how to Archives - Prowly Magazine

on 16 Aug 2017

A brand journalist creates content which is useful, because it is reader-focused; relevant, because is it rich in information; authoritative, because it is verified and confirmed by trustworthy sources. And this is exactly the content a B2B company needs to engage its customers.

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4 Content Marketing Practices That Will Make You Awesome

Pratik Dholakiya

on 8 Aug 2017

How much effort do you actually put into your content marketing activities? Are you using the right methods to connect with your customers? Check out these four tactics you “must” use in your content marketing strategy to raise the bar and solidify yourself as a force to be reckoned with.

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Outbound vs Inbound PR: Why We Need a Mindset Change

Iliyana Stareva

on 3 Aug 2017

Unlike the outbound thinking which focuses on outputs (how many press releases and how much coverage), inbound looks at the bottom line and measures impact. That impact often comes from an increase in sales which turns PR from just a communications discipline into a management discipline.

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With AVEs Out of the Picture, These Are the PR Metrics That Count

Gini Dietrich

on 1 Aug 2017

You can certainly manage PR measurement through free tools, but you may spend more in your time manually inputting everything than it would cost to buy software to do it automatically. Do the cost/benefit analysis and...

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How Email Autoresponders Can Help Grow Your Brand

Maria Wąchal

on 25 Jul 2017

If you follow up with your subscribers in the relevant time using autoresponders you increase the likelihood of a recipient’s engagement and your chances for conversions.

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3 Nifty Hacks to Grow Your E-commerce Business

Pratik Dholakiya

on 20 Jul 2017

Nowadays, starting and developing an online business is no trivial task. For as many hardships as these stores currently face, there are plenty of little-known bits of advice to help encourage substantial growth. Here are three to keep in mind.

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Building Your Personal Brand on LinkedIn

Sabine Raabe

on 18 Jul 2017

As a professional social media network, LinkedIn was created for individuals to be able to showcase their complete brand in one place. When building your personal brand, presenting your identity and establishing a professional reputation are key.

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6 Tips to Hack Your PR Strategy for Massive Growth

Pavan Belagatti

on 10 Jul 2017

Are you still doing your PR like it’s the 90’s? If your answer is “yes,” then, man, this article is for you. What is still missing is a growth mindset.

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What PR Pros Can Learn From Content Marketers?

Edyta Kowal

on 6 Jul 2017

Today, in the „everyone is a publisher” era, the playing field has changed dramatically. Cold emails sent out to as many journalists as possible are no longer effective. Offering them lunch could be helpful, but — unfortunately — not scalable.

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