Facebook is one of the most powerful tools to reach specific audiences. Advertising through this platform can be quite effective, but it is certainly not as easy as it appears. There is a lot of thought, planning, and strategy that must be put into each campaign if it is going to be successful.
“Facebook may make it harder for people to see publishers’ stories, unless those publishers pay to promote them,” the headlines of industry portals cried last week. What are experts saying about this? Is there anything brands should be afraid of?
In marketing and PR communities graphic design has long been under a stigma of being complicated and quite expensive. Marketing and PR professionals are surely skilled and creative enough to design by themselves. Just if they use some right tools and techniques to assist them.