201cpublic relations\u201d has become too limited to describe what they do. At the same time, however, almost 50% of respondents also believe that public relations will be increasingly integrated with marketing processes within the next five years. That is exactly the trend I have been noticing lately. A good example is influencer marketing. Companies are willing to pay over $500,000 to appear on Kim Kardashian\u2019s Instagram account. For a single post! In fact, social media has become an essential piece of the content marketing process rather than a standalone activity. It is clear that <a href=\"https:\/\/prowly.com\/magazine\/digital-pr-playbook\/\" target=\"_blank\" rel=\"noreferrer noopener\">the future of digital PR<\/a> is in cross-disciplinary integration across various digital channels.<\/p>\n\n\n\n<p>So what does it mean for you? To stay ahead of the pack, digital PR specialists have to start expanding their current scope of skills by getting along with other channels of acquiring traffic. So, in today\u2019s post, I am going to talk about the digital PR strategies that are still thriving and can help you become the #1 business in your niche. <\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Establishing relationships with influencers across your niche<\/h1>\n\n\n\n<p>A recent study by Influencer Marketing\nHub <a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-2019-benchmark-report\/\">revealed that 63% of the interviewed marketers are\nplanning to increase their budget<\/a>\non influencer marketing within the next year. So, if building relationships\nwith your industry influencers is not your top priority yet\u2014you might want to\nreconsider.<\/p>\n\n\n\n<p>Now... where do we start?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"create-a-list-of-terms-that-are-related-to-your-business\">Create a list of terms that are related to your business. <\/h2>\n\n\n\n<p>For instance, if you\u2019re selling equestrian goods then your terms should      include some horse riding disciplines like dressage and jumping. Team up      with your SEO people to figure out what kind of keywords they consider the      most important. <\/p>\n\n\n\n<p><strong>Hint:<\/strong> I highly recommend checking your competitor\u2019s keywords as well. There are some tools like Semrush that will allow you to search via any domain name and see by which search terms those sites are ranking in Google:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"974\" height=\"602\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2019\/07\/Organic-Research-1.png\" alt=\"\" class=\"wp-image-10262\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2019\/07\/Organic-Research-1.png 974w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2019\/07\/Organic-Research-1-300x185.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2019\/07\/Organic-Research-1-768x475.png 768w\" sizes=\"auto, (max-width: 974px) 100vw, 974px\" \/><\/figure>\n\n\n\n<p>If you want to dig deeper and learn more about your <a href=\"https:\/\/netpeaksoftware.com\/blog\/comprehensive-guide-on-competitor-analysis\" target=\"_blank\" rel=\"noreferrer noopener\">competitors\u2019 research then here\u2019s an excellent guide.<\/a><\/p>\n\n\n\n<p><strong><em>Andy Crestodina, CoFounder\/CMO - Orbit Media:<\/em><\/strong>\u201c<em>Influencer marketing is a mega-trend and it\u2019s no surprise. Driving traffic from search and social isn\u2019t getting easier. Clickthrough rates from SEO are falling. Social and email are more crowded and competitive than ever.<\/em><br> <em>&nbsp;<\/em><br> <em>Organic influencer marketing is about connecting and collaborating with people who have already built the audience you want to reach.<\/em><br> <em>&nbsp;<\/em><br> <em>I created a video that connects all the dots between <\/em><a href=\"https:\/\/www.orbitmedia.com\/blog\/seo-influencer-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>influencer marketing and search engine rankings<\/em><\/a><em>. But remember, the best outcome of influencer marketing is friendship.\u201d<\/em> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"once-you-have-figured-out-your-keywords-find-the-people-that-are-constantly-buzzing-about-your-topic\"><a href=\"https:\/\/viralcontentbee.com\/index.php\/how-to-find-the-right-keywords-for-your-business-with-bradshorr-vcbuzz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Once you have figured out your keywords<\/a>, find the people that are constantly buzzing about your topic. <\/h2>\n\n\n\n<p>You have two options: one is to take the more time-consuming route and look up articles on relevant topics to see who the authors are. A hassle-free option is to use BuzzSumo to find your industry influencers using the keywords from your list. One of many advantages that BuzzSumo offers is that it allows you to export all the guest contributors of top-notch industry blogs. For example, a screenshot below shows you who is writing for the SEJ blog:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"974\" height=\"595\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2019\/07\/SEJ_blog_digital_PR-1.png\" alt=\"\" class=\"wp-image-10261\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2019\/07\/SEJ_blog_digital_PR-1.png 974w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2019\/07\/SEJ_blog_digital_PR-1-300x183.