Businesses and marketing pros are really serious about using content marketing to reach targeted customers. But, as Content Marketing Institute’s research (link) indicates, 33 percent of B2B marketers and 41 percent of B2C marketers cited the inability to measure as a significant challenge. We asked some of them to find out how they do it.
Every startup now wants to have a growth hacker – a person who knows marketing with a blend of programming. Today, I am listing out some tools to watch for in 2017 that can help startups grow exponentially when properly used.
Our set of tools helps manage media relations, create effective content and distribute it to the key audiences. No matter whether you’re a freelancer, employed in a big agency, working separately or in a team; thanks to Prowly your content will be more visible.
Matylda Setlak (All 4 Comms) in our #PRpeople series: “I make a concerted effort to gather as much knowledge as I can about marketing comms, and I am stimulated by the inventiveness of others. In order to generate quality, you must first immerse yourself in it and be consistent.”
SEO and PR are online marketing segments which overlap. Despite this, many PR professionals don’t seem to know how to use it to their advantage. I will show you how to connect your SEO and PR strategies and how to understand the way they’re interrelated.
Any content that is published on the web can be optimized for search engines and that includes online newsrooms. Find out how to do it right with our e-book. Be the first to have it and read an extract.
Reporters and PR professionals share a passion for telling stories. As a journalist, I highly valued the relationships I had with good PR people. I knew that if I needed a good story, there were a few folks I could call out of the blue and say, “What do you have for me?”
Kristen Tischhauser, Co-founder & Managing Partner oftalkTECH, about major trends to follow in 2016: “I believe owned media creation and distribution strategy should be part of your PR plan this year. Creating stellar content and posting it in places like…”
Prowly, AirPR Analyst, Lissted, MyNewsdesk, Traackr, Iris, Lissted or Coveragebook.com – if you have any questions about these tools, you can’t miss it.
Traditional PR is no longer as effective as it used to be only a few years ago. Nowadays, it is growth hacking that is now winning the hearts of start-ups. Although at the same time many experts ironically announce the forthcoming of such related professions as “profit hacking” or “cashflow hacking”, one thing is certain…
Growth hacking has a much narrower focus and utilises the available resources to reach out, engage and convert as quickly as possible. At this point others from sales and marketing take over to develop the opening the created by growth hacking…