Today, in the „everyone is a publisher” era, the playing field has changed dramatically. Cold emails sent out to as many journalists as possible are no longer effective. Offering them lunch could be helpful, but — unfortunately — not scalable.
Care to Learn the Myths of PR?
Sometime around March this year, I saw a tweet about this book which has just come out; I’m talking about the Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions (Business Myths) by Rich Leigh. Being in this industry for a fair amount of time already, I
Up Up Hippo is a non-commercial mobile game and an educational tool in the battle for clean and green Earth. All you need to play the game is a mobile device and… an empty plastic bottle. By squeezing the air out of the bottle the player controls the character of the game. Simple? Seemingly, yes...
We analyzed open rates of press releases shared via the platform to find the perfect moment for sending out a press release. The research indicates that Thursday is the best day, with the email open rate reaching over 22 percent.