Marketing isn’t rocket science, it is neuroscience. That’s why you should leverage emotions in your content. Tapping into the audience’s emotions should be an important part of every PR strategy. Feelings can be a crucial factor when it comes to the question whether your campaign has a chance to go viral or not
Among Central and Eastern European countries, Poland leads the way in the number of startups. This, in turn, attracts increased attention from foreign investors, especially when it comes to the most innovative companies. Involvement from large Polish corporations would also help the process, which is why D-RAFT Demo Day once again brought these two groups […]
One of the D-RAFT Corporate Demo Day parts, we participated yesterday was „Startup pitches”. We asked: MegaCity, Survicate, Immersion, Bwith.us and Samba TV what were the difficulties their founders faced when pitching their startup.
Pitching an idea to the journalist can be tough. How to focus on the highlights and underline the aspects that can be interesting for this concrete medium? I have for you one, simple (and really fun) exercise
Pitching a journalist isn’t rocket science. If you already have a compelling story, make sure you follow these simple tips.