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2019\/07\/SEJ_blog_digital_PR-1-768x469.png 768w\" sizes=\"auto, (max-width: 974px) 100vw, 974px\" \/><\/figure>\n\n\n\n<p>Round-ups with gurus in your field are also an excellent way to build your initial list. BuzzSumo can help you find the relevant ones to pitch in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"fine-so-you-have-your-list-of-experts-that-youd-love-to-connect-with-whats-next\">Fine, so you have your list of experts that you\u2019d love to connect with. What\u2019s next? <\/h2>\n\n\n\n<p>A lot of people rush into email-blasting a non-personalized template, trying to play a numbers game. Do NOT be like them. Take your time to get to know the people you are interested in. Start by following them on social media. Then, to make them aware of you and your brand, engage them in a conversation by leaving meaningful comments on their blogs. <\/p>\n\n\n\n<p>To get your foot in the door, invite an <a href=\"https:\/\/prowly.com\/magazine\/influencer-pr\/\">influencer<\/a> to share their content via your or your company\u2019s social media channels. A catchy text and a custom-made image are all you need. So, once you\u2019ve tested the waters, go ahead and send them a brief email. Your motive can be to ask for a quote you could use in your piece, or just say \u201chi,\u201d and let them know that you\u2019d love to collaborate and help them in any way you can. \u201cThe links you share in emails can also be a major pitfall when trying to reach influencers and journalists. It\u2019s a known fact that generic short URLs (like <a href=\"http:\/\/tinyurl.com\/\">tinyurl.com<\/a>) are often marked as spam by email clients, so it\u2019s important to use links that will ensure your emails get delivered. <br> &nbsp;<br>Using a branded <a href=\"https:\/\/www.rebrandly.com\/\">URL shortener<\/a> gives you full control over the links you\u2019re sharing by letting you use a custom domain- featuring your brand\u2019s name. Putting your company\u2019s stamp on your links not only builds trust and <a href=\"https:\/\/prowly.com\/magazine\/brand-recognition-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand recognition<\/a>, but can even increase click-through-rates and email deliverability.\u201d<\/p>\n\n\n\n<p><em><strong>Davide De Guz - Founder of <a href=\"https:\/\/www.rebrandly.com\/\">Rebrandly<\/a> : \"<\/strong>Branded links are great for monitoring the impact an influencer marketing campaign has on your conversions. By adding&nbsp; <\/em><a href=\"https:\/\/blog.rebrandly.com\/utm-parameters-made-simple-guide-for-marketers\/)\"><em>UTM parameters<\/em><\/a><em> to the links your influencer shares, you can see exactly how much traffic an influencer is driving to your website and how many conversions are resulting from it. This will help you decipher if it was worth the investment\"<\/em><br><\/p>\n\n\n\n<p>If you want those experts to become your\nbrand ambassadors, you have to keep them <a href=\"https:\/\/fluxedigitalmarketing.com\/b2b-content-marketing-strategy-guide\/\">involved in your content marketing strategy.<\/a> Collaborate with your content marketing team on how to make it happen. <\/p>\n\n\n\n<p>As an idea, feature influencers in your webinars, podcasts, or blog posts. You automatically reach out to a broader audience since this content will also be consumed by the expert\u2019s audience. Pitching influencers <a href=\"https:\/\/www.terakeet.com\/blog\/tips-pitching-influencers-29-million-brand-impressions\/\">the right way may result in bringing on board up to 29M brand impressions<\/a>. Not bad, huh? <\/p>\n\n\n\n<p><strong><em>Ryan Robinson, blogger and podcaster:<\/em><\/strong><em> \u201cWhen I <\/em><a href=\"https:\/\/www.ryrob.com\/how-start-blog\/\"><em>started my blog<\/em><\/a><em> just a few years ago, I leveraged the tactic of first quoting and mentioning key business influencers like Richard Branson, Arianna Huffington, Robert Herjavec and more in my articles before even reaching out to them. <\/em><\/p>\n\n\n\n<p><em>After my articles published, I\u2019d then send a cold email that let them know about their feature on my blog\u2014which helped me build more meaningful relationships since the conversation started from a place of already providing value (rather than immediately asking for something from a busy influencer). <\/em><\/p>\n\n\n\n<p><em>Later on, after building rapport and establishing myself as a helpful resource to many of the business influencers I wanted to collaborate more with, I was able to involve them in more of my content initiatives like my ultimate <\/em><a href=\"https:\/\/www.ryrob.com\/start-business-advice\/\"><em>business advice roundup<\/em><\/a><em>. Many of these relationships continue on today as partnerships and have even transitioned into a few paid gigs.