Prepare Yourself, Instant Is Coming. What Facebook Instant Articles Could Mean for Brands and Publishers

Prepare Yourself, Instant Is Coming. What Facebook Instant Articles Could Mean for Brands and Publishers

Facebook announced that it will be opening its Instant Articles feature to all publishers on April 12. From what we can tell, that means brands, individuals, and even the smallest publishers can get in the action. Who will benefit the most? And what features will Facebook Instant Articles give to publishers? We reached out to Facebook Press Office and H+K Strategies (PR agency) for some answers.