PR is evolving. You should be ready to embrace change. Don’t just go around saying PR automation is evil without a little more perspective. When used correctly, it may support your work routine.
Scientists from Oxford University have recently published a research paper in which they examined how susceptible jobs are to computerization. According to their research, PR specialists have an 18% chance of being replaced by computers in the next 20 years.
Some say new technologies have changed the way the PR industry works. Social media, smartphones, mobile apps and instant communication, they all influence people’s daily routines. Some even say there’s also a wide range of tools built for you – agency and corporate PR experts – to support you in your everyday media relations struggle! Nonsense! Just take a look at these eight reasons why you should steer clear of any fancy software.
#PRtalk about modern PR business is behind us. Is press release already dead? How can we replace it? How do we breakdown the business of Public Relations and what modern PR business means? Where does PR automation work, and where does it fail? What PR trends should we watch out for in 2016?