Even the most capable writers should continually work to better their writing skills if they’re looking to produce content that resonates with their readers. Let me list a few tips I believe can help every PR and comms pro become a well-sharpened writer.
Imagine if there was a single & ultimate guide that would bring together the best PR hacks and the most sought-after press release writing tips. And best of all, it would provide step-by-step instructions on learning and implementing good practices.
Why Exclusive Content Means So Much to PR Pros & Journalists Content is like everything in life—all that is available straight away and to everyone has a poorer power to attract than the things that are offered exclusively to you. Almost everyone is fighting over products that are in short supply. This is just how […]
Up Up Hippo is a non-commercial mobile game and an educational tool in the battle for clean and green Earth. All you need to play the game is a mobile device and… an empty plastic bottle. By squeezing the air out of the bottle the player controls the character of the game. Simple? Seemingly, yes…
Basically, you should have done it some time ago, but if you’re reading this just now—get your act together, because your competitors will leave you far behind. Toss out dull and static content in favor of one that is engaging and interactive, and one that will get you more clicks, shares, conversions, and wider reach.
We are taking a step forward to give you access to the new version of Story Creator, owing to which your competitors will remain exactly where they should—which is far behind.
When it comes to a press release, it’s the same as with great food or an amazing gift – even if it’s outstanding but given in lousy packaging, it loses its value. In the end, most of us are stimulated visually, and that’s why the first impression really counts.
Marketing isn’t rocket science, it is neuroscience. That’s why you should leverage emotions in your content. Tapping into the audience’s emotions should be an important part of every PR strategy. Feelings can be a crucial factor when it comes to the question whether your campaign has a chance to go viral or not
We analyzed open rates of press releases shared via the platform to find the perfect moment for sending out a press release. The research indicates that Thursday is the best day, with the email open rate reaching over 22 percent.
Writing a press release may be tricky. If it’s well written, it can create a buzz around your company, but if it’s not – it will most likely stay unnoticed. In order for the first thing to happen, it is necessary to understand its structure and follow a simple set of rules.
Press release is a tool made to announce something that is newsworthy in the most objective way possible. The whole purpose of a press release is to get coverage and get noticed by a target audience.