on 1 Jun 2017
I was surprised to read recently that the CIPR plan to take disciplinary action against members who use the advertising equivalent value (AVE) metric to measure their performance to clients. Forgive me, but does anyone actually still use this outdated form of measurement to demonstrate the worth of their PR services?!
on 30 May 2017
How To Optimize YouTube Channel’s Graphics To Boost Growth
YouTube is the world’s second largest search engine, right after Google. The platform is being used by over 1 billion users each year. That’s a huge audience, and there’s a fierce competition out there to attract its attention. There are many reasons to create and grow YouTube
on 16 May 2017
How To Collaborate With Influencers In Six Simple Steps
In case you’ve been wondering, collaboration with online creators works! What just a few years ago seemed to spark disbelief, hardly surprises anyone anymore. Also, it comes as no surprise that more and more brands choose to focus their campaigns around digital influencers. It seems like a
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on 10 May 2017
Content Marketing – Your Weapon to Fight Against the Crisis
Warren Buffett said some time ago: “It takes 20 years to build a reputation and five minutes to ruin it.” Well, now, thanks to the digital communication society we live in, it takes just a few seconds. Consumers respond instantly and around the clock. They interact
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on 26 Apr 2017
Things to Check Before You Hit ‘Send’
Have you ever considered that if something in your communication went wrong, would your brand be forgiven? Here is a classic example of how you can quickly turn a small oversight into a huge embarrassment. Look at the link in this tweet below:
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