What type of education do marketing managers need? Marketing managers work in a variety of industries—from food to automotive to finance or manufacturing. They work closely with product development teams to come up with the right products and services based on market demand, and later develop marketing and sales strategies around them.
A good marketing manager keeps track of product trends and is able to use this knowledge to decide what, when, and where can and should be sold. He or she may also oversee the advertising efforts of the entire company or even be responsible for the overall brand image of the organization.
Educational Qualification Requirements
Typically, marketing managers are expected to have a bachelor’s or master’s degree in marketing or business (with specialization in marketing). MBA marketing programs include core business and marketing courses and cover topics exclusively related to marketing concentration, such as:
- Marketing Principles,
- Marketing Research,
- Marketing of Emerging Technology,
- Consumer Behavior,
- Product Design and Pricing Strategy,
- Sales Management,
- Internet-based Marketing,
- International Marketing,
- Promotions, etc.
Most of the management students who have sought marketing plan assignment help in the last three years specialized in marketing, digital marketing, or marketing management—which shows that these are the most popular marketing lines these days.
Apart from formal education and regular degree programs, there are certification programs offered by professional organizations and societies (such as the Sales and Marketing Executives International (SMEI), American Marketing Association, or the Public Relations Society of America (PRSA)) that marketing professionals can enroll in to be able to move forward in their careers and reach managerial positions.
Traditional Skills All Marketing Managers Should Have
There are skills that all good leaders (and managers) should have. And then, there are those that are considered essential for marketing managers. These include:
- Effective Communication Skills: The art of listening and being positive, patient, and able to communicate clearly in oral and written form, as well as influencing others are some of the things you must be proficient in as a marketing professional.
- Strategic Planning Skills: Besides planning and organizing in general, marketing managers are responsible for creating and developing product strategies, pricing strategies, and defining business goals and objectives. They also need to have a good understanding of how different markets work and develop, and evaluate marketing strategies accordingly.
- Team Coordination Skills: As a marketing manager, you’ll have to work with operations managers, product managers, advertising and media managers, and handle multiple departments. So, it will be necessary for you to be able to work with everyone and get the policies implemented successfully.
- Sales Skills: In many companies, sales and marketing are inextricable. Marketing managers with experience in sales or who have worked closely with sales people have a deeper understanding of how to win customers over and make the company profitable.
- Good Leadership Skills: A marketing manager who keeps an eye on market trends and understands the needs and desires of his or her company’s target customers is able to come up with better strategies to increase the company’s market share and give it a competitive edge over its competitors.
There are several stand-alone programs or elective courses within degree programs where you can learn these specific skills and ensure your career success in the future.
New-Age Skills Marketing Managers Should Learn
The 2017 CMO Survey shows that online sales account for increasingly larger shares in total sales. 27.8% of the total sales of the consumer services industry and 43.1% of the total sales of the education industry are now generated online. Naturally, digital marketing (including social media marketing) now commands a major share of the marketing strategy of a business.
As a marketing manager, you need to keep up with the evolving ways of doing business and reaching your customers. What new-age marketers should do is:
- Study Data Analytics: Capturing consumer data, analyzing it, and drawing actionable insights are some of the things that a marketing manager must learn these days.
- Learn to Decode Human Behavior: Whether you are in B2B or B2C marketing, business now is all about creating the best possible customer experience. Customer as an individual is at the center of your business and personalization is the key to business expansion. Once you understand your customers’ habits, motivators, decision-making processes, purchase drivers, or patterns, you’ll be able to draw up more effective marketing strategies for your business.
- Learn Storytelling and Visual Designing Skills: A story or a narrative is always more interesting than a boring speech. There is a reason why storytelling is now the most popular communication format when it comes to influencing others.
Similarly, visual design skills can help you make your content more effective. Videos, images, photos, and infographics can provide powerful ways for capturing your customers’ attention. The best part is that visual designing can be learned and practiced, too.
- Understand Your Content: Digital marketers understand well that ‘Content is King’. Blogging, email marketing, social media marketing, video channels—all prove effective only if you offer the right content. Learn how to craft and curate content and master different types of content formats and the content life-cycle. Hands-on experience in planning, creating, editing, publishing, and promoting content will definitely help you in your marketing management career.
- Mobile Marketing Skills: With the quick penetration of smartphones across all kinds of markets, mobile marketing is an evolving field that you should learn more about.
- Advanced Marketing Tools and Technology: Embrace the latest technology and tools designed to make the lives of marketing professionals easier.