“Facebook may make it harder for people to see publishers’ stories, unless those publishers pay to promote them,” the headlines of industry portals cried last week. What are experts saying about this? Is there anything brands should be afraid of?
In marketing and PR communities graphic design has long been under a stigma of being complicated and quite expensive. Marketing and PR professionals are surely skilled and creative enough to design by themselves. Just if they use some right tools and techniques to assist them.