Good content is described as one that stands out from all the crowd or is useful to the reader (it’s about this subtle difference between “help” and “hype” which is so meticulously dissected and analyzed in the book “Youtility” by Jay Baer).
We live in an inbound world where outbound no longer works. The traditional methods we’ve been so used to when doing PR are outdated simply because they are outbound.
Facebook może utrudnić użytkownikom oglądanie treści wydawców, chyba że ci zgodzą się płacić za ich promowanie – straszyły nagłówki portali branżowych w ubiegłym tygodniu. Jak do tematu podchodzą eksperci? Czy marki rzeczywiście mają się czego obawiać?
“Facebook may make it harder for people to see publishers’ stories, unless those publishers pay to promote them,” the headlines of industry portals cried last week. What are experts saying about this? Is there anything brands should be afraid of?
Marketing, in whatever form, is one of the key activities that every business must partake in, as no business can survive without effective marketing and publicity.
Podcast listeners heard an average of five podcasts per week. But how to choose the right one to boost your PR knowledge and always stay in the loop with the latest news and updates from the industry?
Last week, I had the pleasure of attending Content Marketing World for the second time. It was three days filled with learning and some good times with like-minded marketers. We all love what we do.
It’s a bit like trying to drive a large boat like a yacht. That thing doesn’t turn on a dime—the size doesn’t allow for it. You need to know exactly where you’re going before you start and everyone else needs to know it, too.
If you are a busy digital professional working with a lot of data and content, you can’t afford being tied up to your desktop. Hopefully, with the applications mentioned in this post you will be able to boost up your work experience…
The 64th Cannes Lions International Festival of Creativity is over! PR campaigns that aroused exceptional interest and gained the greatest acknowledgment of the jury members or are in a way special as to my subjective evaluation.
To AVE or not to AVE? I know some PR pros for whom it might be some kind of an existential dilemma. They really enjoy creating all those Excel charts at the end of the month to show their clients…