<\/em><a href=\"#_msocom_1\"><em>[<\/em><\/a><em>\u201d<\/em><\/p>\n\n\n\n<p>The final insight I\u2019ve learned by trial and error. As it turns out, \u201cthe bigger the better\u201d rule doesn\u2019t always work in digital marketing. Think about this: you get tons of visitors but only a tiny percent of them gets converted into clients. The same applies to influencers. It\u2019s easy to stretch yourself too thin by trying to work with every single expert in your area. Instead, try this: come up with a list of 100 gurus with whom you share similar values and beliefs. This is your <a href=\"https:\/\/brendanhufford.com\/dream-100\/\">Dream 100<\/a>. They should be in your focus. Get to know those influences and see how you can benefit each other. <\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Working with media outlets<\/h1>\n\n\n\n<p>Even though this strategy may apply to\nany brand, it does have some limitations. The biggest challenge you will face\nis having a newsworthy pitch. <\/p>\n\n\n\n<p>Red Bull is a perfect example of making a\nsensation. The <a href=\"http:\/\/www.redbullstratos.com\/\">Red Bull Stratos project<\/a>\nsponsored the first person to break the sound barrier during freefall. The live\nstream of the event racked up 8 million views\u2014that\u2019s 8 million exposures to the\nbrand! Obviously, you don\u2019t need to create another Red Bull Stratos project\nworth 330M pounds but it has to be something deserving journalists\u2019 attention. <\/p>\n\n\n\n<p>So what can you do to be seen? Pitch\ntopics that perfectly align with the journalists\u2019 editorial plans\u2014this will\nguarantee you being featured in a media outlet. Of course, it is easier said\nthan done. From my personal experience, topics that include analytics along\nwith an engaging story are the first to be selected. For instance, people went\ncrazy over the <a href=\"https:\/\/twitter.com\/BrockbankJames\/status\/1131235218445221896\">Kardashian salary calculator<\/a> when they found out that it takes Kim 6 hours to earn the median UK\nsalary. The story made international headlines, giving the clothing brand that\ncame up with the calculator lots of exposure.<\/p>\n\n\n\n<p>Now think creatively: what can you do to gain more attention for your business at the time of information overload? Check these <a href=\"https:\/\/searchenginewatch.com\/2019\/02\/14\/lessons-learned-from-launching-100-content-led-link-building-campaigns\/\">insights from launching 100+ link building campaigns<\/a> for some ideas. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cOne of the most effective ways to create link-worthy content is to publish an original research study backed by a survey. Think about \u201cThe <a href=\"https:\/\/www.nbcboston.com\/news\/local\/Boston-Accent-Ranked-Second-Sexiest-in-America-Survey-Says-509915381.html\">Sexiest Accent<\/a>\u201d or \u201cThe <a href=\"https:\/\/www.foxnews.com\/politics\/michelle-obama-beats-hillary-clinton-as-most-admired-woman-in-america-poll-says\">Most Admired US Woman<\/a>\u201d types of surveys. These spread like crazy and usually have great success rate with any kind of journalistic outreach. The good news is you don\u2019t have to invest in your survey. You can set it up and collect answers for free: <a href=\"https:\/\/howtonow.com\/how-to-share-a-google-form-to-collect-more-answers-to-your-survey-free\/\">Here\u2019s how<\/a>\u201d - Ann Smarty<\/p>\n<\/blockquote>\n\n\n\n<p>If you are interested in local media\noutlets, personal stories of your company\u2019s founders and employees are your\nbest bet. Articles about failures and success stories that followed are also\nusually a big hit, which makes them an easy sell to journalists. Share\nsomething people can relate to and learn from. As an example, one of my most\nsuccessful posts is about <a href=\"https:\/\/remoters.net\/remote-work-challenges-overcome\/\">the biggest challenges of an agency that doesn\u2019t work with\nlocal clients<\/a>. <\/p>\n\n\n\n<p><strong>Hint:<\/strong> Not sure if your piece of content deserves to be pitched to media\noutlets? Validate it! Find a few journalists that are not so top-notch but have\ntheir own columns. Now, you can either hire them (if you need an answer right\naway) or spend some time building relationships. Once they become aware of you,\nsend them a little gift (a free coupon to Starbucks or Amazon) and ask for a\nfavor\u2014to review your content idea and give some feedback.