Since consumer presence is primarily online these days, brands have to turn to these digital channels for their PR activities.
Dis-rup-tion is a radical change; by meaning. But what does disruption mean for PR professionals, consumers, clients, and business?
The communication industry has been dominated by the latest buzzwords for many years. Businesses and individuals have devoted endless hours to mastering the newest tech, in a race to call themselves experts in the competitive digital world.
Mastering digital engagement and measuring the value of PR are the two most pressing challenges facing communications professionals, research has confirmed.
Marketing, in whatever form, is one of the key activities that every business must partake in, as no business can survive without effective marketing and publicity.
We saw some incredible innovations take shape, innovations that transformed online marketing as we know it. Live streaming picked up steam, algorithm updates encouraged marketers to create engaging content, and social media marketing became a “must-have” rather than an option.
Your audience doesn’t know what it means to be offline anymore. Sometimes they are only away from the keyboard. The times of digital and non-digital communication are long gone. If you want to stay in play and get measurable marketing PR results, it’s about time to embrace new technologies.