Marketing isn’t rocket science, it is neuroscience. That’s why you should leverage emotions in your content. Tapping into the audience’s emotions should be an important part of every PR strategy. Feelings can be a crucial factor when it comes to the question whether your campaign has a chance to go viral or not
We analyzed open rates of press releases shared via the platform to find the perfect moment for sending out a press release. The research indicates that Thursday is the best day, with the email open rate reaching over 22 percent.

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Press release is a tool made to announce something that is newsworthy in the most objective way possible. The whole purpose of a press release is to get coverage and get noticed by a target audience.
The art of writing a press release has changed significantly in the last few years, with the shift toward digital media emphasizing the need for brevity with a punch. Danielle Hibbert from the Belfast PR agency Clearbox gives us some top tips when it comes to penning the perfect pitch.