When starting out in a content marketing career, skills development is essential. The industry changes quickly but there are a few core skills that will always be important during your content marketing career.
How much effort do you actually put into your content marketing activities? Are you using the right methods to connect with your customers? Check out these four tactics you “must” use in your content marketing strategy to raise the bar and solidify yourself as a force to be reckoned with.
Today, in the „everyone is a publisher” era, the playing field has changed dramatically. Cold emails sent out to as many journalists as possible are no longer effective. Offering them lunch could be helpful, but — unfortunately — not scalable.
Perhaps the mistakes that we’ve listed here won’t completely kill your chances of career success or banish you from the industry… but avoid them like the plague, because content marketing is one of the most rapidly developing trends. And your competition never sleeps.