We constantly hear things like, “sell with a story”, “tell a good story”, “present with a story”, “build more content”, “where’s the storyline?”, “where’s the drama?”, etc. Do you ask yourself sometimes, “Why stories?” After a month of stalking people in public transport, I might have an answer.
We are taking a step forward to give you access to the new version of Story Creator, owing to which your competitors will remain exactly where they should—which is far behind.
Working in PR is closely connected to sales. Although PR people don’t sell anything directly they need to engage prospects, generate leads and keep good relations with others – just like salespeople do.
Enjoying the holiday break? Looking for something to read while waiting for 2017 to come? We’ve got you covered – here’s a list of the most popular posts on our blog in 2016.
This year, Europe’s largest and most important technology marketplace welcomed over 50,000 attendees from 166 countries through the doors of the MEO Arena in Lisbon, Portugal. Anna Lebedeva from SemRush had a chance to attend it.
Computers that see and listen, think and predict are already making a difference across industries. Artificial intelligence can automate processes, reduce costs and improve customer experience. Corporations need to leverage those machine learning technologies or risk being replaced by ‘smarter disruptors.’
Last week was a great time to get some marketing/sales insights and inspirations. One key event that took place was infoShare2016, one of the biggest tech conferences in CEE. We were there of course, and below we’ve prepared a short review of selected lectures and speeches.
Some say new technologies have changed the way the PR industry works. Social media, smartphones, mobile apps and instant communication, they all influence people’s daily routines. Some even say there’s also a wide range of tools built for you – agency and corporate PR experts – to support you in your everyday media relations struggle! Nonsense! Just take a look at these eight reasons why you should steer clear of any fancy software.
The majority of CEE startups are still only local or regional heroes. But they do have a cost advantage, strong technology & UX teams.
Among Central and Eastern European countries, Poland leads the way in the number of startups. This, in turn, attracts increased attention from foreign investors, especially when it comes to the most innovative companies. Involvement from large Polish corporations would also help the process, which is why D-RAFT Demo Day once again brought these two groups […]
At the beginning of last summer, European Commission introduced new strategy called Digital Single Market. As stated by the Commission, we Europeans often face barriers when using online services and it’s time to change it. Sounds cool, heh?