press release Archives - Prowly Magazine

on 24 Apr 2017

Why Exclusive Content Means So Much to PR Pros & Journalists Content is like everything in life—all that is available straight away and to everyone has a poorer power to attract than the things that are offered exclusively to you. Almost everyone is fighting over products that are in short supply. This is just how we

Case Study

Up Up Hippo – How to Promote a Mobile Eco-Game Controlled by… Plastic Bottles

Prowly

on 26 Jan 2017

Up Up Hippo is a non-commercial mobile game and an educational tool in the battle for clean and green Earth. All you need to play the game is a mobile device and… an empty plastic bottle. By squeezing the air out of the bottle the player controls the character of the game. Simple? Seemingly, yes...

Trends

Story Creator: Time For Engaging and Interactive Content!

Edyta Kowal

on 24 Jan 2017

Basically, you should have done it some time ago, but if you’re reading this just now—get your act together, because your competitors will leave you far behind. Toss out dull and static content in favor of one that is engaging and interactive, and one that will get you more clicks, shares, conversions, and wider reach.

Prowly Journal

#ProwlyUpdates: Make Vivid Stories & Stand Out From The Crowd

Edyta Kowal

on 24 Jan 2017

We are taking a step forward to give you access to the new version of Story Creator, owing to which your competitors will remain exactly where they should—which is far behind.

How To

Why Settle for Something That’s Just OK? – Various Formats of Press Releases

Karolina Rafalo

on 15 Nov 2016

When it comes to a press release, it’s the same as with great food or an amazing gift – even if it’s outstanding but given in lousy packaging, it loses its value. In the end, most of us are stimulated visually, and that’s why the first impression really counts.

How To Trends

Boost Your Content with Emotions

Edyta Kowal

on 13 Oct 2016

Marketing isn’t rocket science, it is neuroscience. That’s why you should leverage emotions in your content. Tapping into the audience’s emotions should be an important part of every PR strategy. Feelings can be a crucial factor when it comes to the question whether your campaign has a chance to go viral or not

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How To

When to Send Out Press Releases

Prowly

on 15 Jul 2016

We analyzed open rates of press releases shared via the platform to find the perfect moment for sending out a press release. The research indicates that Thursday is the best day, with the email open rate reaching over 22 percent.

How To

The Press Release – How to Impress a Journalist in Just 3 Seconds

Prowly

on 28 Jun 2016

Writing a press release may be tricky. If it’s well written, it can create a buzz around your company, but if it’s not – it will most likely stay unnoticed. In order for the first thing to happen, it is necessary to understand its structure and follow a simple set of rules.

How To

What is a Press Release?

Prowly

on 23 Jun 2016

Press release is a tool made to announce something that is newsworthy in the most objective way possible. The whole purpose of a press release is to get coverage and get noticed by a target audience.

How To

Press Release – Writing Tips

Danielle Hibbert

on 19 Apr 2016

The art of writing a press release has changed significantly in the last few years, with the shift toward digital media emphasizing the need for brevity with a punch. Danielle Hibbert from the Belfast PR agency Clearbox gives us some top tips when it comes to penning the perfect pitch.

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