How to Say You’re Sorry, When to Say You’re Not, and What to Do if You Really Don’t Know What to Say

How to Say You’re Sorry, When to Say You’re Not, and What to Do if You Really Don’t Know What to Say

There are three possible scenarios when a crisis communication occurs: you are guilty, not guilty at all, you don’t have the slightest idea what is going on. Here’s a brief description of what your crisis communication should include in each of these three situations.