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/database.prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"336\" height=\"280\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2019\/07\/GDN_discovery-08-1.png\" alt=\"Media Discovery\" class=\"wp-image-10250\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2019\/07\/GDN_discovery-08-1.png 336w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2019\/07\/GDN_discovery-08-1-300x250.png 300w\" sizes=\"auto, (max-width: 336px) 100vw, 336px\" \/><\/a><\/figure><\/div>\n\n\n<p>The process of working with journalists is quite similar to working with influencer marketers, but <a href=\"https:\/\/prowly.com\/magazine\/top-tips-on-how-to-build-and-foster-relationships-with-journalists\/\">has certain nuances<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/prowly.com\/magazine\/how-to-send-a-press-release-by-email\/#press-release-email-format\">Emails have to be structured in a particular way<\/a> since journalists receive hundreds of pitches per day and don\u2019t have time for much googling. Make sure to send them your story in a press release format.&nbsp; <\/li>\n\n\n\n<li>Pitched content has to be exclusive\u2014it should not have been      featured anywhere before.<\/li>\n\n\n\n<li>Not to end up marked as junk mail, Prowly recommends sending emails on Thursdays around 2 pm local time. The worst days for emails are Mondays and Wednesdays, as they tend to be the busiest weekdays. <\/li>\n<\/ol>\n\n\n\n<h1 class=\"wp-block-heading\">Unleashing the power of social listening<\/h1>\n\n\n\n<p><a href=\"https:\/\/prowly.com\/magazine\/best-social-listening-tools-for-pr\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/best-social-listening-tools-for-pr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social listening<\/a> is a superpower if you know how to set it up right. It\u2019s not rocket science to know that people are sharing what they like and dislike about brands on their social media pages. <\/p>\n\n\n\n<p><a>Ross Simmonds,\nEntrepreneur &amp; Digital Strategist with <\/a><a href=\"https:\/\/foundationinc.co\/\">Foundation<\/a>\u2014a B2B Content Marketing &amp; Intelligence Agency, shares\nhis two cents: <\/p>\n\n\n\n<p><em>\u201cEvery single week there are millions of posts shared on social media. Some of those conversations you will never uncover because they're behind private accounts. But a good portion of the posts shared on social media are actually public. This offers three key opportunities:<\/em><\/p>\n\n\n\n<p><em>1) The opportunity to engage. Is someone talking about something relevant to your industry or brand? This is a chance for you to get involved in the conversation.<\/em><\/p>\n\n\n\n<p><em>2) The opportunity to react. We've all seen brands get looped into some very popular pop-culture moments. But often times the brand will miss it! That's a shame. Brands need to always on just like their customers.<\/em><\/p>\n\n\n\n<p><em>3) The opportunity to influence. Sometimes the conversation happening online isn't something you REALLY want online. But there it is. Here's the thing though: you can never control the conversation. But you can influence it. And that's what brands have the opportunity to do if they look for both the good and the bad and respond.&nbsp;\u201d<\/em><\/p>\n\n\n\n<p>For instance, here\u2019s a conversation on Facebook about one of the biggest digital marketing events here in Europe:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2019\/07\/digital_PR_strategies.png\" alt=\"\" class=\"wp-image-10259\"\/><\/figure>\n\n\n\n<p>When your brand\u2019s name appears on social\nmedia, it is your chance to react proactively and show your exceptional\ncustomer service. You might argue\u2014it\u2019s not PR, it\u2019s customer service. This is\ntrue but only when those SMM shout-outs are sent privately. Once people are\ntweeting or sharing on Facebook\u2014it\u2019s your area of expertise.<\/p>\n\n\n\n<p>However, don\u2019t get obsessed with tracking every single mention. There\u2019re plenty of <a href=\"https:\/\/bloggingwizard.com\/best-social-media-management-tools\/\">SMM management tools<\/a> that are ready to help you. Among my favorite is Brand24 that automatically marks the tone of each message your brand receives. Below is a screenshot of the results I got from Brand24 when I looked up my own mentions. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2019\/07\/digital-PR-strategies.png\" alt=\"\" class=\"wp-image-10257\"\/><\/figure>\n\n\n\n<p class=\"purplebox\">You can learn all about using social monitoring for PR from&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/social-listening-guide\/\" target=\"_blank\">The Complete Social Media Listening Guide for Public Relations<\/a>.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Turning your loyal clients into your brand\u2019s fans<\/h1>\n\n\n\n<p>I always recommend using this strategy to get more <a href=\"https:\/\/prowly.com\/magazine\/brand-mentions\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/brand-mentions\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand mentions<\/a> across various channels if on a shoestring budget. <\/p>\n\n\n\n<p>The video gaming industry is an excellent\nexample of turning customers into die-hard fans. However, the downside of any\npassionate fan is that they can also turn into a passionate hater in a\nheartbeat. For example, even the people that have never heard about <a href=\"https:\/\/www.techspot.com\/news\/77243-why-everyone-already-hates-blizzard-brand-new-perfectly.html\">Blizzard probably know that the brand is very unpopular\namong their used-to-be fans<\/a>, as the company decided that revenue was more important than their\ncurrent clients\u2019 needs.