Whether you’re on the job hunt, a student, or gainfully employed, you must think, act, and plan like a business leader. With the surge of social media, you have not only the ability, but you now have the need to manage your own reputation, both online and in real life.
We live in a world of excess. Excess information. Excess goods. Excess brands. From the latter, however, we subconsciously demand quality, and it’s maybe because of this that brands pop up and just as quickly disappear from our lives. Studies conducted by Co.Exist show that 73 percent of consumers would not significantly feel the loss of a brand they use every day. Is it the same with personal brands?
When you think of brand products, you assume they’re good, safe and that you can trust them. You can tell how they’re going to make you feel or just thinking about them brings on that feeling.
The ability to recall specific benefits, emotions and other associations is what constitutes the power of the brand. This, however, is not solely reserved for companies, products or services. A personal brand works in a similar way.
“Thanks to a strong personal brand, people simply know what you do and how good you are at it. They know what you can help with and why they would turn to you. Thanks to a strong personal brand, people know that they can feel safe with you, or maybe quite the opposite – that you’re synonymous with living on the edge.”
Thanks to a strong brand, the price stops being the deciding criterion. Thanks to a strong personal brand, people will notice if you’re missing, because a strong brand has an impact on its audience’s lives.
A brand is a multidimensional concept just like everything around it. Building a brand is a long-term process with various stages. And no, you can’t skip any of them to get quicker to the finish line where your strong brand awaits.
You already have some kind of a personal brand whether you’ve affected it consciously or not. Intuitively, we associate the word “brand” with something good, but that doesn’t have to be the case. So, if you don’t consciously manage your brand, the first step should be realizing that it has a life of its own. What’s the difference between a brand that “creates itself’ and the one which you purposefully build? The greatest and most noticeable difference is in the image that accompanies your brand, and with a lack of a strategic plan for it, uncontrolled image may be the only, though dubious, asset the brand possesses.
Building a personal brand is being yourself
Building a personal brand is being yourself, and although it seems like something straight out of a “Guide to a happy life,” when building a personal brand it’s not just strategy and tools of promotion that count. A personal brand is knowing yourself and later translating that knowledge into specific actions.
For corporate or product brands, a whole identity and structure are built. You, as a personal brand, already have that. Sometimes, however, quite a bit of effort is required to discover or clearly define them, and here, getting to know yourself is inevitable.
A brand which wants to achieve a stable position on the market must know its target audience and what to offer them. It should know how and to what extent it can fulfill the audience’s functional and emotional needs. It should also be aware of its unique value/qualities to better stand out among the rest.
For starters, try answering a few questions:
1. What are you good at? What can you help others with?
2. Why do you do what you do? What drives you?
3. Why should I turn to you?
4. Whom exactly do you want to help? To whom are you directing your brand? Who is that person?
5. Where are you going?
If you’re looking for knowledge and some simple financial tools for your home or small business, it’s quite likely that you will end up on Michał Szafrański blog jakoszczedzacpieniadze.pl. Reading his entries, you will quickly understand what his answers to the above questions sound like.
You will also find a coherence of content, impression and actions. You will find authenticity and transparency. And if you’re already one of his audience, you will find the impact on your life. I know I have.
These few questions help to get started. None of the answers is easy, even if, while reading this, you don’t feel it yet.
These five questions help determine what kind of a promise you can offer to the world. Keeping this promise should be the ultimate goal of your personal brand.
It’s a different situation depending whether you’re just beginning your professional path, you’re someone a couple of rungs up the career ladder and looking for new challenges in new settings, or you’re an owner of a healthy business. Each situation is different. In each case, the first step in working on your personal brand is analyzing your resources, limitations and values, and then outlining the path of development. Brand communication is one of the tools to achieve your aims. Authentic, coherent and engaging, good communication will take you a long way.
Your personal brand is YOU
Your personal brand is YOU. Not how you would like to be seen, but who you are, who you would like to become, and what you can offer your audience. But before you ask yourself any of the things above, answer this super crucial question, but honestly:
Do you want to build a strong, authentic personal brand or rather, are you looking for a quick way to put up a good looking façade to hide behind?