How to Measure the Success of Your Content Marketing Efforts

How to Measure the Success of Your Content Marketing Efforts

Businesses and marketing pros are really serious about using content marketing to reach targeted customers. But, as Content Marketing Institute’s research (link) indicates, 33 percent of B2B marketers and 41 percent of B2C marketers cited the inability to measure as a significant challenge. We asked some of them to find out how they do it.

lines