<\/p>\n\n\n\n<p>But with great risks come great rewards. The best thing about your loyal clients is that they already love you and there\u2019s no need to invest in building relationships with them. Instead, they can become your free advertisement across various channels. Encourage them to share positive feedback about your brand on social media.<\/p>\n\n\n\n<p><strong><em>Aljaz Fajmut, the CEO of <a href=\"https:\/\/nightwatch.io\/\">Nightwatch<\/a> : <\/em><\/strong><em>\u201cHere, at Nightwatch, we love to make our loyal customers smile and we still occasionally send them boxes of chocolate to make them feel appreciated and a part of our community. This was also something we've done with our first users when we were just starting out. It's relatively a small gesture that goes a long way.<br> &nbsp;<br> Of course, this also goes without saying that if you want your customers to recommend you to their network, you have to have a great product first. And with this thought in mind, we've developed Nightwatch and promoted our brand to the point in which our users not only help us with the <a href=\"https:\/\/prowly.com\/magazine\/pr-affiliate-program\/\">affiliate program<\/a> but spread the word about our product without the incentive. \u201d<\/em><\/p>\n\n\n\n<p>How?&nbsp;<br><\/p>\n\n\n\n<p>Create a client-only online community. Always stress the exclusiveness of this community and use it to announce your industry news, major changes, etc. For example, David Markovich, founder and CEO of \u201cOnline Geniuses\u201d, <a href=\"https:\/\/www.stateofdigitalpublishing.com\/podcast\/online-communities-with-david-markovich\/\">shares tons of useful ideas on how to get the best bang for your buck.<\/a>&nbsp;<br><\/p>\n\n\n\n<p>Another way is to organize community-based parties and meetups for your clients to meet each other in person and form a loyal and interconnected group.&nbsp;<br><\/p>\n\n\n\n<p>Joe Escobedo, author of \u201c<a href=\"https:\/\/www.amazon.com\/Asian-Growth-Stories-Business-Asia\/dp\/1798169622\">Asian Growth Stories<\/a>,\u201d content and social advisor to Fortune 500 brands&nbsp;<br><\/p>\n\n\n\n<p><em>\u201cI host exclusive lunches every month for my clients and community. Through these meetups, we\u2019re able to bring together marketers from different industries to brainstorm ideas for common challenges. This not only allows me to share valuable insights, it has also facilitated business deals and new relationships among the attendees.\u201d&nbsp;&nbsp;&nbsp;<\/em><br><\/p>\n\n\n\n<p><strong>Warning:<\/strong> Don\u2019t add each and every client to this community, only consider those who\nhave purchased a certain number of services\/products from you or have a solid\npresence on the web. <\/p>\n\n\n\n<p>A nice perk of having a closed Facebook\ngroup is being able to see all the members\u2019 birthdays so you can send them\nlovely presents from the company (it doesn\u2019t need to be big\u2014a handwritten card\nwith some swag or freebies will do).<\/p>\n\n\n\n<p>For example, at our event, we were giving away t-shirts to boost our SMM mentions. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"389\" height=\"426\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2019\/07\/image-10-1.png\" alt=\"\" class=\"wp-image-10246\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2019\/07\/image-10-1.png 389w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2019\/07\/image-10-1-274x300.png 274w\" sizes=\"auto, (max-width: 389px) 100vw, 389px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>Now that we have covered the four\nstrategies, we can see that it all comes down to relationships. The key to PR\nis to focus on the relationships with your clients, powerful influencers, and\neven journalists. If you take the time to learn about their needs and concerns,\nyour brand will gain loyal supporters. I consider it a win-win!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The key to PR is to focus on the relationships with your clients, powerful influencers, and even journalists. If you take the time to learn about their needs and concerns, your brand will gain loyal supporters. I consider it a win-win!<\/p>\n","protected":false},"author":345,"featured_media":10254,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[352],"tags":[139,118,235,212],"class_list":["post-10241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-strategy-and-planning","tag-mediarelations","tag-digital","tag-mediadiscovery","tag-publicrelations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Digital PR Strategies Are Still up to Date<\/title>\n<meta name=\"description\" content=\"The key to PR is to focus on the relationships with your clients, powerful influencers, and even journalists. If you take the time to learn about their needs and concerns, your brand will gain loyal supporters. 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