W ubiegłym tygodniu z kilkoma specami od PR-u podjęliśmy próbę odpowiedzi na pytanie: jak budować i dbać o relacje z mediami. Dziś odwracamy piłeczkę…
Magazyn
PR i media: jak budować relacje? Cz.2
Magazyn Public Relations | 21 min July 10, 2018
| 21 min
Content Marketing | 5 min July 23, 2018
Are Brands Becoming the Media?
They say that a psychologist’s favorite answer to most any question is “It depends.” It applies here as well. For starters, it’s important to remember the primary purpose of the media and how much it differs from that of a brand. If we assume that “the media” refers to a means of mass communication, then […]