There are three possible scenarios when a crisis communication occurs: you are guilty, not guilty at all, you don’t have the slightest idea what is going on. Here’s a brief description of what your crisis communication should include in each of these three situations.
Od pięciu dni sporo emocji budzi kryzys Green Caffe Nero. Salmonella, zmora wielu restauratorów, jest odmieniana przez wszystkie przypadki na przemian z nazwą tej znanej sieciowej kawiarni. Z pewnością jeszcze nie czas, aby dokonywać ocen zarządzania sytuacją kryzysową, ale można pokusić się o kilka uwagi spostrzeżeń.
To wrap up our series on crisis communications, I decided to ask a few pros for their best crisis communications planning tips. Here’s what they had to say…
Missteps will happen. Some do a good job of apologizing (Southwest) while others not so much (United). Southwest’s apology was immediate and sincere, while it took United three attempts to finally begin to get it right.
If you’re thinking about putting together a crisis communications plan for your business, where do you start? Here are the basics to consider:
With major brands from Pepsi to United finding themselves in hot water, the crises this year have shined a spotlight on why planning ahead for one of these scenarios is so important. If we can take any lessons from these situations, it’s that EVERY business really needs to have a plan in place in the event of a crisis.
Warren Buffett said some time ago: “It takes 20 years to build a reputation and five minutes to ruin it.” Well, now, thanks to the digital communication society we live in, it takes just a few seconds. Consumers respond instantly and around the clock. They interact with brands on blogs, Facebook, Twitter, Linkedin, in YouTube […]
This guide is designed to help your company develop a customized communications plan that will prepare you for the wide range of emergencies that may occur in an organization. Don’t wait until it’s too late to write a crisis communications manual!
Something bad has happened and it needs addressing before its spreads like wildfire and causes more damage. In most cases, the good name and image of the company are at stake and action is required fast: call the crisis comms people, apply special measures, dial 911.